# data[].attributes.body
Marketing is the business function that allows a business to promote product/services to both potential and existing consumers.

# data[].attributes.body
A Market is a place where customers and business can interface.

# data[].attributes.body
Marketing Mix refers to the four factors involved in marketing a product/service.

These being:
Product (What is being sold.)
Price (How much the product/service will cost.)
Place (Where it is being sold.)
Promotion (The communication used to advertise.)

# data[].attributes.body
Separating the market into four different categories or segments for analysis.

These segments are:
Demographics (What)
Geographic (Where)
Psychographic (Who)
Behavioral (How)

# data[].attributes.body
Constaints are the restrictions place upon a business for a variety of reasons, whether fiscal or self-imposed.

# data[].attributes.body
Restrictions that are placed upon the business that are legally enforceable, meaning that failure to abide by these laws will result in consequences such as legal action being taken against the business.

Examples of legislation that may be considered legal constraints in-terms of marketing include:
Consumer Rights Act 2015
Trade Description Act 1968​Consumer Protection Act 1987​Weights and Measures Act 2006​Consumer Credit Act 2006
Food Safety Act 1990

If there is any complaint made against a business, Trading Standards may become involved. If they find that the business has violated any legally enforceable laws then they will ultimately prosecute them.

# data[].attributes.body
These are constraints that are not legally enforceable but rather there to ensure consumers do not take offense to the business' marketing of a product.

An example of a voluntary constraint is the Advertising Codes of Practice, a set of general rules created by the Advertising Standards Authority (ASA) to be followed when advertising their product/service as to not mislead consumers.

# data[].attributes.body
When advertising their product and services, these are when a business needs to consider values and beliefs relating to it.

Whilst acting unethically will result in negative reaction from their consumers, assuming there is no criminal laws being broken, there is no legal action that can be taken against the business if they are acting unethically.

# data[].attributes.body
These constraints include:
Language
Religion
Tradition
Local Customs

These must be considered as to ensure that there is no offense or confusion created when advertising their products or services.

# data[].attributes.body
These are restrictions that are brought on by the technology or equipment used when marketing a product or service.

# data[].attributes.body
Sales/Trends - If, after a marketing campaign, the products/services that were marketed are selling more, then it is a good indication that the marketing has worked and has successfully served its purpose in promoting the product/service.

Awareness - As customer feedback is a good and clear indication on whether consumers like a product or service, if the marketing campaign is recieved well then it will help the business grow.

# data[].attributes.body
Market research is a piece of research conducted for the purpose of finding out information on a business' market and gain a better understand of it to help the business grow.

# data[].attributes.body
Primary research:
Data that does not already exist and is gathered for a specific purpose. (i.e. Focus Groups, Mystery shopper, interviews, etc.)

Secondary research:
Pre-existing data that has been collected for a different purpose.

# data[].attributes.body
Qualitative research:
Research that allows for 'open-ended questions', focusing on the opinions of the participant. (i.e. 'What do you think could be improved?')

Quantitative research:
Research that only focuses on specific responses, usually from a selection of pre-selected answers. This allows for 'closed questions'.

# data[].attributes.body
Sampling is the way the business will decide on who and what will be asked to complete the research.

These methods can be catagorised into two different forms of sampling:
Probability sampling - Utilising methods to pick participants randomly.
Non-probability methods - Non-random methods are used to pick the participants.

# data[].attributes.body
The four main methods of this type include:
Random sampling - That selects people are random, without using a specified group of people.
Stratified sampling - Divides the population into groups.
Cluster sampling - Simularly divides people into sections known as 'clusters'.
Systematic sampling - Done over a fixed period of time, people from a large population are chosen randomly.

# data[].attributes.body
Quota sampling - When there is a specific target number of participants that are required for the test.
Convinience sampling - When participants are selects because they happen to be available at the time.
Judgement Sampling - Non-random sampling that is based purely on the opinions of an expert.

# data[].attributes.body
Internal - Sources that are found within the business such as loyalty cards, sales and stock control.
External - Sources found outside the business such as websites, media, competitor reports and government publications.

# data[].attributes.headline
Factors that influence market research methods

# data[].attributes.subject
Factors that influence market research methods

# data[].attributes.body
Reasons for market research - If market research has already been conducted with the same if not simular intentions then it may be redundant to perform Primary research.

Availablity of resources - When considering how market research will be conducted, businesses need to consider the budget and the time needed for the research to be completed amongst other reasons. If a business cannot produce a satisfactory budget or lacks the time needed then they will not be able to conduct Primary research.

Reporting requirements - This refers to how the information will be formatted and shared to the business once the data has been collected. The results collected during the research will influence how the format the information will be presented in.