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Video of Kanye talking about making his shoe line (Yeezy)

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Video of Kanye talking about making his shoe line (Yeezy)

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Kanye West And The Creative Process Behind His Adidas Yeezy Shoes | Forbes

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9 FALL FASHION Trends That Are EASY To Wear In 2019!

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The Latest Info and Interviews with Top Designers

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The Latest Info and Interviews with Top Designers

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Find the latest interviews and pictures of the fashion industry's most wanted designers.

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You needn't be an avid fashionista, nor a London Fashion Week regular, to be aware of how important our dress sense is to our reputations in the 21st Century. The clothes we wear send powerful signals to our peers and strangers, projecting the self image of us that we want to display.

Yet, how many of us truly understand the psychology of how people in the street or office interpret our wardrobe choices, and how this impression might differ to the one that we believe we're conveying to them?

An array of psychological surveys have revealed the true impact of clothing choices on the way in which we perceive and judge each other, with experiments showing some surprising results. They even reveal how subtle varieties in dress sense can affect our ability to attract a partner whilst we are dating.

Defying stereotypes

Against the gender stereotype of females being more fashion-aware and conscious of others' clothes and makeup efforts than males, studies have also lifted the lid on men's insecurities with regards to clothes.

Contrary to commonly held beliefs, men have been shown to be often more self-conscious than females with regards to their personal dress sense and the way in which they are viewed in public ( Solomon and Schopler, 1982).

Therefore, we need to understand the significance of clothing choices regardless of our gender. Whether you are male or female, your fashion choices can affect both your self image, the impression that you convey to others and in turn, the way in which people behave towards you. They can influence everything from the outcome of a sports match ( Hill and Barton, 2005) to an interviewer's impression of your ability to perform effectively in a job position ( Forsythe, 2006).

In this article, we look at the effect that our fashion choices today can have on our lives, and how our unconscious clothing choices are interpreted by those around us.

Why clothes matter: what your wardrobe says about you

Clothes have not always been as influential a 'tell' of our personalities as they are today. Only as a result of technical advancements over centuries have fashion choices become significant.

Where in early civilizations, the key purpose of clothing was to keep us warm and relatively dry, today, central heating warms our homes, reducing our dependence on clothes alone to help us to survive. Clothes have developed from a practical asset to a social marker: they affect the way we see ourselves. They help us to be seen in the light that we wish to be, and also exude our personalities and social status.

In many societies, dress sense embodies personal wealth and taste. For example, Economist George Taylor demonstrated this most vividly with the Hemline Index (Taylor, 1926). Taylor noted that as a country enters recession and adopts austere spending habits, women often show a preference towards longer dresses, whilst during times of prosperity, the opposite result can be seen - hemlines often become shorter.

A second key influence on our dress sense is a result of millions of years of development as a species. As with many animals, the concept of mate selection in evolutionary psychology suggests that our behavior is determined by our efforts to find a mate and to reproduce.

Signalling in animals: 'honest signals' such as this male peacock displaying his colorful covert feathers to attract a female partner.

According to signalling theory, a male peacock will display his vibrant fan of covert feathers in a ritual to attract a female with whom to mate. Such rituals vary from species to species, but in humans, our ability to create and wear clothes gives us a equivalent advantage in being able to distinguish ourselves from a crowd and demonstrate our individuality in an effort to find a mate. Conversely, too, we might use clothing to merge into a crowd and hide our individuality by dressing in a uniform.

Dressing to Impress?

Aside from the adage of "dressing to impress" what do we know about the psychology of clothing choices in relation to dating?

Firstly, let's consider the idea of how we seek to 'impress' potential partners. A study by Joseph Benz at the University of Nebraska surveyed more than 90 men and women with regards to the way in which they deceive potential partners whilst on dates. The researchers found that both genders tend to use deception when dating but for different purposes.

Males were found to try to impress their dates by emphasizing the security that they could offer the partner - for example, by exaggerating their financial position or by trying to demonstrate a preparedness to commit. Women, however, were deceptive with regards to their body image, exaggerating physical features in an effort to appear more attractive to their date ( Benz et al, 2005).

In both cases, clothing may play a part in this dating ritual of deception.

Another factor in our clothing choices is the way in which males and females perceive and interpret different colors.

In one experiment, researchers photographed people in different colored clothes and then asked participants to rate the attractiveness of people in the resulting photos. They found that the color of clothing affects the way in which men rate both males' and females' attractiveness, and how women rate men's attractiveness. Interestingly however, clothing color did not influence women's judgement of other females ( Roberts et al, 2000).

This brings us to the question: which colors are viewed as attractive?

Roberts and his fellow researchers found that red clothes would tend to lead participants to rate subjects more favorably in terms of attractiveness compared to when they wore clothes of other colors.

This result might explain the findings of a study which found that, when waitresses wore different colored t-shirts whilst serving in a restaurant, men would tend to leave higher tips for those wearing red tops than those with t-shirts of other colors. However, shirt color had no effect on the tips left by female customers ( Guéguen and Jacob, 2010).
Learn more about the psychology of color here
Of course, the color of garments is far from the only factor used in judging a person based on clothing.

Timothy Brown and his fellow researchers of the Department of Psychology at Old Dominion University looked at the effect of clothing on college students' judgement of both people's attractiveness and masculinity or femininity.

Brown found that in both genders, posture and the way in which people moved influenced perceptions of their masculinity or femininity, which was intrinsically linked to their judgement of their attractiveness.

Specifically in males, tight-fitting clothes as opposed helped lead to perceptions of increased masculinity over those who wore baggy garments ( Brown et al, 1986).

Naturally, many of the findings from research into the psychology of fashion and clothing choices are subject to the cultural values of the society in which a person lives. Cultural differences in the interpretation of color, for example, mean that red may be perceived to have different qualities to those valued by participants in Guéguen and Jacob's waitress experiment, depending on the country a restaurant is situated in.

We should also note that the superficiality of clothing choices are rarely the sole determinant of how people are perceived: Brown's study into clothing and attractiveness demonstrated the influence of body language in addition to clothing choices. And for those of us with limited fashion sense, as the English writer William Hazlitt cautioned, "Those who make their dress a principal part of themselves, will, in general, become of no more value than their dress".

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fashion psychology: what clothes say about you

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Fashion Psychology: How The Clothes You Wear Affect How People Perceive You

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You needn't be an avid fashionista, nor a London Fashion Week regular, to be aware of how important our dress sense is to our reputations in the 21st Century. The clothes we wear send powerful signals to our peers and strangers, projecting the self image of us that we want to display.

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How to become a successful Fashion Designer

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How to become a successful Fashion Designer

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Interested in a career in fashion?

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Want to know how to become a successful fashion designer? If you've spent your formative years watching "Project Runway," reading Vogue magazine and visiting fashion blogs, you're likely harboring a desire to follow in the footsteps of fashion icons like Versace. But do you actually have what it takes to make it in the field?

Many girls and young women dream of becoming fashion designers, but it doesn't mean they're cut out for the profession. With this list, review the top skills needed to excel in the fashion world.

Highly Creative & Artistic

Are you known for being artistic? Do you have a unique sense of personal style or appreciate the fine arts, music and dance? An innate sense of creativity is extremely important in the fashion world. Together, artistry and imagination can give you the instincts necessary to turn raw materials into a beautiful finished product.

Strong Drawing Skills

Do you like to draw? If so, that's good news because you're going to need this skill as you pursue being a fashion designer. Strong drawing skills are a must in fashion, as designers need to be able to take a concept and get it down on paper.

If you're lacking in this area, you can take classes to practice drawing ball gowns, dresses, pants or whichever garments you envision yourself designing.

Good Eye for Detail

Fashion designers need not only the ability to draw but also a good eye for detail. For example, how do you envision the pleats falling on a skirt or a blouse cinching at the waist? What about ruching, ruffles or embroidery? It is often the detail that makes a product unique, so this skill cannot be overlooked, even if you're great at visualizing and drawing.

Understanding Texture, Color, and Fabric

Design requires a good sense of texture, color, and fabric. For example, you'll need to know whether a garment would work best in silk chiffon or another material. You'll also need to know which combinations of colors will be most flattering on a piece of clothing. It is these differences that make a design stand out.

Strong Visualization Skills

Prior to the drawing phase, a good designer must have strong visualization skills. This enables her to translate ideas onto paper, so that her colleagues have a sense of the look she's aiming for as they work toward a finished product.

Excellent Communication & Interpersonal Skills

Designing footwear, clothing, and accessories requires collaboration with colleagues. It also requires strong people skills. This not only helps designers encourage their teams but also enables them to effectively share their vision with colleagues.

A Good Sense for Business

A thorough understanding of the business world, including finance, sales, and marketing, is essential to becoming successful in the world of fashion. Creativity is the essence of fashion, but without a good understanding of business, it is difficult to sustain a fashion brand and make it profitable.

Many talented fashion designers have ended up bankrupt because they had a poor understanding of fashion's financial side.

A Competitive Spirit

To create innovative designs, a competitive spirit is necessary. You don't want to lag behind the competition or follow their lead. You want to be a trendsetter, and having a thorough understanding of the economy and the fashion industry will keep your ideas fresh.

Ability to Work Well With a Team

A strong sense of collaboration and camaraderie between departments at a fashion house allows creativity to flourish and contributes to its overall success.

Interest in Current Fashion Trends

You'll need to know whether everyone is wearing skinny jeans, boyfriend jeans or something else entirely. Knowing what's on trend will let you know what the public is buying and what designers are creating.

Wrapping Up

Now that you've reviewed this list, ask yourself if you think you have what it takes to be a designer. You may excel in some areas but need work in others. Don't let that discourage you. Enroll in a fashion institute or take classes at a two- or four-year college to brush up on the skills you have and develop the ones you need to be a fashion designer.

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10 Skills You Need to Become a Successful Fashion Designer

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Want to know how to become a successful fashion designer? If you've spent your formative years watching "Project Runway," reading Vogue magazine and visiting fashion blogs, you're likely harboring a desire to follow in the footsteps of fashion icons like Versace. But do you actually have what it takes to make it in the field?

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Website for Improving the Working Conditions in the Garment Industry

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Website for Improving the Working Conditions in the Garment Industry

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Improving working conditions in the global garment industry

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How to draw  | TUTORIAL | Fashion drawing for beginners #1 | Justine Leconte

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Outfit Trends - Ideas How to Wear & What to Wear

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Florals have not been kept for the females only but can be used in shirts by men when done up in this stylish manner. To adopt the latest swag look to invest in a black rose graphic sweatshirt and pair it with regular jeans and a plaid red shirt as contrast around your waist. Boots are the swag thing and you must be seen in a pair of good boots. Accessorize with glasses and a nice hair cut.

Again a similar look but with a different combo. An all-black outfit for every occasion. Black loose swag style graphic or a plain shirt with a colored pant and a pair of white sneakers. Your hair can help make or break your style. If you are up-to-date with all the hair trends, they will surely make you look cool. Give your hair a spiked look or gel them back for a smart style to go with the outfit or just wear a cap over them.

↓ 18. Sleeveless Hoodies With Baggy Pants

If you are tired of wearing the same jeans and shirts then its high time to move on to some baggy pants that you can style with sleeveless hoods for a funky look. They come in various colors but mostly swag is associated with black and white, so match your color with matching baggy pants if going for a run or to the supermarket with sneakers.

You can mix and match your sleeveless grey sweatshirt with a white vest underneath to go over a pair of faded denim jeans and black boots. If you plan on wearing it during the day, you can add in a baseball cap to stay protected from the sunlight. This super casual and comfortable outfit looks great for a swag look.

Here is another look featuring the sleeveless hood, this time with a lace-up look for a sporty and laidback style. If you want something to go over your tracks, for an entirely casual look, this is it.

↓ 17. Hats for Swag Look

- The most important accessory nowadays is the Hat. There are a lot of varieties in hats available online and in markets. Studded hats, ripped hats, and hats with insignias are popular these days. Not only do they help accessorize the outfits but also make you look super cool. These hats can be worn in different styles. Either you wear it in a normal way, turned slightly to the left or right or you can wear it backward. Keep scrolling to check out Justin Bieber and his choice of headgear.

↓ 16. Celebrity Inspired Look

Justin Bieber is the ultimate swag guide and inspiration these days for the swag style followers. Here again, he has proven his fashion sense by incorporating a leather jacket with a black vest and black leather pants and ankle-high boots with his favorite caps. His all-black outfit looks super great and easy to pull off.

↓ 15. Red Hat With Baggy Pant and Sneakers

Just strolling about in the sun throughout the city in summers, this is a very cool outfit for guys then. Simple and chic t-shirt with matching color baggy zipped pants and his statement boots with a pop of color in the red baseball cap. Add a chain, diamond ring, bracelet or a watch to replicate Justin's everyday swag style.

↓ 14. White Cap Matched With Sneakers For Cool Sports Look

Sporty looks are the best form of casual style to wear to school or out on the streets. Not only are they comfortable but also super easy to style. The reversed cap style looks well with the sweatshirt and Jeans. The white sneakers are complementing the navy blue and white sweatshirt and the white cap. Add in a chain, a watch or a bracelet to add in swag to your everyday style.

↓ 13. Complete Black Swag Outfit Combination

Camouflage boots with a platform base look ultra nice with this all-black outfit for the winter season. To replicate this look put together a parachute jacket with wrinkled jeans and wear it along with a cap for an easy-to-go look. This kind of outfit can be worn to college or to a casual day out with friends.

Sources: wheretoget.it , pininterest.com

↓ 12. Zayn Malik Style

Hoodies are another swag related must-haves for both the genders. Now match it as Zayn Malik does; your Polo hoodie with mustard jeans and Nike boots in white and a beanie for a meeting with your bandmates. Zayn Malik has been a fashion icon for all the youngsters and rightly so.

↓ 11. Swag Style with Shorts

Bermuda shorts are a casual type of knee-length shorts that are quite popular among young guys. They are a summer staple and go with almost every casual t-shirt. It would not be a bad idea to get one or two of these to store in your wardrobes. Here they have been styled with a basic black t-shirt and red beanie. Give your everyday style a redefinition by putting together some of these casual pieces of attire for the ultimate swag look. Guys nowadays prefer to wear Bermuda shorts for its comfort. Here 26 ways to have a swaggy look with Bermuda shorts.

↓ 10. Cute Swaggy Couple

Tyga and Blac Chyna are known for their wild and different fashion choices. While not together anymore, they were known for their epic style that was all things cool. Here we love their black and white look and cannot help but notice their matching caps and Tyga's gold watch.

↓ 9. Black Teenage Guy Style.

We would recommend African American guys to check out these 14 casual outfits for black guys. Jackets in all forms are a part of the swag culture. Loose is the preferred choice while camouflage is the new trend. Choose trendy jackets and hoodies to wear over your outfits to revamp your everyday look.

↓ 8. Accessories To Wear For a Swag Look

Grey and the beige combo seems like a nice look. Pair it with a blue beanie like it has been done here for a youthful and fun look. If you are into bling fashion do add chains and earrings to give your outfit a fancy look. The easiest way to uplift any outfit is by accessorizing it. Some other ways to do the same is by adding in belts, sunglasses, headbands, and beanies. We would recommend adding these items to your wardrobe to style them with your outfits on a daily basis.

Via

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20 Most Swag Outfits for Teen Guys to Try This Season

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Looking for swag outfits for teenage boys? How to dress with swag for guys? Well, you have landed at the right place. Because we are bringing you 20 trendy swag styles this season. Mostly boys like to wear a simple t-shirt and jeans because they feel comfortable in it.