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LUSH thrives on its niche selling of organic cosmetics and social responsible behaviour, which is the core aspect of the company.

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More profit when selling b2c
Their usp for niche market. Can dominate market

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Geographic segmentation, location - easier for certain customers, attract more want to see products before buying

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Geographic segmentation, location - easier for certain customers, attract more want to see products before buying

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Niche market, USP, become more powerful and dominant, make a difference, help community.

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To sell directly to customers rather than selling through a 'middle man'

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Mike To become an independent household name

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Mike To become an independent household name

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The

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It allows lush  to individualise itself as its own brand
Implement its own strategies to become a market leader

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Lush originaly supplied cosmetics to local stores instead of having there own. Opening its own stores allowed Lush to to make more profit from there products and have more interaction with the customer to help build the brand

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All of the profit made from the products with go to Lush Cosmetics rather than other businesses

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More direct processes when lush have their own shops

They will be more face to face with customers.

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before there collapse, they only supplied and didn't sell any to general consumers meaning they could have opened there own shop to make up for the lack of control over there market. Another reason for opening a shop is that they would be able to take more risk, with them being in an niche market - less competition

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Lush might have better USP; this would allow them to become dominant in the market 

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Lush might have better USP; this would allow them to become dominant in the market 

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They might of seen a gap in the market for a luxury shampoo and soaps,

They would of make more money because they aren't going from b2b it's going from b2c which would make them more money.

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To make a difference in the community by opening a store which meets consumer needs
To become more well known (increased publicity

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Shops result in immediate footfall. Moreover Lush shops can be detected by the smell of its products. This entices them to go into the shop. This USP differentiates them from its competitors such as body shop don't offer this shopping experience

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After the 80s trends were changing and lush could revitalise their company and bring out new products

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Customers may have been put off by the service they received from the other shops when lush was a manufacturer, whereas now they have face to face interaction with consumers

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Previous experience in the cosmetic industry
Reputation
Capabilities
Distinctive smell- USP

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https://padlet.com/mandi_marks1/bz1gu797rj4w