# data[].attributes.headline
"Fear best thrives in the present tense. That is why experts rely on it, in a world that is increasingly impatient with long-term processes, fear is a potent short-term play"(151). 

# data[].attributes.subject
"Fear best thrives in the present tense. That is why experts rely on it, in a world that is increasingly impatient with long-term processes, fear is a potent short-term play"(151). 

# data[].attributes.body
When I read this i immediately thought about each persons planned out life sculpted by set societal norms- college, job, get married, have kids. This are such long processes that take a while to set to stone yet everyone is so impatient for them to occur such that everyone fears that it won't happen at all. Fear remains a continuity even through all these fickle events that people fixate over.

# data[].attributes.body
"So it's the imminent possibility of death that drives the fear - which means that the most sensible way to calculate fear would be to think about it on a per-hour basis"(151)
Imminent(adj): about to happen
The most imminent event I have that I have to be excited over is Christmas, but even that is a while to wait.

# data[].attributes.headline
"What is most interesting is that we learned not to be afraid from our children"(119). 

# data[].attributes.subject
"What is most interesting is that we learned not to be afraid from our children"(119). 

# data[].attributes.body
During an aspiring protest in which few were shot by the police, it was children that usually told their parents to go protest. It made me think about when I was little and I dove head first into every situation, whether it was eating pine cones and food off the ground and getting cuts and bruises from doing dumb things. Children are too young to think about consequences and risks because they usually think of things in a broad aspect where as you get older you overcompensate and fixate yourself on every single detail.

# data[].attributes.headline
"Listerine did not make mouthwash as much as it made halitosis"(91)

# data[].attributes.subject
"Listerine did not make mouthwash as much as it made halitosis"(91)

# data[].attributes.body
Listerine first came out as a pitch to cure halitosis and this was the start to people's concern of it. The introduction of listerine brought upon people the first concern of its cure. It's interesting because it suggests that things that people don't even think about go unnoticed until someone points it out until it's all you can think about. It's annoying.

# data[].attributes.headline
"There are few incentives more powerful than the fear of random violence - which, in essence, is why terrorism is so effective"(62).

# data[].attributes.subject
"There are few incentives more powerful than the fear of random violence - which, in essence, is why terrorism is so effective"(62).

# data[].attributes.body
The author included an explanation for the reason of KuKlux Klan having the power that they had and why the lynchings decreased even during rebirth stages. It is because the incentive of whites to have them to behave according to their rules caused people to fall into line with constant fear of being punished at any second. I thought this was a powerful quote because it is relevant to today's fear of terrorism and it shows why it is so effective - the fear of random violence.

# data[].attributes.body
"As Kennedy later wrote, he was particularly chagrined by one key fact about the Klan"(59).
chagrin (v.): feel distressed or humiliated
After the failure of a performance last Saturday, II'm so chagrined I can't bear to show my face.

# data[].attributes.body
"A sumo bout is a concentrated flurry of force and speed and leverage, often lasting only a few seconds"(41).
leverage (n.): the exertion of force by means of a lever or an object used in the manner of a lever.
The swimmer used the ladder as leverage to pull herself up out of the water.

# data[].attributes.headline
"He had thrown off the shackles of cubicle life and made himself happy"(46).

# data[].attributes.subject
"He had thrown off the shackles of cubicle life and made himself happy"(46).

# data[].attributes.body
A man named Feldman, the boss of a company, brought angels in all the time for his colleagues but then ended up selling bagels. I like this quote because "the shackles of cubicle life". It makes me think of my principles because if I ever worked in a cubicle I would die. Just drop dead. So much confinement and boredom and silence. Im happy he left that life, ultimately making himself more happy.

# data[].attributes.headline
"Cheating is more common in the face of a bright-line incentive than a murky one"(39).

# data[].attributes.subject
"Cheating is more common in the face of a bright-line incentive than a murky one"(39).

# data[].attributes.body
This quote is pretty much saying that people cheat when they have a chance of good coming out of it for themselves rather than a murky one. I liked the quote because it shows how certain incentives drive each person to so many extents beyond moral boundaries for an example the incentive to win rather than lose can drive a certain person to cheat.

# data[].attributes.body
Egregious (adj): outstandingly bad; shocking
"This is a conservative estimate, since the algorithm was able to identify only the most egregious form of cheating..."(34).

# data[].attributes.body
"It is the quintessential blend of commerce and camaraderie: you hire a real estate agent to sell your home"(7).
Quintessential: representing the most perfect or typical example of a quality or class
During the civil rights movement, it was quintessential that white citizens would look down on people of color fighting for their rights.

# data[].attributes.headline
"In a medical study, it turns out that obstetricians in areas with declining birth rates are such more likely to perform cesarean-section deliveries than obstetricians in growing areas - suggesting that, when business is tough, doctors try to ring up more expensive procedures"(8).

# data[].attributes.subject
"In a medical study, it turns out that obstetricians in areas with declining birth rates are such more likely to perform cesarean-section deliveries than obstetricians in growing areas - suggesting that, when business is tough, doctors try to ring up more expensive procedures"(8).

# data[].attributes.body
I found this particular situation so interesting. It really rattles me that in a declining area with bad economy, doctors would impose more expensive procedures to get money out of their patients. I find this very dissolute, being that the patient has no choice but to follow through in certain situations, practically taking advantage of their weak position.

# data[].attributes.body
I chose to read this book because I want to do something with my life in the business field and economics is relevant. Also I find very interesting exploring the hidden side to certain aspects, which is what the book touches upon.

# data[].attributes.body
November 18: p.14
November 25: p.80
December 2: p.125
December 9: End