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My role in the event is important as visualising how all of the planning components go together in a real space is important in making sure an event will run smoothly. Choosing a layout for the event that makes it enjoyable to the public ensures more people come and stay for a longer amount of time. The decorations also mean that the public feel more festive and enjoy themselves more by being in a bright joyful environment. This will hopefully make them more aware of unhappiness in the world and want to donate to those in need.

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What's Already Going On?: The Style Army

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What's Already Going On?: The Style Army

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The Salvation Army have a 'Style Army' that travel around conducting demonstrations on reinventing fashion. Currently only in the eastern states to support 'Op Util You Drop' week (campaign to encourage support of op shops in the community), it's still a great idea that could be of interest

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A well known online store for purchasing charity gifts. Unlike Everything In Common they are not a religious based organisation which needs to be an important consideration for the atheist percentage of the public. Without incorporating an appropriate spectrum of charities we are inadvertently segregating the event from parts of the community.

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Oxfam Unwrapped Charity Gifts & Gift Cards - Buy Online! | Oxfam Unwrapped

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Buy Online from Oxfam Unwrapped - Gifts which Make a Difference - Priced from $10 The Perfect Gift - Oxfam Unwrapped

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Charity Gift Giving Online: Everything In Common

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Charity Gift Giving Online: Everything In Common

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Another online gift catalogue system (less interactive than Simply Giving) run by the Uniting Church Australia which allows a range of different gifts to be purchased for different causes from Christmas cards to chickens and scholarships. Dependent on approval you are able to request stalls to be set up.

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Everything In Common - Gifts of Health, Education, Water & Nutrition

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Gifts that give life, hope and freedom from poverty for people and communities in the Pacific, Asia and Africa...

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Created using the information provided on this padlet. Simple cover page or Instagram post to inform your audience of the minimum information, the reason for this is to increase interaction with the Instagram and Facebook page causing 'clicks' and likes which will increase the visibility within search engines!

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For all the people who are hosting stalls will get a photo and an "About my products" featured across all of our online platforms, this post will include some photos of the products they are selling or creating.

This will create a relationship between the customers and the seller's before they arrive and it also allows a little insight to the products being sold.

Example below of "product shoot"

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Advertising doesn't stop once our event is over. Having a photographer (free) who can capture the events of the essence and entertainment over the three days and posting them on Facebook and Instagram to reengage the audiences that attended.

The advantage to publishing these photos on social media is the entertainment (musicians, acts etc) will share, tag and post these images with a stamp of the "Christmas Community Event" to re promote the event.

This will help with widening the audience and to grow bigger for our future Christmas Markets.

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Online Advertisement is important as, the internet is one of the most used man made creations of the 21st Century. More business' and events are using social media and web pages to advertise their products, as it reaches more demographics providing a wider audience for their products.

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Canva is an app that allows people to create advertisements using layouts and pre-made guides.

Here is there Facebook cover and display picture representing an advert for christmas layouts. The use of multiple typefaces incorporating the essence of christmas (the ribbon for C, and the christmas hat above the C) is something our online advertisements will hope to achieve. The simplicity yet effective design allows the audience to have no questions or queries about the page/event.

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This blog outlines how to use more than one typeface in the same space and how to captivate an auidience through the use of correct typefaces.

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Knowing how to use fonts effectively can be a daunting task.

Between different fonts choices, weights, and sizes - the possibilities are endless.

When used with purpose, fonts can make your designs stand out, convey your message clearly and get your text to jump off the page. Beginners, try these five tips to enhance your designs. Remember, mastering text is a crucial factor for visual success!

If you're new to the world of fonts, grab your notebook and jot down this basic terminology lingo!

01. Use fonts to create hierarchy

Typographic hierarchy refers to the order that text is read. The eye is naturally drawn to large or dominant elements, so choose the largest font size for your title, followed by your subtitle, then your body text.

02. Use contrasting fonts

Choosing fonts with high contrast is a great rule-of-thumb for striking titles and subtitles.

The fonts above contrast each other by featuring different styles - upper case and lower case lines of text. The font Anton has been used for the headline 'weekender', and Julians Sans One for the subtitle.

Here contrast has been created by using different font weights - the font Raleway Heavy has been used for the title, and Raleway Regular for the subtitle.

The contrast is also emphasised by making the size of the two fonts very different. In many cases, the more contrasted the fonts are, the more they will complement each other!

03. Create readability

Font readability is especially important for longer sections of text. Try avoid using elaborate (script) fonts or upper case text, as these options can strain the eye. Save these for titles or headings.

The graphic above uses serif and sans serif fonts, which are generally a better option. The design also features very high contrast. The background is very dark, and the text is white. This is another great way to increase readability with font.

04. Be creative

The phrase above has been aligned to form a rectangle shape, creating a geometric block of text.

In order to make different words fit the shape, the font size of each line of text has been altered. In addition, the letter spacing of the second line has been increased. This is a creative, simple way to increase the impact of your message.

05. Use fonts that suit your style

Effective fonts should always enhance the message you are trying to convey. The title above uses a cursive font: Yellowtail. This suits the fun, casual content of the graphic, which depicts waffles as a weekend treat, and gives it a sense of personality.

In order to balance this elaborate style, Raleway (which is a sans serif) has been used to complement, or balance, the word 'waffles'
Want to try these tips? Click on the link below to learn the basics of choosing effective font combinations!

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How to Use Fonts Effectively - Design School

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Knowing how to use fonts effectively can be a daunting task. Between different fonts choices, weights, and sizes - the possibilities are endless. When used with purpose, fonts can make your designs stand out, convey your message clearly and get your text to jump off the page.

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PDF that outlines the rules and regulation of marketing on the internet.

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The decorations at the event would need to be outside safe. They would also need to be simple but effective and large. Things like large Christmas bows and garlands, similar to those in big shopping centers would be very effective. They would be arranged on the entrance to the Main Pavilion and inside it too. In the grassed space between the pavilion and the stage an outside nativity scene could be set up. It would be engaging for young children and help remind people of the meaning of Christmas and less of the commercial aspects of it. Of course a main part of the event is the wishing tree, it would need to be big to attract interest from the public and have plenty of room underneath for people to place donations.

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This is an example of the types of decorations that would be used at the event

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This Blog post outlines the important steps and rules for the creation of typefaces and different softwares available to move it to a digital format.

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After many years as a graphic designer and type enthusiast, I decided to try my hand at designing a typeface. Much has been written about type design, and there are plenty of great typography tutorials out there. But where exactly do you begin if you want to make your own font? If you're a designer or illustrator new to the discipline, what are the first practical steps, the common software and early considerations to get you going?

To get started on the right path, I enrolled in the short Type Design (TDi) course at Reading University, which I can highly recommend. I thought it might be helpful to share some of the insights and practical methods I learnt during the two intensive weeks to help you to make your own font.

01. Start with a brief

Designing a typeface can be a long journey, so it's prudent to have a clear vision of its purpose. You might begin with something purely self-expressive. However, the usual practice is to create a typeface in response to a brief.

Developing your own brief will inevitably require research and reflection. How will it be used: is it for a specific project or personal use only? Is there a problem you might solve? How might your typeface fit into a landscape alongside similar designs? What makes it unique?

The options are vast. Typefaces have been created, for example, specifically for academic texts, to provide better number systems for engineering documents or as a one-off for public lettering. Only when you know what your typeface will actually be used for can you really get started on the design.

02. Fundamental choices

There are a number of choices you need to make early on. Will it be a serif or sans-serif typeface? Will it be based on a writing implement or be more geometric? Will your design be a text face, comfortable at small sizes and suitable for long documents; or will it be a display face with an imaginative style that works better a larger size?

Tip: It was suggested on the course that designing a sans-serif typeface can be more challenging for beginners, because the features that provide these typefaces with their identity are much more subtle.

03. Start from scratch

You might decide to start by digitising your own handwriting. This can be a useful practice exercise, but because handwriting is so individual, without much refinement your typeface could be restricted to personal use.

You should also avoid basing your design on the outline of an existing typeface. 'Helvetica with wings' is not going to produce a better typeface or help you develop your skills as a type designer. This should go without saying, but I'm told that typefaces like these are regularly submitted to foundries (unsuccessfully).

04. Use your hands

Even if you're a Bézier curve master, I'd advocate defining your letterforms by hand in the first instance. Articulating certain shapes via computer when establishing your design can be awkward and time consuming.

Try to create graceful shapes on paper for the first few characters before refining them digitally. Further characters can then be constructed on screen by matching key features, such as terminal endings and stroke widths.

Tip: The hand naturally draws smoother, more accurate curves in a concave arc pivoted by the arm and wrist. To take advantage of this, keep turning your paper rather than adjusting your position or drawing against this pivot point.

05. Start with 'control characters'

Designing certain characters first can help set the style of your typeface and bring the other characters into harmony. These are often called 'control characters'. In a lowercase Latin typeface they would be the 'n' and o, and in the uppercase, 'H' and 'O' are often used.

On the Reading University course, we steadily added to these, building the word 'adhesion', which is used for testing the type's basic proportions (though initially, it was 'adhecion' leaving the tricky 's' for later).

06. Move to your computer

There are a variety of ways to get your drawings onto the computer. Some people advocate tracing programs, however I prefer manually tracing my drawings because I want full control over where the points on my curves go.

Most software requires a well-defined drawing to work with effectively, so when you're happy with a sketched character, try outlining it with a fine tipped pen (to get a shape edge) and then fill in the shape with a marker.

Tip: You can then take a snap with your phone's camera, and send it to your computer.

07. Choose your software

Like myself, many designers from a graphic design background will naturally opt straight for Adobe Illustrator to start drawing their type. For drawing individual letterforms and experimenting, this is fine.

However, it soon becomes obvious that this is simply not the right tool for creating a typeface. From the outset you will benefit from working in an environment that gets you thinking about letter spacing and word creation.

The current industry standard seems to be FontLab Studio (Mac and Windows), but new software like and are gaining traction with type designers.

The programs aren't cheap, but Glyphs does have a '' version on the Mac App Store, with some functionality removed that beginners are unlikely to miss. Both also offer a 30-day free trial. The other obvious advantage of these packages is that you can export your work-in-progress as a font.

08. Draw some letters

I was using Glyphs, as recommended on the course. The interface is good and there are handy videos online, but like any software, it takes a little time to become familiar with.

Once you've imported your image, the drawing interface is pretty close to Illustrator, however I found the control of Bézier curve points and handles much more accurate in Glyphs.

Tip: Where possible, place your points on the extremities of the letterform curves (top, bottom, left, right) for greater control.

09. Move into text view mode

Once you have drawn a few letters, you can start typing words using the text view mode. One major advantage of Glyphs is that you can edit your shapes in the same text view to start harmonising the characters together in words.

You can then begin making adjustments to the letter spacing, looking at the rhythm of the counters and refining the overall proportions, like the x-height, weight and width of your typeface (if you're in need of a refresher, take a look at our glossary of typography rules and terms).

10. Test out some words

As type designer Matthew Carter is often quoted: "Type is a beautiful group of letters, not a group of beautiful letters". With this in mind, aim to start looking at your design from a line and paragraph level as early as possible.

Create a simple InDesign document with text frames and paste some words into them. I set each text frame to a different font size for comparison (the sizes will depend on what your typeface is to be used for). Finally, export your typeface and select it within your document to see it in action.

Tip: While you're still in the early stages of your design, before you've settled on any spacing, you can use InDesign's built-in kerning tool to optically space your letters, maybe with some extra tracking, for a quick and dirty impression. When it comes to doing the job properly, take a look at out expert tips for kerning type.

11. Study other typefaces

To create a credible typeface, you need to study other good examples. Looking at them in a critical way, from a contextual or historical perspective, will help you understand why certain design choices in these and your own typeface have a particular effect.

Look at how the system of shapes work together consistently while forging an identity. Our article 5 ways type can define brands starts to unpack the different effects certain type features can have.

The advice I was given is to look at both typefaces that are in a similar style to your own, and those text typefaces that are generally accepted to be good examples.

12. Scale it down

It's important to review your typeface at different sizes in your test document. Depending on your brief, readability might be critical at smaller sizes, or you might be concerned with how your display text reads at a distance.

A change of scale can be troublesome. Looking at how your shapes behave at a variety of sizes, and learning what design decisions affect them, takes practice.

13. Get it on paper

Printing your progress and seeing it away from the confines of pixels and backlighting will help you view it from a different perspective. To me, it seems much easier to spot issues with misshapen characters, the rhythm of counters, the modulation of strokes and so on, when printed out and pinned to a wall.

It's also easier to make notes and sketches for adjustment. Another benefit of printing is that when making thousands of micro-adjustments over a long development period, a printout can help you track your progress so you can see how far you've come.

14. Add special characters

Your typeface might comprise a limited set of characters because it's for a particular project, personal use or if it's a very decorative design. However if your aim is for it to be used by other designers, for a variety of projects, then it needs to be flexible and have a broad character set. This would generally include small capitals, diacritic signs (accents), a choice of numerals, ligatures and more.

15. Explore different styles, weights and widths

When a designer is choosing a particular typeface, they are likely going to need a palette of options to design with. Does your typeface have a true italic, not just a slanted roman? Would your typeface suit a condensed version? This goes back to your brief and use cases for your typeface.

16. Consider global usage

So you've created something that you're quite proud of. Did you start with a Latin typeface? What about the 250 million readers of Cyrillic in Eastern Europe and central Asia? Or the 220 million Devanagari readers in India and Nepal?

There is a growing market for non-Latin typefaces and some scripts are woefully under-served. A common question that I also asked myself is: Can a non-speaker design a good script for a language they do not read? The answer is emphatically yes.

It takes a lot of research, learning about the script's history and culture, meeting native speakers and exploring historical examples, but a large number of excellent typefaces have been designed this way throughout history.

17. Put it to the test

One you've crafted something you're happy with, you'll want to start seeing how it performs at a range of tasks suited to the original brief. Try using your font on some previous design projects, replacing the original typeface.

Create some specific artwork that will put it under pressure, or perhaps ask a designer friend to test it out and give you some feedback.

18. Further reading

The focus of this article is deliberately narrow and simply highlights the most useful methods I've learned. To further develop your knowledge of this exciting field there are some excellent resources to help you.
Related articles:

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How to create your own font: 18 top tips

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After many years as a graphic designer and type enthusiast, I decided to try my hand at designing a typeface. Much has been written about type design, and there are plenty of great typography tutorials out there. But where exactly do you begin if you want to make your own font?

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Our Christmas Community Event is a fair taking place over 3 days, Friday December 18th to Sunday December 20th and will be held at Langley Park. It has stalls of clothes and toys that people can both buy and donate. There is local musical entertainment and activities for members of the public to participate in. We hope to help disadvantaged families and children celebrate Christmas with funding to appropriate organisations and providing an enjoyable low-cost day out. The aim of the fair is to raise funds and items for local charities whilst raising awareness within the community about alternatives to gift giving and to endorse the idea of boycotting over-consumerism over the Christmas period.

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For the initial Visual advertisement of the event some stock images will be used to show people in the christmas spirit and interacting with a Market similar to our concept.

Text may be placed over these images e.g possible count down to the markets or Christmas day.

https://stock.adobe.com/au/

http://www.shutterstock.com/

http://www.gettyimages.com.au

*
Unfortunately these images cost money for the purpose of advertisement due to owning the rights of the image. These images are a couple of dollars.

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This is an example of the layout of the event, with my considerations taken into account.

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I've made a basic layout of the event. There are portable toilets close to the main pavilion, but still out of sight to the majority of pubic. Langley park does have toilets, but with the fair hoping to attract a lot of the public, extra toilets should be provided. The Main Pavilion houses the Men's Shed, where they will be running demonstrations of wood-work and selling wooden toys and other objects they've made. On the other side of the pavilion there will be the Good Samaritans set up. They will be having demonstrations of how to alter or 'upcycle' second hand clothing, while selling some of their second hand clothing. Both of these associations will need benches to work on and good Samaritans will need clothing rails. In the middle of the Main Pavilion will be the wishing tree, where people can place items underneath that they wish to donate. Next to it will be the Letter Box for Santa and Santa himself. He will need a chair or a sleigh to sit in. These main parts of the event are under a pavilion, because in December when this event will be held, it is expected that it will be quite hot and sunny, having an undercover area will encourage people to stay longer than if they were just out in the open. On either side of the pavilion is where small businesses and charities can have their stall set up. Having them next to each other in lines encourages the public to browse past all of the stalls instead of only visiting ones they think will interest them. Facing the pavilion will be the stage, that will be playing local acts and plenty of Christmas music. This is so people inside the pavilion can still watch and enjoy the music. Because of the heat and sun the stage should also have a canopy.

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This book contains everything needed to create and understand effective visual marketing on social media.

- Rules of Social Media Markerters

- Tools to Help Create Visual Marketing

- Content to Get Customers Attention

- Tactics for Social Media Platforms

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Get Straight to Your Customer's Mind, Heart, Buy Button...Visually! Skip past the filters: jump straight into your customer's powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond.

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This organisation will be able to donate toys they have built through their various projects, that will be available for the general public to buy. They could also take the donation of children's furniture from Toys R Us and further develop their skills, through building and developing the furniture for the children, simultaneously helping their community and staying connected

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How to Submit a Website to Search Engines.

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How to Submit a Website to Search Engines.

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This website provides links and tips to submit your webpage to Google, Yahoo, Bing and Ask.

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We highly recommend manually submitting your website pages to the search engines. That said, the search engines give no guarantee of ranking your page because you have manually submitted it. It is a tool that we use to let the search engines know that we have new information to share.

We suggest manual submission of your site's pages to Google, Yahoo! and Bing because they have made it apparent that it is what they prefer. The search engines have implemented manual submission as a best practice to protect themselves from extreme levels of spam.

It is important to submit your site's pages to all of the major search engines (Google, Yahoo!, Bing) because even though the other engines have less traffic than Google, they still have millions of users. When you submit a URL or domain name to the search engines, it could take anywhere from two to four weeks to get indexed. Sometimes your page will not get indexed after you submit it, if that occurs, wait four weeks and then resubmit the page again.

If you are unhappy with your web page's ranking results, take a look at what your competition is doing. Make sure you are following the basic rules of search engine optimization. Make changes to the page and resubmit it to the search engines. You can submit your pages a maximum of two times per month until you are listed in the major search engines' results.

Submit Site to Google

Google's URL submit is very quick and easy. Just go to Google's web page for URL submitting, type in your URL, type in the message that ensures Google you are an individual not a software robot and click "add URL."

You can also submit your site map to Google via their Webmaster Tools.

Submit Site to Yahoo!

Since 2010, Yahoo search has been powered by Microsoft's Bing search engine. When you submit your site to Bing you will also show up in Yahoo's search results. See below on how to submit your site to Bing. Yahoo! had a paid submission process in the past, although Yahoo! Directory is no longer available.

Submit Site to Bing

Bing allows you to submit your URL, just like Google. You will first need to have a Bing login, then go to Bing's Webmaster Tools page. Once logged in simply type in the URL of your homepage and press "submit". You will also want to have the URL for the .xml version of your sitemap readily available, as it will ask for this in the first step of submitting your domain. After submitting you will have to verify ownership of the domain. This can be a little tricky if you are not savvy with HTML, as you will need to add a small snippet of code to the header of your site in order to pass this verification process. Once verified, you are finished!

Submit Site to Ask

Ask no longer allows you to submit your sitemap. This was a feature they disabled, and now solely crawl sites.

At Smart Solutions, we add all of our clients' sitemaps to the auto-discovery directive, robots.txt. This ensures that all of the search engines automatically know about your sitemap. It does not hurt to manually submit your sitemaps, for the search engines that allow it.

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How to Submit Your Site to Search Engines

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We highly recommend manually submitting your website pages to the search engines. That said, the search engines give no guarantee of ranking your page because you have manually submitted it. It is a tool that we use to let the search engines know that we have new information to share.

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This small knitting group led by the Country Women’s Association could sell their merchandise as well as donate many of their items to charities such as The Smith Family.

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Our event assists in the welfare and happiness of children; the vast toys within the store could provide immense happiness and entertainment for the children within the organisations we are focusing on. Toys R Us’ involvement also paves the way for hampers/competitions and gift cards to be auctioned, which would be an incredible help in fundraising for our various charities, not just those involving children. They could also donate the various children’s outdoor furniture (Cubby Houses, Swing sets, slides and play areas).

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This link provides tips on how Search Engines determine your rank, backlinks and how to choose appropriate keywords for your target audience.

For our event to be successful with the online forum, these tips provide a hand starting point to become a 'top hit'.

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How to Get Listed in Google, Yahoo and Bing

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Improve your search engine rankings in Google, Yahoo and Bing

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Big W are a huge corporation that have the ability to donate many things to our project, their Home ware section can relieve us of major costs in terms of buying plates, barbeques and various cutlery. Their huge success and the ability to be recognised easily brings attention to our event, therefore more people who are able to give and join in our various fundraisers. Big W could also provide volunteering and employment opportunities, allowing some of their employees to lend a hand during our event, whilst also encouraging and facilitating applications for employment for those who may be struggling.

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I have sourced companies and organisations that may be willing and able to assist our project through funding, donations and time. As a performance student it is my hope that through the skills I have learnt I will be able to create a interesting and enticing presentation to convince organisations to jump on board with our Christmas community event. Through Performance Studies I have developed skills that allow me to see realistically what organisations can do in terms of funding, therefore I was able to think about achievable requests we could ask of our organisations. I took into account that many organisations have fundraisers of their own and therefore paid optimum attention to those who have the funds and ability to help, without other commitments that could overload them. I chose to focus on Big W, Toys R Us, The CWA Belles and The Australian Men's Shed Association.

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Discipline: Performance Studies.

Project Role: Organising Sponsors for funding (Shared role with Amy).

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This link has tips for setting up and running a web page. It covers aspects of typefaces, multi platforms that use the internet, communication, grids and eye tracking.

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Like the phrase 'beauty is in the eye of the beholder', effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use). Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that will make your website aesthetically pleasing, easy to use, engaging, and effective.

1. Purpose

Good web design always caters to the needs of the user. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.

2. Communication

People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organising information using headlines and sub headlines, using bullet points instead of long windy sentences, and cutting the waffle.

3. Typefaces

In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.

4. Colours

A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.

5. Images

A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don't have high quality professional photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using infographics, videos and graphics as these can be much more effective at communicating than even the most well written piece of text.

6. Navigation

Navigation is about how easy it is for people to take action and move around your website. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the 'three click rule' which means users will be able to find the information they are looking for within three clicks.

7. Grid based layouts

Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.

8. "F" Pattern design

Eye tracking studies have identified that people scan computer screens in an "F" pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer's visual flow, effectively designed websites will work with a reader's natural behaviour and display information in order of importance (left to right, and top to bottom).

9. Load time

Everybody hates a website that takes ages to load. Tips to make page load times more effective include optimising image sizes (size and scale), combining code into a central CSS or JavaScript file (this reduces HTTP requests) and minify HTML, CSS, JavaScript (compressed to speed up their load time).

10: Mobile friendly

It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website optimised specifically for mobile users). It is easy to create a beautiful and functional website, simply by keeping these design elements in mind. Have you got a website design that needs reviewing or optimising? Or perhaps, you are planning a website and you are looking to get the design right from the ground up. Either way, these principles of effective web design can help your website be more engaging, useful, and memorable for visitors.

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10 Top Principles of Effective Web Design - Shortie Designs

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Like the phrase 'beauty is in the eye of the beholder', effective web design is judged by the users of the website and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is [...]

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My role n the project was to use our event's location, Langley Park, and devise the best way to have all the attractions together. I had to make sure all of these attractions were provided for, e.g. Staging for local bands, as well as amenities for the public. To make this event festive and exciting, I needed to use decorations that fitted the event type and encouraged the magic of Christmas. This relates back to my discipline because as an arts student, the positioning of objects and how they look in relation to each other becomes important in aesthetic and practical ways.

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Kirsty's Contribution to "Christmas Community Event"

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Kirsty's Contribution to "Christmas Community Event"

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My role in the project is to research how to create effective advertising over multiple digital platforms. This role also entails the designing advertisement and maintenance of these online platforms.

As a photography student I have drawn on my units that have focused on visual marketing and personal experience of self advertisement and tips that helped me get started with online advertisement.

I Have consider the following:

- Social Media advertising

- Multi platforms for the internet (mobile phones, tablets, computers)

- Visual Marketing

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Discipline: Photography and Illustration

Role: Online Advertisement

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Discipline: Art and Design

Project Role: Decorations and Event layout

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Without physical advertisement, a large portion of the community would be left unaware of the event. While the world is increasingly turning to digital media, it is still important to have physical adverts in the community. The digital pages can reach people that the posters or flyers cannot, and vice versa. Without advertising, how would anyone have any information on the event or even know of its creation?

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When thinking of advertisement creation, things like size, colour, and amount of information needed to be kept in mind.

Bright colours and images are eye catching to passers by, and the information needs to be easy to read to ensure that it is in fact read.

Simple, flowing layouts are easier to look at and digest.

Christmas themed images, words and colours create immediate association within the audiences minds.

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A simple mock up idea for a poster or advert

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It was my job to look into how we can effectively advertise in the community. Being a design student, I thought I could incorporate what I've learnt in my other courses into creating flyers, posters and other advertising mediums. There were many things i had to take into consideration when thinking about the advertising.

- How wide spread should the advertising be?

- How many different mediums should be branched into? (e.g. posters, flyers, news paper/magazine ads)

- What themes/images should be used for the advertisements?

- How can I easily and effectively provide information to the public?

- How do I make people want to attend?

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Discipline: Illustration Design

Project Role: Physical Advertising in the Community

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The West Australian Men’s Shed Association

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The West Australian Men’s Shed Association

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The Men's Shed provides an environment where men can work on meaningful projects with others at their own pace.

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The Kmart Wishing Tree appeal takes donations of new toys and distributes them through the Salvation Army. It has been running since 1988.

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My role is important because it is a main element of the Christmas Community Event. We need to know what things the public can interact with and participate in, in order for them to have a good time. There are some large items such as a public wish tree that would take considerable organization to buy or be sponsored. We need to know what entertainment we will have before we plan the layout of the event. Because of these things we are also able to pick a location.

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My role is to organize what entertainment we will be having at our Christmas Community Event.

My role includes approaching musicians from around Perth and seeing if they would like to participate. I would research people who would bring a crowd but also people who would do it for free as this is a non-profit event. Along with thing comes scheduling the acts and getting stage crew to help with set up and making sure it runs smoothly.

Through studying journalism I have learnt good research skills and feel confident approaching new people to gain information.

I will need to find an organization that can make a letter box that children can put their letters to Santa in such as The West Australian Men’s Shed Association.

Finding a contributor for a public wish tree will need to be done.

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-music;

live acts on a stage; members of the community and professionals

-letter box

-public wish tree

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Discipline: Journalism

Project Role: Organising Entertainment

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Researching Local Charities: The Smith Family

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Researching Local Charities: The Smith Family

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Have a drive to donate toys and books to disadvantaged children/orphans and helping families suffering financial stress. This drive is in direct alignment with the goals of our event. Being a well known, long standing charity, their affiliation would most likely gain support and confidence from the public.

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The Toy & Book Appeal is your opportunity to help bring a smile to a child's face this Christmas.

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Researching Local Charities: Australian Men's Shed Association

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Researching Local Charities: Australian Men's Shed Association

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Provide a community where men can connect, learn new schools like cooking, computers and woodwork whilst giving back to community. They often have projects to build cubby houses for camp quality. As mentioned by other CAP members we were hoping to provide a space for toy making demonstrations and maybe even the purchase and donations of handmade toys

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Researching Local Charities: Good Samaritan Industries

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Researching Local Charities: Good Samaritan Industries

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Focus is on providing employment opportunities for people with disabilities, they do this largely by providing recycling retail outlets. We has the idea to provide them space for setting up these kinds of stalls at our event.

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My contribution to the Christmas Community Event will be to source local charities for the event to support. Coming from the discipline of Fine Arts I felt I could assist with finding charities that the public could connect with and relate to. The Main points of consideration will be:

Are the charities missions and goals in-line with our own?

How does this event intend to support those charities?

Where will the fundraising essentially go and is the charity reputable?

What role will the public have in the event to best support these charities?

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Simply Giving is an on line toy store which allows people to purchase new toys and gifts to be donated to appropriate charities. The public can pick and chose what they would like to donate and to whom, reducing the hassle and cost to both the donors and the charities. Utilising an already existing system would be of large benefit to our event and also allows us to reach a wider community online that may want to support but cannot physically attend.

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Simply Giving is an online toy drive facility bringing convenience, cost-savings & appropriateness to the giving process.

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Discipline: Fine Arts

Project Role: Organizing Sponsors for Funding (shared role with Kayleigh)

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Example of a Similar CAP: Christmas in Pyrmont 2015

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Example of a Similar CAP: Christmas in Pyrmont 2015

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Barnados Australia are regularly the beneficiary for an annual Christmas festival at the Pyrmont Markets. This community event offers a number of family friendly activities, market stalls, food and entertainment , not to mention a visit from Santa! Now in its third year, its success at raising funding from local charities has gained the support from the surrounding community.

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"Cheat Sheet"
List of all Social Media guides and dimensions for advertising. This will be used as a reference point for the creation of the adverts for social media.

This is useful as all images and advertisement has to be resized for it to appear "high quality"

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Social media toolkit.

A guide of how to be successful when using social media for business. Simple 8 steps, described in detail.