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"enables us to match the medium we use to the kind of information we are presenting and to the audience we are presenting it to" p.56

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- Used to describe the non-linear processing of texts that are located on the screen

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The processes of reading and writing 'on screen'

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The processes of reading and writing 'on screen'

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The differences in digital communication vs paper-based texts vary in the level of meaning because of ....
processing of modes on and from a screen
- Reading on screen involves different aspects of online processing (responding to icons, hypertext, sound effect, navigating pathways)

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"The screen governs our understanding of the world and curricula needs" - p.56

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The field that takes into consideration how individuals make meaning with different kinds of modes

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Semiotic Resources are artifacts, resources and practices used during meaning making that complete a specific task

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The shift in thinking of ways that people make meaning with language
-more emphasis on cultural practices vs cognitive development
oral culture  = written cultures
- acknowledgement of the screen as our text structure