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Magazine article promoting a new sci-fi film,  a woman being the main role and representing her as independent and powerful on the cover.

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representation - strong, independent, didnt have anyone with her to save her which shows how powerful her character really is.

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X-Men: Days of Future Past Official Movie Clip - Mystique Attack (2014) Jennifer Lawrence HD

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http://www.joblo.com - "X-Men: Days of Future Past" Official Movie Clip - Mystique Attack (2014) Jennifer Lawrence HD The ultimate X-Men ensemble fights a war for the survival of the species across two time periods in X-MEN: DAYS OF FUTURE PAST.

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Kylo Ren vs Finn vs Rey in The Force Awakens

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Kylo Ren vs Finn vs Rey in The Force Awakens

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Representation - the fact that Rey defeated Kylo shows how powerful she is as a woman and that impacts on the audience as it shows them how women don't need men to save them as sometimes it's them saving the men.

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Palpatine Purposefully Made Darth Vader Weaker

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LEGO Kylo Ren Vs Rey & Finn Lightsaber Battle Final Boss Fight Ending Star Wars The Force Awakens

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[HD] Kylo Ren vs Finn and Rey scene - Star Wars 7

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Kylo Ren vs Finn and Rey. Star Wars VII : The Force Awakens. ALL RIGHTS GO TO LUCASFILM AND DISNEY. I DO NOT OWN THIS.

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1. 'The women are the heroes'
http://www.bustle.com/articles/163437-x-men-apocalypse-puts-its-superhero-women-front-center-in-a-truly-satisfying-way

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1. Rey's role in The Force Awakens is a 'game changer'.
https://www.theguardian.com/commentisfree/2015/dec/30/star-wars-is-a-game-changer-awakening-the-feminist-force-in-little-girls-everywhere

2. 'Leia is not enough'
http://www.wired.com/2013/02/opinion-star-wars-females-media/

3. How the role of women in Star Wars has evolved.
http://www.firstpost.com/living/the-feminism-is-strong-with-this-one-star-wars-the-force-awakens-reinforces-gender-balance-in-pop-culture-2568062.html

4. 'Why Rey 'The Force Awakens' Is The Feminist Hero We've All Been Waiting For'
http://www.bustle.com/articles/130516-why-rey-in-the-force-awakens-is-the-feminist-hero-weve-all-been-waiting-for

5. How does 'Star Wars: The Force Awakens' represent women.
http://screenprism.com/insights/article/what-does-star-wars-the-force-awakens-tell-us-about-its-representation

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Rey / Daisy Ridley - Star Wars: The Force Awakens

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Rey / Daisy Ridley - Star Wars: The Force Awakens

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Representation -  strong, independent, powerful
Why has LucasFilms done this? -

To show equality in women and shows how powerful feminism is getting within society.

Casting this powerful figure in the film suggests that they're trying to attract a more feminist audience so that their audience expands and isn't just the majority of men that watch Star Wars.

The dialogue between Rey and Han Solo represents her independency as she's passive and shows that she's not defined by the permission of men.

The majority of the public is bored of seeing Disney stories end in marriage and is all about romance. Rey taking the lead role and the fact that there's no really romantic connection between her and any other character shows how she doesn't need a man to survive on her own.

Could this be a token role along with Princess Leia and Captain Phasma?

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How are women in sci-fi represented in the media?

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Jennifer Lawrence 'X-men' - domestic violence 

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Jennifer Lawrence 'X-men' - domestic violence 

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http://www.dailymail.co.uk/femail/article-3624289/Actress-Rose-McGowan-leads-criticism-terrible-X-Men-poster-shows-Jennifer-Lawrence-CHOKED-male-villain-saying-promotes-violence-against-women.html

Representation of women - weak, damsel in distress

Why have people complained about it? - Considering Jennifer Lawrence's character Mistique is represented in the film as capable to look after herself. However, in the poster released, Lawrence is represented as the stereotypical 'Damsel in Distress' character that women normally take the role of in other superhero films such as The Avengers.