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OFFICIAL WEBSITE INFLUENCE/COMPARISON WITH REAL PRODUCT CONVENTIONS

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OFFICIAL WEBSITE INFLUENCE/COMPARISON WITH REAL PRODUCT CONVENTIONS

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Favourite Comparison & Switching Website

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BEST Auto Insurance Quote Comparison Website

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Uploaded by Candi A2 Set One on 2017-01-26.

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I wrote some information of my artist on the left side of the panel to inform my audience as I have seen it in some of the other real product digipaks. I also linked my outer panel with the inner one by using same font and colours for the name of the artist and the name of the album as well as adding a cropped image of an artist in the colour smoke which is similar to what I did for my outer panel desing. All of this makes my product more conventional. However I didn't put any institutional information on the CD itself, even though it appears on most of the real poducts, this way I challenged the convention little bit.

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I couldn't find the inner panels of this digipak online, but I found a CD. It contains the name of an artist, the album name and some institutonal information. The design has a link to outer panels (colour red)

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To make my product more conventional I also included barcode, copyrigt, record labels (of an actual artist that owns the song), images of an artist and song list. I also made my artist name much larger than the album name as I need to promote the artist.

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50 CENT - GET RICH OR DIE TRYING
It uses 'Impact' font, same one I used on most of my ancillary work. Also contains images of an artist. On a back panel it has a barcode, copyright, record labels, song and song list. On the front the name of an artist is musch larger than the name of an album, it also has a parental advisory sign.

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WALL PROJECTION

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WALL PROJECTION (RIHANNA - WE FOUND LOVE)

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COLOR SMOKE

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COLOUR SMOKE (KESHA - TAKE IT OFF)

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When creating my music video I got influenced on my ideas by some other existing real media products.

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CHANGES IN COLOUR GRADING
REAL MEDIA VS MY PRODUCT

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JUMP CUTS
REAL MEDIA VS MY PRODUCT

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This theorist talks about how some videos break continuity when using editing. This happens when editing becomes clear to the audience, for example having jump cuts, visual effect transitions or different colour grading. In my video when editing I used these editing techniques so that my video would be more conventional just like a real media text. I looked Rihanna - 'We found love' and took some ideas from their editing techniques.

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OUTRO

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BRIDGE

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VERSE 3

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VERSE 2

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TWO LOCATIONS FOR THE CHORUS.

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VERSE 1

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INTRO

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Goodwin also talks about the structure of music videos. My video follows the conventional structure as it has opening, middle and ending ( does not have a climax because it is not narrative).The beginning of my music video contains same location as the ending, every verse is filmed in different locations, the choruses are all filmed in two same locations and the bridge is slightly different by its colour grading and the location. This was done  so that the audience can clearly notice which part of the video it is.

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Another theory by Goodwin that applies to my media product is the breaking of the 4th wall. This happens when the performing artist is looking directly at the camera this way trying to engage and connect with the audience. This happens in some of real media products such as Gotye - 'Somebody that I used to know'.

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BREAKING THE 4TH WALL

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BREAKING THE 4TH WALL

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My media text (video) reflects Goodwin's theory as it is a conventional amplification type of music video which means that our visuals do not have a connection with the song lyrics. Vernallis also talks about this by saying that sometimes the narrative in music videos can be disconnected/fragmented. Similar type of real media products are ; Rihanna - 'We found love' and Gotye - 'Somebody I used to know'. The first artist is laying in the bathtub throughout most of the music video, and the second one is standing by the wall during the whole video. Our artist also only performs throughout the video but in different locations.