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Good Job for Positioning map

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Well Done for SWOT analysis

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Fantastic idea for showing prototype :) I have submitted my choice and looking forward for yummy salad bowl ..............Well Done students !

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1. Marketing objective: to increase sales revenue/ generate profit in 6 months, by $300,000 ( find the average of how much they make per month)

Add the app idea into positioning

1. App, ipad replace order list (SMART),

2. Questions for google form:

-Section A

( ala cart/ whatever is on the menu) ( with a selection of set/ not set)

1. Type of bread

2. Toppings

3. Fresh veggie

Section B (customization/ preset)

1. Section B1 (in menu de)

2. Section B2 ( customization)

3. Salad bowl

Section C (add on/ beverage)

Eg: cookies( cookie flavour) , chips, juice ( new) / soft drink

https://docs.google.com/forms/d/1nYgHduIvKxpf_FcvnxYy0NYr1D0qtt4QNQsLf5TIQeI/edit

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Company: Subway

Problem:

1)harder for introverts to order

2) no diversity

3)lack of choices

Solution:

1) paper to order/ online/ app

2) poke bowl, juice

3) include more options ( eg: vietnam sauce etc./seasonal)

a)Segmentation

1. Consumer markets

Geographic: city

Demographic: middle income/ high income family/ all age group/ all gender

Psychographic: fitness, health conscious individuals, individuals who are in a rush(working/ students) working individual middle - high social class , halal based

Behavioral :

a) Loyalty: Loyalty card, redemption card,

b)occasions: advertisements in the afternoon ( popular times for lunch)

c) benefit: nutrition, easy to pick-up and go food

d)  usage rate: medium

e) user status: non users, ex-users

2. Targeting

Differentiated marketing

Company resources:

Product variability: healthy food & beverage, more variety of ingredients & condiments

Product life-cycle stage: decline

Market variability: customization available.

Competitor: stuff’d, mcd, kfc, starbucks, dominos, burger kings

3. Positioning

Competitive advantage: manual operation( staff prepare in front of customers, according to the customization of orders) Customers can see food freshly made, Variety of sauces, bread and vegetables, fast service.

Green image = healthy

Value proposition: the same for sameNi hao ma wei qing

b) 4Ps

1. Place

City, R&R

2. Price

Mid range

3. Product

Biodegradable container/box ( macam MCD punya),

sandwich/poke bowl/ juice= health

App = convenient

Can target new segment= senior citizen

4. Promotion

Voucher

Coupon

Loyalty card/ redemption card

(C)SWOT

1. strength

-strong customer relationships

-strong brand image and loyalty

-healthier diet benefits

2. Weakness

Old-fashioned looking restaurant

Services provided have low satisfaction and inconsistent

High employee turnover

Lack of innovation in their menu

3. Opportunities

-Increasing popularity for healthier options

-Drive thru

-Increasing availability of food delivery services

-Diversification

4. Threats

Other franchises (Mcdonalds, Starbucks)expand faster than Subway

Consumers are changing to buy food from online platforms and this may lead to physical stores having lesser sales.

Having lawsuits and causing bad reputation.

Had lied to the consumer (the footlong size)before and the consumer is not trusting Subway like before.

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Great Job this group..........good to see interesting videos :) Jenn yes do not sleep in my classes :))

Start working with your marketing plan

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Lee Ming Kang de intro

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Lu Kai Xin 20028833
:P

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cringe n awkward lmao don’t watch it🤧 im like 自黑ing  HAHAHAHAHA
Add on to my goal: NEVER SLEEP DURING LESSONS🥱+ Jenn

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Lu Kai Xin 20028833
:p

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Lim Yi Xuan 19028406
:>

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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1. Creating 60 Sec Group Member Introduction Videos on Group Assignment Padlet Links.

2. Group members should contact Group Leader for planning of coursework.

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Leong Li Wen 20033197 ! :D