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We wanted to do a movie revolving a female spy who partakes in an undercover mission in order to save her father from a rival gang. With this in mind we made the genre an action/thriller hybrid in order to keep the audience always on edge to what happens next, how the characters react to the unraveling of the story.

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Since we're marketing this to a mainstream market, we'll have a more flexible budget in order to advertise our movie to our intended audience. We will do this by either 30 second T.V. adverts or adverts around the internet to get across to our audience. Since our movie is a mainstream one, it'll be easier to not only get across to the target audience, but with the mass screenings it'll allow even more people from the intended audience to watch our movie. Due to the flexible budget we've for our movie we can afford to have some big name actors for our lead roles - if a famous actor is featured in our movie then chances are more people are going to see it . Teaser trailers to give the audience an insight of the story while also opening up questions for them - making them want to see the movie in the end.

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What makes our movie special? Why will it appeal to our target audience?

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What makes our movie special? Why will it appeal to our target audience?

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Due to featuring a female protagonist, we believe that our target audience can relate to the character or even feel inspired her. The movie is very story-ridden instead of mindless action, the narrative approach we took is what we believe will be the most successful direction for the film to meet the needs of our target audience. A film which we drew inspiration from is The Hunger Games which also features a strong female protagonist

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Demographics of our target audience

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Media our target audience consumes

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Personality of our target audience

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Lifestyle choices of our target audience

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Image of our target audience, for now lets just call her Kaelyn

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We're going for a target audience of Females - preferably teen to young adult ranging from the age of 14 to 24. Knowing this, it'll make it much easier for us to determine what their lifestyle would be like. Going off of statistics from YouGov Profiles LITE we can see what a person from our intended audience would normally do/watch

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Well, a target audience is something that's very important, without one who do you know who you're intending to market your product or in this case film to.