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Here I used the shades in the colour rules to show the different shades of black and white I want to include in my promotional video as well. Especially with the text since black and white are big contrasting colours.

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Here are the types of greens I want to be in my promotional video, I used the monochromatic colour rule to get the various shades

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Cao, J 2021 '12 colours and the emotions they evoke', Blog post, Creative Bloq, 26th of January 2021, viewed on the 4th of April 2022 https://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112

This blog post talks about what kind of colours evoke certain emotions. I believe my main colour palette will be black, white and green to represent the internet and coding/hacking. But maybe I could include certain words in a bold red colour to emphasize the importance of those words.

Cao, J 2015 'Web design colour theory: how to create the right emotions with colour in web design', Blog post, The Next Web, 7th of April 2015, viewed on the 4th of April 2022
https://thenextweb.com/news/how-to-create-the-right-emotions-with-color-in-web-design

In this article they talk about the emotional implications of colour but what caught my eye is what they said about the colour black. They said it promotes power, edginess and sophistication which is the tone I want my audience to feel when watching my promotional video.

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I could always use a font that matches my theme. Since there will be glitching within my video I thought maybe using pixel fonts like this VCR OSD Mono to match the theme of online usage. Even though the text isn't as serious, I believe it still can be used to convey a serious message.

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I believe a font like Heading Now would be a good bold font to get the point that I want to convey across. Something strong, eye-catching and easily readable. I could use the multiple different thicknesses to my advantage, for example, the thicker font for headings while the thinner font can be used for paragraph and sentence text.

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Aliotta, C 2013 'Evoke Emotion Through Typography', Blog post, 'Joogpot', NDA, viewed on the 4th of April 2022
http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography

I found the explanation of tone of voice, drawing attention by reducing distractions and high contrast within fonts made me more knowledgeable about font use and it will assist me in finding the right font suited for the tone and emotion I want in my promotional video.

Jordan, L 2019, 'Pick Fonts for Emotion and Power', Blog post, 'Larry Jordan', 3rd of February 2019, viewed on the 4th of April 2022
https://larryjordan.com/articles/pick-fonts-for-emotion-and-power/

This article discusses many different rules of typography, what each font means, and means it communicates emotions. It helped me exactly what type of fonts I should be using for a serious video.

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Before seeing my promotional video my target audience should already know what cyberbullying is, maybe they are experiencing it or even inflicting it. They should see it as a bad thing to do but maybe it doesn't matter that much to them. After watching my video I want them to realise the danger it can cause and how harmful it really is. I want my target audience to feel afraid of the consequences but know that they can prevent it from happening. I want to convey a scary and eerie tone while also being serious when presenting the facts. I believe the bright green colours for the start of the video best represents the up beat feel but by the end, the video will only be full of blacks and whites to represent the tonal shift within the video. The fonts that best represent the tonal shift would be easy to read, basic but bold fonts, so the audience can understand the weight of the words being displayed.

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This short film will promote the need to put an end to cyber bullying, from the POV of someone who cyber bullies to the dangerous reality through facts and statistics. Trying to give a wakeup call to the audience.

The film will open on me cosplaying as Monika talking directly to the camera. The tone will start very colourful and upbeat. I will start to promote the notion of cyber bullying and how easy it is but it will start to get darker and more intense as the video footage seems to glitch and everything stops

It will then open to a black background with white text, explaining some disturbing but true facts and statistics to the audience about cyber bullying. The tone now will be dark and eerie. Along with the last message promoting some sort of easy to remember slogan or hashtag to re-enforce the idea to stop bullying.

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An image of the character I will be cosplaying

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An image of the character I will be cosplaying

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This characters name is Monika and she is from a video game called Doki Doki Literature Club! which is a 2017 visual novel game developed by Team Salvato. The irony for using this character for this project is within the game, she deletes all the other characters, almost cyberbullying them out of existence. That's why I think she would be perfect for this promotional video because even if you don't understand where she is from the cosplay will be eye catching already.

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Attention: I will grab my audiences attention by surprising them visually with my cosplay. Seeing a sweet girl start to talk about how good cyber bullying is will shock the audience then by the end, some disturbing facts about cyber bullying will show on the screen.

Interest: I believe my target audience will all at least know what cyber bullying is, maybe even having experienced it once before. I want them to understand how important it is to put an end to cyber bullying and how to do it.

Desire: Even though I will be sharing facts and statistics at the end of my video, I will be provoking sad emotions at the same time. I will do this by using certain music and darker tones.

Action: After taking the audience on an emotional journey after watching my promotional video, I want them to realise it's very easy to help put an end to cyber bullying. Even just by stopping their friends if they are going too far with a joke online, is a way to help.

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When creating and exploring my mind map, I created a few smaller ideas I wanted to turn into one big idea. I want to cosplay Monika from Doki Doki Literature Club, and start promoting cyber bullying to grab the audiences attention, then the video will glitch into some facts and statistics along with the effects of cyber bullying. The exact message I wish to promote within my video is to stop cyber bullying. My video will be creative and different to those that already exist because I'm taking an approach to my video that hasn't been done before. I am using one of my hobbies, cosplaying, as a way to approach the audience and get their attention at the start of the promotional video.

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My promotional video will be distinctive and different from other ads because of how I'm going to grab the audiences attention. First of all, I will be in full cosplay, introducing the character to the camera. It will be very upbeat and happy but I will start to promote cyber bullying, as it gets worse and worse the video will glitch into some horrifying statistics and facts about cyber bullying. It will take a swift turn from upbeat and creepy into serious and honest.

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Annotated Bibliography - 3 Academic Sources & 3 Videos

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Annotated Bibliography - 3 Academic Sources & 3 Videos

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Lal, S.S 2018, Designing Interventions for Cyber-Bullying: A Design Thinking Approach, KIIT University, Bhubaneswar India.

This thesis gives an overview of what cyber bulling is, it's history, how it effects teenagers minds and how to prevent it. It's a very useful source for my promotional video because it covers all the over arching questions I had about cyber bulling. From this text I was able to grasp a deeper understand of cyber bulling.

Nikolaou, D 2021, 'Bullying, cyberbullying, and youth health behaviours', Kyklos, 23rd of August 2021, pg 76-84, viewed on the 15th of March 2022.

This article explains more in depth about the certain types of effects cyberbullying can have on mental health in the youth. For example what unhealthy habits teenagers could pick up just to cope with the harassment online and even why these health deteriorating behaviours are used to cope in the first place. It is a useful piece of text that will allow me to talk more about the consciences and effects that cyberbullying has on people.

Hinduja, S & Patchin, J.W 2010, 'Bullying, Cyberbullying, and Suicide', Routledge, 22nd of July 2010, viewed on the 15th of March 2022

This article gives an insightful view into cyberbullying and its connection to suicidal thoughts and suicide, especially in adolescence. This text is useful because it gave me more knowledge of serious facts about cyberbullying to put into my promotional video. Since I want my video to go from upbeat to serious I believe covering topics like this will be perfect for my video to hit the audience with the shock of reality.

Port Phillip’s Youth Advisory Committee, 'Cyber Bullying', video, YouTube, August 27th 2015, viewed on the 29th of March 2022 https://www.youtube.com/watch?v=eQo-TknxI_I

This is a promotional ad to stop cyber bullying, I really like the way they transition to facts and statistics about cyber bullying using a contrasting background with an intense font. I want to include something like this within my video except I will use sadder facts and statistics to evoke an emotional response out of my audience.

Keep It Real Online, 'Keep It Real Online - Bullying', video, YouTube, June 7th 2020, viewed on the 29th of March 2022 https://www.youtube.com/watch?v=rBhxVomEN7Y

The shock value of the child talking directly to the parent about her cyber bullying problem, is the type of shock I want the audience to feel. When I start my ad with a cosplayer promoting cyber bullying, it will confuse the audience into wondering what will happen next within the video.

Wallace, J, '#DontSayDontSend cyber bullying campaign', video, YouTube, November 10th 2014, viewed on the 29th of March 2022 https://www.youtube.com/watch?v=ESbPqyL68PE

This video delves deeper into the very sad reality and consciences that can come with cyber bullying. I want my promotional video to have the same effect the audience feels when reading the disturbing facts at the end of this video, since I will be including the same type of facts and the end of mine.

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I believe my target audience will resonate more with younger youth, anywhere from 10 years old to 25 years old. People who spend a lot of their time on the internet and are vulnerable to these sorts of things. Even people who have seen the character I will be cosplaying, Monika from Doki Doki Literature Club. Since its a good way to pull in another target audience from cosplaying.
When researching the age group that gets cyber bullied the most, the Cyberbullying Research Centre did a survey that revealed 'cyberbullying tends to peak at around 14 and 15 years of age' (Hinduja, 2021). There has also been a 40% increase in cyber bullying since the COVID-19 pandemic started. Doki Doki Literature Club is an 18+ game but cosplay is for all ages, so even if they don't particularly know the character I know it will attract their attention.

Hinduja, S 2021, 'Cyberbullying in 2021 by Age, Gender, Sexual Orientation, and Race', blog post, Cyberbullying Research Centre, October 21st, viewed on the 31st of March 2022 https://cyberbullying.org/cyberbullying-statistics-age-gender-sexual-orientation-race

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My one sentence "How we can stop cyberbullying". I want to promote this message because I know i can use strong visuals of my cosplay along with the ad.

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This is my first assignment in this course, so I'm excited but a little nervous. I've done things similar to this in my year 12 photography class where I would plan out what I'm doing before hand using online mind maps. I have a few concepts in mind I could create for this assignment, but I definitely want to incorporate my interests like cosplaying, anime and video games.

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1. promote something in cosplay
2. promote something to do with anime
3. promote Adelaide comic con
4. promote the anime club in UNISA
5. promote something to do with women's rights
6. something to do with art
7. video games
8. Apex Legends
9. something linked to the cosplay I'm wearing so, cyber bulling with Monica (DDLC)
10. illegal gambling - jabami yumeko (kakegurui)
11. exercise - glamrock chica (FNAF)
12. energy drinks are unhealthy (monster-chan cosplay)
13. any sort of maid themed cafe
14. promote my own tiktok? haha
15. womens and children's shelters
16. promote idol group (love live! cosplay)
17. something to do with tiktok
18. half space tattoo studio?
19. shin tokyo!!
20. danger field
21. more awareness on cosplay consent
22. more acceptance of cosplay
23. more acceptance of goth/emo/scene clothing style
24. classic things to promote like drug use is bad
25. drinking is bad
26. domestic violence awareness
27. sexual assault awareness
28. road safety
29. seatbelts
30. how having a brain break from screens is good
31. pedestrian safety
32. to not believe everything you see on social media
33. place i got my cosplay from - aliexpress
34. place i got my coloured contacts from - uniqso
35. tiktoks algorithm
36. instagram account
37. Avcon
38. supernova
39. oz comic con
40. stopmotion
41. spread awareness for 3rd world countries
42. the hate girls who game face
43. sexism
44. something to do with covid
45. how video games can help someone
46. ps4
47. little nightmares
48. danganronpa
49. eating heathly
50. something to do with youtube
51. content creators i like on youtube like markiplier
52. slimesilcle
53. how to make a youtube video
54. how to make a tiktok video
55. how covid has effected schools
56. promoting ramune
57. promoting food
58. japanese snack
59. dont drink and drive
60. be safe with alcohol consumption
61. unsafe driving
62. chronically online
63. love is love
64. to be more accepting of identities and expression
65. how to be safe from covid
66. friendships
67. relationships
68. manga
69. how reading can help you in many ways
70. bulgolgi (korean food)
71. sunmi's sushi in the Adelaide Market
72. clothing brand like cool shirtz
73. recycling
74. to not litter
75. self care
76. promoting a certain type of alcohol
77. holey moley
78. promoting a gaming laptop
79. age ratings within movies
80. cinemas