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Today we created our questions for our focus groups and found a selection of students and tutors from a wide range of different ethnic, age and genders. After lunch we discussed how to write our evaluations and how to find the templates on the Qube of how to compose these evaluations.

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Today we received our iPads and started to experiment with some of the sound equipment. Towards the end of the day we filmed a shot piece of film in which we used the boom, camera, tripod, tascam and we each had an important role in the group, I was the producer, there was also a director sound operator and camera operator, we also had two actors

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Today we pitched our preferred job roles to the rest of the class and to Dave. We also found out which adverts have been chosen to be made, we also chose who's group we wanted to be in. I also visited the Young Professionals/Marketing office and spoke to Leanne, Paul and Simon about my work experience for the December holiday.

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Today we pitched our ides to the rest of the class and Cliff. Mine went badly as I forgot to say most of the important information I had written down on my mind map.

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We also had to create ideas for our 2D based adverts, I haven't decided whether or not to use photoshop or not to create my 2D advert.

This is my 2D based advert

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Today we started looking at task 4 and created a mindmap of different ideas we could use for our final advert pieces. I decided to combine drinking alcohol and child abuse into my advert because they both are important issues that need to be addressed.

Here is my mindmap of ideas

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Today we created VoxPops and filmed peoples responses.

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THE ROOM

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Planxty Power / Molly Halfpenny @ Boston College

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Currently not working (the YouTube clip) but we edited our footage from the room and finished off work for our tutor Cliff.

(youtube clip now working, see below)

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We introduced ourselves to Premiere Pro the editing tool we will be using to edit our footage.

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Today we learnt/perfected our skills on photoshop

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Our targets today were to recognise the three key audience reception theories, (Hypodermic needle, two step flow model and the uses and gratification), to identify and describe key elements of construction in given and chosen products. We have been thinking about our ideas for our own adverts and media interpretations, we have started to think about storyboards and have created a mood board to express our ideas (see unit 1-4 work). Later on in the day we also had a session with Dave to explore the photography cameras and used the lighting rigs to create different moods and feelings towards the actors/subjects.

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Toady we analysed different 2D media sources and uploaded them onto Padlet. We also discussed as a group how connotations and denotations can be applied within the media we were analysing. We also discussed as a group how 3D media can be just as powerful as 2D media, we explored different ways in which 3D media is used and the different genres they come under. We researched different 2D and 3D media posters for different genres as well.
To improve I could have analysed more 2D adverts instead of spending time on four but making them as detailed as I could. Next time i will make sure i have time to research more 3d adverts too.

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In todays lesson we learnt about semiotics and the difference between denotations (what you literally see) and connotations (what is meant by the image/subject) as an example we used traffic light and how green lights mean go and red lights mean stop (denotations) the connotations of this is that the red light means danger and caution, where as the green light could be linked to being correct.

We also learnt about different lighting techniques and how different light produces different effects. I learnt that for my practical I could use lights such as mini LED's, large LED's, spotlights deco lights and a soft box, each one can be used for a different technique such as changing the subject/actors mood and the atmosphere itself. I have learnt what the three point lighting consists of, high key lighting which is used in comedies and sometimes musicals, this type of light is used with high fill lighting, low key lighting which consists of a more shadowy and mysterious effect, this could be used for intense horror scenes and back lighting, which is simply a light at the back of the subject to create the mysterious feel again. When I create my final piece I am looking forward to using three point lighting to produce different effects in my filming because you can create many different effects using them.

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My target for today was to research and analyse different adverts that have been on the TV from all different types of conventions (for example emotional, humorous, educational etc). I have met my target today because I have researched many different youtube videos and found a variety of genres of TV advertisements. The second half of the day we spent looking for camera operating jobs and completed a risk assessment, I will need to finish the risk assessment and job analysis template at home because my mac crashed. I would have liked to have produced more work for the advertisements but my mac wasn't working, next time I will try and get a good mac and complete my work fully.

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My target today was to understand and identify key processes of video production. We created a shot list and also created a storyboard to plan and produce an extract from the film 'The Room'. We were not given a shot list and had to think of different camera shots as a group such as mid shots, over the shoulder shots and close ups to incorporate in our piece. It was hard at first to film our piece because the lighting made it difficult to focus the camera. To improve I would like to play a more active role in the group filming the piece because I was directing the filming today and I believe I would would enjoy the task more if I had.

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My target today was to feel confident in using different technical and media process skills. I have met this target today because I have successfully used different camera techniques and learnt new key words such as the Dutch Tilt and the Rule of Thirds. From this task, next time I would like to play more of a directors role within my group because I like to tell stories with my work and I want to feel more confident with camera shots and angles. I would also like to organise my group so the task we achieved ran smoother.