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WordPress 5.5 Update Release and its New Features

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WordPress 5.5 Update Release and its New Features

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Are you a WordPress website Developer?  Read the blog till the end to know what WordPress 5.5 has new in-store with its upcoming update As we all know, WordPress is the most widely CMS used …

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Are you a WordPress website Developer?

Read the blog till the end to know what WordPress 5.5 has new in-store with its upcoming update

As we all know, WordPress is the most widely CMS used for website design and development due to its tremendous features, easy configuration and compatibility, and most user-friendly interface.

Offering flexibility in designing and features through millions of plugins to embed, WordPress has gained popularity amongst developers & non-developers such that over 1.3 billion websites all over the World operate through WordPress CMS.

While updates always bring in new features and improve the previous ones, WordPress is again coming up with a New Update expected to be released on August 11, 2020

Since Google latest Algorithm Updates mainly are focusing on improving User Experience, the upcoming WordPress release will help you update your WordPress Website to increase user-friendliness and site speed.

1. Lazy Load Images - WordPress is expected to improve its image formats for better web experience image formats. On page load on a device, the image resizes, scroll and orientation can vary depending upon the viewport and image attributes.

2. Default Gutenberg Editor - WordPress default Website Builder - Gutenberg is expected to have advance designing options as compared to the previous one such as inline image editing, different device website previews, smooth drag, and drop features,

3. XML Sitemaps - While sitemap upload and update were earlier handled manually or through plugins like Sitemap, All in One SEO Pack, Yoast, etc, is now expected to be a part of WordPress only. Hence, we might not need to manage it through any plugin.

4. Auto Update - Plugin & Theme Now you can easily set your choice of plugins to auto-update without having to check for updates from time to time for new features. Similarly, to never miss any important theme update you can set your theme to auto-update.

We hope this blog helped you with the upcoming WordPress 5.5 Release. Please do share your feedback in the comment section below.

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WordPress 5.5 Update Release and its New Features - Digital Marketing Blog - Aanha Services

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Are you a WordPress website Developer? Read the blog till the end to know what WordPress 5.5 has new in-store with its upcoming update As we all know, WordPress is the most widely CMS used for website design and development due to its tremendous features, easy configuration and compatibility, and most user-friendly interface.

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Top 10 benefits of Social Media Marketing. Do you know every 3rd or 4th post on Social Media Network like Facebook or Instagram is an Advertisement? Social Media Marketing is one of the major sectors …

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Top 10 benefits of Social Media Marketing.

Do you know every 3rd or 4th post on Social Media Network like Facebook or Instagram is an Advertisement?

Social Media Marketing is one of the major sectors of Digital Marketing. With everything going Digital nowadays, correct approach and strategic implementation w.r.t to the platform is important for any kind of business industry.

Imagine you are scrolling a social media network e.g. Facebook for entertainment purpose and suddenly you come across a Kitchen Machine e.g. a Mixer you were searching on an Ecommerce Platform the other day?

Would you give a second thought of buying it?

Would you click on it?

Wondering how this happened?

This is the power and benefits of Social Media Marketing. It increases your brand value and displays your product or service even when the customer is not actually searching for it.

While in other marketing platforms, normally, a user ends up searching for the product, Social Media Marketing extends your reach to potential customers by targeting the right number of products or the valuable amount of services, just at the RIGHT TIME. Since we all know, in this Digital era, almost every person having access to Internet is on some or the other Social Media Network, Isn't it the best way to show your customers what you have in store just by marketing on the platform they are already present on?

1. Brand Awareness - Due to continuous updates, posts and advertisements, People will get to know about your brand

2. Brand Value - With easy access to people and reach to thousands of customers daily, sharing your customers experiences will help your business built a brand value on the Internet.

3. Increase Customer Acquisition - With your already viewed products being again displayed to the customer, increase the rate of customer acquisition.

4. Higher conversion rates with more potential conversions.

5. Multiple available sources/platforms for the customer to find you, stay updated related to your upcoming products or services and contact you via messages, calls, WhatsApp, or emails. Open doors for direct one to one customer interaction.

6. Cost Effective as compared to other platforms - With millions of people active of social media, displaying ads turns out to be much cost-efficient.

7. Detailed Social Media Marketing Audience selection based on your target audience and their interests.

8. Direct Website Visits - With one click the client can directly visit your website or blog.

9. Easy Social Media Management Tools available to handle all social media networks at one place.

10. Lead Generation - Get leads with customer lead generation contact forms advertisements without redirecting your customer to the landing page. Easy to customize questions in the form of checklist, radio box, dropdowns, or short answers.

Start social media marketing for your business, if you haven't done already and you'll know how advantageous it can be for your business. Doubts? Comment in the section below. Our experts will try to help you in the best possible way.

Doubts? Comment in the section below. Our experts will try to help you in the best possible way.

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10 Benefits of Social Media Marketing - Aanha Services Blog

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Do you know every 3rd or 4th post on Social Media Network like Facebook or Instagram is an Advertisement? Social Media Marketing is one of the major sectors of Digital Marketing. With everything going Digital nowadays, correct approach and strategic implementation w.r.t to the platform is important for any kind of business industry.

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In this fast-paced digital world, Email marketing and SMS marketing are the two giants that always pitted against each other in various ways. Both are used widely by lots of small as well as big businesses across the world. However, most marketers are still unsure which marketing channel suits their business needs. When it comes to both email marketing and SMS marketing, there seems to be a lot of confusion about which channel is still viable to use. Here we will explore the importance, direct customer reach and important tools related to email marketing as well as SMS marketing.

What is Email Marketing and SMS Marketing?

Email marketing is one of the effective marketing options for small businesses. It is considered as the digital marketing strategy of sending emails to prospects and customers to promote products or services.

Sending effective marketing emails to develop relationships with potential customers or clients that further turn on-time potential customers or clients into loyal, raving fans.

On the other hand, SMS Marketing is another marketing channel that allows various businesses to send promotional campaigns or transactional messages for marketing purposes through SMS or more commonly known as text messaging.

Despite this, the marketing messages can vary from product launches, latest updates, alerts, exciting offers, sales, new lines and more.

The Importance of Email Marketing

Email marketing is often ranked as one of the top contributors to a successful digital strategy in a highly competitive digital marketplace. Here's why:

1. Connects more reliable customers than social media

Social media is constantly growing with the total number of 1.7 billion users on Facebook and 313 million users on Twitter. However, social media still doesn't outpace email use. Because the life span of social media posts daily fade quickly. Email Marketing provides a credible, long-lasting way to directly connect with new and existing customers.

2. Email is cost-effective

In this digital marketing world, most companies are trying hard to maximize their marketing budget while achieving overall business goals. Email marketing is one of the most cost-effective marketing strategies to reach millions of target audience globally. It is also less time-intensive as compared to traditional marketing strategies. Email marketing also generates an unbeatable ROI ( Return On Investment).

3. Reach endless mobile customers with email marketing

The number of mobile users has tremendously increased over the years. In 2020, the number of smartphone users has surpassed five billion. With that in mind, the businesses can effortlessly reach 2.6 billion email users with email marketing. It is a great opportunity for small businesses to create email content with responsive design and to reach out and engage with customers.

4. Email ties all your marketing techniques together

You can easily promote your every marketing strategy via email. For instance, if you have created content for your blog share it with your subscribers via email, invite subscribers to join social media contest you have launched via email, send a product email to subscribers to drive traffic to your website. As you can see, you can tie all your marketing techniques together while making the email center of your marketing strategy.

What tools do businesses use for successful Email & SMS Marketing?

There are thousands of ways businesses can use different tools for effective Email and SMS marketing:
Email Marketing SMS Marketing
To grow your business, it's time to start making a plan for implementation. If you want to have a successful email as well as SMS marketing campaigns set up by 2020, you'll first need to start identifying the best tools, techniques, and methods to influence more conversions over time.

However, the great way to build brand awareness, and award customer loyalty is by leveraging SMS with email. By incorporating email and SMS marketing together, you can meet customer preferences, provides top-notch services and empower your customers with quality content.

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In this fast-paced digital world, Email marketing and SMS marketing are the two giants that always pitted against each other in various ways. Both are used widely by lots of small as well as big businesses across the world. However, most marketers are still unsure which marketing channel suits their business needs.

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Search Engine Optimization: What is it? Types of SEO and its importance

Over the years, many brands and businesses have understood the need for SEO for their digital properties. Why? Because Search Engine Optimization adds more clarity, overall searchability and visibility to your website. Besides this, it offers more benefits that take your brand to the next level. Every webmaster should understand what is search engine optimization, types of SEO and its importance depending on the needs and requirements of the website.

What is SEO (Search Engine Optimization)?

In simple terms, SEO means Search Engine Optimization that enhances both the quality and quantity of website traffic.

It is the method by which you can improve your site rankings SERP's (Search Engine Result Pages) on various sites such as Google, Yahoo, Bing, etc.

SEO is considered as an effective strategy to get more traffic, repetitive users from diverse sources by identifying the relevant keywords and phrases for the target audiences.

Types of SEO

Below we have mentioned two most important types of SEO that can help you improve your website performance:

On-Page SEO

On-Page SEO is the most well-known type of SEO. It refers to all the activities that are carried out on a particular webpage like images, text or code that is to be published. Simply put, On-page SEO is the practice of improving the design code, functionality, and navigation structure of the website. It gives users an easy to navigate and flawless experience. The On-page SEO activities primarily include inducing rich keywords at the right place and in the right quantity, inserting meta tags, meta description, internal links and providing the users with quality content.

on-page seo, seo, search engine optimization

Off-Page SEO

Off-Page SEO is another great technique to promote your website on the internet. This method is all about promotion that is performed on a page after it goes live on the web. The Off-page SEO activities include sharing the post, directory submission, business listings, article submission, blog submission, etc. In addition to the methods mentioned above, practicing a top-level SEO will offer a valuable, quality product or service that allows the end-user to trust your brand.

off-page seo, seo, search engine optimization

Importance of SEO

In today's digital competitive market, it is of utmost importance for businesses to optimize their site. One can effortlessly implement various SEO services depending on the size, type, and requirements of their business. Search Engine Optimization is an effective marketing strategy because:

Optimizing a website can generate more traffic and maintain the level over the search engine.

A good SEO practice can improve the user experience, visibility, and usability of a website.

Users who find your web site by searching various search engines like Google, Bing or Yahoo are more likely to promote it on social networking sites such as Facebook, Twitter, LinkedIn, etc.

You will get the opportunity to build trust, credibility, and authority with prospective customers in the research phase.

Unlike traditional methods, you can accurately evaluate the site's performance, monitor your website, referral sources, and conversions including other methods with the help of Google Analytics that also matters for your business.

An SEO friendly website can help you boost your credibility, earn more traffic, generate good ROI (Return On Investment), and improve your online visibility Without effective SEO techniques, you can lessen your chance of succeeding in the market.

Therefore, your business must provide a user-friendly website to your target audience by opting for the Best SEO services in Delhi.

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Search Engine Optimization: What is it? Types of SEO and its importance Over the years, many brands and businesses have understood the need for SEO for their digital properties. Why? Because Search Engine Optimization adds more clarity, overall searchability and visibility to your website.

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What is SEO, SEA, SEM?
Aren't these terms/abbreviations bothering you?

To know the benefits of SEM, let's first brief you about the terms - SEO, SEA, and SEM.

SEO - Search Engine Optimization - A very important term of Digital Marketing, mainly work on optimizing your business results on the Search Engine like Google, Bing, etc, improvising good quality content on the target keywords related to a business organization. Well, business optimization on Search Engines in simple terms means providing rich and relevant content to Google Crawlers related to your business through your website, further dividing these terms to Off-Page Optimization & On-Page Optimization.

1. SEO helps in providing Organic Results i.e unpaid listing on Google Search Engine Result Pages.

2. It comparatively lasts longer than SEA as it is not based on advertisement money but good quality content.

3. Continuous SEO helps in building Domain value, raises site position in Google Results, helps in indexing.

4. To maintain top position on Search Engine, SEO is an ongoing process, as though the results are not so quick but are meant to stay for a certain period of time.

SEA - Search Engine Advertising - Paid Advertising (Contextual Advertising) is an advertising method to show your ad in search engines like Google, Bing, etc. like a Text Ad in Google search network, Image Ad and Video Ads in Google display network like Gmail, , YouTube, shopping ad in Google search network. Search Engine advertising helps to build quick customer reach and works on the basis of the budget - an amount set for an Advertisement and bidding on relevant keywords to show your company ad on Search Engine Result Pages, following various advertisement targetting methods. This is limited to the budget set, hence the Advertisement stops once the budget is over.

SEM - Search Engine Marketing - Well, the search engine is still the master of searching queries, products, etc on the Internet. Marketing your brand on the search engine through any of the above methods is one of the key methods of Digital Marketing. One thing that is common amongst these terms is that they all aim to increase website traffic, brand awareness, conversions and target the right customer based on relevant keywords of your business to show in Search Engine Results, overall contributing to the importance and benefits of SEM for an effective and strategic Digital Marketing approach.

How are they linked?

SEM = SEO + SEA
(Search Engine Marketing) = (Search Engine Optimization) + (Search Engine Advertising)

SEO and SEA are quite connected and helps each other in building the overall Site Value, adding to the benefits of SEM. Grabbing/Capturing full customer attention over the Search Engines likes Google, Bing through these two methods.

While SEO will grab the organic area in the SERPs(Search Engine Result Pages), the SEA will help in building customer attention on the first click by capturing the paid advertising section of Search Engine. While the former is here to last long and develops the website presence over a few months, the latter is here to grab the customers quite fast (in a week or so), not letting your customers go without reaching you.

Benefits of SEM, search engine marketing, sem

What benefits SEA and SEO provide to your business in the Digital Marketing Sector?

Endless benefits of SEM to suit your business: -

1. Increasing site impression and visibility.

2. Building Domain Authority & Page Authority.

3. Providing regular content updates to your site through Blogs & Articles thus overall giving Search Engine crawler some relevant content related to your business.

4. Potential Ads to reach your customers.

5. SEA results in faster customer reach.

6. Building site presence and drive immediate results.

7. Increased ROI(Return on Investment).

8. Location & Language based ads for your customer audience.

9. SEM is great for local marketing and small business.

10. Effective to target customers through mobile marketing.

11. SEM allows analyzing advertisement performance in real-time.

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What is SEO, SEA, SEM? Aren't these terms/abbreviations bothering you? To know the benefits of SEM, let's first brief you about the terms - SEO, SEA, and SEM. SEO - Search Engine Optimization - A very important term of Digital Marketing, mainly work on optimizing your business results on the Search Engine like Google, Bing, etc, improvising good quality content on the target keywords related to a business organization.

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Ever heard of the term Digital Marketing or Online Marketing? But don't know exactly what it is or it's benefits.

What is Digital Marketing?

Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing etc.

I have often heard that by digital marketing, most people understand just one word that is SEO, hardly knowing what it exactly is. So, for everyone who is unaware of what exactly Digital Marketing is, I hope this blog helps you to understand it better and in the simplest way.

Let's start from a very basic question.

Suppose you want to purchase a product e.g. 'phone'

What's the first thing most people do, they Google it, right?

Ever thought, from where is google providing million results (e.g. About 25,27,00,00,000 results (0.48 seconds)) for just one keyword, "buy phone".

Well, Google's database is loading and crawling through millions of websites created either by you or by billions of people living in this world.

But how does it decide to show one website at the first rank out of the billions which are most relevant to that keyword? e.g. in the image 1 you see "Flipkart", "amazon", "91mobiles.com"

Now, that's what digital marketers do. They work on your business website to make it rank amongst the top 10 searches of Google to which 95% of searchers respond.

A fact says "More than 70% of people click on the 1st link on Google"

Wondering how to rank your website on Google's first page through Internet Marketing?

Well, to rank your website, Google has made certain factors which decide websites that contain the most relevant information based on the search.

But first and foremost, to start marketing your business online, you need to have a good Website for your business. But that's not it.

Simply creating your website and not marketing it would lead you towards no results.

Did you know? On an average a website visitor doesn't spend more than 30 seconds on a website to find it's relevant content. So, it is utterly important to grab your customer in just 30 seconds by providing the best and relevant content or you lose a potential customer forever.

Here's a list of few basic Digital Marketing Services you can start off with to promote your business (to know what exactly every service is, you can see the images attached for your reference):

1. SEO (Search Engine Optimization) - Organic search results, mainly based on keywords, content quality and type. (refer pic 1)

2. SEM (Search Engine Marketing) - Paid search results, based on keywords (refer pic 2)

3. Social Media Marketing - Facebook, Instagram, LinkedIn etc. i.e. using social media platforms to reach to your potential customers.

4. YouTube - To reach out to your customers through videos on your YouTube Channel.

5. Emails & SMS - Spreading awareness about your business through emails & SMS.

6. In stream Application advertisements on mobiles.

7. Sell your products on ecommerce platforms.

and much more.

Living a technology dominant life today, we must understand that almost 70% of the world uses Internet to look for a product/service of their choice. Digital Marketing is one way to enhance your business among all these people. People become more aware of your business and tend to buy or use your product/service. A good and organic online presence not only gives you more customers but also builds your brand. There is no negative to this form of marketing.

It is in fact a thoughtful and successful form of investing into marketing. You can ensure great returns on your investment here and also mould things based on your marketing budget.

I hope my article makes you informed of Digital Marketing (Internet Marketing) and how advantageous it can be for your business.
Note: The results and numbers are just for reference purpose and may vary with time.

Pic 1 - SEO Organic Results

Pic 2 - SEM Paid Search Results

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Ever heard of the term Digital Marketing or Online Marketing? But don't know exactly what it is or it's benefits. Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing etc.

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Did you know?
* Of all the adults with Internet Access, 71% use social media i.e. they have at least one account, either on Facebook or Linkedin or Instagram! * Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily "likes" are given.
In short, social media is where your customers and potential customers have their eyes all day long. What you are left to do is have their attention diverted towards your services or products.

Now there are several ways to that through Digital Marketing!

- Spreading awareness about your brand or creating social media awareness of your company to reach your potential customers

- Adding a routine post on social media stating about different products or services you offer

- Having informational posts about new launches, discounts or any other schemes that can be offered

- Sharing customer reviews and experiences can also prove beneficial

- Posting ads with/without pictures or videos to target the right group of people for your business

- Selling online directly through social media, marketplace etc.

While there are plenty of social media platforms for Internet marketing, few platforms still stay the most engaged and popular among its users, e.g. Facebook, Linkedin, Twitter & Instagram.

Types of Ads in social media marketing

There are hundreds of things one can do on social media including brand awareness, website clicks/visitors, local area reach, lead forms/signup forms, direct app installations, ads in messenger, in stream video ads, job vacancy, special discounts and offers to redeem, upcoming event registrations, sponsored videos and much more.

Type and variants for audience selection in social media marketing

Content always requires the attention of the right audience to work in the way it is supposed to.

Narrow down your reach to your potential customers to receive the highest conversion rate. This is done by targeting the people or selecting the right kind of audience of the ad or post for your business based on various factors:

1. Based on age, gender, location

2. Demographics - Work, education, hobbies, designation, govt or private employment

3. Based on revenue, interest, income, likes, industry.

Importance of Social Media marketing

1. Brand awareness - It is utterly important to understand when your business needs to turn into a brand and start selling itself. Branding involves more information spread and requires the best content.

2. Audience engagement - In an era of social media, your business is rated on the basis of its online presence specially on social media. You need to be an active user on social media to build the trust of customers.

3. Reach millions of users with least amount of money - Social Media platforms are open platforms; i.e. you are not charged to post. Infact, the advertisements cost very little in comparison to the traditional ads on televisions or hoardings or print media.

4. Audience selection - It is easily possible to select the right audience as per product and services for the customers who are most likely to buy or avail your services based on multiple factors to target your potential customers.

5. Display products to hundreds of potential customers even if you don't have a good website. You don't need a website if you are short of budget or you're not yet ready to expand as much. Social media covers it all by giving you notifications over your mobile if someone is interested in your service.

Facebook Marketing

Founded in 2004, Facebook is the still the most widely used social media platform all over the World and attracts users of all age groups. It is possible to brand your product/services through Instagram pages, sell it through the Facebook Marketplace or even build an online customer base using the Facebook Ads. Advertisements here can vary based on business requirements and can be designed accordingly.

Linkedin Marketing

Linkedin is a B2B social media platform where one can upload their professional details, find companies offering jobs similar to your profile. Create company page, add your business details, let your employees mention the company they work into. It is best to post about your domain, business and achievements or even about new product or service releases. LinkedIn attracts a variety of users who share their personal and business profiles and look for same to their benefit. Thus this is the best platform to build your brand and business reputation in the domain.

Instagram Marketing

Create a business account, post creative images and gain your followers to become an influencer. Instagram is the most widely used application when it comes to youngsters and having an active business display on Instagram rises your stake to the next level.

Twitter Marketing

Tweets are all about latest trends going in and around the country. Major plus point, tweets and links in them are indexed by Google making it useful even for Search Engine Optimization. Your twitter presence decides the vastness of your work. It spreads like news and you get the appropriate amount of attention required to be known in the market. Spread the latest updates to reach a large audience who could become potential customers later.

Tiktok Marketing

Founded in 2012, TikTok is a video-sharing social network service that allows users to create short lip-sync videos, through which users create funny videos, mimic powerful messages or showcase their talents. While being limited to only mobile devices, as per researchers TikTok App has gained around 800 million downloads worldwide. With such a huge number of users, TikTok now emerges with TikTok Advertising i.e. You can now showcase your products and services on TikTok, by creating your TikTok Ads Account

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Of all the adults with Internet Access, 71% use social media i.e. they have at least one account, either on Facebook or Linkedin or Instagram! * Over 800 million monthly users are active on Instagram. More than 60 million photos are posted each day, and 1.6 billion daily "likes" are given.

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SEO is today's incredible marketing technique to increase the visibility of a website or a webpage in the web search engine's organic results. Optimizing a website helps improve the quality and quantity of traffic on it. Higher the rank of the webpage, more frequently the site appears on the search engine, more the no. of visitors and more be the customers.

It is important to know that all data being searched on the engine is targeted including text, images, videos, news, etc. If one optimizes all such content and its flow on his website, the same traffic can be targeted towards his website eventually leading to a deeper pool of visitors or potential customers. To sum up, SEO aims to make the information and content on your website to be relevant enough to match the top searches of the field or business line.

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SEO is today's incredible marketing technique to increase the visibility of a website or a webpage in the web search engine's organic results. Optimizing a website helps improve the quality and quantity of traffic on it. Higher the rank of the webpage, more frequently the site appears on the search engine, more the no.

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Digital marketing blog to learn about Digital marketing services, trends, advantages & find solutions of technical issues on Wordpress, Website Development, etc

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Aanha Services is a rising Best Digital Marketing Services in Delhi and believes in using its marketing strategies to the benefit of its clients by enhancing the company's presence over the web. We provide you with a dedicated team who work towards building your brand. Our primary aim is to increase the eyes on you.

We run result oriented campaigns for you that boosts up the level of your business strength and provide services to help you build and maintain superior customer relationships and feedback. What sets us aside from the herd is the way we handle our clients. Our team is involved in a continuous research and in-depth study of the business' domain, its competitors and potential customers, so that we can bring out the best to be done in order to revamp your business.

So, get ready to eliminate your unproductive phone calls and finally engage with new customers by getting your business recognized on the internet! We provide Search Engine Optimization packages which make your business be visibly strong on google. We make sure you are visible amongst the topmost sellers in your work domain.

We are your chariot in the journey of brand building.

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best digital marketing services in delhi

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Best Digital Marketing Services in Delhi - Aanha Services

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Aanha Services is a rising Best Digital Marketing Services in Delhi and believes in using its marketing strategies to the benefit of its clients by enhancing the company's presence over the web. We provide you with a dedicated team who work towards building your brand. Our primary aim is to increase the eyes on you.