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She argues that, at times, women end up taking on the male gaze because they see that the media is presented from the 'perspective of men'. Therefore, this ends up by women looking at other women in the same way, and finally objectifying other women.

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Although the music and the song doesn't really focus upon the female body in music videos. I picked out some of the lyrics that I thought could have been used with the more 'erotic' video to overall portray the female body as a sexualised object. For example, the words 'Take all of me, I just wanna be the girl you like' suggest that Beyonce herself is sexualising her own body as she wants the man to 'take her'. This can further be seen in the lyrics 'boy this is all for you' which again suggests that the female character is used as an erotic object for the male to look at.

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The cuts used in this music video arne't very fast at most times as they fit with the slower pace of the song. Therefore, this can be interpreted to be done so as the audience can fully cocus on the look of the female body when beyonce is wearing her outfits and is shown in a shilloette.

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In this music video, a lot of long shots are used to be showing the whole body of Beyonce when she is wearing the 'revealing' outfits, which may have been done on purpose so as the audience are able to focus on her whole body. Also, close-ups are also used to show induvidual parts of her body, for example, a close-up is cused of her leg is used when Jay Z's hand can be seen on it. Therefore, this demonstrates how the males in the music video are also in a way looking at the female is a 'sexualised' way, thus supporting this theory.

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In this music video, Beyonce is seen to be wearing a veriety of outfits, however most/all of them are somewhat 'revealing', so show off her body. This therefore applies to this theory as some may interpret that this is done to 'objectify' the artist, and to make other people look at her in a sexualised way.

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A music video that can be applied to this theory is the video for Beyonce's song 'Partition'. It focuses upon the female characters (in this case Beyonce's) body a lot and clearly shows the males reaction to this (Jay Z's)

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Feateres of the male gaze include the camera focusing upon the look of the a womans body, and showing the males reaction to this is sometimes used (especially in music videos).

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The male gaze leads to hegemonic ideologies within our society. ('Hegemonic' refers to the ruling/dominant in a political or social context).

She states that the role of a female in a narrative (e.g. a music video) is as an erotic object for other within the narrative to view, and an erotic object for audience members to view.

The basic aspects to the male gaze are:
1. How men look at women
2. How women look at themselves.
3.How women look at other women.