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data, information and knowledge

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much more efficient

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helps to recognise trends

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More reliable

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We can complete more indepth market research 

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We can complete more indepth market research 

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Impacts us as humans

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It impacts us as humans

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can be interpreted differently by different people in different situations

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comes in different forms for different people

# data[].attributes.subject
comes in different forms for different people

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Analysis of information *

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Analysis of data

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pictures, video, audio and text used to communicate

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Advanced data with abilities to solve complex problems

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Advanced data with abilities to solve complex problems

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pictures, videos, advertising, and their advancements