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https://docs.google.com/document/d/1I3zvEEsnoK-drRuG-cT-AFpBFzpR4cB3SEHDtyIw60k/edit

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Make each sentence worth reading, and something in it will lead the reader into the next one

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A memorable sentence makes immediate sense but sounds just slightly odd. The model Kate Moss, once asked for her motto, replied: “Nothing tastes as good as skinny feels”

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A sentence is much more than its literal meaning. It is a living line of words where logic and lyric meet

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“If you can cut a word, do.”

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“The great enemy of clear language is insincerity,” (Orwell) wrote. Insincere writing spat out tired idioms “like a cuttlefish spurting out ink”. Bad ideas were the bedfellows of bad prose. Fake thoughts made fake sentences.

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“Good prose is like a windowpane.” A reader should notice the words no more than someone looking through glass notices the glass.

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"Write a sentence as clean as a bone"