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Mission Statement: Provide Clients with expertise, professional, accurate, trustworthy, and timely.

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Demographic: Employed Persons

Market Trends: Busy January-April, steady May-December

Market Growth: Steady Growth with plateaus

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Accounting firm in Findlay, Ohio. Small businesses and personal taxes, auditing, budgeting, financial planning and advising.

Three CPAs, two advisors, and an administrative assistant.

5 Days a week, 40 hours a week May-December.

6 Days a week, 50 + hours January-April.

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Strengths: Relationships with clients, high profit with low expenses, solid reputations (CPA).

Weaknesses: Small clientele, seasonal service and we struggle to find qualified employees.

Opportunities: New clients by referals, and room for growth as a firm.

Threats: Changing tax laws and requirements, unethical employees, internet tax programs, and other firms in town.

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Local firms in or near Findlay and tax software.

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Clients first while being available most of tax season and keep everything confidential.

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Keep up with changes and tax laws, finding qualified staff, finding new clients, and workload compression.

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Profit of $500,000

30% of revenue will be non-taxed related.

7% increase per year in raises.

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Growth rate of 6.5%

Be well known by having banks and law firms refer clients to us.

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Established businesses and growing businesses.

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Committed to clients, financial goals, and confidence in our work.

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Item

Description

Per Unit Price

Partner (CPA)

Per Hour

$140

Accounting Staff

Per Hour

$55

Bookkeeping Staff

Per Hour

$35

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Refererals and networking, unique expertise, and technology savvy.

Adveritse in local newspapers for tax season.

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Downtown Main Street so we will be easy to find and centralized.

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Variable costs will be less than 30% of revenues.

Variable costs are the client demands and compensation for CPAs.

Fixed costs are building, computers, softwares, and salaries.

Variable costs decrease as we improve everyday technology.

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Revenues will fluctuate, 3% growth rate from year to year, and different categories for sales.

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Will develop or imporve the business in some form.

These include: advertising, dues, travel, public relations, and web support.

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Build solid client base.

Strong networking skills.

Hire knowledgeable employees.

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Expand our client base.

Continue to grow our company.

Have strong relationships with other companies.

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Teach ourselves software and technology updates.

Improve ourselves and employees by continuing to learn and stay up to date on tax laws.

Need steady new clients and keep our exisiting clients satisfied.

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Crash in economy.

Not having expertise in all areas for all employees.

Tax law changes.