# data[].attributes.body
What specific research methods do Samsung aim to use in order to effectively understand the interests, habits and motivations for the targeted demographic?

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How can Samsung explore partnerships with influencers or celebrities to better promote the 'cool' factor of Samsung flip phones that the targeted demographic can resonate with and to better form emotional connections to the brand?

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Would Samsung consider making its marketing guidelines less strict so that more content could appeal to Gen Z.

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Would Samsung consider making its marketing guidelines less strict so that more content could appeal to Gen Z.

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EG: Trends and memes as Gen Z can connect to this and change their perception of the brand

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In what ways can Samsung showcase the Galaxy Flip's durability and versatility, aligning with Gen Z's active and on-the-go lifestyle?

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In what ways can Samsung showcase the Galaxy Flip's durability and versatility, aligning with Gen Z's active and on-the-go lifestyle?

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How can we integrate the Galaxy Flip into Gen Z's lifestyle and interests?

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How can we integrate the Galaxy Flip into Gen Z's lifestyle and interests?

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Are there any insights or data on the reasons why Gen Z may be drawn to flip phones and how we can amplify those reasons in our campaign?

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Are there any insights or data on the reasons why Gen Z may be drawn to flip phones and how we can amplify those reasons in our campaign?

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What are the key features and design elements that Gen Z consumers value the most in their smartphones, and how did you decided to creatively incorporate these preferences into your marketing strategy for the Galaxy Flip phones?

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In terms of platforms for marketing the flip phone and giving out information what are the media channels that you are wanting to use to reach the target market of 18 -24 and why have you chosen these channels.

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Can you provide insights into the specific emotions or feelings that Samsung aims to evoke through the campaign, and how these emotions will be tied to the flip phones' features and capabilities?

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Can you provide insights into the specific emotions or feelings that Samsung aims to evoke through the campaign, and how these emotions will be tied to the flip phones' features and capabilities?

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How does Samsung tailor its advertising messages to resonate with Gen Z's values and preferences?

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I didn’t know that Samsung had student pricing. How come this isn’t well documented through your marketing channels as this would be pretty popular with Gen Z’s

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What strategies does Samsung have in place to address any brand perception issues and create a positive image among Gen Z consumers?

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What strategies does Samsung have in place to address any brand perception issues and create a positive image among Gen Z consumers?

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Apple have big event launches which hold a sense of excitement and anticipation. Has Samsung thought of doing something similar in NZ with different customer segments?

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Since Gen Z is surrounded by people theur age or apps that are to do with content creating:

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Since Gen Z is surrounded by people theur age or apps that are to do with content creating:

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- In what ways does the Galaxy Flip phone's camera and video-editing tools empower Gen Z users to express their creativity and uniqueness?
- Can you provide examples of creative content that Gen Z users have produced using the Galaxy Flip phone?

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In your marketing strategy, is the focus around differentiating from your competition completely? Or leveraging the competition to showcase your products features?

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In what ways will Samsung's after-sales service and customer support contribute to a positive customer experience and drive customer loyalty?

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What efforts has Samsung made historically to connect with GenZ and what went wrong with these efforts

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What efforts has Samsung made historically to connect with GenZ and what went wrong with these efforts

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What is the pricing model for the student portal, and how will Samsung strike a balance between affordability for students and sustainability for the company?

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The social status of Apple and the want to conform to social groups and fit in is particularly important for this age range. What kind of things will you do to break this cycle and introduce the flip phone into these social groups?

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has samsung worked  with brands such as Redbull or brands that appeal to young people in the past?

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has samsung worked  with brands such as Redbull or brands that appeal to young people in the past?

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What is the reasoning behind the age demographic of 18-24? And why are you avoiding the highschool market share?

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What is the reasoning behind the age demographic of 18-24? And why are you avoiding the highschool market share?

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Highschool students seem like a good demographic to target so we are curious why they are being avoided in the brief.

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How do influencer partnerships contribute to enhancing brand perception among Gen Z users?

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How do influencer partnerships contribute to enhancing brand perception among Gen Z users?

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For example, did you receive a larger gen z audience once you collaborated with BTS.

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What is the current level of awareness or knowledge about flip phones among Gen Z, and how do you envision our campaign changing or enhancing that perception?

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What is the current level of awareness or knowledge about flip phones among Gen Z, and how do you envision our campaign changing or enhancing that perception?

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How does Samsung plan to move forward with its marketing toward becoming more attractive with the younger generation?

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How does Samsung plan to move forward with its marketing toward becoming more attractive with the younger generation?

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How does Samsung plan to exceed its competitors with its new technology and potentially take the top spot in the market for mobile devices in the younger generation? Would this be difficult considering the dominating brands in the market have always maintained their podium?

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What specific features or aspects of Galaxy Flip phones do you believe resonate most with the Gen Z market?

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What specific features or aspects of Galaxy Flip phones do you believe resonate most with the Gen Z market?

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How does Samsung plan to foster a sense of community or engagement among Gen Z users who choose the flip phone as their device of choice?

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How does Samsung plan to encourage active and consistent user engagement with the student portal? Are there any gamification or rewards mechanisms in place?

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How does Samsung plan to differentiate the student portal from other education technology platforms? What unique features or benefits does the portal offer?

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What was the inspiration behind creating a flip phone specifically? What aspects about a flip phone did you think would appeal for Gen Z?

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What was the inspiration behind creating a flip phone specifically? What aspects about a flip phone did you think would appeal for Gen Z?

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How will Samsung leverage content marketing and thought leadership to position themselves as a leader in the educational technology space and establish credibility among educators and decision-makers?

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How will Samsung leverage content marketing and thought leadership to position themselves as a leader in the educational technology space and establish credibility among educators and decision-makers?

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How Does Samsung Address Data Privacy and Security Concerns with the Student Portal?

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How Does Samsung Address Data Privacy and Security Concerns with the Student Portal?

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Data privacy is a critical concern for educational institutions. How does Samsung ensure the security of student data and sensitive information within the Student Portal? Are there any encryption or access control measures in place to protect user data?

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how will samsung use social media to connect with a gen z audience?

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how will samsung use social media to connect with a gen z audience?

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- the heavy social media presence of gen z on social media presents the perfect opportunity for samsung to market themselves

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Which digital channels and platforms do you prefer to focus on for this campaign? are there any specific social media platforms or websites that the target audience frequently use? 

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Which digital channels and platforms do you prefer to focus on for this campaign? are there any specific social media platforms or websites that the target audience frequently use? 

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It is essential to conduct market research and gather data to identify the specific social media platforms and websites where the target audience frequently engages. User surveys, focus groups, and social media analytics can provide valuable insights to tailor the campaign strategy for better reach and engagement. Keep in mind that the target audience for a Samsung flip phone may include individuals who appreciate nostalgia, those seeking a durable and straightforward device, and potentially those who want to reduce screen time and distractions. Understanding the audience's preferences and behaviors will help in developing an effective digital marketing plan.

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How Will Samsung Integrate User Feedback into Future Product Iterations?

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How Will Samsung Integrate User Feedback into Future Product Iterations?

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Customer feedback is a valuable resource for product improvement. How does Samsung plan to gather feedback from Galaxy Flip phone users and the Student Portal's adopters? How will they incorporate this feedback into future product developments?

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What Challenges Does Samsung Foresee in Promoting the Student Portal to Educational Institutions?

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What Challenges Does Samsung Foresee in Promoting the Student Portal to Educational Institutions?

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Penetrating the education sector can be challenging, given the diverse needs of educational institutions. By identifying potential roadblocks, we can propose customized solutions to address these challenges effectively. Are there any concerns about data security, implementation, or compatibility with existing systems?