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Concluding, I believe that the ancillary texts and main products are very successful, Research has helped find the right styles, colours and themes to fit to our target audience, the bright colours, ancillary design and theme of the entire product link and correspond directly with each other and fit to our target audience, the neon colours are extremely popular among the teenage generation and used a lot in night clubs (the home of house music),  Every decision I made in terms of theme, colour and design of the ancillary products have all linked with the main product and appealing to the target audience.

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Throughout the video we use branding / synergy with our artists clothing, as you can see in the screenshot of the music video and on the ancillary texts she is wearing this green bomber jacket that clothing brand, Top Shop, is famous for selling and bringing back in style, her whole outfit is from top shop, this is another way we have brought in branding and synergy in our production pieces. We also chose Top Shop because it is the most popular clothing shop for our target audience (late teenage ravers and party goers who are commonly uni students) this makes them more attracted to the music video

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Here again in the video you can see the fountains in the background mainly match the colour scheme

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Here you can see the orange mannequin appearing in the background again, this is in the disclosure music video

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The orange mannequin is similar to music duo daft punks helmets, as it is always seen in their music videos and there album covers

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On the digipak in the background of the front cover, ad the back cover you can see these bright neon orange mannequins, in the video they are also present times, this is a form of synergy, whenever the audience see's these bright orange mannequins they can already associate them with the artist without having to see the artist herself

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As you can see here on the artist website a simpler version of the same font used on the album cover is used here, this is for consistency so that the audiencee will always associate this simple font back with the artist, along with the pink/purple with a dash of orange colour scheme used on both the website and digipak, these colours are also seen in the music video as they are the main colours of the fountains Mons' performs infront of.

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As you can see in the digipak i have used the same colours as on the website, also in the music video, these colours are seen prominently. I also use the same style fonts on my digipak as on my website, this way they can identify this light and simple font with the artist.

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This is roughly the colour scheme i followed for all my ancillary work, this colour scheme is also seen in the main product, summarising, the main colours used in both my ancillary work and main product are;  Baby Blue, Lilc /purple, Pink and white and there are slo dashes of orange used occasionally

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The combination go my main product and ancillary text is very effective in my opinion, i have followed most of the codes and conventions to make my ancillary wok match with my main product

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1. How effective is the combination of your main product and ancillary texts?

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1. How effective is the combination of your main product and ancillary texts?