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Bentley’s Brewery is a multi-tasking organization that is dedicated to providing customers with the best experience in services regarding coffee, food, and alcoholic beverages.  We are unique because 15% of our proceeds from our day-to-day activities go directly to local animal rescue shelters. Bentleys Brewery hopes to give our customers the ultimate brew experience, while also helping out our community.

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Bentley’s Brewery is a multi-tasking organization that is dedicated to providing customers with the best experience in services regarding coffee, food, and alcoholic beverages. 15% of our proceeds from our day-to-day activities go directly to local animal rescue shelters. Bentleys Brewery gives our customers the ultimate brew experience, while also helping out our community. Our Brewery is located in Vancouver Washington.

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Our team accomplished and grew a lot together this past semester. Our strengths we noticed was our communication and cooperation we all had. All of our work flowed together and we worked very well as a team. The creativity used became more of a hobby than task, found it enjoyable. Some of our weaknesses were technical issues, instagram metrics not loading correctly, Blog page was initially set up incorrectly, all these situations came to be quick fixes. Given the opportunity i think after noticing each others strengths we would have divided work into a way of expertise to produce thoughtful work.

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These are the metric outcomes from both campaigns.

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An email was created by all of our team members to make create brand awareness. The emails were designed to draw in attention towards animal rescue support.

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Bentley's Brewery’s top page visited was our home page with 111 views. Our Blog post page comes in second with 15 views.
Instagram and Twitter had the most response reviews by interaction during our campaigns.

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Our blog, contained information about new events, and our brewery. The main purpose of our blog was to keep our customers updated on new events and to inform new customers about what Bentley's Brewery offers.

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This is our logo, and it draws you in with being simple yet catching with the savory orange background. This color theme was used throughout our website, and all of our designed media platforms.

We named our business; Bentley's Brewery.

Bentley is an actual rescue dog from one of our group members. Bentley’s brewery came from the idea of running and business and supporting a cause put together. The full idea brews from a pub called grady’s, Grady is a family dog that has passed. Our group members family plans to expand the business into Bentley’s one day and thought this would be a great way project ideas with a twist.

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Bentley's Brewery's Twitter analytics showed a significant increase of 154.3% in our Twitter profile visits and a 396.2% increase in our tweet impressions by the end of our second campaign.

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DESCRIPTION/ OUTCOMES LEARNED

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Our main hashtags were, #Bentley'sBrew and #Brewery. Our theme was a family and pet-friendly brewery. This goes hand in hand with our call to action being how we want to create awareness to animal rescues.

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Our instagrams purpose was to promote our website and advertise our blog post in a fun and effective way and to be able to reach a variety of an audience.

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Bentley’s Brewery (@bentleysbrew) on Instagram

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Hello! We are Bentley’s Brewery a local chain pub/restaurant. 15% of our drink proceeds goes towards animal rescue shelters.

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Our website contained our blog, information about our organization, contact information, and links to our social media channels.

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Bentley's brew is a multi-tasking organization that is dedicated to providing customers with the best experience in services regarding coffee, food, and alcoholic beverages. 15% of all our proceeds are donated to animal rescue shelters to help with expenses.

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Bentley's brew is a multi-tasking organization that is dedicated to providing customers with the best experience in services regarding coffee, food, and alcoholic beverages. 15% of all our proceeds are donated to animal rescue shelters to help with expenses.

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STATEMENT/ MAIN PURPOSE

The main goal of Bentley's Brewery's Twitter account was to promote our blog posts and to post the latest updates with our brewery. We mainly used our Twitter account to showcase any new events Bentley's Brewery had going on.

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CHANGES MADE BETWEEN 1&2 CAMPAIGNS
Our team approached campaign 1 with more diverse concepts than campaign 2. The first three social media and blog pots introduced Bentley, the dog behind our brewery, Bentley's Brewery's first rescue, a closer look into our menu, and our first annual turkey bowl. Our main goal was to introduce Bentley's Brewery to the public by giving our customers more information on our company and how it started. While also introducing fun events that would get more engagement and reach our target audience.
Our team approached campaign 2 with a collaborative style. We wanted to have a theme within our activities and blog posts we were hosting so that we would have ideas that would bounce off of each other to create the steady style we were imagining.

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Bentley's Brewery's Twitter analytics showed a significant increase in our Twitter profile visits and our tweet impressions by the end of our second campaign.

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Bentley's Brewery's target audience is any public and or local business supporters and animal lovers.
Our vision is to be a family-friendly business where everyone is welcomed from kids to furr babies where they can enjoy a nice day drink or an evening out with live entertainment and activities.

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Bentley's Brewery's website homepage introduces our brewery and our company vision. Our homepage also includes pictures of Bentley (the reason behind the brewery) and what we wanted to be Bentley's Brewery's first rescue.

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We used our Instagram to promote our blog posts and to post the latest updates with our brewery. Our instagram really dials into the impact that we have on the rescues. We wanted to showcase our involvement.

Our top post was "Meet Bentley" which gives you an insights to the reason behind the brews!