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Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices.

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The 4 Types of Buying Behaviour

Extended Decision-Making.

Limited Decision-Making.

Habitual Buying Behavior.

Variety-Seeking Buying Behavior

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Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects.

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The buyer's characteristics influence how the buyer perceives and reacts to the given stimuli. After that, the buyer's decision process itself takes place and affects the buyer's behaviour. Consumer buying behaviour is affected by cultural, social, personal and psychological characteristics.

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It helps businesses to understand their consumers better and meet their needs, effectively.

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Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment.

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Examples:
It could be a city, a town, different countries, or even a different continent. This can also be used to identify a new geographic location for a business to expand into.

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Examples
Lifestyles
Interests.
Opinions, attitudes, and beliefs.
Values

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Demographic analysis is the study of a population based on factors such as age, race, and gender

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Psychographic segmentation is how marketers learn to position their products so that compatible customers can “discover” them. It's how brands find the right customer match based on customer attitudes and lifestyles.

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statistical data relating to the population and particular groups within it.

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Marketers use various geographic segmentation variables that include the country, region, state, province, town, climate zone, or zip code.
Culture and population density (urban or rural) are also crucial variables to include in their market research.

Example of geographic segmentation :
An ice cream company segment a country by how hot different regions are and target those specific areas that are hottest and therefore more likely to buy ice cream.

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the study of the market based on where customers live including ( region, country , state, )