# data[].attributes.headline
Assessment 2 Promo Video Self Reflection.

# data[].attributes.subject
Assessment 2 Promo Video Self Reflection.

# data[].attributes.body
I began this process with a clear idea that has been refined over time. Although my final video reflects my initial plans, my expectations were greater than the skills that I had to produce it. My advertisements emotional hook was nostalgia. I wanted the viewer to feel like a child again, which I why I chose to start the video with the boy playing with his favourite Star Wars toy from the 2000s. I would have liked to extend these opening shots for more than four seconds, but they set the tone and express the message that I intended. I used other visual cues such as wipe transitions between each shot of the contemporary Star Wars action figures. These transitions are used throughout the entire Star Wars franchise. I selected action figures that represented characters from each part of the franchise which is a feature of the toy line. During the editing process, it became very apparent that sound design was just as critical as the visuals. I selected audio sound bites / quotes from each character that were used in emotional scenes from Star Wars films and TV series. Due to copyright reasons, I could not use John William’s original score but I located copyright free music from Artlist that fits the brief perfectly. I did a really excellent job of realising my original concept with a few tweaks due skill and equipment limitations. For example, I would have liked to incorporate shots using a slider but I did not have access to one.

# data[].attributes.body
Sorry about the whiskers.

# data[].attributes.body
I’m excited for this course I’m really looking to help build on my current skills which I believe lie in the making videos along with adding new skills such as research and brainstorming.

# data[].attributes.body
1. Game Controller

2. Gaming Setup

3. Computer Case

4. Computer Chair

5. Shoes

6. T shirts

7. Pokemon

8. Action Figures

9. Custom Action Figures

10. Lego

11. Food

12. Energy Drinks

13. Classic Cars

14. Charity

15. Music Making

16. Music Festival

17. Place of Business

18. Comic Book PodCast

19. Film Podcast

20. Tech Podcast

21. Cosplay

22. Roleplaying

23. Warhammer (Miniature gaming)

24. 3d Printing

25. Painting Miniature

26. Painting 3d Prints

27. Filming Equipment

28. Youtube Channel

29. Photography

30. Painting

31. Street Art

32. Artist

33. Tattoo Artist

34. Custom Items (3d Printing)

35. Dancing

36. Break Dancing

37. 3d Printed Jewellery

38. Car Racing

39. Exotic Cars

40. Comic Books Art

41. Comic Con

42. Social Awareness

43. Skateboarding

44. Scootering

45. Bmx

46. Ice Skating

47. Ice Hockey

48. Boxing

49. Fitness

50. Mix Martial Arts

51. Karate

52. Fishing

53. Film discussion

54. Twitch Gaming

55. Arts and Craft

56. Diorama building

57. History

58. Book release

59. Concept Art

60. Documentary

61. Political

62. Museum

63. Iphone

64. Motion Capture

65. Filming service

66. Television

67. Furniture

68. Chefs Knives

69. Nerf Guns

70. Gardening Products

71. Carpentry

72. Home Appliances

73. Car Rims

74. Tools

75. Craft Beer

76. Craft Soap

77. Candles

78. House Sale

79. Magic Tricks

80. Film SFX

# data[].attributes.body
Out of the list of 80 things I have listed I have chosen to use Action Figures; I think to get the most out of a project like this its best to work on something you’re passionate about it will show through in your work and make for a better result.

# data[].attributes.body
As my target audience, I've identified action figure collectors, specifically men from 30 to 50 years old who have some disposable income and enjoy collecting things from their childhood, such as Star Wars, Transformers and other IPs. The audience wants to relive what some consider the most memorable time of their lives.

# data[].attributes.body
I believe that after completing my mind map, I have strengthened my ideas in relation to my topic and message.

# data[].attributes.body
Attention = I am planning to grab the audience's attention using sounds inspired by the toy ads of the 1980s and 1990s, as well as nostalgic sounds of children playing with toys in their backyard.

Interest and Desire = Toys from a favourite cartoon series or movie are still one of my target audience's fascinations. Reminiscent of the feeling they got when unboxing their first toy, they are willing to spend a lot of money on the plastic that fuelled their childhoods.

Call to Action = Upon the end of the advertisement, the audience will be directed to multiple sources where they can buy the advertised items, from in person at a store like Big W to an online store like Hasbro's official website.

# data[].attributes.body
Opening scene a retro advertisement is playing on a dark wall, it is two children having the time of their lives playing with their action figures not to dissimilar from the one we are trying to sell in this advertisement. Begin to zoom out

Shot 2 : We zoom out to a wider shot as we zoom out the product comes into view placing it in the centre this shot will be achieved by using a slider.

Shot 3 : smash cut to the box rotating on a rotating display stand (Retro advert still playing in the background) In these shots we are trying to get as much coverage of the box art as possible utilising techniques such as slow motion and speed ramping

Shot 4 : The product has been unbox and utilising the same techniques in the previous shot to get as much coverage of the products sculpture and accessories

The final shot will be a dolly into the main product from a wide shot having it front and centre flanked by its box and other figures in the collection with a call to action letting the audience know exactly where and when they can purchase the item whether it be online or in person.

# data[].attributes.body
Geraghty, L, 2014, ‘Introduction: Cult Collectors: Nostalgia, Fandom and Collecting’, Cult Collectors, Routledge pp. 1-10.

This book examines the role that collectibles, merchandise and toys play in fandom, arguing that these objects become symbols of nostalgia for collectors. I used this book to explore the consumer culture that my advertisement aims to address. In particular, the important role that cult television and film merchandise plays in fan’s lives.

Lundy, J, 2020 ‘The Enduring Force of Kenner Star Wars Toy Commercials’ The Transmedia Franchise of Star Wars TV, pp. 11-36

This book was used because it looks directory at Kenner, a toy company that produced that first Star Wars toys. The chapter explores how Kenner revolutionized the toy industry and played a key role in the success of the Star Wars franchise. It demonstrates that toy commercials contributed to building a fan community that has endured for more than 40 years.

Byne, C, 2013 A Profile of the United States Toy Industry, Serious Fun Second Edition, Business Expert Press New York

I used this book because it provides a broader overview of the toy industry in America. It is a useful guide to the size of the toy industry, the market share, current advertising and marketing trends at the time of publication and what the industry can expect in the future.

Stillman, B (dir.) 2014, Plastic Galaxy: The Story of Star Wars Toys, DVD, EnhanceTV.

Vintage STAR WARS Kenner Toy Commercials 1977 to 1985 Compilation, All Things 80s, video,

Youtube 22 May, viewed 12 March 2022,

<https://youtu.be/lJY709chKLw>.

Galactus Maquette Teaser, Sideshow Collectibles, video,
Youtube, 31 May, viewed 12 March 2022,
<https://youtu.be/oT7FXQmOIpU>.

# data[].attributes.body
This is an advertisement that has a dual tone: while the sound and playfulness of the kids playing in their backyard are playful, they are juxtaposed with sleek and modern styling. We want them to feel like kids, but at the same time, we want them to know this is more than just another action figure.

# data[].attributes.body
Due to my product falling under the Hasbro banner the typography is limited to the  Proxima Nova (TT) font family according to the style guide.

# data[].attributes.body
While researching the colour palette for the advertisement, I knew that I wanted it to reflect the films on which the collectables are based. I came across an article from Vox which researched each colour palette in detail.
Chang, A, 2015, Vox, Every Star Wars movie, according to its colors viewed 6 April 2022,

https://www.vox.com/culture/2015/12/17/10322514/star-wars-colors

# data[].attributes.body
https://youtu.be/oT7FXQmOIpU
Shot selection inspiration.

# data[].attributes.body
https://youtu.be/nshVrcl2pSc

# data[].attributes.attachment_link.title
Jedi Knight Luke Premium Format Figure Teaser

# data[].attributes.body
https://youtu.be/s038olp9BT0

# data[].attributes.body
https://youtu.be/hY1pHXVizKs

# data[].attributes.attachment_link.title
Figuarts ZERO Straw Hat Pirates (Animation 20th Anniversary) | B ROLL

# data[].attributes.body
https://youtu.be/zj4U_nuS2mM

# data[].attributes.attachment_link.title
B-Roll Toy Figure in action | Super Dragon Ball Z | Video Cinematic

# data[].attributes.body
https://youtu.be/zJHbwLpKQKk?list=PLZ3FTmzoDV6wo5cdaQHnr2HvApVrRDPN8

# data[].attributes.body
https://youtu.be/4OGRemPBZNU?list=PLZ3FTmzoDV6wo5cdaQHnr2HvApVrRDPN8

# data[].attributes.attachment_link.title
Boba Fett Urban Aztec Star Wars Statue by Unruly Industries | 360°

# data[].attributes.body
https://youtu.be/IXcY4AM7tGI
https://youtu.be/ZDTLV09rIFE
https://youtu.be/tuAifof9VdM

# data[].attributes.attachment_link.title
Star Wars The Empire Strikes Back Kenner Toy Commercials

# data[].attributes.body
Ads is to appeal to the older collector

# data[].attributes.body
https://youtu.be/Q0UXabMHA_8

# data[].attributes.attachment_link.title
Raddest 80s & 90s Toy Commercials! Best Vintage TMNT, MOTU, WWF, Retro Ads & Classic Kids TV Adverts