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Grimes - Flesh without Blood/Life in the Vivid Dream 

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Grimes - Flesh without Blood/Life in the Vivid Dream 

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The pink and gold visual aesthetic was something we wanted to use in our music video. We felt this colour appealed to the pop nature of the indie-pop genre and was used in videos of artists such as Grimes and Marina and The Diamonds

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This shows a similar colour palette to which we used at certain points in the video. It also shows the change between shots with colour and black and white shots to show structure. The black and white shots in Primadonna are used in the bridge, much more mellow in contrast to the song, showing an oral and visual mellowing of sounds and colour.

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There is a use of black and white, much like Army by Ellie Goulding. This was something we wanted to use in our music video to show a contrast in the different locations outside and the studio. Alongside this, the main feature of Adele's music video are the walking shots used and the angles. There is a sense of travel in the music video that we wanted to link to our song, Borrowed Time, similar to Adele and Someone Like You.

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A wide shot of the artist to establish the surroundings and show the artist in such surroundings. In the first shots here the studio is used in both in black and white to show the artist in their element as a performer

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A mid shot and/or big close up used to show the artist in the centre of the frame when singing. This uses Andrew Goodwin's theory of directly looking into the camera to connect with the audience and create an interactive feel.

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The same effect as the aforementioned shots is evoked here but the shot is a mid-shot

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A close up shot of Ellie Goulding and Sophie laughing from a side angle. Used to give a montage and genuine feel to the music video, the conventions of the indie or indie-pop genre

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Here we have both artists showing their emotion through a close shot of their eyes closing. Ellie Goulding's eyes are shot in a closer frame, an extreme close up but Sophie's is more of a regular close up. Both shots however are very similar intended for the same purpose

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Ellie Goulding's Army exemplifies many of the shots we carefully incorporated into our music video to fit the conventions.