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APPLE

Apple is the world's largest technology company by revenue (totaling $274.5 billion in 2020)

Apple is the world's fourth-largest PC vendor by unit sales,[9] and fourth-largest
smartphone manufacture

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 to develop and sell Wozniak's Apple I personal computer.

To recognize the best of its employees, Apple created the Apple Fellows program which awards individuals who make extraordinary technical or leadership contributions to personal computing while at the company

In 2015, Apple had 110,000 full-time employees. This increased to 116,000 full-time employees the next year, a notable hiring decrease, largely due to its first revenue decline. Apple does not specify how many of its employees work in retail, though its 2014 SEC filing put the number at approximately half of its employee base. In September 2017, Apple announced that it had over 123,000 full-time employees

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High quality devices
Nice design
Good Service
Easy to use

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Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product's life

In 2017, Apple's target audience consisted of 64% men / 36% women, with a significant focus on users at ages 25 - 44

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I like apple because they have a ‘cool’ or fashionable image and Apple products are easy to use

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Task 1

khan academy's mission statement: "Our Mission is to provide free, world-class education for anyone, anywhere".

Ethics: Some of Khan Academy's ethics include: being commited to creating a safe online learning enviroment, taking extra percausions for younger students under the age of 13, and not advertising on Khan Academy because tehir mission is to give information not selling products.

Aim: Khan academy's aim is to help studnets who struggle with a srbject to be able to understand the subject better, and for the srudents to learn at their own pace. their aim is also to allow people who enjoy a subject to learn more about the subject that they love.

Target Audience: Khan Academy's primary target audience is children from government schools.

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I like khan academy because they provide a free online learning platform where you can learn at your own pace and gain valuable information. I also like Khan Academy because it is a non profitable business. Khan Academy started started their business not for profits but with a goal to give information to those who need or want it.

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I have done a research about Amazon and these are the information I found :

-Amazon's prime mission is to rise the bar of the customer experience by using the internet and technology to help consumers find , discover and buy anything .Amazon aim to be earth's most customer-centric company . Amazon are committed to ensuring the people , workers , and communities that support their entire value chain are treated with fundamental dignity and respect .

Amazon management style has been classified as pragmatist. In 2020 alone, the e-commerce behemoth created 500,000 new jobs, with another 170,000 added in the first nine months of 2021. With almost 1.5 million employees across the globe .

-Amazon uses the high runner strategy to market its products. This strategy uses data to uncover which products are in the highest demand in every category. Amazon's pricing algorithm then prices those products competitively and bids heavily on advertisements to pull people to these products .

-Amazon's target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Additionally, 60% of Amazon's target market are from the United States who prefer shopping online for convenience, fast delivery, and competitive prices .

-Amazon has reported that its net sales is $110.8 billion in the last quarter , While the annual net sales of Amazon is $386.06 billion . Moreover , Amazon market share in the UK stands at 39% .

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I have done a research about Amazon and these are the information I found :

-Amazon's prime mission is to rise the bar of the customer experience by using the internet and technology to help consumers find , discover and buy anything .Amazon aim to be earth's most customer-centric company . Amazon are committed to ensuring the people , workers , and communities that support their entire value chain are treated with fundamental dignity and respect .

Amazon management style has been classified as pragmatist. In 2020 alone, the e-commerce behemoth created 500,000 new jobs, with another 170,000 added in the first nine months of 2021. With almost 1.5 million employees across the globe .

-Amazon uses the high runner strategy to market its products. This strategy uses data to uncover which products are in the highest demand in every category. Amazon's pricing algorithm then prices those products competitively and bids heavily on advertisements to pull people to these products .

-Amazon's target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Additionally, 60% of Amazon's target market are from the United States who prefer shopping online for convenience, fast delivery, and competitive prices .

-Amazon has reported that its net sales is $110.8 billion in the last quarter , While the annual net sales of Amazon is $386.06 billion . Moreover , Amazon market share in the UK stands at 39% .

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I have done a research about Amazon and these are the information I found :

-Amazon's prime mission is to rise the bar of the customer experience by using the internet and technology to help consumers find , discover and buy anything .Amazon aim to be earth's most customer-centric company . Amazon are committed to ensuring the people , workers , and communities that support their entire value chain are treated with fundamental dignity and respect .

Amazon management style has been classified as pragmatist. In 2020 alone, the e-commerce behemoth created 500,000 new jobs, with another 170,000 added in the first nine months of 2021. With almost 1.5 million employees across the globe .

-Amazon uses the high runner strategy to market its products. This strategy uses data to uncover which products are in the highest demand in every category. Amazon's pricing algorithm then prices those products competitively and bids heavily on advertisements to pull people to these products .

-Amazon's target market is middle and upper-class consumers (evenly split between genders) with home computers or smart devices aged between 18-44 as of 2022. Additionally, 60% of Amazon's target market are from the United States who prefer shopping online for convenience, fast delivery, and competitive prices .

-Amazon has reported that its net sales is $110.8 billion in the last quarter , While the annual net sales of Amazon is $386.06 billion . Moreover , Amazon market share in the UK stands at 39% .

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Task 1:

-       Their mission: they have a statement that says, ‘first move the world’ with the deeper meaning of what is meaningful and to achieve it first with a motivated mind.

-       Their marketing: Mercedes’s advertisement really just shows to prove how high their quality can be, how the factors within the marketing help to promote vehicle to showing how superior it is.

-       Their target customers: Any Mercedes car would definitely not be classed as cheap, even entry cars are still on the upper side. Mercedes is for the high-income customers.

-       Finances: 2020 number

Profits: 98.6 billion euros

Market share: 5.64 (as of NOV 2020)

Revenue: 154 billion euros

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Task 2:

Why do I like this business:-

-       They produce high quality products

-       Good advertising

-       Very good brand image

-       They have mission to be carbon neutral by 2039

-       Spectacular designs and passion put into the cars

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Sultan Al Buasidi

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Sultan Al Busadi

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Unilever Bangladesh Limited is a subsidiary of Unilever, world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility in Kalurghat,Chittagong ;it also has 4(four)third party production facilities located in Gazipur.The HQ of UBL is in Gulshan- 1,Dhaka.
In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products’.
This was long before the phrase ‘Corporate Mission’ had been invented, but these ideas have stayed at the heart of our business.Even if their language – and the notion of only women doing housework – has become outdated.
In a history that now crosses three centuries, Unilever’s success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we’ve created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life.  Over 90% of the country’s households use one or more of our products.
When Bangladesh became an independent country in 1971, Lever Brothers Bangladesh Ltd was constituted with Unilever owing 60.75% shares and the Government of Bangladesh owning the remaining 39.25% shares. In 2004, Lever Brothers was renamed, “Unilever Bangladesh Limited” in order to align its corporate identity and logo with that of the global Unilever.
●Mission
Unilever’s mission is to add Vitality to life. UBL meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.
●Vision
Unilever’s vision is continuous effort to meet the everyday needs of people everyday.
●Customer Management
Customer Management will challenge everyone’s understanding of both business and consumers of UBL. The Customer Management team makes sure that UBL, as a company, meet the everyday needs of people everywhere through ensuring that their brands are always within the reach of their customers and consumers. To do so, pioneering new channels of distribution, ensuring visibility of their brands through attractive merchandising, and developing their distributors to enhance their penetration and coverage are crucial responsibilities entrusted upon their Customer Management team.
●The company’s competitive conditions
In a highly competitive environment where  Unilever decided to reorient its communications work to ensure that communication and advocacy became a key component of all activities, both to raise the profile and also of sustainable development issues in specific.
Unilever Globally has a separate department for Communication, UBL being smaller in size does not have a separate dept, however communication is with the HR dept and much emphasis is given on Communication both internal and external.
Industry analysis
Beauty market in Bangladesh

Beauty – healthy(dove)

Toothpaste – whitening- hygiene

Rural – washing soap – bathing soap

Bathing soap – shampoo

Hand wash awareness.

●Price your product or service

The price you charge for your product or service is one of the most important business decisions you make. Setting a price that is too high or too low will - at best - limit your business growth. At worst, it could cause serious problems for your sales and cash flow.
If you're starting a business, carefully consider your pricing strategy before you start. Established businesses can improve their profitability through regular pricing reviews.
When setting your prices you must make sure that the price and sales levels you set will allow your business to be profitable. You must also take note of where your product or service stands when compared with your competition.
This guide shows you how to build a pricing strategy and how to work out your costs and pricing to make sure your business is profitable. It also looks at different pricing tactics and changing your prices.

The difference between cost and value

Covering fixed and variable costs

Cost-plus versus value-based pricing

How to build a pricing strategy

Different pricing tactics

Raising or lowering prices.

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Name: MINHAJ ABEDIN MEHEDI.
STUDENT I'D :2670676.
Unilever Bangladesh Limited is my favourite company . world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility in Kalurghat,Chittagong ;it also has 4(four)third party production facilities located in Gazipur.The HQ of UBL is in Gulshan- 1,Dhaka.
In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products’.
This was long before the phrase ‘Corporate Mission’ had been invented, but these ideas have stayed at the heart of our business.Even if their language – and the notion of only women doing housework – has become outdated.
In a history that now crosses three centuries, Unilever’s success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we’ve created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life.  Over 90% of the country’s households use one or more of our products.
When Bangladesh became an independent country in 1971, Lever Brothers Bangladesh Ltd was constituted with Unilever owing 60.75% shares and the Government of Bangladesh owning the remaining 39.25% shares. In 2004, Lever Brothers was renamed, “Unilever Bangladesh Limited” in order to align its corporate identity and logo with that of the global Unilever.
Mission
Unilever’s mission is to add Vitality to life. UBL meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.
Vision
Unilever’s vision is continuous effort to meet the everyday needs of people everyday.
Finance
Finance teams are “Partners in Value Creation”.  You’ll help UBL to seize opportunities, set aggressive targets and deliver on them. Over time they will acquire tremendous breadth and depth in finance skills and business experience. You’ll gain a thorough grounding in the company, becoming familiar with its processes, operations and risks and helping improve overall performance. From there the opportunities are diverse, ranging from positions in Controlling and Internal Audit to Treasury and Management or Financial Accounting. As well as looking at innovative ways of using and managing information, everyone will explore new ways of taking them to market, improve business processes and use technology to find new ways of working .
Manufacturing facilities
The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh.
Employees
Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates.Customer Management
Customer Management will challenge everyone’s understanding of both business and consumers of UBL. The Customer Management team makes sure that UBL, as a company, meet the everyday needs of people everywhere through ensuring that their brands are always within the reach of their customers and consumers. To do so, pioneering new channels of distribution, ensuring visibility of their brands through attractive merchandising, and developing their distributors to enhance their penetration and coverage are crucial responsibilities entrusted upon their Customer Management team.
The company’s competitive conditions
In a highly competitive environment where  Unilever decided to reorient its communications work to ensure that communication and advocacy became a key component of all activities, both to raise the profile and also of sustainable development issues in specific.
Unilever Globally has a separate department for Communication, UBL being smaller in size does not have a separate dept, however communication is with the HR dept and much emphasis is given on Communication both internal and external.
Industry analysis
Beauty market in Bangladesh

Beauty – healthy(dove)

Toothpaste – whitening- hygiene

Rural – washing soap – bathing soap

Bathing soap – shampoo

Hand wash awareness.
Future Directions
In many respects, they think of Unilever Bangladesh as a community, rather than an organization. This community is shaped and led by its people, who operate creatively within a framework of shared values and business goals. Because their people are fundamental to the way they do business, they’re at the centre of everything they do. Their professional fulfillment, their work/life balance, their ability to contribute equally as part of a diverse workforce these is all issues to which we give priority. They grow as a company by growing their people. This insight is behind all their efforts to keep their people fulfilled and committed. It’s also why they stay connected with – and connect together their employees around the world, conducting surveys and ‘pulse checks’ which then feed into the future direction of their business.

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Here are some information about things such as -  Vision :- A vision is a statement of an organization's overarching aspiration of what it hopes to achieve or to become .                      Mission :- The vision statement describes where the organization wants to be in the future; the mission statement describes what the organization needs to do now to achieve the vision. The vision and mission statements must support each other, but the mission statement is more specific. It defines how the organization will be different from other organizations in its industry.                                                              Values :- The values statement, also called the code of ethics, differs from both the vision and mission statements. The vision and mission state where the organization is going (vision) and what it will do to get there (mission). They direct the efforts of people in the organization toward common goals. The values statement defines what the organization believes in and how people in the organization are expected to behave—with each other, with customers and suppliers, and with other stakeholders. It provides a moral direction for the organization that guides decision making and establishes a standard for assessing actions. It also provides a standard for employees to judge violations.                          AND  Ethics :- ethics, also called moral philosophy, the discipline concerned with what is morally good and bad and morally right and wrong. The term is also applied to any system or theory of moral values or principles.                                                                   MANAGEMENT STYLE AND EMPLOYEES :    Management consists of the planning, prioritizing, and organizing work efforts to accomplish objectives within a business organization. A management style is the particular way managers go about accomplishing these objectives. It encompasses the way they make decisions, how they plan and organize work, and how they exercise authority.

Management styles varies by company, level of management, and even from person to person. A good manager is one that can adjust their management style to suit different environments and employees. An individual’s management style is shaped by many different factors including internal and external business environments, and how one views the role of work in the lives of employees.                                   Employee are the indirect and non-cash compensation paid to an employee. These benefits are given to employees over their salaries and wages. They are also called fringe benefits that are offered to attract and retain employees.

Employees - They want appreciation and recognition for their hard work. Many employees apply for organizations depending on the perks and benefits offered by that company.                                     ADVERTISEMENT , MARKETING , AND COMMUNICATION :                     Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services .                                                          Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea . Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement .   TARGET :-   Specific customs, local marketing, Demographic,
Customer needs, customers preferences, life styles, culture, willingness to pay, interest, values, Behavior.                                   AIMING TO SELL THEIR PRODUCTS / SERVICE :-        Those who show interest in taking the product.                                      FINANCES :-       Profit describes the financial benefit realized when revenue generated from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity in question. Any profits earned funnel back to business owners, who choose to either pocket the cash or reinvest it back into the business.
Turnover is an accounting concept that calculates how quickly a business conducts its operations. In the investment industry, turnover is defined as the percentage of a portfolio that is sold in a particular month or year. A quick turnover rate generates more commissions for trades placed by a broker.
Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors. The market leader in an industry is the company with the largest market share.

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BUSINESS :-         To succeed in business today, anyone need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought.   Marketing business is profitable and its create attraction for people .                    One of the secrets to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that your business may never be able to overcome.                                           Improving product quality is one of the most important things for achieving long term sales growth and profitability.
increasing quality of products is not an easy task, it rewards businesses with increased revenue and reduced costs.                                                                                     The most important rule in providing excellent customer service is to be friendly. Try to greet customers with a smile and always be courteous and respectful. Be proactive by paying attention to the customer's needs and offering help or recommendations before they ask.                 I like advertising and marketing materials because of some reason like -  Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself. Most advertising is directed toward groups rather than individuals, and advertising is usually delivered through media such as television, radio, newspapers and, increasingly, the Internet. Ads are often measured in impressions (the number of times a consumer is exposed to an advertisement).
Diversifying the marketing materials you use when advertising your company can help you increase your appeal to potential customers. Marketing materials come in a variety of forms, with each having its own benefits and situations where it's better suited as a method. Gaining familiarity with a broad range of marketing materials allows you to respond to opportunities quickly and effectively. In this article, we discuss what marketing materials are, share some common marketing material examples and provide tips for using your marketing materials.                                                        Its very convenient for me . Its have different type of facility those are valuable for us . There products are suitable for my lifestyle . Lifestyle products are effective because they work on a deep understanding of what their target customer wants to do and achieve. They understand the experiences that their audience craves, as well as the people, things, and places that inspire them. Successful lifestyle brands don’t just compile demographic data into a user persona and begin to churn out content, they dissect every aspect of their audience until they know exactly what makes them tick.                                                                  They past two years have proven to be a very unique period of time for everybody. Much of our lives – from where we work and how we holiday to who we can see and what we're permitted to do – has changed enormously. Within this, less importantly but just as drastically, our approach to what we wear each day has also faced a transformation.                                                Environmental protection is the practice of protecting the natural environment by individuals, organizations and governments. Its objectives are to conserve natural resources and the existing natural environment and, where possible, to repair damage and reverse trends. In ecology, a community is a group or association of populations of two or more different species occupying the same geographical area at the same time, also known as a biocoenosis , biotic community, biological community, ecological community, or life assemblage. The term community has a variety of uses. In its simplest form it refers to groups of organisms in a specific place or time, for example, "the fish community of Lake Ontario before industrialization". All of the things can improve a marketing business .

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Amazon is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods.I think that Amazon is the best company in the world for the following reasons .

Firstly, Amazon offers safe , fast and free shipping . For example, Amazon may deliver the order safe in just one day .

Secondly, Amazon has a wide range of goods . You can literally find anything you want in different types, colors, prices and quality. Therefore, It has become easier for consumers to compare between the goods and see that suits them best .

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Amazon is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods.I think that Amazon is the best company in the world for the following reasons .

Firstly, Amazon offers safe , fast and free shipping . For example, Amazon may deliver the order safe in just one day .

Secondly, Amazon has a wide range of goods . You can literally find anything you want in different types, colors, prices and quality. Therefore, It has become easier for consumers to compare between the goods and see that suits them best .

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Here are some information about things such as -  Vision :- A vision is a statement of an organization's overarching aspiration of what it hopes to achieve or to become .                      Mission :- The vision statement describes where the organization wants to be in the future; the mission statement describes what the organization needs to do now to achieve the vision. The vision and mission statements must support each other, but the mission statement is more specific. It defines how the organization will be different from other organizations in its industry.                                                              Values :- The values statement, also called the code of ethics, differs from both the vision and mission statements. The vision and mission state where the organization is going (vision) and what it will do to get there (mission). They direct the efforts of people in the organization toward common goals. The values statement defines what the organization believes in and how people in the organization are expected to behave—with each other, with customers and suppliers, and with other stakeholders. It provides a moral direction for the organization that guides decision making and establishes a standard for assessing actions. It also provides a standard for employees to judge violations.                                                  AND  Ethics :- ethics, also called moral philosophy, the discipline concerned with what is morally good and bad and morally right and wrong. The term is also applied to any system or theory of moral values or principles.                                                                   MANAGEMENT STYLE AND EMPLOYEES :    Management consists of the planning, prioritizing, and organizing work efforts to accomplish objectives within a business organization. A management style is the particular way managers go about accomplishing these objectives. It encompasses the way they make decisions, how they plan and organize work, and how they exercise authority.

Management styles varies by company, level of management, and even from person to person. A good manager is one that can adjust their management style to suit different environments and employees. An individual’s management style is shaped by many different factors including internal and external business environments, and how one views the role of work in the lives of employees.                                   Employee are the indirect and non-cash compensation paid to an employee. These benefits are given to employees over their salaries and wages. They are also called fringe benefits that are offered to attract and retain employees.

Employees - They want appreciation and recognition for their hard work. Many employees apply for organizations depending on the perks and benefits offered by that company.                                     ADVERTISEMENT , MARKETING , AND COMMUNICATION :                     Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services .                                                          Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea . Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement .   TARGET :-   Specific customs, local marketing, Demographic,
Customer needs, customers preferences, life styles, culture, willingness to pay, interest, values, Behavior.                                   AIMING TO SELL THEIR PRODUCTS / SERVICE :-        Those who show interest in taking the product.                                      FINANCES :-       Profit describes the financial benefit realized when revenue generated from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity in question. Any profits earned funnel back to business owners, who choose to either pocket the cash or reinvest it back into the business.
Turnover is an accounting concept that calculates how quickly a business conducts its operations. In the investment industry, turnover is defined as the percentage of a portfolio that is sold in a particular month or year. A quick turnover rate generates more commissions for trades placed by a broker.
Market share is the percent of total sales in an industry generated by a particular company. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. This metric is used to give a general idea of the size of a company in relation to its market and its competitors. The market leader in an industry is the company with the largest market share.

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BUSINESS :-         To succeed in business today, anyone need to be flexible and have good planning and organizational skills. Many people start a business thinking that they’ll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought.   Marketing business is profitable and its create attraction for people .                    One of the secrets to business success is pricing your products properly. Price your products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that your business may never be able to overcome.                                           Improving product quality is one of the most important things for achieving long term sales growth and profitability.
increasing quality of products is not an easy task, it rewards businesses with increased revenue and reduced costs.                                                                                     The most important rule in providing excellent customer service is to be friendly. Try to greet customers with a smile and always be courteous and respectful. Be proactive by paying attention to the customer's needs and offering help or recommendations before they ask.                 I like advertising and marketing materials because of some reason like -  Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself. Most advertising is directed toward groups rather than individuals, and advertising is usually delivered through media such as television, radio, newspapers and, increasingly, the Internet. Ads are often measured in impressions (the number of times a consumer is exposed to an advertisement).
Diversifying the marketing materials you use when advertising your company can help you increase your appeal to potential customers. Marketing materials come in a variety of forms, with each having its own benefits and situations where it's better suited as a method. Gaining familiarity with a broad range of marketing materials allows you to respond to opportunities quickly and effectively. In this article, we discuss what marketing materials are, share some common marketing material examples and provide tips for using your marketing materials.                                                        Its very convenient for me . Its have different type of facility those are valuable for us . There products are suitable for my lifestyle . Lifestyle products are effective because they work on a deep understanding of what their target customer wants to do and achieve. They understand the experiences that their audience craves, as well as the people, things, and places that inspire them. Successful lifestyle brands don’t just compile demographic data into a user persona and begin to churn out content, they dissect every aspect of their audience until they know exactly what makes them tick.                                                                  They past two years have proven to be a very unique period of time for everybody. Much of our lives – from where we work and how we holiday to who we can see and what we're permitted to do – has changed enormously. Within this, less importantly but just as drastically, our approach to what we wear each day has also faced a transformation.                                                 Environmental protection is the practice of protecting the natural environment by individuals, organizations and governments. Its objectives are to conserve natural resources and the existing natural environment and, where possible, to repair damage and reverse trends.           In ecology, a community is a group or association of populations of two or more different species occupying the same geographical area at the same time, also known as a biocoenosis , biotic community, biological community, ecological community, or life assemblage. The term community has a variety of uses. In its simplest form it refers to groups of organisms in a specific place or time, for example, "the fish community of Lake Ontario before industrialization". All of the things can improve a marketing business .

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Introduction:Apple Inc. is an American multinational technology company that specializes in consumer electronics, software and online services.Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to develop and sell Wozniak's Apple I personal computer.   It went public in 1980, to instant financial success.
Mission and Vision:Apple Inc.’s mission statement and vision statement are bases for the company’s success as one of the most valuable businesses in the world.The company’s corporate mission and vision statements motivate employees to support and contribute to innovation for competitive advantage.The vision statement and mission statement now represent the company’s efforts in addressing business opportunities in the computer technology, consumer electronics, cloud computing, digital distribution services, and semiconductors industries.
Values:Apple is the first company to hit a $3 trillion market value.
Ethics:My research highlights several ethical issues with Apple, including climate change, environmental reporting, habitats & resources, pollution and toxics, arms & military supply, human rights, workers' rights, supply chain management, irresponsible marketing, anti-social finance, and political activities.
Management style:Apples management style is a participative management style based on the theory Y as it is able to motivate and draw out the best from its employees.
Employees:Apple total number of employees in 2021 was 154,000, a 4.76% increase from 2020.
Advertising:Apple has promoted the iPod and iTunes with several advertising campaigns, particularly with their silhouette commercials used both in print and on TV. These commercials feature people as dark silhouettes, dancing to music against bright-colored backgrounds. The silhouettes hold their iPods which are shown in distinctive white.
Marketing:Apple is the largest brand in the technology industry in terms of its revenue generated as well as its brand ranking. It is not a surprise to many because Apple has time and time again presented products which were ground breaking and which revolutionised the market.
Communications:Apple Company practices different communication activities in order to share all the updated information with its customers. Apple Company usually communicates to its customers through electronic means, though it also applies other methods but more rarely. Thanks to the company, modern technology advances very fast.
Target Customers:Students, executives, managers, professionals are the primary target market of Apple Inc. 64% of Apple product users tend to have college degrees. We can say that the apple market is wealthier, more educated and older than the rest of the cell phone users as the company offers premium service.
Finances:Net income can be defined as company's net profit or loss after all revenues, income items, and expenses have been accounted for. Apple net income for the quarter ending September 30, 2021 was $20.551B, a 62.16% increase year-over-year. Apple net income for the twelve months ending September 30, 2021 was $94.680B, a 64.92% increase year-over-year.According to research firm Strategy Analytics, despite some hiccups in the second quarter of 2021, Apple is bound to more than double its market share to 3.8% in 2021 from 1.9% last year. The next iteration of the iPhone—coupled with the already-popular iPhone 12, 11 and SE series—is seen driving sales.

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People trust Apple. When people trust your brand, they will continue to support it. Apple has extremely loyal customers. Even when people venture off to try other things, they eventually come right back to Apple, their first love. Sure, you may try an Android or Samsung device for a while as place fillers due to Apple’s immediate limitations but once Apple delivers, you’ll go back.

They show true leadership. What we experience when we buy an Apple product is the result of committed employees who believe in the Apple brand; employees who have pledged to achieve Apple’s mission. Apple users have had the benefit of experiencing a product created by committed employees who have worked hard to make the Apple product better. They have invested their time in trust to deliver a work of art; one we refer to as the iPhone. Apple has a following like no other. Even when others jump in the game to compete, Apple tends to consistently take the lead. I attribute this largely to its support system inclusive of its employees and customers.
It just keeps getting better. Every new product they offer creates a stir that no other electronic brand has been able to compete with. They not only meet the demand, they exceed expectations. Launching features such as the “Apple Pay” where you can make payments by holding your thumb down on your phone. They launched a new product – the Apple Watch – which is freakin’ beautiful by the way, something new to feed hungry consumers. Even though you have to have the iPhone to use the Apple Watch, (a sacrifice I am absolutely willing to make) it was never a real consideration for me, but now it is because Apple did it and I know it will be great. You see, Apple doesn’t just think about what people need now. They think about what people will need later and other industries help Apple to meet that need.

It’s pricing. Apple pricing is all about aspiration. Higher priced items are not attainable for everyone and that is what makes people desire Apple. Having an Apple brand product is a luxury. A luxury not many people can afford, but one that many people will sacrifice to get a piece of. There is incomparable value in an Apple product and people will always pay for what they consider to be of great value.

The Apple Experience. When using an Apple product, you experience a variety of things at your fingertips that you didn’t even think you needed but Apple thought of it first! They appeal to your subconscious, things in the back of your mind labeled under the maybe section now move to the forefront as must haves. If you want to be a part of the elite status of iPhone users, you have the option to get different styles, sizes and higher luxury add-ons with the product. Apple is magnificent in meeting the need you didn’t even know you had.
It’s simple. Anyone and everyone can understand how to use an Apple iPhone. The models are not so confusing that representatives have a hard time explaining the features to customers. The simplicity of the Apple phone is phenomenal.
Their product launch is KILLER! The transformative business moments they include in their performance. People rush to find out “what’s apple doing now” they want to be a part of something great. People just can’t take the suspense; they become consumed with “having to know”. The buzz alone makes you want to experience why everyone is so impressed. It’s genius!

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My favourite business is fashion, especially in clothing.
The vision and mission about business fashion is that they usually struggle to be a global leader in fashion-knit and fashion outerwear by empowering innovation and design to provide total customer satisfaction.
They contend to be a caring and well-managed organization for our business partners ,customers and employees, and a responsible corporate citizen to our society.
Their marketing is to innovate, to lead, to enhance, to provide best value products and services to global customers.
Then to make a difference through their own branding to stay ahead of fashion trends, market changes and the latest technology.
And also to heighten the quality of life for the business partners, customers and employees.

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Pinterest is a visual analysis website for finding inspiration and ideas of whatever could come to mind. The mission of pinterest is to help people discover the things they love and to inspire them to do those things in their daily lives. Their vision is to solve problems of people when they need ideas or skills for anything in particular. Some values they uphold would be: Putting the pinners first, care with candor, a safe virtual community and acting with integrity. The target customers are the millennials, Gen Xers, and Boomers all regularly pinning. But it's the millennials that favor Pinterest the most with 36 percent of Pinterest users falling between ages 18 to 29.

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Pinterest is so inspiring. Its filled with different users ready to share ideas on different topics which helps others and themselves too. The app isn't a complicated one to access and you can design you account the way you like it.

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Hello

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Hello

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Hello

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Why Tesla is Successful and why I love it.

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Why Tesla is Successful and why I love it.

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Abdul Aziz Al Shamsi ID: 2677055

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Unilever Bangladesh Limited is my favourite company, world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility in Kalurghat,Chittagong ;it also has 4(four)third party production facilities located in Gazipur.The HQ of UBL is in Gulshan- 1,Dhaka.
In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products’.
*Mission;
Unilever’s mission is to add Vitality to life. UBL meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.
*Vision;
Unilever’s vision is continuous effort to meet the everyday needs of people everyday.*Customer Management
will challenge everyone’s understanding of both business and consumers of UBL. The Customer Management team makes sure that UBL, as a company, meet the everyday needs of people everywhere through ensuring that their brands are always within the reach of their customers and consumers. To do so, pioneering new channels of distribution, ensuring visibility of their brands through attractive merchandising, and developing their distributors to enhance their penetration and coverage are crucial responsibilities entrusted upon their Customer Management team.
The company’s competitive conditions
In a highly competitive environment where  Unilever decided to reorient its communications work to ensure that communication and advocacy became a key component of all activities, both to raise the profile and also of sustainable development issues in specific.
Unilever Globally has a separate department for Communication, UBL being smaller in size does not have a separate dept, however communication is with the HR dept and much emphasis is given on Communication both internal and external.
Industry analysis
Beauty market in Bangladesh

Beauty – healthy(dove)

Toothpaste – whitening- hygiene

Rural – washing soap – bathing soap

Bathing soap – shampoo

Hand wash awareness.*Manufacturing facilities
The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh.
Employees
Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates*Future Directions
In many respects, they think of Unilever Bangladesh as a community, rather than an organization. This community is shaped and led by its people, who operate creatively within a framework of shared values and business goals. Because their people are fundamental to the way they do business, they’re at the centre of everything they do. Their professional fulfillment, their work/life balance, their ability to contribute equally as part of a diverse workforce these is all issues to which we give priority. They grow as a company by growing their people. This insight is behind all their efforts to keep their people fulfilled and committed. It’s also why they stay connected with – and connect together their employees around the world, conducting surveys and ‘pulse checks’ which then feed into the future direction of their business

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task 1;Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility in Kalurghat,Chittagong ;it also has 4(four)third party production facilities located in Gazipur.The HQ of UBL is in Gulshan- 1,Dhaka.
In the 1890s, William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. It was ‘to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products’.
This was long before the phrase ‘Corporate Mission’ had been invented, but these ideas have stayed at the heart of our business.Even if their language – and the notion of only women doing housework – has become outdated.
In a history that now crosses three centuries, Unilever’s success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we’ve created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life.  Over 90% of the country’s households use one or more of our products.
When Bangladesh became an independent country in 1971, Lever Brothers Bangladesh Ltd was constituted with Unilever owing 60.75% shares and the Government of Bangladesh owning the remaining 39.25% shares. In 2004, Lever Brothers was renamed, “Unilever Bangladesh Limited” in order to align its corporate identity and logo with that of the global Unilever.
Mission
Unilever’s mission is to add Vitality to life. UBL meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life.
Vision
Unilever’s vision is continuous effort to meet the everyday needs of people everyday.

[2:36 am, 25/01/2022] Esmita: Finance
Finance teams are “Partners in Value Creation”.  You’ll help UBL to seize opportunities, set aggressive targets and deliver on them. Over time they will acquire tremendous breadth and depth in finance skills and business experience. You’ll gain a thorough grounding in the company, becoming familiar with its processes, operations and risks and helping improve overall performance. From there the opportunities are diverse, ranging from positions in Controlling and Internal Audit to Treasury and Management or Financial Accounting. As well as looking at innovative ways of using and managing information, everyone will explore new ways of taking them to market, improve business processes and use technology to find new ways of working .
[2:36 am, 25/01/2022] Esmita: Manufacturing facilities
The company has a Soap Manufacturing factory and a Personal Products Factory located in Chittagong. Besides these, there is a tea packaging operation in Chittagong and three manufacturing units in Dhaka, which are owned and run by third parties exclusively dedicated to Unilever Bangladesh.
Employees
Unilever Operations in Bangladesh provide employment to over 10,000 people directly and through its dedicated suppliers, distributors and service providers. 99.5% of UBL employees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates
[2:38 am, 25/01/2022] Esmita: Customer Management
Customer Management will challenge everyone’s understanding of both business and consumers of UBL. The Customer Management team makes sure that UBL, as a company, meet the everyday needs of people everywhere through ensuring that their brands are always within the reach of their customers and consumers. To do so, pioneering new channels of distribution, ensuring visibility of their brands through attractive merchandising, and developing their distributors to enhance their penetration and coverage are crucial responsibilities entrusted upon their Customer Management team.
The company’s competitive conditions
In a highly competitive environment where  Unilever decided to reorient its communications work to ensure that communication and advocacy became a key component of all activities, both to raise the profile and also of sustainable development issues in specific.
Unilever Globally has a separate department for Communication, UBL being smaller in size does not have a separate dept, however communication is with the HR dept and much emphasis is given on Communication both internal and external.
Industry analysis
Beauty market in Bangladesh

Beauty – healthy(dove)

Toothpaste – whitening- hygiene

Rural – washing soap – bathing soap

Bathing soap – shampoo

Hand wash awareness
[2:40 am, 25/01/2022] Esmita: Future Directions
In many respects, they think of Unilever Bangladesh as a community, rather than an organization. This community is shaped and led by its people, who operate creatively within a framework of shared values and business goals. Because their people are fundamental to the way they do business, they’re at the centre of everything they do. Their professional fulfillment, their work/life balance, their ability to contribute equally as part of a diverse workforce these is all issues to which we give priority. They grow as a company by growing their people. This insight is behind all their efforts to keep their people fulfilled and committed. It’s also why they stay connected with – and connect together their employees around the world, conducting surveys and ‘pulse checks’ which then feed into the future direction of their business.

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My favourite brand is ASOS, which stands for AsSeenOnScreen. It is a London based fashion retailer that only operates online and ships their products all over the world. Their mission statement is “to become the world's number-one destination for fashion-loving 20-somethings” and they provide a range of product and styles for the customers to browse through as they believe that everyone has the freedom to fully express themselves no matter who they are. Their values include: authentic, brave , creative, disciplined. An example of their value brave is that ASOS launched in the early 2000s choosing to be operating only online even though people were relatively sceptical of online shopping as compared to now. However they have proven to be successful and over the years ASOS continues to grow and gain in the market. ASOS is a platform for everyone, their prices ranges as low as a few quid up to hundreds of pounds depending on the customers’ budget. As their target customers are people in their 20s, they have hired thousands of models to try on their products to provide the customers a good visual of how their products actually look. This also acts as a guide for those that are undecisive and keen to try on new looks. With a total revenue of 3263.5 million pounds in 2020, ASOS continues to be one of the top online fashion retailers.

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The reason why I like ASOS so much is that it provides huge convenience for people of my age especially students or fresh graduates. They offer very fast delivery and their return policy is almost too friendly therefore it makes online shopping as easy as trying on in stores. ASOS also has a good reputation which means that all their products are trustworthy to be authentic and even their own product line has great quality for the price. I have personally enjoyed using ASOS and it is where most of my clothes are from.

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unilever bangladesh limited is my most favourite company. it is the largest consumer goods company in home and personal care and foods. it has been consistantly introducing world class products for bangladeshi consumers and adding validity to their lives. over 90% of the countries households use one or more of products.their product categories are household care, fabric cleaning , skin care, oral care, hair care and personal grooming. unilever bangladesh limited has 60.75% market shares with a 39.25% stake belonging to the government . Unilever bangladesh ltd. company mission is that they meet everyday needs for nutrition,hygiene and personal care that help people look good. their marketing strategy is that they keep adequete information about the product in their web and they advertise their products thorough social media.

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Recently, I found a brand called Vivienne Westwood. My eyes were drawn to the jewelry, especially the designs in fashion. Their brand’s signature logo is Saturn. It’s very unique and distinctive. I bought their products before which are necklaces and earrings. The sales here are still very nice, even though there were many people in the shop. They will also give us some advice, so when I tried on the necklace, I think I am going to buy it

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Task 1

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well. I would like to write something about the local food company and I did research about them that how they run their business.
In simple word, they work on demand and need. They target the local market and find out which kind of products are demand now days and complete the vacancy.
Also the advertising and marketing ways are also very unique mean use both site, modern and old.
They made a good gain in this business because the material are available easily and the customers are a lot, mostly they target the cities because they made the local food which are sometime favorite by the cities.

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Bashundhara Group (BG) is one of the largest industrial group of companies in Bangladesh. BG started its journey in 1987 by Ahmed Akbar Sobhan. Initially, it started as a real estate company venture under the name East West Property Development Ltd (EWPD). After, they completed their first assignment very successfully. Then the company generated and invested in new fields, including manufacturing, industry, and trading. Around 15,000 people work in a different business unit.Recently, BG received permission from Bangladesh Economic Zones Authority to set up two specialized economic zones in Keraniganj, Dhaka, Bangladesh. In Bangladesh, Bashundhara City is the second-largest shopping mall. Their official slogan is “For the people, for the country.”Their popular products are cement, real estate, tissue paper, and LP Gas bottling and distribution. Bashundhara Group has almost 40 concern companies under its umbrella. Among them, East West Property Development (Pvt.) Limited, Bashundhara Paper Mills Limited, Bashundhara LP Gas Limited, and Bashundhara Foundation are the most popular ones.

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Valve is one of the most successful game developer companies. They are known for their gaming publishing platform, Steam, and Source, a 3D game engine. It was founded in 1996 by Gabe Newell and Mike Harrington.

Their slogan is “We’re always creating.” This is because Valve tries to hire talented individuals from different disciplines like Art, Business, Data Science, etc. Their core values are freedom and innovation. Before, Valve would have the structure of a typical gaming company: releasing games through publishers who gave them deadlines. However, after the creation of Steam and becoming its own publisher, they now follow a flat organization without a boss. The only instruction Valve gives its employees (game developers) is to create, giving them the freedom to work on what they like the most.

Their marketing strategy is an in-game one, they only advertise new games on their own platform. They communicate with their costumers through videos when the corporation goes live and through forums players create on Steam. Their target costumers are gamers or developers, the estimated age of all clients is between 12 and 35 as the platform also holds family games and they have a censor for games 18+. Since Steam is the largest PC gaming distributor worldwide, according to an article written by Arthur Zuckerman, they take up 75% of the global market share and 72% of their game sales are games created by Valve and the rest from third parties. Their biggest turnover was in 2017 making $4.3 billion of total sales. However, since Valve is a company managed privately, they don’t take part in the stock market.

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I like Valve a lot because I love games and, from my experience, their platform Steam is easier to follow and offers more than other gaming distribution sites. Valve created two of my favorite games: Counter-Strike Global Offensive, one of the most popular FPS games in the world and Portal a story-telling strategy game. They sell games at a reasonable price which sometimes can be expensive. Nevertheless, they offer amazing sales whenever there is a holiday. For example, when it was Christmas, most games were half their price or even more. Moreover, there exist more than 30000 games on Steam of different genres, some of them are free to play or demos in which users can write a review to give feedback to the developers. I believe Steam gives a good customer service; they make sure all forums in which players talk about any concerns are read by staff. To be honest, their advertising is simple, letting know when big games will be released, updates for games, or even updates or the platform. Another thing that I found very helpful is that Steam’s platform makes it easier for the user to search which types of games they like offering them a wide range of options. Steam also possesses a Community forum and Market where players can sell items from games, cards, stickers for real; also, it is possible to create discussions or guides for games.

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Bashundhara Group (BG) is one of the largest industrial group of companies in Bangladesh. BG started its journey in 1987 by Ahmed Akbar Sobhan. Initially, it started as a real estate company venture under the name East West Property Development Ltd (EWPD). After, they completed their first assignment very successfully. Then the company generated and invested in new fields, including manufacturing, industry, and trading. Around 15,000 people work in a different business unit.Recently, BG received permission from Bangladesh Economic Zones Authority to set up two specialized economic zones in Keraniganj, Dhaka, Bangladesh. In Bangladesh, Bashundhara City is the second-largest shopping mall. Their official slogan is “For the people, for the country.”Their popular products are cement, real estate, tissue paper, and LP Gas bottling and distribution. Bashundhara Group has almost 40 concern companies under its umbrella. Among them, East West Property Development (Pvt.) Limited, Bashundhara Paper Mills Limited, Bashundhara LP Gas Limited, and Bashundhara Foundation are the most popular ones.

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Bashundhara Group believes in serving the people and the country; not only in doing business and making profit. It had come into existence with that belief and adopted ‘For the People, For the Country’ as its core theme.All the Bashundhara Group concerns always try to offer best possible services and products to customers for attaining their full satisfaction, as the group endorses the notion that customers are the ultimate determining factor in success of any organization. It always strives to introduce new products and services to the customers.Bashundhara Group believes that no organization can grow without an able and dedicated workforce behind it. It values and nurtures its officials, employees and other members of the staff accordingly. Through various acts and measures, the group tries to create a sense of belonging among the workforce so that they explore their full potential and give full dedication to the organization and get evaluated accordingly.
As a business conglomerate, Bashundhara Group does not want to grow alone; it wishes to grow together with its partners, patrons, customers, employees and other stakeholders.The group has reached out to many poor and underprivileged  for the welfare of the people and development of the country.

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Business Name: Foster Fun
Industry: Restaurant
Mission: Quality is our priority
We want to introduce the customers to their desirable sugar-free desserts.
Our purpose is to make fresh and organic desserts for customers. To satisfy our
customers by fulfilling our customer needs and demands not only by providing quality products,and also excellent customer service.Corporate Values: Corporate Values of the company:Customer satisfaction is the primary concern.Health consciousness among the customers. Spread the happiness of sweets among the customers.
Ethics:
Management Styles: Democratic Management styles where employees are welcome towards
any suggestions.
Employees: Management : 3 People
Admin : 5 People
Employees : 15 People
Advertising: Today is the generation of online and social media. People are much more engaged,with social media than channel media. So, this organization will focus on promoting its products
in the online platform and social media.
Marketing: As a restaurant business, we will be selling the products over the direct marketing process. That means, we will sell the products directly to the customer.
Target Customer: Our product will be sugar free dessert items that we are focusing on selling
the products to the customers who are mainly diabetics patients. Along with this, we will also,focus on the regular customer with general sweet products.
Finance:
Total cost For the 1st year Amount (BDT)
Factory/ land BDT 11,000,000.00
Machinery BDT 14,000,000.00
Office furniture & design BDT 1,300,000.00
Advertising cost BDT 10,000,000.00
Sales representative BDT 18,000,000.00
Office Employees BDT 8,280,000.00
Vehicle purchase BDT 5,000,000.00
Trade license fee BDT 200,000.00
Insurance premium BDT 1,700,000.00
Registration BDT 1,00,000.00.Task 2
Why do I like this business?
Restaurant business is one of the most popular businesses all around the world. Considering my
surroundings, it is one of the fastest growing industries. I like this business because:
Unique business ideas for patient
Better target customer: Diabetics Patient
Lower price for quality products: Middle income individual can easily afford it
Direct Marketing: Marketing focused on customer orientation.

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Business Name: Foster Fun
Industry: Restaurant
Mission: Quality is our priority
We want to introduce the customers to their desirable sugar-free desserts.
Our purpose is to make fresh and organic desserts for customers. To satisfy our
customers by fulfilling our customer needs and demands not only by providing quality products,and also excellent customer service.Corporate Values: Corporate Values of the company:Customer satisfaction is the primary concern.Health consciousness among the customers. Spread the happiness of sweets among the customers.
Ethics:
Management Styles: Democratic Management styles where employees are welcome towards
any suggestions.
Employees: Management : 3 People
Admin : 5 People
Employees : 15 People
Advertising: Today is the generation of online and social media. People are much more engaged,with social media than channel media. So, this organization will focus on promoting its products
in the online platform and social media.
Marketing: As a restaurant business, we will be selling the products over the direct marketing process. That means, we will sell the products directly to the customer.
Target Customer: Our product will be sugar free dessert items that we are focusing on selling
the products to the customers who are mainly diabetics patients. Along with this, we will also,focus on the regular customer with general sweet products.
Finance:
Total cost For the 1st year Amount (BDT)
Factory/ land BDT 11,000,000.00
Machinery BDT 14,000,000.00
Office furniture & design BDT 1,300,000.00
Advertising cost BDT 10,000,000.00
Sales representative BDT 18,000,000.00
Office Employees BDT 8,280,000.00
Vehicle purchase BDT 5,000,000.00
Trade license fee BDT 200,000.00
Insurance premium BDT 1,700,000.00
Registration BDT 1,00,000.00.Task 2
Why do I like this business?
Restaurant business is one of the most popular businesses all around the world. Considering my
surroundings, it is one of the fastest growing industries. I like this business because:
Unique business ideas for patient
Better target customer: Diabetics Patient
Lower price for quality products: Middle income individual can easily afford it
Direct Marketing: Marketing focused on customer orientation.

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•	(Nintendo )They provide entertainment products for the market ,and they aims to offer the unique and original brand of play. Additionally ,their products fit with my interests , which are popular with young like me and their products are suitable for playing with families and friends .They has the high profits and they share a significant part in the world. They create and maintaining an environment where the employees can realize their potential and value ,and they also devote to the reduction of office carbon dioxide emissions.

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•	(Nintendo )They provide entertainment products for the market ,and they aims to offer the unique and original brand of play. Additionally ,their products fit with my interests , which are popular with young like me and their products are suitable for playing with families and friends .They has the high profits and they share a significant part in the world. They create and maintaining an environment where the employees can realize their potential and value ,and they also devote to the reduction of office carbon dioxide emissions.

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business

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my favourite business sector is about cars and the company i would like to present is : audi company 

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my favourite business sector is about cars and the company i would like to present is : audi company 

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-their mission : is to be the best automotive sales and repair operation in every market they serve
-their value : Appreciation-openness-responsibility-integrity
-their target costumers : modern urban consumers
their profit : about 40 million euro

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-the company charge different charge of prices expensive charges and cheep charges
-the  company make high quality products
-the company fit with many different life style . it can be bought by an employer or by a business man
- for me this company product the best designed  cars

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Jeffrey Preston Bezos, the founder and executive chairman of Amazon. As the founder of Amazon, he has managed to run one of the top companies in the world. Jeffrey's net worth of 110 billion dollar, which made the world consider him as the richest man in the world. At Princeton, Jeff Bezos pursued a degree in physics and computer science before settling on Wall Street as his career. In the late 1990s, he created Amazon, an online bookstore, but it has since evolved into a marketplace for a wide range of products. More than 570,000 of Amazon's full-time workers work in eCommerce, cloud computing, logistics, and a variety of other sectors. Amazon works with delivery firms like UPS and FedEx to get products to customers' doorsteps.