# data[].attributes.body
Design is visual translation
Design Thinking is insight & observation translation

# data[].attributes.headline
Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy

# data[].attributes.subject
Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy

# data[].attributes.body
According to founder of IDEO David Kelley, design thinking is a process and not a solution.
He outlines 8 Core Design Abilities that are necessary to solve problems creatively and expertly manoeuvre within the design thinking methodology.

1. Have the ability to navigate ambiguity

2. Be able to learn from Others (People and Context)

3. Build and Craft things intentionally

4. Communicate deliberately

5. Design your design work

6. Human Centred Thinking at The Leadership Level

7. Experiment Rapidly

8. Move Between Concrete & Abstract

# data[].attributes.headline
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.subject
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.body
Design Thinkers are big picture thinkers that always have their customers in mind. They are not intimidated by feedback and relish the opportunity to better their designs for their users. In short, the ideal Design Thinker is a polymath with a heart for their users.

# data[].attributes.headline
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.subject
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.body
Successful implementation of Design Thinking (DT) in corporations depends on several factors: complete support from management, clear metrics for measurement, a team that is receptive and open to experimentation, et cetera. However, even if implementation is unsuccessful at first, it can still work if the team is open to going back to the appropriate stages of DT to right their wrongs.

# data[].attributes.headline
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.subject
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.body
Any problem can be tackled with Design Thinking (DT) when used as a guide—not a template—for teams. The most impactful DT projects are the ones that centre their goal and vision around their target user. Solutions don't necessarily have to be complex or technically-advanced, but what’s important is that they bridge a gap between a product/service and its users.

# data[].attributes.headline
Group 8: Lihong, Steph, Suki, Tom, Victor

# data[].attributes.subject
Group 8: Lihong, Steph, Suki, Tom, Victor

# data[].attributes.body
Design Thinking plays a crucial role in addressing and solving sustainability issues today.

There are many opportunities to apply Design Thinking to multiple functions and systems found within the existing design, manufacturing and go to market processes within the Beauty Industry.

# data[].attributes.headline
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.subject
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.body
Design Thinking can be used to tackle anything and everything. This includes problems humans face. More importantly, Design Thinking requires practice as it is a way of life.

# data[].attributes.headline
Group 6: James, Uma , Lynn , Wee Ling & Khalil

# data[].attributes.subject
Group 6: James, Uma , Lynn , Wee Ling & Khalil

# data[].attributes.body
Example 1
Design thinking can be use to solved and facilitate development of new products, process in a start-up.

Example 2
Design Thinking can be applied to find the right way to discover new innovative ways/ technology that is specific to the industry.  Empathy  & Creative in DT can be apply in innovative way to solve painpoints.

Example 3
It can be applied to answer to Digital roadmap for an organisation embarking on a transformation journey.

# data[].attributes.headline
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.subject
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.body
Design Thinking as a field has variances, from human-centered design to UX design to application of behavioural insights. There are yet different schools of thought and frameworks.

The common thread however is the human aspect, and DT is applicable regardless of role or industry, so long as it places human needs at its heart.

On a related note, when does a DT project qualify as a DT project? From the truly innovative to simply improvements, from the truly impactful to the ones that affects a select few. So long as its by humans for humans, that ought to be considered as a DT initiative.

# data[].attributes.headline
Group 5: Jasmine, Joyce, Seraphina, Amritha, Erik 

# data[].attributes.subject
Group 5: Jasmine, Joyce, Seraphina, Amritha, Erik 

# data[].attributes.body
Design Thinking is a versatile, democratic process that can be applied to a wide range of subject matters and industries that relate back to either humans or other lifeforms.

It is completely non exclusive to design related issues. Some examples where DT can be applied include social issues, consumer products/services, business management processes, lifestyle experiences etc.

DT can be used to tackle any project that has the capacity to allow more value in the end user’s experience or to develop a completely new solution to a pre-existing issue, lack or shortcoming.

# data[].attributes.headline
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.subject
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.body
Design Thinking (DT) needs a rebrand, as even designers couldn’t articulate the differences between design and DT. That said, both are not at all the same and prioritise very different goals in their products and services. DT is more human-centric, while design is more about aesthetics.

# data[].attributes.headline
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.subject
Group 1: Athena, Denise, Michelle, Wilson and Zakaria

# data[].attributes.body
Design Thinking (DT) is a philosophy, instead of a quick-fix, one-size-fits-all, prescriptive process that some corporates believe is a silver bullet. Those who adopt DT must be open to uncertainty and adapt the approach to unique problems to fully maximise its advantages.

# data[].attributes.headline
Group 3: Azmin, Lawin, Mari, Serina, Wenyi

# data[].attributes.subject
Group 3: Azmin, Lawin, Mari, Serina, Wenyi

# data[].attributes.body
Design Thinking's biggest problem is Design Thinking.

# data[].attributes.headline
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.subject
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.body
- Design Thinking is a philosophy, not a recipe, and it's definitely non-linear.
-  All the processes are similar, and at the heart of them is that they're human-centred.

# data[].attributes.headline
Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy

# data[].attributes.subject
Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy

# data[].attributes.body
Design mainly takes in the view and perspective from designers to create the product based on what they think is "functional". There are also some designs which are created to appear aesthetically pleasing and marketable only but not too functional.
Instead, design-thinking takes in a more human-centric approach first and creates more intuitive and easy to use products. Then, focus on the aesthetics.
In terms of designing a system, design-thinking system provides a more user-friendly environment for users to work in.

# data[].attributes.headline
Group 7: Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy 

# data[].attributes.subject
Group 7: Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy 

# data[].attributes.body
Empathy is the most crucial component. Referring back to the non linear process, if there is any hinderance met teams can always fall back onto other modules to resolve the issue.

Should the team misdiagnosed the underlying issue (mismatch empathy), there will be a need to rework from the beginning. Its an Art to ask the right question, not a ticket box exercise.

# data[].attributes.headline
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.subject
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.body
- Design is an output of Design Thinking.
- Design as an industry is client-centred, while Design Thinking is human-centred.
- Do we use design as a verb or design as a noun? This changes our thinking and how we approach this question.

# data[].attributes.headline
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.subject
Group 3: Azmin, Lawin, Mari, Serina, and Wenyi

# data[].attributes.body
- Having a beginner's mindset brings about an infinite number of solutions.
- Adopting the 'permission to fail' mindset.

# data[].attributes.headline
Group 5: Amritha, Erik, Joyce, Jasmine, Seraphina

# data[].attributes.subject
Group 5: Amritha, Erik, Joyce, Jasmine, Seraphina

# data[].attributes.body
Design Thinking should be thought of as an approach or process being appropriate to all disciplines including design as 1 of them.

Design itself is a craft of deep specialized skills comprised of visual design, interaction or user experience design, user research, and front-end development. Each of these design specialties (each vertical stroke) needs to know and practice their own specialized craft  while also knowing and practicing design thinking.

Good design tends to use the principle Form follows Function i.e. Aesthetics or structure of the information is decided by (follows) the function that needs to be fulfilled.

Stanford Webinar highlights:
Design Thinking = Method not Magic by William (Bill) Burnett- Consulting professor

Embrace that you cannot always get the data you need to succeed. (Meaningless data sets for the sake of data to drive decisions are dangerous and should be avoided.)

You have to build your way forward

Failure immunity - fail fast to succeed faster

Practice the process: dont just jump into hard problems and fail

Multi-disciplinary teams - radical collaboration with mutual respect

EXAMPLES: Apple iPhone final design vs their design thinking process and product design lifecycle

# data[].attributes.headline
Group 8: Victor, Lihong, Steph, Tom and Suki

# data[].attributes.subject
Group 8: Victor, Lihong, Steph, Tom and Suki

# data[].attributes.body
Design is a skill/craft with an output like art, UX, etc. Design thinking is a solution based approach to a problem, where diverse skills would bring in value. one of these skills can be a design

# data[].attributes.headline
Group 8: Lihong, Steph, Suki, Tom, Victor

# data[].attributes.subject
Group 8: Lihong, Steph, Suki, Tom, Victor

# data[].attributes.body
Design thinking is human-centered innovation that taps into experience, emotions and impact beyond a functional design process. With the human aspect being a key pillar, it encourages openness, adaptability and flexibility, hence the different versions. "Design thinking is an approach that uses the designer's sensibility and methods for problem solving to meet people's needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation." - Tim Brown, CEO, IDEO, in February 2010.

# data[].attributes.headline
Group 8: Victor, Lihong, Steph, Tom and Suki

# data[].attributes.subject
Group 8: Victor, Lihong, Steph, Tom and Suki

# data[].attributes.body
Key success factors
- To be customer centric.
- To be diversity; the best ideation comes from having different people around the table.
- Stay focus on the long term goal.
- Create a design-focused culture
- Building an in-house competency

Challenges
- Customer obsession can be misunderstood.
- The process could take the long time to see result/success.
- Collaboration between different departments.
- To be able to accept failure.
- Avoid being competitor obsession.

# data[].attributes.headline
Group 8: Li Hong, Step, Suki, Tom, Victor

# data[].attributes.subject
Group 8: Li Hong, Step, Suki, Tom, Victor

# data[].attributes.body
Design Thinkers have many capabilities and we see them as interdependent capabilities. They started off by translating thoughts into deeds and being human-centered with deep empathy. They will always collaborate with others to share the ideas and they are careful not to rush into judgement. They will keep trying, experiment and increase their output.

# data[].attributes.headline
Group 5: Jasmine, Joyce, Seraphina, Amritha and Erik

# data[].attributes.subject
Group 5: Jasmine, Joyce, Seraphina, Amritha and Erik

# data[].attributes.body
1. Empathetic
The key to Design Thinking is understanding and empathising with the humans we are trying to help. This goes beyond a traditional understanding of “target audience”, and touches directly on how people’s lives are impacted by the problem and how the solution solves or alleviates the problem.
Example: Cutting down wait time and improving the process for mammography at Oslo University hospital

2. Problem focused
Acknowledging a problem is the first step to solving it. After fully empathising and understanding the situation, the Design Thinker has to be curious and able to look for and identify concrete problems. These problems can be hidden, and often exacerbate over time and when triggered.
Example: Finding the real problem behind elderly's malnutrition from food service.

3. Collaborative
A Design Thinker is not an island. There is no room for ego in Design Thinking, as we rely on multiple skillsets and experiences while solving a problem. Embracing collaboration, and in effect other POV’s is key to success.
Example: Skunk Works (Lockheed Martin)

4. Holistic
A problem (and a solution) does not live in isolation. Solving one problem without thinking about the ripple effects, will in many case create new problems and pain points. A Design Thinker must always step back and look at the full picture.
Example: Nike

5. Visionary
A design thinker has one leg in reality (the present) and one leg in the future. Having a vison allows us to be creative and innovative – and at the same time manage to be realistic about how to implement a solution.
Example: Apple

6. Solutions oriented
Where there is a problem to be found, there is a problem to solve. As much as problems are essential to Design Thinking, it is of course the solution that will help in the end. For a solution to be viable, it has to be feasible, cost effective, and timely.
Example: Solar panels in Africa

These qualities will help the design Thinker to really understand and solve real-world problems and how they effect humans.

# data[].attributes.headline
Group 5: Erik, Seraphina, Amritha, Jasmine, Joyce

# data[].attributes.subject
Group 5: Erik, Seraphina, Amritha, Jasmine, Joyce

# data[].attributes.body
Challenges & Critiques
• Organisational agility – hierarchical to organic
• Workplace Culture
• Impatient for Results
• Too Process Oriented
• Time and resource consuming
• Lack of understanding, wrong usage

Key Success Factors
• Management Support
• Clear metrics
• Collaborative
• Empathy
• Ability to handle uncertainty & ambiguous situations
• Identify if the organisation is DT-ready and provide necessary adjustments/training to prepare the organisation
• Measure the impact of DT
• Access to customer/users

* DT SWOT Analysis

# data[].attributes.headline
Group 5: Jasmine, Joyce, Seraphina, Amritha and Erik

# data[].attributes.subject
Group 5: Jasmine, Joyce, Seraphina, Amritha and Erik

# data[].attributes.body
It’s a non linear process that will always be on prototype moden with each new discovery along the way (Beta-mode on)

Key ingredients: Human-centric, process is not linear, open to changes, reframing task with each new discovery, it reframes with empathy, bridge need gaps and more.

Example: PLEASE ask me abt it.
1) Low cost infant incubator turned “embrace warmer”
2) McDonald’s Milkshake —> am job

# data[].attributes.body
Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.

We talked about being design thinkers than doing design thinking. The tools are just the tools which might not be as powerful if the mindset is missing. What all approaches had in common was the design thinking mindset which keeps customer at the heart of problem solving which we found interesting.

# data[].attributes.headline
Group 6: James, Uma , Lynn , Wee Ling & Khalil

# data[].attributes.subject
Group 6: James, Uma , Lynn , Wee Ling & Khalil

# data[].attributes.body
Whilst there are many different Design Thinking models in the market, they embody the same principles. Of which, the 2 key areas that set them apart from traditional ways of working is:
1. Empathy and putting users' needs first: rather than looking at what resources the company have to decide on the next course of action, design thinking starts by asking "What do the users want?"
2. Testing and iterating: traditionally, companies aim for perfection at first launch. Design thinking changes this mindset, seeking to embrace setbacks as a learning opportunity in the journey to create a great product and emphasizing on user inputs. Starting with a Minimum Viable Product, Design Thinking practitioners work their way to a better product based on feedback via user behaviors.

# data[].attributes.headline
Group 6. Uma, Lynn, WeeLing, Khalil, James

# data[].attributes.subject
Group 6. Uma, Lynn, WeeLing, Khalil, James

# data[].attributes.body
Design Solutions: Problem Solving
To fix problems into a logical framework.  Fixing what exists today.

It has a technology driven focus. Finished design often reflects perspective of the designer more than the people who may use it.

Based on deductive reasoning.  You start with a general hypothesis to reach a logically certain conclusion.  All premises must be true or your conclusions will be invalid.

Design has many areas of specialised expertise, such as visual, user experience and user research or front end development.

When implementing design you are taking a technical risk to build a new product.

Expertise can create closed mindedness.  Designers can reach to past experience for a solution rather than looking for new creative paths.

# data[].attributes.body
Creating beyond what problems call for.  Dream beyond what exists today.

Human focus, learning to look at problems from the end users perspective rather than your own.

Based on Abductive Thinking.  You start with an incomplete set of observations and proceed to the likeliest outcome.

To successfully implement design thinking you have to have an openness and the willingness to take a creative leap.  Be happy to take a chance.

Instead of thinking what "it" should be,  you have to take a leap into uncertainty.  Accept uncertainty, build prototypes and experiment and keep learning, keep building.  Iterate, repeat and learn.

Create an environment where no one is afraid to fail or be judged.
It is OK to fail. Reward spectacular failure.  Be prepared to follow a path that doesn't exist yet.

It is vital to keep seeing problems from new perspectives.

'Shoshin ' is a term from Zen Buddhism and it means a beginners mind or "correct truth".  This open, beginners mind is the essence of Design thinking for me.

# data[].attributes.body
Dyson Cyclone
DB5 Aston Martin
Razors - Cut throat to Safety

# data[].attributes.body
Leonardo da Vinci - AerialScrew
iPhone
Contour Diabetes App 2016

# data[].attributes.headline
Group 6. Uma, Lynn, WeeLing, Khalil, James

# data[].attributes.subject
Group 6. Uma, Lynn, WeeLing, Khalil, James

# data[].attributes.body
1 - Expertise can create closed mindedness.

# data[].attributes.headline
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.subject
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.body
Design is the process of intentionally creating something while simultaneously considering its objective (purpose), function, economics, sociocultural factors, AND aesthetics.

Design thinking is a process for creative problem solving. Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes.

However,  design thinking will fail if there is no interaction or engagement with both internal and external stakeholders to identify a new solution. The design thinking phase needs to be followed by development of business model that can self sustain and scale the solution/opportunity.

# data[].attributes.headline
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.subject
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.body
Design thinkers' key capabilities include critical thinking, empathy, and curiosity. They are good at communicating with their team members. They are collaborative, risk taking and quick acting. They are also problem solvers who learn from mistakes and failure. Our discussion segued to whether Design Thinkers are Red (goal driven), Green (Process driven), or Blue (people driven) - and one key insight was successful Design Thinkers leaders have all aspects, or at least as a team have all these traits as you need to have empathy (Blue), follow the process (Green) and to focus on the goal (Red).

# data[].attributes.headline
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.subject
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.body
The Design Thinking approach focuses on understanding of the problem, users, and insights. There is no perfect solution as it is an iterative process, and increasingly it becomes refined as the iterations build on each other. Each iteration contextualises and fine tunes the solution to address new insights identified.

# data[].attributes.headline
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.subject
Group 2: Charlotte, Francis, Gita, Jeanne, Ray

# data[].attributes.body
On its own it will fail, but with a strong vision or ambition and a corporate mindset that embraces it and supports the process at ALL stakeholder levels, it can work.

A genuine user need has to be addressed - otherwise we may be focused on needs that are irrelevant or too early for users to embrace. It seems challenging to find failure examples - how many of the DT initiatives eventually succeeded?

# data[].attributes.body
Design is the embodiment of an idea, experienced through the senses. As such, it’s associated with an object’s form (beautiful or otherwise) and/or its function (easy or complicated).

Design Thinking is essentially the creative process that has been used either intuitively or deliberately by creatives throughout the ages. In the ‘60s/‘70s, the process was given a framework and repackaged by IDEO as Design Thinking. Because it’s a process and mindset, Design Thinking has moved outside the domain of design studios, is learnt and applied by virtually anyone who has a problem-solving mindset and thrives in collaboration.

# data[].attributes.body
Objective: To reduce cleaning costs in Schipol’s public urinals.

Insight: The presence of an object in a urinal literally prompts males to target it.

Result: Spillage reduced by 80%, resulting in a saving of 8% of the total budget for cleaning public toilets

# data[].attributes.body
Individual capabilities drive teams, which drives projects = one whole ecosystem.  Design thinker has many key capabilities and there is no one capability that is ranked higher than the other. The list is extensive, e.g. Collaborator, adaptability, active listener, observer, opportunistic, quick, curious, flexible, creative, empathy, nurturing, present, non-judgment, non-attachment, etc. The key capabilities shared include: Teamwork (Honey Bees), Resilience / Adaptability (Tardigrades), Do-er (Chimps, Monkeys), Observer (Fly), Creative (Animal Kingdom).

A design thinker needs to be self-aware, before he/she/ they can be part of the larger team or lead a team. In order for a team to flourish, we will need to look at the different capabilities and how it complements within the group dynamics in solving challenges and creating a meaningful outcome.

# data[].attributes.body
Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy

"Companies absorbed the process of Design Thinking all to well, turning it into a linear, gated, by-the-book methodology that delivered, at best, incremental change and innovation. " Call it N+1 innovation.

A few beliefs and misguided expectations could be reasons why Design Thinking, as a creative, value-adding process has failed in many organizations. Among the reasons that experts and thought leaders have cited are:
1. Stakeholders are impatient with the process.
2. Users are not comfortable with the uncertainty, "conflict, failure, emotions, and looping circularity that is part and parcel of the creative process." (www.fastcompany.com)
3. It was "process-ized". What was meant to be an iterative process was implemented as a structured, formal, sequential set of activities or tasks.
4. It lost its impact or "power" when everything was expected to be DT'ed. Some design issues are really a matter of gut or common sense. Hence, the essence of DT was watered down.

Additional Reading:
https://hbr.org/2018/09/why-design-thinking-works

# data[].attributes.body
An approach and a practice that can be used for any challenges (big or small, work or personal) with humans being central to it .

# data[].attributes.body
The one eye-opener for Key Challenges vs Key Success for DT:

Big Key Challenge : Human's needs vs Business's needs
- Convincing stakeholders who has a pre-set mindset that ROI, numbers, and business needs are more important than human's needs take time and effort. Even the process was great but project might fail miserably during launch.  Great DT does not guarantee for success, being able to embrace the change is important. Fail fast, learn faster.

Big Key Success: When we go through the process of DT, the process is much more important than the outcome. When the product is able to fulfil human's needs, we increase the level of desirability, happiness and sustainability.

# data[].attributes.headline
Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy

# data[].attributes.subject
Group 7: Lawrence, Sarah, Grace, Zhi Kai, Cristy

# data[].attributes.body
Design Thinking could be used to tackle any kind of problems. From simple problems to complex problems where multiple spheres collide, at the intersection of business and society, logic and emotion, rational and creative, human needs and economic demands and between systems and individuals.

# data[].attributes.attachment_link.title
다이어그램 디자인띵킹

# data[].attributes.headline
Group 6: Uma, Lynn, WeeLing, Khalil, James

# data[].attributes.subject
Group 6: Uma, Lynn, WeeLing, Khalil, James

# data[].attributes.body
Empathy and open-mindedness are key to understanding the motivation and needs of different people, and to apply this understanding at every stage of the design thinking process.   Empathy and open-mindedness can be cultivated through direct interaction with users using our 5 senses - watching, talking, smelling, tasting and listening.   Such actions help to provide context to frame the correct problem that users face.

Be comfortable with imperfection.  Just implement with a certain method, instead of planning for the perfect process or way of doing.  This helps to open a space for constructive discussion.

Flexible to know when to apply divergent thinking and convergent thinking.  Understand that there are many alternatives.  The design thinker must be flexible enough to know when and how to evaluate the these alternatives for a decision.

A good understanding of the design thinking process - inspiration, synthesis, ideation, experimentation, and implementation. And to know that the each stage can be repeated if there is a need to do so.

Know application tools that could facilitate the design thinking process. It could be a ice-breaker tool to get team members to be comfortable with each other, to create a safe space.  It could be a tool that spurs creativity thinking within a time limit.  The design thinker could help to motivate and facilitate his/her team to rise when he/she is able to understand the profile of his/her team members and pair the team with suitable design thinking application tools.

Be supportive with guided mastery. The design thinker plays the role of a supporter and guide to team members.  He/She works in the team to find the sweet spot of feasibility (technical), viability (business) and desirability).

REFERENCE
David and Tom Kelley
CREATIVE CONFIDENCE

David Kelley
HOW BUILD YOUR CREATIVE CONFIDENCE

DR MANDURA
HOW DO DESIGN THE BOA CONSTRICTOR

What are the most important capabilities of Design Thinking Coaches by Samuel Tschepe
https://uxdesign.cc/what-are-the-most-important-qualities-and-capabilities-of-design-thinking-coaches-32daee792855

# data[].attributes.headline
Group 6: Uma, Wee Ling, James, Khalil, Lynn

# data[].attributes.subject
Group 6: Uma, Wee Ling, James, Khalil, Lynn

# data[].attributes.body
The 2 main factors that contribute to the success or failure of Design Thinking in any org are 1. Culture 2. Process

1.Culture
There’s no psychological safety -if people aren’t comfortable sharing ideas, they won't be able to come up with solutions  in a group.

Hierarchies– you need to leave reporting lines at the door. If the most senior person is the one doing a lot of the talking, others won’t.

Cultures that punish failure – If you’re afraid of coming up with untested ideas that may fail then you’ll be unable to contribute new thinking to any brainstorm.

2. Process

It’s not a silver bullet – Design Thinking  gives you frameworks to solve problems, it doesn’t solve the problem for you. You still need creative thinkers, and designers to prototype.

You need end-to-end stakeholder buy-in – Not every stakeholder in a company has the same KPIs. And not all KPIs require thinking about the user.

It’s not innovation – Design thinking is the process to arrive at innovation. Often companies mistake the process for the result.

Making decisions based on ideal conditions- without factoring in the practicalities of the real world,  results in a suboptimal product.

When your starting point isn't empathy - When companies use data as a starting point, rather than empathy the solution doesn't solve a human problem.

Additional Reading: https://padlet.com/umareade/xe5c0myj6p1jimho