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A clean and simple font what is not complex however it remains noticeable .

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I was inspired by Wiley's 'GRIME WAVE' album as it establishes an urban derelict environment and still remains simple at the same time, this is something i hope to do when creating the digipak

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The design of the digipak will show everything needed in the design of a digipak.
Central Image - Duo in a medium shot representing them in the stage prior to success.
Font Style - Simple Clean font in Red and black
Ratio (Font to Images) - An even ratio will be presented in the final product of the digipak
Institutional Links - The label 'Virgin EMI' logo will be seen on the back of the digipak near the bar-code. We announced the signing of the duo in the pitch prior before creating any of the products.

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It will remain the same as the advertisement as i want to maintain the elements of synergy between the the advertisement and the digipak. The Colours used will be black and grey and a hint of red. The black and grey will indicate the dark times the duo has gone through what is shown in their songs and the music video 'Fell Apart' The colours black and grey dominate as the duo have only reached success so this black and grey theme is seen more as it represents reality. Also, the colours feature to add the element of synergy of the music video creating a link with the clothing worn what is black and grey. The red shows the duo reaching power and success what is seen at the end of the music video.

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A medium shot will be need to capture the artist in both forms. The form where the duo are struggling and wanting more from life and the form where the duo feel powerful and successful. Hopefully I will be able to show an element of actual emotion with a close up of the duo having there heads down. Through photography i hope to convey the messages that are presented in the song and the music video through a range of angles and shots.