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- My business idea is about selling both cakes, cupcakes and other baking products. Birthdays, special occasions or even if you just fancy a cake, there will always be something for you at this business.
- There will be products suitable for every person who wish to purchase from the business. i.e. vegan, vegetarian gluten free etc. Separate cooking and decorating areas will be in place for people who require a specific cake/cakes but also have allergies requirements.
- Different unique variations of flavour will be available to entice consumers to the business. This will also allow consumers to feel like they will always get something that they like while buying our product.
- USP - consumer can 'Mix 'n' Match' the different flavours of the cupcake or cake pop and icing and the chose their own decoration. i.e. certain business will only sell vanilla cake with vanilla icing but here, consumer can chose, if they want, to have a red velvet sponge with dark chocolate icing and blue sprinkles on top if they please. If they want more than one icing flavour or decoration type then we will do that for them.
- Another USP (Not sure what USP to use yet) - consumers will have the opportunity to buy a DIY at home baking kit from us. We will provide all the ingredients necessary and instructions so that the consumer can bake their cakes/cupcakes at home themselves. when you buy a baking kit you will be automatically entered into a prize draw to win a free baking/decorating class  of your choice (you will choice from one of the kits available). The price draws will take place every 3 months and the number of kits you buy will be how many times you are entered into the draw.