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Identify conventions of promotional website;
- The logo of warner bros is featured throughout the website.
- The background has a fade picture of the it clown smiling, which foreshadows the whole movie in a sense no matter where you go It will always be there.
-Additionally has a fog over the picture, creating a sense of mystery that there is in the movie.
-Direct links to book to watch it in pictures.
-Trailers
-Snap shoots of scenes from the movie.
-Links to exclusive access if you sign up
-recommended movies

Legal regulatory requirement:
-production company link
-genre
-age rating

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Evil resurfaces in Derry as director Andy Muschietti reunites the Losers Club-young and adult-in a return to where it all began with "IT CHAPTER TWO."

The film is Muschietti's follow-up to 2017's critically acclaimed and massive worldwide box office hit "IT," which grossed over $700 million globally. Both redefining and transcending the genre, "IT" became part of the cultural zeitgeist as well as the highest-grossing horror film of all time. Because every 27 years evil revisits the town of Derry, Maine, "IT CHAPTER TWO" brings the characters-who've long since gone their separate ways-back together as adults, nearly three decades after the events of the first film.

James McAvoy ("Split," upcoming "Glass") stars as Bill, Oscar nominee Jessica Chastain ("Zero Dark Thirty," "Mama") as Beverly, Bill Hader (HBO's "Barry," "The Skeleton Twins") as Richie, Isaiah Mustafa (TV's "Shadowhunters: The Mortal Instruments") as Mike, Jay Ryan (TV's "Mary Kills People") as Ben, James Ransone (HBO's "The Wire") as Eddie, and Bill Skarsgård returning in the seminal role of Pennywise. Andy Bean ("Allegiant," Starz' "Power") plays Stanley, and reprising their roles as the original members of the Losers Club are Jaeden Martell as Bill, Wyatt Oleff as Stanley, Sophia Lillis as Beverly, Finn Wolfhard as Richie, Jeremy Ray Taylor as Ben, Chosen Jacobs as Mike, and Jack Dylan Grazer as Eddie.

Muschietti directs from a screenplay by Gary Dauberman ("IT," "Annabelle: Creation") based on the novel IT by Stephen King. Barbara Muschietti, Dan Lin and Roy Lee are producing the film. Marty Ewing, Seth Grahame-Smith and David Katzenberg are the executive producers.

The behind-the-scenes creative team includes director of photography Checco Varese ("The 33"), Oscar-winning production designer Paul D. Austerberry ("The Shape of Water"), editor Jason Ballantine ("IT," "Mad Max: Fury Road"), and Oscar-nominated costume designer Luis Sequeira ("The Shape of Water," "Mama").

Set to open in cinemas beginning September 6, 2019, "IT CHAPTER TWO" is a New Line Cinema production. It will be distributed worldwide by Warner Bros. Pictures.

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Evil resurfaces in Derry as director Andy Muschietti reunites the Losers Club-young and adult-in a return to where it all began with "IT CHAPTER TWO." The film is Muschietti's follow-up to 2017's critically acclaimed and massive worldwide box office hit "IT," which grossed over $700 million globally.

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WEBSITE; GET OUT

Identify conventions of promotional website:
- Has icons of social media platforms which are direct links to the website, such as Twitter. So the consumer/audience can see all the latest news and memes concerning the movie.
- Sneak peak movie sense to interest a potential viewer or a reminder.
-General information section
- A synopsis
-Picture of dvd cover
-Links to purchasing the dvd or where it can be brought in stores.

Analyse existing promotional website
- 'Find out more' links
-The top bar presents more information about the production company itself; universal.
-Features other movies you would based of the customer watching Get out.
- The casting

Legal regulatory requirement:
-Age rating (R)
-What does the age rating stand for
-Production company logo
-Privacy policy
-terms of use

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When Chris (Daniel Kaluuya), a young African-American man, visits his white girlfriend's (Allison Williams) family estate, he becomes ensnared in the more sinister, real reason for the invitation. At first, Chris reads the family's overly accommodating behavior as nervous attempts to deal with their daughter's interracial relationship, but as the weekend progresses, a series of increasingly disturbing discoveries lead him to a truth that he could have never imagined. This speculative thriller from Blumhouse (producers of The Visit, Insidious series and The Gift) and the mind of Jordan Peele (Key & Peele) is equal parts gripping thriller and provocative commentary.

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When Chris (Daniel Kaluuya), a young African-American man, visits his white girlfriend's (Allison Williams) family estate, he becomes ensnared in the more sinister, real reason for the invitation. At first, Chris reads the family's overly accommodating behavior as nervous attempts to deal with their daughter's interracial relationship, but as the weekend progresses, a series of increasingly disturbing discoveries lead him to a truth that he could have never imagined.

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Identify conventions:
- Immediately when you selected the site. A black screen is presented with the tagline of the movie "HELL HATH NO FURY".
- This created a sense of mystery due the transition of which the words appear. Also the black screen relates about to the genre.
-Pages included are; trailer , about and cast.
Analyse existing promotional website:
-The main image on the home page refers to the front cover of the Dvd which has selected from the movie.
- In the background there is a running gifs of clips within the movie.
- It includes a gallery, videos and links to purchase tickets.
-Also social media links.
- The intended audience in my opinion is adults aged 29-50. Only because of the casting and that is the age range associated with marriage.
-To appeal to this range you have scene of happiness and joy but also scene of fighting which any married couple can relate to.

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Identify conventions of promotional website:
- The home page of the website is split into 4 main sections.
- This includes shots taken of specific moments in the movie to entice the audience to buy or watch the movie.
- Additionally there are two clips on the main page which give a sneak peak of scenes in the movie, this allows the audience to fully understand what is in store for them.
-The whole front page is a black/ grey colour to foreshadow the idea of darkness and evil also presenting the film genre thriller/horror.

Analyse existing promotional website:
-Extended scenes
- The website promotes the film by having clips from the movie. Also has links which will direct to a online resource such as amazon where you can purchase the movie.
-Pages that have been included are social media sites, for example; twitter.
-The benefit of including social media is the consumer can then read previous comments and reviews about the film.
- The website comes under sony therefore to promote the business itself sony adds the tab of signing up to become a member which then feature a page of other sony movies available.
- Using this strategy consumers can also get free downloads, soundtracks and exclusive information by fill out the member form. This then allows sony to have returning customers, creating brand loyalty.
- Includes digital extras, retail exclusives.
Legal regulatory requirement:
- Age rating
- Privacy policy
- Billing block featuring production companies, assissociates etc.
- The intended audience was young adults or people with interest to thriller movies that have supernatural elements.
- Additionally, venom falls under the marvel industry therefore its audience are people who have watched and enjoy marvel movies such as Hulk.

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Venom | On Disc & Digital | Sony Pictures

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Venom | On Disc & Digital | Sony Pictures

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One of Marvel's most enigmatic, complex and badass characters comes to the big screen, starring Academy Award® nominated actor Tom Hardy as the lethal protector Venom.

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MAIN FEMALE ROLE;
Tarji P Henson;
-Ashanti

MAIN MALE ROLE;
Tyrese Gibson
-Michael

THE OTHER WOMAN;
Meghan Good
-Savanah

THE GRANDMA;
-

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- Glazed look of love into each others' eyes.
- Red dress representing love between then.
- The man is analyse

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-  The tongue alone is worthy of an entire post. It just feels very classic Venom to me, fleshy and energetic.
- Glor effects teeth and tongue.
- Supernatural elements- detail on the tongue.
-The name relates to the narrative of the story.
-In conclusion, there is one main image which is eye catching. It is being presented in a supreme cinema showing the importance and how popular the movie is.

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- The main characters are presented to the audience.
-The audience can infer that there is a love triangle due in love couple at the back.
- The man at front (Michael Ealy) could be interpreted to be the other man in her life or an overprotective brother/ friend.
- There is sense of mystery due a contrast in colour.
- The catch phrase suggest that there is lack of trust throughout the movie.
- The purpose of the banner is to be eye catching and notify the audience what the movie is about based of this banner the audience can guess that this movie is about a couple however the woman could be seen to be cheating on her husband or boyfriend with another man. Also that maybe she fears the other man.

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- The contrast of the colours suggest that the movie could be set in the night and day.
- The main character is presented to the audience,
- The choice of equipment in the banner illustrates that the movie is set in a house (a chair).
- The man is screaming presenting its a horror movie.
- He is looking up therefore the substance is over him.

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- Black back ground suggest death, which links to the genre of the movie thriller. Additionally, she is dressed in black maybe she is the own attending the funeral.
- The small cut on her nose points out to the audience she was in a fight.
- Taraji facial expression present a look of rage and jealous/ envy.
- Her body language is intimidating, the audience can interpret that she has the power/control in the movie.
- Also that she is plotting something maybe revenge.
- The title is slowly fading presenting the idea that maybe the character fades or her mental state fades.
- "Hell" & "Fury" refers a vicious death.

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- The main image suggest that there is a spirit or darkness in the movie that the characters are scared off,
- Because the audience is unsure of the presence it is up to their own imagination to decide.

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- THE IMPERSONATOR :
meaning; to pretend to be someone else by copying the way that they look,speak, or behave in order to trick people.
symbolism; this refers back to the narrative of the movie and foreshadows to the audience that all is not what it appears to be.
imagery; (banner)
the woman can be holding a mask to show that there is two sides of her and the story.

-ROPE IN :
meaning; to trick someone to draw them closer to you for your own personal gain.
symbolism; the female character misrepresent her true identity to rope in her spouse to achieve....
How the man was confused and deceived in the relationship.
imagery;(cover/poster/banner)
the second last scene in the movie is the man being hanged. An image can be taken of a man hanged for the front cover (this provides the convention of the thriller side of the movie) also the man can have a bag over his face therefore the audience is unaware to who dies in the end.
- BETRAYAL :
meaning; the action of betraying a person; treachery.
imagery; (banner/poster/cover)
the three main characters standing together.

-TREACHERY :
meaning; the quality of being deceptive.
symbolism; Allows the audience to infer that something wrong is going on.
imagery; (cover/poster)
Main female role sitting at the back in the dark holding a sharp object and the spouse and the other woman together holding hands but the spouse looks confused.

- I DID :
meaning; DID stands for dissociative identity disorder. Which is a mental disorder where a person has multiple personalities.
symbolism; connotes the reasoning behind the woman's actions.
imagery; (banner)
different shots of the woman(7) in a line.

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Research about major film studios (either Columbia or Universal) targeting a mainstream audience of 30-49 with an interest in your chosen genre of film.

A research was done in 2015 which was then uploaded onto the internet with these statistics. 16% of adults enjoy comedy movies, 17% in enjoy adventure, 15% like to watch thriller and 16% action. The highest percentage was animations which could be seen with the family being a whopping 40%.

While looking this information up, I then identified the most popular movies produced by Columbia and Universal which was seen by adults aged 30-49. This is my results;
| Columbia
| Baby Boy
| Men in black
| White Chicks
| 21 jump street
| Sky Fall
| White house down
| Venom

| Universal
| Little
| Us
| Jurassic world
| Ride Along 2
| The perfect guy
| The best man holiday
| Safe House

In conclusion, based on the information that has been gathered the top 3 genres I have decided to direct my analysis of identification in conventions is Action (with comedy) or Thriller (with comedy) or Romcom (comedy & romance).

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- The main characters are presented to the audience.
- By the woman being in the middle, she is the centre attention of the movie and the men.
-The woman is sexualised by having her breast out to appeal male markert. (male gaze- Zan zoonen)

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-The use of identifying that Jordan Peele is the writer/ director notices the audience of his previous work which refers the genre of the movie. He is best known for his film and television work in the comedy and horror genres.

-Additionally, “a new nightmare” suggest that it’s a horror movie to the audience which also connotes that the settings of the movie is a night.

-Iconography of violence. the gloves and scissors.

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- Iconography of a heart broken women in a relationship with a man. (teardrop trying to escape her eyes)
- As the female character is in the background the audience could interpret that she is alone. Especially as the man is not facing her or paying any attention to her.
- This creates the idea of a broken relationship.
- The reason i say it is a relationship is because the way the woman is staring at the man in love. Almost that she longs for him.

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- The subheading "Are you sure you're alone" conveys the idea that there is intruder, by the facial expression of the female she is scared and frantic therefore the male role is the intruder.
- The typography of "you're alone?" resembles sharp wood. A reader could perceive that to illustrate the settings is a house in the woods or the forest.
- The background presents the weather which is rain.

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- "Just because you're invited, doesn't mean you're welcome."

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-Dark colours portraying the drama elements.
- Sense of mystery due to a faded background and the main focus is the female character.
- The blurb tells us there is a relationship, marriage to be in fact however there is "betrayal", this is a recurring pattern in the blurbs of these movies they hint out the violence and drama using the word "betrayal".

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- The picture at the back confirms that there is a love triangle as in some posters the woman is with Morris chestnut character however in this photo she is with Michael, this appeals to the drama aspects.
- The use of colour red connotes the violence and danger, the age rating being a 16 also notifies to the public that a character dies realistically.
- Main character name at the bottom.
-Age rating at the bottom for usa and uk.
- The blurb at the back tells the audience the story line of a woman in a relationship which then ends. She then hooks up with a stranger, however her old boyfriend tries to renter her life and the stranger is not happy with that.
- Technical information;
Interview with cast & crew, trailers, deleted scenes etc. This will attract the audience as they get bonus features.
- Within the thumbnail there is shots of violence "gun".
- Crime elements "the police officers".
- The fact that Michael is described as a stranger suggest that his personality is unknown.

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Catch Phrases for movie Poster or Banner:

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Catch Phrases for movie Poster or Banner:

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-Everyone is a liar !
-What you do not see you do not know !
-The fear of the unknown !

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- "First he gets into your house.. then he gets into your head". Showing that female actor is scared and has been manipulated. - Presenting the horror side.
- Settings raining.
- Special features how to make a thriller movie.
- The blurb highlights that she is not the only one in the house she has kids.
- "Fighting for survival."
- "Invades" presenting it was by force.

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- This movie as the cover suggest it’s a horror movie with comedy. The main image contains one main character dressed red costume with a light glove which suggest straight away that danger will occur throughout the movie.

- Additionally, the main character is holding a mask cover half her face however the mask looks like her meaning that the movie has a sense of double act or an evil twin trying to replace her.

- Furthermore, the director has chosen, the face behind is hiding behind the mask and a tear drop is present, the effects of this is it presents to the audience that she is the good/ innocent one. Her risen eyebrow suggest that she is terrified and in shock of the events that has happened.

- Another way, an audience can interpret the main image is the character is hiding behind a lie to world and is living

- The background is in black this normally represent dark and evil.