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Australian Institute of Health and Welfare. (2024). Australian Burden of Disease Study 2024. Australian Institute of Health and Welfare. https://www.aihw.gov.au

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Department of Health. (2019, February 5). National Alcohol Strategy 2019–2028. Australian Government Department of Health and Aged Care. https://www.health.gov.au/resources/publications/national-alcohol-strategy-2019-2028?language=en

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Foundation for Alcohol Research and Education. (n.d.). FARE. https://fare.org.au

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From a business perspective, the UN Sustainable development goals(UNSDGs) are important as they provide a global framework that encourages companies to operate responsibility, support long term sustainability, and address critical social and environmental attract customer and investor who value ethical practices. our group is focusing on UNSDG 3.5, especially the harmful use of alcohol industry to ensure their marketing, sales, and product development do not encourage excessive or underage drinking, exploit vulnerable populations, or contribute reducing the harmful use of alcohol, highlight ethical challenge and real world examples, and present ways companies can support public health while maintaining ethical and sustainable business practice.

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United Nations (2015). Goal 3 | ensure healthy lives and promote well-being for all at all ages. [online] United Nations. Available at: https://sdgs.un.org/goals/goal3#targets_and_indicators.

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Department of Health and Aged Care. (2023). Alcohol. Australian Government. https://www.health.gov.au/topics/alcohol

Australian Institute of Health and Welfare. (2023). Alcohol, tobacco & other drugs in Australia. Australian Government. https://www.aihw.gov.au/reports/alcohol/alcohol-tobacco-other-drugs-australia

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Ethical Issue: Alcohol Abuse and Corporate Responsibility in Australia

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Ethical Issue: Alcohol Abuse and Corporate Responsibility in Australia

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Alcohol abuse is a major public health and ethical concern in Australia. It contributes to a range of serious social, economic, and health-related issues, including domestic violence, mental illness, road accidents, and chronic disease. According to the Australian Institute of Health and Welfare (2023), approximately one in four Australians aged 14 and over reported being a victim of alcohol-related incidents in the past year, and the societal cost of alcohol misuse is estimated to exceed $14 billion annually. The Department of Health and Aged Care (2023) also reports that alcohol is responsible for more than 4,000 deaths and over 70,000 hospitalisations in Australia each year, further emphasising its significant burden on the healthcare system and society.

These statistics highlight an urgent ethical issue: the responsibility of organisations, especially those in the alcohol and hospitality industries to minimise harm rather than intensify it. Many businesses continue to face scrutiny over their role in promoting harmful drinking behaviours. Despite public health campaigns and regulatory measures, some alcohol producers and retailers engage in aggressive marketing, promotions targeting young people, and expansion into vulnerable communities. These practices raise ethical concerns about profit-driven motives conflicting with the wellbeing of individuals and society at large. This issue is directly linked to United Nations Sustainable Development Goal (UNSDG) 3.5, which calls for the prevention and treatment of substance abuse, including harmful use of alcohol.

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Challenges Faced by Endeavour Group (owner of Dan Murphy’s and BWS)

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Challenges Faced by Endeavour Group (owner of Dan Murphy’s and BWS)

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Endeavour Group, one of Australia’s largest alcohol retail and hospitality businesses, has faced ethical scrutiny for its aggressive marketing strategies and expansion into sensitive areas. In 2021, the company attempted to build a Dan Murphy’s outlet near dry aboriginal communities in the Northern Territory, sparking national controversy. Health experts and indigenous leaders strongly opposed the move, arguing it would increase alcohol-related harm in already vulnerable populations. Despite years of pushback, the project only ceased after significant public and government pressure. This situation highlights the ethical tension between corporate growth and social responsibility, particularly when business decisions conflict with the health and cultural values of affected communities.

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Proactive Approach by Lion (alcohol company promoting moderation)

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Proactive Approach by Lion (alcohol company promoting moderation)

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In contrast, Lion a leading beverage company in Australia has taken proactive steps to address alcohol misuse through its responsible drinking initiatives. Lion is a founding member of DrinkWise, an independent, non-profit organisation established to promote healthier and safer drinking habits. The company has invested in educational campaigns, supported low and zero alcohol product lines, and adopted voluntary marketing codes that restrict the promotion of alcohol to minors. Lion’s “Choose mid or light beer” campaigns and its alignment with the National Alcohol Strategy demonstrate a commitment to reducing harm associated with alcohol consumption. This proactive stance illustrates how businesses can align with UNSDG 3.5 by contributing positively to public health outcomes while maintaining commercial success.

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Alcohol abuse remains an ongoing ethical concern in Australia, particularly for businesses involved in alcohol production and sales. Companies like Endeavour Group have faced significant criticism for actions that could exacerbate alcohol-related harm, especially in vulnerable communities. In contrast, organisations like Lion demonstrate how businesses can take meaningful, responsible steps to address this issue. By promoting moderation, supporting public health campaigns, and offering low-alcohol alternatives, Lion exemplifies how ethical practices can be integrated into business operations to support UNSDG 3.5 and foster long-term societal wellbeing.

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Alcohol consumption abuse remains a significant public health issue in Australia, with serious implications for both individuals and society. According to the Australian Institute of Health and Welfare (AIHW), alcohol is a major cause of preventable disease, illness, and death in Australia. In 2022–23, alcohol was the most common principal drug of concern for which people received treatment, accounting for 42% of all treatment episodes (AIHW, 2025). This highlights the urgent need for ethical considerations in the promotion and regulation of alcohol consumption.

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Cause and Business Contribution to the Issue

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Cause and Business Contribution to the Issue

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The primary causes of alcohol abuse are multifaceted, involving individual behaviours, social influences, and corporate practices. One significant factor is the marketing strategies employed by alcohol companies, which often target vulnerable populations, including young adults. These marketing practices can normalize excessive drinking and contribute to a culture of binge drinking. The AIHW reports that in 2022–23, 31% of people aged 14 and over consumed alcohol in ways that put their health at risk, a figure that has remained relatively stable over recent years (AIHW, 2025).

For example, research by Tanudjaja et al. (2020) indicates that university students in Australia are particularly susceptible to alcohol-related harms due to peer pressure and social norms that encourage heavy drinking. The study found that a significant proportion of students engaged in risky drinking behaviours, leading to adverse health outcomes.

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Consequences of Unethical Conduct by Businesses

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Consequences of Unethical Conduct by Businesses

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The consequences of unethical conduct by businesses in promoting alcohol consumption are profound and far-reaching. Excessive alcohol use is linked to a range of health issues, including liver disease, cardiovascular problems, and mental health disorders. The AIHW (2025) reports that alcohol accounted for over half of all drug-related hospitalisations in 2022–23, with 80,439 hospitalisations attributed to alcohol use.

Moreover, alcohol abuse contributes to social problems such as domestic violence and road traffic accidents. According to a study by Noonan et al. (2020), alcohol is involved in between 23% and 65% of all family violence incidents reported to police in Australia. This underscores the significant role that alcohol plays in perpetuating social harm.

The economic impact is also substantial. The Productivity Commission (2018) estimates that alcohol misuse costs the Australian economy approximately $14.3 billion annually in lost productivity, healthcare expenses, and law enforcement costs.

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Alcohol consumption abuse in Australia is a pressing ethical issue that requires immediate attention. The role of businesses in promoting alcohol consumption through marketing strategies that encourage excessive drinking is a significant contributing factor. Addressing this issue necessitates a comprehensive approach that includes stricter regulations on alcohol advertising, increased public awareness campaigns, and expanded access to treatment services. By taking these steps, Australia can mitigate the harmful effects of alcohol abuse and promote a healthier society.

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Australian Institute of Health and Welfare (AIHW). (2025). Alcohol, tobacco & other drugs in Australia. Retrieved from https://www.aihw.gov.au/reports/alcohol/alcohol-tobacco-other-drugs-australia

Noonan, P., Taylor, A., & Burke, J. (2020). Links between alcohol consumption and domestic and sexual violence against women: Key findings and future directions. ANROWS. Retrieved from https://www.anrows.org.au/publication/links-between-alcohol-consumption-and-domestic-and-sexual-violence-against-women-key-findings-and-future-directions/

Productivity Commission. (2018). The economic costs of alcohol misuse in Australia. Commonwealth of Australia. Retrieved from https://www.pc.gov.au/inquiries/completed/alcohol-misuse/report

Tanudjaja, S. A., Chih, H. J., Burns, S., Crawford, G., Hallett, J., & Jancey, J. (2020). Alcohol consumption and associated harms among university students in Australia: Findings from a cross-sectional study. Health Promotion Journal of Australia, 31(3), 391-397. https://doi.org/10.1002/hpja.342

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Alcohol Abuse and corporation responsibilities which aligns with SDGs for healthier community

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Alcohol Abuse and corporation responsibilities which aligns with SDGs for healthier community

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The ethical issue of alcohol abuse in Australia is significantly related to UN Sustainable Development Goal 3, which is good health and well-being, more precisely target 3.5, which is to strengthen the prevention and treatment of drug abuse, including alcohol. Alcohol abuse is a significant cause of disease, injury, and death in Australia, as indicated by the Australian Institute of Health and Welfare (2023), which reported that nearly 1 in 6 Australians consume alcohol at risky levels, resulting in over 4,000 deaths annually.

In addition, SDG 12, which is Responsible Consumption and Production, also comes into effect since it identifies the responsibility of businesses to maintain control over their marketing and sales of alcoholic beverages.

SDG 16: peace, justice, and strong institutions, specifically target 16.1, which is also impacted by alcohol misuse, as it has been identified as a family violence and crime. Alcohol-related violence has been stated to account for approximately 40% of police-reported crimes in Australia (Foundation for Alcohol Research and education,2022).

Lastly, SDG 17, Partnerships for the Goals, facilitates collaborative action by government, businesses, and NGO collaboration. Organizations such as DrinkWise and the Alcohol and Drug Foundation already engage with industry to develop campaigns, mitigate harm, and foster a culture of moderation. Addressing alcohol abuse through these interrelated SDGs is critical to protecting community health and encouraging ethical business practices.

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EXPLORE OUR IMPACT ON THE 17 UN SDGS ON OUR WEBSITE

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In conclusion, our group's exploration of alcohol abuse highlights its significants ethical, social, and health impacts in Australia and the vital role of businesses in addressing them. practices, such as responsible marketing and avoiding exploitation of vulnerable groups. Alcohol misuse contribute to preventable deaths, diseases, and crime, making it essential for businesses to go beyond profit and contribute to public well-being. we propose community-based education programs targeting young people who are most at risk alongside support for organisation like DrinkWise and SMART Recovery, which promote behaviour change. While national policies like alcohol taxation and age restriction exist, community led strategies offer relatable, grassroots solutions. By combining ethical responsibility, sustainable business practices, and collaborative action, we believe businesses can help reduce alcohol related harm and support the creation of healthier, more informed, and socially responsible communities.

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Pros and cons of alcohol marketing in businesses.

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Pros and cons of alcohol marketing in businesses.

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Reputational Damages

Businesses involved in alcohol production or trading can attract public criticism if they are perceived to encourage alcohol misuse. Public disapproval can ruin brand reputation and consumer trust, especially among customers who are health conscious.

Legal and regulatory risks

Companies are coming under increasing regulation regarding the promotions and labeling of alcohol. The Foundation for Alcohol Research and Education (FARE, 2022) contends that aggressive promotion of alcohol to youth has called for more irresponsible promotional tactics.

Opportunities through ethical leadership

Conversely, proactive organizations such as labeling campaigns, ethical marketing, or sponsoring alcohol education can build stronger relationships with the public and achieve a competitive advantage.

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Evolving Corporate Accountability in Alcohol Industry

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Evolving Corporate Accountability in Alcohol Industry

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In the past two decades, alcohol misuse has been perceived more as a moral issue than as a public health concern, evolving into a shared business responsibility. Increased regulation (Australian Government, 2019), changing customer expectations (FARE, 2022), the development of corporate social responsibility initiatives (WHO, 2018), and rising legal liabilities (ABAC, n.d.) have all pressured alcoholic beverage companies to adopt more ethical practices in their marketing and harm-reduction efforts. Failure to do so could lead to reputational and financial repercussions.

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Organizational strategies to achieve SDG3 in Alcohol responsibility

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Organizational strategies to achieve SDG3 in Alcohol responsibility

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Australian organizations can collaborate with health organizations like Drink Wise to enhance awareness (Drink Wise Australia, 2023). They can promote ethical practices by offering non-alcoholic beverages (Australian Financial Review, 2023), ensure transparency by avoiding marketing to vulnerable groups (Safe Work Australia, 2023), and develop long-term sustainability roadmaps aligned with the Sustainable Development Goals (SDGs), specifically SDG 3: Good Health and Well-Being, to meet or exceed the SDG 2023/2050 targets (United Nations Global Compact Australia, 2023).

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As a group, we think that by encouraging education and supporting harm reduction programmes in our communities, we can help achieve UNSDG Target 3.5. Setting up group-led alcohol education sessions in community centres and schools to educate young people about the dangers of drinking too much is one way we could solve this problem. People aged between the ages of 18 and 24 are most at risk for high-risk alcohol drinking, according to data from the Australian Institute of Health and Welfare (AIHW, 2023), highlighting the role of early intervention. We may also volunteer with or assist groups like DrinkWise or SMART Recovery, which use behaviour-based solutions to help people control or reduce their drinking habits.

Australia now employs a policy strategy that consists of the National Alcohol Strategy, alcohol taxation, and enforcement of the legal drinking age (Department of Health, 2019). These are important, but they sometimes point out regulation over popular prevention. The solutions proposed by our group provide a more community-focused strategy that encourages peer support and sustained behavioural change. Our resolutions might be more meaningful and relatable than some of the more general national strategies since we interact directly with people, particularly young people.

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Possible Business solutions to Alcohol abuse in Australia

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Possible Business solutions to Alcohol abuse in Australia

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Implementing strict workplace alcohol testing and policies in hazardous industries can reduce the 11% of alcohol-related injuries (AIHW, 2021). This approach minimizes potential harm and encourages early intervention for affected staff. However, not all companies follow the recommendations set by Safe Work Australia (2023).

Limiting alcohol advertising. especially during the viewing hours of young audiences, which can reduce underage exposure (FARE, 2023), decrease future abuse rates, and build public trust. However, existing self-regulated codes such as ABAC are not strongly enforced (ABAC, 2022).

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Australian Institute of Health and Welfare. (2021). Alcohol, tobacco & other drugs in Australia. Https://www.aihw.gov.au/reports/alcohol/alcohol-tobacco-other-drugs-australia/contents/summary

DrinkWise Australia. (2023). Our campaigns and initiatives.

Home - DrinkWise

World Health Organization. (2018). Global status report on alcohol and health 2018.https://www.who.int/publications/i/item/9789241565639

Rehm, J., & Shield, K. D. (2019). Global burden of alcohol use and the relation to Sustainable Development Goals. Addiction, 114(4), 507–510. https://doi.org/10.1111/add.14428

Bakke, Ø., & Endal, D. (2010). Alcohol policies out of context: Drinks industry supplanting government role in alcohol policies in sub-Saharan Africa. Addiction, 105(1), 22–28.

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Casswell, S., Huckle, T., & Wall, M. (2016). Reducing harm from alcohol: Call to action. The Lancet, 387(10014), 2035–2044.

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