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Every water bottle in the world is the same. All the mechanics are the same; it's a portable vessel that has an opening to put water into it and to get water out of it. You can put 20 different brands and style of water bottle in front of a group of people, and they would all agree 'Yes, these are all water bottles'. But it's when you start getting into the differences (size, shape, color, brand, insulated/uninsulated), is when people start choosing sides. And in order for there not to be eternal unrest, there needs to be one picked as the superior product. And that's what happened with Stanley. It got elevated up above all others.

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Because the producer dictates so much of what the consumer, well, consumes and believes, they can easily manipulate people into doing certain actions that the consumer doesn't realize isn't the best choice. If you have a Stanley, you are immediately elevated above everyone else. You have authority over everyone who does not have one. And it's now your job to make sure that everyone else gets one. This turns people who once under the same circumstances as one another, against one another.

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We have already established that only those who are considered US citizens and are allowed the rights and privilege that follow, are only those who have only ever owned a Stanley water bottle. There can be no other evidence of owning or using any other type of water bottle. But this isn't the case for everyone. There is a select few descendants of John Rolfe and Pocahontas who are exempt from the one drop rule. Why? Because those descendants are now a part of the Government, and though technically they would fall under the one drop rule, they write an exception just for themselves.

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This entire statement is a complete lie. Now, currently in the 21st century, this statement holds some truth, but back in the 17th and 18th century when North America was first settled and then when the US was established, everything absolutely did revolve around an "ethnic tribe". First it revolved around everyone who was White and British, then who was White and Caucasian, and now it can be applied to any identifier that can be seen in our day to day lives, like what type of water bottle you own. Friendships and founded and ended on something as simple as what type of water bottle you have.

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Within the Stanley brand, there are several different styles of water bottles that all look different from each other, but are all of the same brand. But there is definitely a community of people out there that will only except the Quencher as the only acceptable Stanley to own. Yes you have a Stanley, but you don't have the correct Stanley. If you had the Quencher, you'd be just like us. But you don't, so you aren't like us.

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Let's say the Government gives a blanket ruling that anyone who owns a Stanley water bottle, no matter the color, style, or size, is a US citizen. But when it comes down to individual town judges deciding who in their town is a citizen, they decide only those who own a blue 40 oz quencher is a citizen. Well, that contradicts what the government established, and what about everyone else who is considered a citizen by the Federal Government, but not the Local Government? How can they be recognized by one and not the other?

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During the founding and further creation of the United States, in order to be considered an American citizen, you had to be White. A white person was anyone who had "no blood whatsoever that is Negro or Indian", (Indian in this context is Native American). If you had any ancestry of African/African American or Native America, you are not white and can not be considered for citizenship. Lets apply this now to our example that we've been using. What if American Citizenship was only granted to individuals who have only ever owned a Stanley water bottle their entire life? They have never owned or used another water bottle, so they are the only one's who can be considered American.

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Back to the example of groups and communities that organize themselves based off of what type of Stanley water bottle you have. In this example, we're not looking at the skin color of the owner, we're strictly looking at the color of the water bottle. Every male 16 years and older who have a Stanley receives all the rights and privileges of a "white" person; every male 16 years and younger who have a Stanley receives all rights and privileges of a "white" person; every female regardless of age who has a Stanley receives all right and privileges of a "white" person; all other people who do not on a Stanley are considered 3/5 of a person for purposes of taxes. When this is put into the context of simply owning a water bottle, you see how ridiculous the classification of whiteness was and still is today in the US.

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Race has been used as a brand, distinguishing people from each other. Even though one race may look similar to each other, and check all the established boxes of the race, they are not considered a part of that race. Within the Stanley community, to be a true member, you must have a true Stanley cup. But not everyone can afford one, so they buy a cheaper, off brand one. It looks exactly the same, has exactly the same function, but the only difference is the logo.

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Mr. Thind had everything to his name that would have made him be an American in todays standards: he came to the US to study and spread his teachings, he fought in the US military during World War 1, and wanted to start and raise a family in the US. The only thing he needed was the official title. Which was granted to him, but then revoked, on the basis that he's not white. Again, what if this decision was made based off of what type of water bottle you own? If you own the correct one, everything is given and guaranteed to you in life, but if you own the incorrect one, or the correct one that isn't like the others, you are instantly looked down upon and you instantly a one step behind everyone else.

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The size of an individuals Stanley can be compared to what was initially believed about the size of a persons skull. The bigger the skull, the smarter and whiter the person is. So with that philosophy of thinking, the bigger the water bottle, the smarter the owner of the water bottle is.

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Within societies of old and new, there is an accepted skin color, usually White or of a lighter skin color, and those who fall into the accepted category get the privileges that come along with it. Those who didn't fall within the accepted category, are not allowed the same privileges offered to those accepted. This can be seen with Stanley drinkware as well. Within in the community of people that use the drinkware, there is acceptable and unacceptable colors and models of cup. If you are in a community that only accepts having a white 40oz Quencher (of of the bottle pictures in the background), but you have a Black 40oz Quencher, you are not accepted. Now, based off of this, what if every decision and advancement and conflict that you faced in your life was influenced by what color water bottle you owned?

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A Stanley water bottle is just one brand in a long line of popular water bottle and cup brands. It doesn't matter how many other water bottles an individual 'just had to have',. This can also be seen in the various Civil Rights movements within the US. One of the must have cup brands before Stanley was Hydro Flask. Everyone just had to have a Hydro Flask. So, everyone got one, and those who didn't, they lost all rights and privileges.

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"How White People Got Made" by Quinn Norton, pg. 7

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For those who own Stanley's, within groups and society, have been treated differently. Having a Stanley water bottle has become a status symbol; a symbol of those who belong and those who don't. It's also a symbol of wealth if you can showcase all the different Stanley's cups and colors that an individual owns. An no one can have the same color as me, becuase that will put them at the same level that I am on, and no one else can be on the same level as me, no one can be better than me.

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Like many items in the global consumer market, there are millions of products that are used by people as a status symbol. People work their entire lives to be able to afford and feel worth enough to buy certain things. If you could obtain a product of social status, then everyone else who couldn't is below you and is supposed to serve you. The same can be said about certain groups of people who own Stanley drinkware. They think it is the superior water bottle to use, and because they have one, it makes them superior as well.