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Website needs to accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer. What is the purpose of your website  imparting practical information  that websites may have but there are core purposes common to all websites.

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Simplicity is the best way to go when considering the user experience and the usability of your website, Below are ways to achieve simplicity through design.

Like: Colour, Type, Imagery,

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Navigation is the way finding system used on websites where visitors interact and find what they are looking for  navigation is key to retaining visitors. If the websites navigation is confusing visitors will give up  Keeping navigation simple, intuitive and consistent on every page is key.

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Pattern is the most common way visitors scan text on a website  tracking studies have found that most of what people see is in the top and left area of the screen,  An effective designed website will work with a readers natural pattern of scanning the page.

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Visual hierarchy is the arrangement of elements is order of importance. This is done either by size, colour, imagery, contrast,  texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.

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Web design has both great design and great content, Using compelling language great content can attract and influence visitors by converting them into customers.

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structure your design and keep your content organized  helps to align elements on the page and keep it clean  sections that line up and feel balanced and impose order and results in an aesthetically pleasing website.

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A website to load will lose visitors  half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that  isn’t loaded within 3 seconds,  mage sizes will help load your site faster.

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People are using their phones or other devices to browse the web  to consider building your website with a responsive layout where your website can adjust to different screens.

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Understandable

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It helps to easily find the required information

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Organized

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It should be interesting and can catch the customer's attention.

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A website that where you can enter quickly and easily will please the customers.

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The website should be suitable and effective for every device.

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It helps to develop your design and keep the necessary information together.

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It helps the people to understand what should they read first and next.

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State the effectiveness of the website and its role.