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Before we start: https://www.instagram.com/reel/CW4ffL3o2UJ/?utm_medium=copy_link

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What is Virtual Reality?

Virtual reality (VR), is possible with the use of computer modeling and simulation that enables a person to interact with an artificial three-dimensional (3-D) visual or other sensory environments.

The evolution of virtual presence and economies is expected to transform everyday life and human interaction. As physical and virtual realms converge, people will think differently about goods and services, and so we too must think differently about our digital advertising strategies and planning.

The future of brand-building is more than storytelling and design – it’s more about creating a brand world. Design systems will continue to grow beyond visual elements and into the domains of sound, space, and motion.

As complex new systems, environments, and protocols emerge, marketers can keep things simple by leaning into purpose, creativity, and community. This is how brand-building can create digital brand worlds that span multiple realities and evolve into the future with VR trends.

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Metaverse and evolving VR trends in digital advertising

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Metaverse and evolving VR trends in digital advertising

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Over the years, many brands such as MTV, Coke, American Apparel and Dell, have created ‘metaverse advertising campaigns’ using much more experiential versions of the internet with deep embedding of VR components. Some existing examples of the success of the metaverse include virtual concerts and non-fungible tokens (NFTs).

Facebook, Microsoft, Sony and Google are investing huge funds in the development of new hardware like AR glasses and VR headsets to utilize the full potential of a VR and the metaverse.

Advertising: VR has opened up new opportunities for the ad makers who seek to maximize the brands’ impact in the digital space especially in social media. Brands and advertising agencies have always been early adopters, and will use the cutting edge of technology to deliver rich, immersive brand experiences and engagements beyond the existing solutions through AR/VR.

Ad categories like porn, gaming, events, travel, luxury, and tech that shall take the lead in “dissolving the boundaries between physical and digital/virtual realms”

However, metaverse has no limits. For instance, if you have a music band, you can try gigs in a metaverse, release your album teaser in there, and invite your audience to a real-life launch.

You can open a cloth store in the metaverse, let the avatars try on clothes and allow them to place real-world orders.

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Advertising post the advent of Meta will look very different. With the aid of ever-evolving technology and analytics, there’s already been hyper-contextualization of communication. Deeper device-led immersive experiences will possibly take this to the next level, but several aspects require clarity. Measurement of outcomes and how all this ties up into the overall advertising ecosystem as it exists today remains to be seen.

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Fun Activity: If anyone’s interested in finding out more about how VR technology works and how one could potentially experience virtual reality without a VR headset, this article explores VR viewing through the “Magic Eye”.
https://medium.com/coinmonks/virtual-reality-without-a-headset-8821e473ccee

Other fun applications:
Fly around the world: ​​https://arvr.google.com/earth/

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Here's another... virtually certain... reality! Since you're all set to enter the digital marketing world, what brand/industry do you think could leverage VR as part of their digital strategies and advertising campaigns?