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People don't like the milky taste of the spread

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People think spread is high in sugar, not healthy

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X convenient

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Sensory attribute: Texture

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spread have a lot of preservative

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-they personally don't like/take dairy products
-they are lactose intolerant

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- children is more affected to type 2 diabetes mellitus and mostly children consume spread and spread also marketed to younger generation. people don't want their children to die fast as it is their future
- People nowadays are more aware to healthy lifestyle, however it is expensive compare to normal spread

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Because the consumer are lazy, even take the knife to spread, then need to wash the knife, or sometimes also dont have the knife to spread.

> Busy people rarely have time to stay in the house wonldnt wan to eat spread with bread

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Old people or kenot bite like wearing braces, like the nuts and crunchy will be not preferable
Some people like the crunchy component but it up to people preference like some like the whole peanuts some like the fine chopped

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-people scared to die
-negative effects of chemical is bad to people's health

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Substituting butter/margarine to plant based spread, like palm fruit, canola, soybean, flax, and olive oils, which is vegan friendly and lactose free. People who don't like the milky taste of the product can consume this plant based spread too. Low in calorie and saturated fats.

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- replace some of the sugar to alternative sugar such as stevia as it has lower GI index and doesn't have a significant effect if consume a lot, other things is use the spray method
- Use some of the "influencer" that promote healthy lifestyle and try to make the price comparable to the normal spread

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Convenient packaging:
1. Tomato sauce sachet kind for the consumer to simply tear off and spread.
2. The knife itself is like a spread, like edible knife spread.
3. Bread and spread alrdy 2 in 1
4. Spread like cheese slice, can straight put on the bread and makan

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Separate Packaging with blade allow the consumer to chop the nuts based on their preference

-Shakable nuts spread
-customizable website

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Remove the preservative and make into sachet and through the sterilize process, the spread will be able to stored in room temperature.