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These are my products. My products have a clear link of synergy because the music video reflects the digipak and advertisement clearly through the use of the cap and the camo jacket.Therefore, my target audience can easily identify the link between my products.

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These are existing products from the hip hop genre. They all show some kind of synergy, either through the costume, colour scheme or font type. In other words, they are all consistent. Moreover, most British hip hop artists use glasses as their synergy product, we challenged this by using a cap instead.

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Uploaded by Candi A2 Set Five on 2016-12-09.

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I think that my main video and ancillary products are quite effective, as they follow most of the common conventions of the hip hop genre, although they challenge some aspects. My main video has a variety of different shots with appropriate effects, which makes it look more authentic. Similarly, with my ancillary products, I believe that they are successful as they follow the common conventions of a digipak and advert.

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I believe that my target audience would be attracted to my ancillary products because they look authentic, as everything is kept consistent. I also think that the colour scheme I used is very effective, especially the yellow, as it is eye-catching and would grab the audiences attention.

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The audience can recognise them as linked products through the images I used, the background and colour scheme. I have used three main colours; yellow, black and white consistently, therefore it is easier to identify them as linked products. Also the font type that I used is consistent throughout all the products.

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These are my ancillary products. They link with the music video, as they have a camo background just like the artist's jacket. Also, the artist is wearing the cap that we chose as the synergy product in both the digipak and the advertisement.

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During our pitch, we planned to use a cap as the synergy product. We also decided to have a symmetrical motif throughout the video. However, during the production of our video, the artist wore a camo jacket which we thought looked good, so we also decided to use it as a piece of synergy.