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BROADCASTING - Producing and designing media content to appeal to a broad audience segment. The technology of broadcasting only applies to content carried through the airwaves.

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GATEKEEPERS
Those in control of the flow of information. The gatekeeper can choose to accept or reject a piece of information for public consumption. Newspaper publishers, editors and reporters, television producers, radio station owners and broadcasting executives have all been cited as examples of media gatekeepers.

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TECHNOLOGY
Hardware used to create and communicate with media, e.g., radios, computers, telephones, satellites, printing presses, pencils, etc.

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PHOTOGRAPHY - 1. Theory of methods and means of photographic capture of reality using photographic devices. It is divided into several fields, according to purpose, quality, type, etc. 2. The image obtained by a photographic process in which light acts on a sensitive layer of film and the resulting image is then photochemically transferred from the negative to a picture

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FILM - Theory of methods and means of photographic capture of reality using photographic devices. It is divided into several fields, according to purpose, quality, type, etc. 2. The image obtained by a photographic process in which light acts on a sensitive layer of film and the resulting image is then photochemically transferred from the negative to positive

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AccessThe ability of media consumers to produce their own texts and to have those texts acknowledged by the agenda setting media. Also, the ability of media consumers to respond to the dominant mediaPrístup AccessoAcessoAlternative pressnon-traditional and unconventional periodicals of a democratic society, which differ from the mainstream print media, are based on non-commercial reasons and are usually sharply opposed to the status quo. They are sometimes called dissident presses.Alternatívna tlač Stampa alternativaImprensa alternativaCensorshipIntentional, institutionalized and politically based intervention of state power into the author's intention or into the information flow. In a broader sense, it is any control of information. In a narrower sense, it is the state supervision over the dissemination of media content. The term censorship is used primCenzúra CensuraCensuraChannelAn environment that allows the transmission of tv or radioKanál CanaleCanalCodeA systematic organization of characters, their meanings and relationships between them used for the transmission of information between the communicator and the addressee. With the help of the code, the meanings are encoded into the information by the communicator and through it the addressee decodes (his) meanings from the information. To understand the information, members of the interpretation community need to know the rules and conventions of the code.Kód CodiceCódigoColportageDistribution, distribution, periodicals by subscribers (subscribers) or by random buyers through street or stall sales.Kolportáž ColportageColportageCommercial TV broadcastingTelevision which is financed exclusively by the proceeds from the sale of advertising airtime. To this end, an attractive program must satisfy the interests of viewers (to be as many as possible) and those of advertisers.Komerčná televíziaTrasmissione televisiva commercialeTransmissão comercial de TVDigestPeriodical, which brings a condensed selection of abbreviated most interesting and most attractive articles (mostly published in other publications), the so-called clipping magazine. Its prototype is considered to be the American Reader’s Digest (established in 1922, in 1990 a circulation of 16,300,000).Digest DigestDigerirDisinformationIntentionally incorrect or distorted information secretly implanted in the opponent's information system with the intention of influencing the necessary direction of his activity. Classified disinformation activity (so-called black propaganda) is accompanied by breaking the law, while instruments of open propaganda tend to be legalDezinformrmaáciaDisinformazione DesinformaçãoDocumentaryA film type that is based on the expression of reality through concrete facts or on their precise reconstruction. It is determined by the documentary fidelity of the depiction of an authentic, unarranged pre-camera reality. The raw scanned material has the properties of an indisputable, photographically accurate testimony, a documentary about reality.Dokumentárny film Film documentario  DocumentárioFilmA kind of dramatic art that developed in the 20th century. A film is a moving image accompanied by sound, music and speech. It presents stories, events and phenomena to the viewer in the form of visual narration. The first public film screening was organized by brothers Auguste (1862–1954) and Louis (1864–1948) Lumièrovci on December 28, 1895 in Paris.Film FilmFilme

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AccessThe ability of media consumers to produce their own texts and to have those texts acknowledged by the agenda setting media. Also, the ability of media consumers to respond to the dominant mediaPrístup AccessoAcessoAlternative pressnon-traditional and unconventional periodicals of a democratic society, which differ from the mainstream print media, are based on non-commercial reasons and are usually sharply opposed to the status quo. They are sometimes called dissident presses.Alternatívna tlač Stampa alternativaImprensa alternativaCensorshipIntentional, institutionalized and politically based intervention of state power into the author's intention or into the information flow. In a broader sense, it is any control of information. In a narrower sense, it is the state supervision over the dissemination of media content. The term censorship is used primCenzúra CensuraCensuraChannelAn environment that allows the transmission of tv or radioKanál CanaleCanalCodeA systematic organization of characters, their meanings and relationships between them used for the transmission of information between the communicator and the addressee. With the help of the code, the meanings are encoded into the information by the communicator and through it the addressee decodes (his) meanings from the information. To understand the information, members of the interpretation community need to know the rules and conventions of the code.Kód CodiceCódigoColportageDistribution, distribution, periodicals by subscribers (subscribers) or by random buyers through street or stall sales.Kolportáž ColportageColportageCommercial TV broadcastingTelevision which is financed exclusively by the proceeds from the sale of advertising airtime. To this end, an attractive program must satisfy the interests of viewers (to be as many as possible) and those of advertisers.Komerčná televíziaTrasmissione televisiva commercialeTransmissão comercial de TVDigestPeriodical, which brings a condensed selection of abbreviated most interesting and most attractive articles (mostly published in other publications), the so-called clipping magazine. Its prototype is considered to be the American Reader’s Digest (established in 1922, in 1990 a circulation of 16,300,000).Digest DigestDigerirDisinformationIntentionally incorrect or distorted information secretly implanted in the opponent's information system with the intention of influencing the necessary direction of his activity. Classified disinformation activity (so-called black propaganda) is accompanied by breaking the law, while instruments of open propaganda tend to be legalDezinformrmaáciaDisinformazione DesinformaçãoDocumentaryA film type that is based on the expression of reality through concrete facts or on their precise reconstruction. It is determined by the documentary fidelity of the depiction of an authentic, unarranged pre-camera reality. The raw scanned material has the properties of an indisputable, photographically accurate testimony, a documentary about reality.Dokumentárny film Film documentario  DocumentárioFilmA kind of dramatic art that developed in the 20th century. A film is a moving image accompanied by sound, music and speech. It presents stories, events and phenomena to the viewer in the form of visual narration. The first public film screening was organized by brothers Auguste (1862–1954) and Louis (1864–1948) Lumièrovci on December 28, 1895 in Paris.Film FilmFilme

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G atekeeper | A person holding a position in the editorial office or media organization in which it is competent to decide on the selection of topics and events for processing by the relevant mass media. A related term is "gatekeeping". Indicates the process by which a decision is made as to whether or not a given message will reach the audience through the media. | Vrátnik |  Gatekeeper | Editor
Globalisation of media | The process of concentration of ownership relations in the mass media and monopolization of media subjects on a global scale. The media industry has similar characteristics to other areas of business: tendencies towards concentration, monopolization and various forms of integration. It creates huge corporations that cross national borders and operate in transnational dimensions. | Globalizácia médií |  globalizzazione dei media | Globalização dos media
Hoax | A hoax is a trick in which someone tells people a lie, for example that there is a bomb somewhere when there is not, or that a picture is genuine when it is not. | Hoax |  Bufala | Farsa
Magazine | A kind of entertaining, mostly richly illustrated magazine with colorful, curious, often sensational content that appeals to a wide reader. | Magazín |  Rivista | Revista
Mass | Identification of an indefinable number of people who are scattered in space and there are no physical or social ties between them. In the case of the application of the term meat to denote an audience of mass media, a common feature is the exposure of members to the same media content and influence. | Masa |  Massa | Massas
Mass communication | Mass communication is the process of disseminating information through the mass media to a large audience. | Masová komunikácia |  Comunicazione di massa | Comunicação de massas
Mass media | A means by which the sender transmits in principle any message or set of messages to a large number of recipients, regardless of the recipients' expectations. The mass medium is a means of communication whose all communication activities (production and dissemination of publicly available content) take place in an institutionalized form and are organizationally and technologically suitable for the process of mass communication. | Masmédiá |  Mezzi di comunicazione di massa | Meios de comunicação de massas
Media commercialization | Represents a number of phenomena: 1. privatization of activities that were originally reserved for the public sector; 2. deregulation of the radio, television and cinema sectors; 3. the tendency to reduce the obligations of private actors; 4. efforts to prescribe commercial activities to the public sector; 5. the tendency to reduce or limit the contribution of public funds to media financing; | Komercializáciá médií |  Commercializzazione dei media | Comercialização de media
Media criticism | The assessment, evaluation of the operation of the media and their products associated with pointing out shortcomings and errors. | Mediálna kritika |  Critica di massa | Crítica dos media
Media culture | The term includes a group of media products (eg. artifacts or products such as films, books, music recordings, print media and internet-mediated formats) and communicative practices and activities related to the use of mass media and media. Media culture influences the culture of a given society (ideology, religion, attitudes, opinions, value orientation, taste, lifestyle or decision-making processes). | Mediálna kultúra |  Cultura dei mass media | Cultura da media
Media education | A lifelong, systematic and purposeful process of acquiring media competencies and increasing the level of media literacy, the main aim of which is to promote responsible use of the media and to develop critical attitudes towards media content with an emphasis on moral principles and humanism. | Mediálna výchova |  Educazione ai media | Educação para os media
Media literacy | A set of skills and competences that are a prerequisite for the responsible use of and access to the media and that determine the communication process. | Mediálna gramotnosť |  Alfabetizzazione mediatica | Alfabetização midiática
Mediacracy | Identification of the owners of influential media institutions and creators who operate in these institutions. | Mediokracia |  Mediacrazia | Mediocracia
News | S set of journalistic speeches that objectively, concisely and accurately bring the current or unknown event closer to the general public, resp. ideofact | Spravodajstvo |  Notizie
| Notícia

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ENGLISH | MEANING | SLOVAK | ITALIAN | PORTUGUESE
Access | The ability of media consumers to produce their own texts and to have those texts acknowledged by the agenda setting media. Also, the ability of media consumers to respond to the dominant media | Prístup |  Accesso | Acesso
Alternative press | non-traditional and unconventional periodicals of a democratic society, which differ from the mainstream print media, are based on non-commercial reasons and are usually sharply opposed to the status quo. They are sometimes called dissident presses. | Alternatívna tlač |  Stampa alternativa | Imprensa alternativa
Censorship | Intentional, institutionalized and politically based intervention of state power into the author's intention or into the information flow. In a broader sense, it is any control of information. In a narrower sense, it is the state supervision over the dissemination of media content. The term censorship is used prim | Cenzúra |  Censura | Censura
Channel | An environment that allows the transmission of tv or radio | Kanál |  Canale | Canal
Code | A systematic organization of characters, their meanings and relationships between them used for the transmission of information between the communicator and the addressee. With the help of the code, the meanings are encoded into the information by the communicator and through it the addressee decodes (his) meanings from the information. To understand the information, members of the interpretation community need to know the rules and conventions of the code. | Kód |  Codice | Código
Colportage | Distribution, distribution, periodicals by subscribers (subscribers) or by random buyers through street or stall sales. | Kolportáž |  Colportage | Colportage
Commercial TV broadcasting
| Television which is financed exclusively by the proceeds from the sale of advertising airtime. To this end, an attractive program must satisfy the interests of viewers (to be as many as possible) and those of advertisers. | Komerčná televízia | Trasmissione televisiva commerciale | Transmissão comercial de TV
D igest | Periodical, which brings a condensed selection of abbreviated most interesting and most attractive articles (mostly published in other publications), the so-called clipping magazine. Its prototype is considered to be the American Reader’s Digest (established in 1922, in 1990 a circulation of 16,300,000). | Digest |  Digest | Digerir
Disinformation | Intentionally incorrect or distorted information secretly implanted in the opponent's information system with the intention of influencing the necessary direction of his activity. Classified disinformation activity (so-called black propaganda) is accompanied by breaking the law, while instruments of open propaganda tend to be legal | Dezinformrmaácia | Disinformazione  | Desinformação
Documentary | A film type that is based on the expression of reality through concrete facts or on their precise reconstruction. It is determined by the documentary fidelity of the depiction of an authentic, unarranged pre-camera reality. The raw scanned material has the properties of an indisputable, photographically accurate testimony, a documentary about reality. | Dokumentárny film |  Film documentario  |  Documentário
Film | A kind of dramatic art that developed in the 20th century. A film is a moving image accompanied by sound, music and speech. It presents stories, events and phenomena to the viewer in the form of visual narration. The first public film screening was organized by brothers Auguste (1862–1954) and Louis (1864–1948) Lumièrovci on December 28, 1895 in Paris. | Film |  Film | Filme
G atekeeper | A person holding a position in the editorial office or media organization in which it is competent to decide on the selection of topics and events for processing by the relevant mass media. A related term is "gatekeeping". Indicates the process by which a decision is made as to whether or not a given message will reach the audience through the media. | Vrátnik |  Gatekeeper | Editor
Globalisation of media | The process of concentration of ownership relations in the mass media and monopolization of media subjects on a global scale. The media industry has similar characteristics to other areas of business: tendencies towards concentration, monopolization and various forms of integration. It creates huge corporations that cross national borders and operate in transnational dimensions. | Globalizácia médií |  globalizzazione dei media | Globalização dos media
Hoax | A hoax is a trick in which someone tells people a lie, for example that there is a bomb somewhere when there is not, or that a picture is genuine when it is not. | Hoax |  Bufala | Farsa
Magazine | A kind of entertaining, mostly richly illustrated magazine with colorful, curious, often sensational content that appeals to a wide reader. | Magazín |  Rivista | Revista
Mass | Identification of an indefinable number of people who are scattered in space and there are no physical or social ties between them. In the case of the application of the term meat to denote an audience of mass media, a common feature is the exposure of members to the same media content and influence. | Masa |  Massa | Massas
Mass communication | Mass communication is the process of disseminating information through the mass media to a large audience. | Masová komunikácia |  Comunicazione di massa | Comunicação de massas
Mass media | A means by which the sender transmits in principle any message or set of messages to a large number of recipients, regardless of the recipients' expectations. The mass medium is a means of communication whose all communication activities (production and dissemination of publicly available content) take place in an institutionalized form and are organizationally and technologically suitable for the process of mass communication. | Masmédiá |  Mezzi di comunicazione di massa | Meios de comunicação de massas
Media commercialization | Represents a number of phenomena: 1. privatization of activities that were originally reserved for the public sector; 2. deregulation of the radio, television and cinema sectors; 3. the tendency to reduce the obligations of private actors; 4. efforts to prescribe commercial activities to the public sector; 5. the tendency to reduce or limit the contribution of public funds to media financing; | Komercializáciá médií |  Commercializzazione dei media | Comercialização de media
Media criticism | The assessment, evaluation of the operation of the media and their products associated with pointing out shortcomings and errors. | Mediálna kritika |  Critica di massa | Crítica dos media
Media culture | The term includes a group of media products (eg. artifacts or products such as films, books, music recordings, print media and internet-mediated formats) and communicative practices and activities related to the use of mass media and media. Media culture influences the culture of a given society (ideology, religion, attitudes, opinions, value orientation, taste, lifestyle or decision-making processes). | Mediálna kultúra |  Cultura dei mass media | Cultura da media
Media education | A lifelong, systematic and purposeful process of acquiring media competencies and increasing the level of media literacy, the main aim of which is to promote responsible use of the media and to develop critical attitudes towards media content with an emphasis on moral principles and humanism. | Mediálna výchova |  Educazione ai media | Educação para os media
Media literacy | A set of skills and competences that are a prerequisite for the responsible use of and access to the media and that determine the communication process. | Mediálna gramotnosť |  Alfabetizzazione mediatica | Alfabetização midiática
Mediacracy | Identification of the owners of influential media institutions and creators who operate in these institutions. | Mediokracia |  Mediacrazia | Mediocracia
News | S set of journalistic speeches that objectively, concisely and accurately bring the current or unknown event closer to the general public, resp. ideofact | Spravodajstvo |  Notizie
| Notícia
Oppositional | A critical position that is in opposition to the values and ideology intended by the creators of a media text, usually the dominant reading of a text.  | Opozičný |  opposizione | Oposição
Propaganda | Any media text whose primary purpose is to openly persuade an audience of the validity of a particular point of view.  | Propaganda |  propaganda | Propaganda
QR Code | Evolution of the bar code, where the bars are replaced by dots, created to store different types of information.  | QR kód |  codice QR | Código QR
Radio | 1. A technical apparatus for the transmission of signals (human voice); 2. Radio receiver. A radio is a communication system that uses electromagnetic waves propagated in space. Due to different properties, radio waves of different lengths are used for different purposes. |  Rádio |  Radio | Rádio
Representation | The process by which a constructed media text stands for, symbolizes, describes or represents people, places, events or ideas that are real and have an existence outside the text.  | Podanie informácií |  rappresentazione  | Representação
Software | The programs written for computers or the media texts that can be played on them.  | Softvér |  Software | Software
T abloid | A kind of sensationalist, tabloid newspaper from the category of print for the masses, which relies mainly on visual perception, therefore they are dominated by pictorial elements (photographs, caricatures, drawings, graphs) over the text. | Tabloid |  Tabloid | Tablóide
Technology | The machinery, tools and materials required to produce a media text. In media literacy terms, technology greatly impacts upon the construction and connotationof a text.  | Technológia |  Tecnologia | Tecnologia
Television | Electronic method of transmission of visual/auditory info. | Televízia |  Televisione | Televisão
Text | Acronym for Uniform Resource Locator. It is the reference to a resource that identifies its location on a computer network and specifies a mechanism to trigger it.  | Text |  testo | Texto
URL | Acronym for Uniform Resource Locator. It is the reference to a resource that identifies its location on a computer network and specifies a mechanism to trigger it.  | URL |  URL | URL
Vertical Integration | The process by which a media company acquires another elsewhere in the production process.  | Vertikálny |  integrazione verticale | IntegraçãoVertical

Virtual | Something which is a representation rather than the real thing. In advertising,the word “virtually” means “almost”.  | Virtuálny |  Virtuale | Virtual
Watch dog | The term refers to the controlling function of the mass media towards state or other power. | Strážny pes |  Cane da guardia | Cão de guarda
Word-of-mouth | Informal way in which media products become known by audiences. |   |  Passaparola  | De boca em boca
World Wide Web | The World Wide Web is the network of pages of images, texts and sounds on the Internet which can be viewed using browser software.  |   |  World Wide Web | World Wide WebRede Mundial de Computadores
Yellow press | frivolous, scandalous, and sensationalist periodicals that put the commercial aspects of publishing above the service of the public and purposefully target the widest audience. With plenty of advertising, they are relatively inexpensive, costly, and prefer entertainment to political information. | Bulvárna tlač |  stampa tabloid | Impressa cor-de-rosa
ZOOM | A smooth movement by the camera lens from far away to close up or from close up to farther away.  | Zoom |  Ingrandire | ZOOM