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Kiva Business Strategy Level Strategy - Bosco, ElectroSpit's

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Kiva Business Strategy Level Strategy - Bosco, ElectroSpit's

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Kiva Link: https://www.kiva.org/lend/2094950?minimal=false
ElectroSpit Inc. has created a new instrument with the background knowledge of music tech hardware and mechanical engineering. The business strategy that I would select for this product would be the differentiation focus strategy. This is when the firm seeks to differentiate in its target market. I chose this strategy because Bosco advertises the firm as the "World's first black and women-owned music tech hardware company". The firm could expand by targeting its audience to professional orchestras, performance centers/broadway, and music education programs. It could also incorporate charitable causes such as musical therapy facilities that help with trauma recovery.

For value chain activities, ElectroSpit can focus on technology development, procurement, and marketing/sales. ElectroSpit is built on the combination of mechanical engineering and music advancement. With Bosco's USC higher education degree and focus on music development, he is innovative with a new instrument and the first "black and women-owned music tech hardware company" as a niche to market the brand. This reinforces the state-of-the-art engineering that is used in this innovative instrument. For procurement usage, Bosco can purchase high-quality components that enhance the product such as packaging materials and sustainability in outsourcing the product. For creative marketing, the brand can partner with entertainment services to use the new instrument through orchestra and performance. As well as the aforementioned musical therapy facilities.

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Kiva Link: https://www.kiva.org/lend/2099764
Jay from Fern Co. is a local organic farmer in Montana looking to loan money for a new machine to help with efficient cropping. The term of the loan is 42 months and totals to $9,500. The triple bottom line addresses people, the planet and profit. Loaning to a small agricultural farmer will help his community with organic produce at affordable prices. It supports the people in his community with nutritional options that are not sourced in corporate stores such as Walmart or Target. Jay is also looking to educate others on his farming techniques to carry the next generation of farmers. This is an environmentally-friendly loan to make, due to the organic materials of carbon, water, and soil (as stated in his description.) He has almost reached his fundraising goal, so it is looking to be profitable.

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I, the owner and operator of Fern Co., grew up in New England before going to college at Brown University. Upon graduating with a degree in behavioral psychology, I spent the next few years working in agriculture at an organic vegetable farm in Massachusetts as well as a few urban agricultural startups in Boston. In 2016, I decided to follow my heart and bought 10 acres in western Montana in order to pursue my passion in sustainable agriculture.

My passion in agriculture stems from my 4 years in college taking courses on our nation's current food system, the major issues we face and what to do about it. The phrase, "think globally, act locally" drives me to develop an organic farm that both promotes local food security as well as provides education for new farmers looking to make it in this industry. We follow organic, regenerative agricultural practices aimed to both increase production and soil fertility, reduce our field's water requirements, build soil and sequester carbon.

My vision here at Fern Co. is to have a highly productive farm that not only supplies our community with nourishing food throughout the year but provides direct education to new farmers looking to build their own operation. Farming is inherently complicated and one must learn a wide variety of skills to be successful, such as plumbing, crop planning, construction and more. Therefore, I plan to develop coursework in the form of written material, audio and video that covers all aspects of farming and how to do it yourself.

It supports a passionate farmer expand their business.

Business Description

Fern Co. is a regenerative farm operating on 10 acres of land in Stevensville, MT. We grow a large variety of produce for a number of markets including our CSA program, the Hamilton Farmers Market, and a variety of grocery stores throughout the Bitterroot Valley. With the use of our four-season greenhouse, we can extend the growing season in our challenging climate and provide fresh produce to our customers year round. Finding my prior career unfulfilling, I decided to take a chance and change the trajectory of my life. Starting from the ground up, I dove into building a career in farming that allowed me to work in nature while gaining a greater understanding of how farming deeply connects our communities with our local ecosystems. Driven by the term, "think globally, act locally," I started this business to pursue my passion and create a greater impact locally. With the instability in our current food system, I intend to be part of the solution to change it for the better.

What is the purpose of this loan?

I am applying for this Kiva loan because my farm requires a piece of equipment that will greatly increase our efficiency in bed preparation and cover cropping. In my first season farming, I spent countless hours forming and maintaining each field row by hand. This took dozens of hours of my time away from other important projects that needed attention. This loan will have a significant positive impact on my farm. The purchase of a BCS two-wheel tractor and the power harrow will drastically reduce labor hours required to prepare beds for planting. I will be able to reallocate a large quantity of my time to other important aspects of the farm, such as creating curriculum for our new farmers education program. In addition, with the time saved using this equipment, my farm will be able to greatly increase the amount of crops grown, increase our revenue and provide local job opportunities. Finally, the loan will also allow us to purchase an implement called a "flail mower" that will allow us to incorporate cover cropping into our soil management plan. Cover cropping is a proven organic practice to mitigate soil erosion and improve soil fertility and biodiversity.

Trustee

*This loan is impacted by the COVID-19 crisis and your support is needed more than ever. Repayments may be delayed or lower than expected.

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I, the owner and operator of Fern Co., grew up in New England before going to college at Brown University. Upon graduating with a degree in behavioral psychology, I spent the next few years working in agriculture at an organic vegetable farm in Massachusetts as well as a few urban agricultural startups in Boston.

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Jay

A loan of $9,500 helps Jay a growing farm in rural Montana increase its ability to provide healthy food to the local community.

United States

Agriculture | Agriculture

95% funded

I, the owner and operator of Fern Co., grew up in New England before going to college at Brown University. Upon graduating with a degree in behavioral psychology, I spent the next few years working in agriculture at an organic vegetable farm in Massachusetts as well as a few urban agricultural startups in Boston. In 2016, I decided to follow my heart and bought 10 acres in western Montana in order to pursue my passion in sustainable agriculture. My passion in agriculture stems from my 4 years in college taking courses on our nation's current food system, the major issues we face and what to do about it. The phrase, "think globally, act locally" drives me to develop an organic farm that both promotes local food security as well as provides education for new farmers looking to make it in this industry. We follow organic, regenerative agricultural practices aimed to both increase production and soil fertility, reduce our field’s water requirements, build soil and sequester carbon. My vision here at Fern Co. is to have a highly productive farm that not only supplies our community with nourishing food throughout the year but provides direct education to new farmers looking to build their own operation. Farming is inherently complicated and one must learn a wide variety of skills to be successful, such as plumbing, crop planning, construction and more. Therefore, I plan to develop coursework in the form of written material, audio and video that covers all aspects of farming and how to do it yourself.

Learn more about Jay's Loan >

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