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This is a brief summary of what the 90s was all about

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My Interests & About Me

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This post explains what I want out of this course & why I want to be a buyer.

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Week 4 JOURNAL

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WEEK 5 JOURNAL

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Today my group & I went to shops at Oxford Street to see the Tech that stores use for Marketing

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About Arthur Liberty & his Department Store.

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Madonna made iconic history wearing Jean Paul corset on tour

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These are the notes I took while in Thursdays Lesson.

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A small presentation about LFW, some information about Designers' work & what Press are saying about LFW.

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An explanation on Sustainability, Diversity & Digital in Retail.

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This Homework is about how Buyers & Merchandisers job roles are changing. I also added in Consumer Shopping habits with pictures & my own Shopping habits.

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This is a one slide on Competitive Stores that are similar to River Island.

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To find the trend SubversiveSexy, WGSN was my best friend. Finding the fabrics, the catwalk images & inspiration.

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A one slider about Negotiation & words that are involved with negotiating

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A short slide about RetailTheatre & who is getting involved

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Agenda; Career Path, Greenwashing, Case Studies & Primark Cares Strategy

Greenwashing;
Worst Retailer?
A retailer that has not made any progress & does not talk about it.
A retailer that made some progress but oversells it.

What does Greenwashing mean to you?
Manipulation
Eco- Friendly?
Oversell

The Fashion Industry is creating an undeniable impact on the planet; TEXTILE WASTE, CARBON, PEOPLE & WAGES

Clothing unsold ending up in the desert in South America from Production Hubs.
The Fashion Industry accounts for 10% of Global GHG Emissions. Top 3 polluting Industries in the World.
Impact on People & wages. Garment workers paid at minimum wage. Minimum wage is not living wage, less than half of what they need to earn.

Consumers are becoming aware of what they are buying. 60% of consumers are environmentally friendly since the pandemic. 9/10 people will continue to be sustainable.

Greenwashing covers thoughts & criticism
"Is this actually sustainable?" e.g. Vegan Leather
"Just don't buy it. All mass retail is bad."

Blog- Green Queen
Some Brands use words without meaning; 'ECO' 'GREEN' 'SUSTAINABLE' 'CONSCIOUS' Brands have said this, but are they?

CASE STUDIES
ASOS Circular Capsule- Truth or Lie?
H&M Looop- Old to New Fashion. Positive or Negative Outcome?
H&M Avatar Maisie- What does this mean? says Public. Accused of GREENWASHING.
H&M & ASOS- Released their own Circular Design guidelines.
French Government- Outlawed the use of the term 'biodegradable'

Why is Biodegradable a Greenwashing risk?

PRIMARK CARES; Product, Planet, People
Read their website for details.
Clothing will be made of recycled fibre by 2030. Accessories will not be included, more challenging.
Recycled Fibre- Organic Certified Cotton, Recycled Polyester. Minimum 50% per garment.
Stay with the deadline. Is 2030 too long? Is this Greenwashing?

The Goal is PROGRESS not PERFECTION. - Kathy Freston.

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Recap Margin, Costing & Sourcing

How does Product get delivered?
Air, Rail, Trucks

Why does it matter how they are packed & shipped?
Carbon Footprint, Cost & Time

FoB- Free on Board
DDP- Delivered Duty Paid

What happens when the goods run late? What would you do as a buyer?
Call & find out.
Fly out some of the products. Have something still to sell.

Recap on Factory Visit
Optitex
Health & Safety
Pricing
Speed

Freight & Duty Uplift examples
China 16% uplift= 12% Duty 4% Freight
India 10% uplift= 4% Duty 6% Freight
Bangladesh & Pakistan= 4% Freight
Vietnam= 4% Freight
Turkey= 5% Freight
Romania= 4% Freight
Mauritius= 13% Freight
Greece= 4% Freight
Bulgaria= 4% Freight
UK, Italy & Portugal= 2 Freight

Margin= Profit
No VAT= Childrens wear & cakes

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Why 3D?

UK is the fourth largest textile waste producer in Europe
1. Italy
2. Belgium
30% of clothing goes to landfill

Swatch cards end up in landfill when not needed anymore.

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Group 2.
Alternative Materials
What is the sustainability debate around leather vs convential alternatives? What are the non-animal alternatives to leather & silk?- Sheridan & Anais

What are the alternatives to conventional cotton? -Shannon

Which Brands & pioneering the use of these? How are they communicating the sustainability message?- Riin & Liv

What other innovations are you seeing in new materials?- Eden

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No A Levels to Finished with a Distinction in L4 Buying & Merchandising

Day to Day-
Trade with Brands & Management
View Collections & making selections
Range Build & quantify
Sign off
Place Orders
Managing stock into business
Negotiating Collabs & new opportunities
Developong Products with Brands
Gathering Inspo
Relationship Building- Merchandising & Brands

Challenges
Opinions Personal & Professional
Reacting to Macro Environmental Factors
Working in Covid 19 Conditions

Top Tips
Go the EXTRA MILE
Leave a GOOD IMPRESSION
PASSION & CONFIDENCE
RELATIONSHIPS
READ the ROOM
GROW & DEVELOP

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This is the group presentation about Sustainable Materials

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Why is research important?
Need to know what you are talking about
Confidence
Research for jobs

What Sources can we use?
Library Database
Global Data
WGSN
Vogue
Drapers

Research Task Column
Research below 3 of the topics & make a page for each one. Add useful articles & annotate them. Add these researches with harvard references.

Who was Virgil Abloh & what did he achieve?

Research a brand that you think is exciting & inspiring, what makes them stand out? Bershka

Report on a new concept, initiatve or product launch that shows innovation & new ways of thinking.

Research a new technology that you will believe will have a major impact on retail.

Write a review of a collaboration that has launched this season. Balenciaga & GUCCI

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A short slide on my opinion on Bershka & why I chose this Brand as inspiration.

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A review of how I feel on the Hacker Project.

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Virgil Abloh Timeline of his Achievements 

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Virgil Abloh Timeline of his Achievements 

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A simple timeline of how Abloh became the man he is today.

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Family Run Business over 100 years ago. Third Generation.
M&S 80 years partnership
Meller is a sourcing & design company
Looking at Sri Lanka to source supplies
Customers are M&S, Next, Accessorize, Monsoon, Boohoo
Business is simple, offer Jewellrey
What is Accessorize missing?
Sustainability is key.

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This is the group presentation about Accessorize & what could be in the future. This presentation includes a Comp Shop, Competitors & Sustainability. 

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PLANNING- VISUAL MOODBOARD, PADLET, TO DO LIST WITH EVIDENCE

RESEARCH- PRIMARY & SECONDARY RESEARCH, DESK & ACTIVE RESEARCH, DATABASE LIBRARY, COMP SHOP, MUSEUMS WITH EVIDENCE

CONTEXT- EXPLAIN WHY YOU HAVE ADDED THIS INFORMATION

PROBLEM SOLVING- IDENTIFYING ISSUES, SOLVING A PROBLEM E.G. SUSTAINABILITY, SHOWING THOUGHT PROCESS

PROGRESS & PRODUCTION- WELL PLANNED

EVALUATION & RELFECTION- PADLET, REFLECTIVE BLOG

COMMUNICATING & PRESENTING- VOICE NOTES, SPELLING

DEVELOPMENT OF PERSONAL & PROFESSIONAL PRACTICE-

IDEAS
RANGE EXTENSIONS- GROWING AN EXISTING RANGE
COLLABORATIONS- PULL & BEAR X ASOS?
SUSTAINABILITY & RECYCLING
ARTIST TIE INS
POP UPS
ONLINE STORE OPENINGS
MAKE SURE TO TIE IN ALL MODULES
CHARITY TIE UP

TECHNLOGY
INFLUENCERS
MOCK WEBSITE WITH A LINK

NEED A EXCEL LINE SHEET
NEED A RANGE PLAN
FINANCIALS
STORE GRADING
PACKAGING MOCK UPS

HAND IN DATE 7/2/22

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Plan ahead
Where are you going?
Price Labels
Best Sellers?
Front of the store layout
Compare stores
Evidence of planning
Time of comp shop
Similair products? Patterns & Colours
Best bit of your brand & the competitive stores
Pros & Cons of the stores
Greenwashing?
Diversity?
Core/Fashion/Trend
Good/Better/Best
Good= Entry
Better= Mid
Best= Exit

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Missguided Core/Fashion/Trend on leggings.