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How beauty standards negatively affect young girls self esteem and how social media can influence it.

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Toxic beauty standards on social media: The stats

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1 in 2 girls say toxic beauty advice on social media causes low self-esteem. Read the latest stats about the impact of toxic beauty standards online.

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Chandler. (2021, July 15). Unattainable Standards on Social Media Lead to Negative Body Image in Men. Eating Disorder Hope. https://www.eatingdisorderhope.com/blog/unattainable-standards-on-social-media-lead-to-negative-body-image-in-men

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Research on How Social Media can be Harmful to Mental Health 

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Research on How Social Media can be Harmful to Mental Health 

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Research on the Harmful Effects of Social Media Use on Mental Health

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University of Colorado Anschutz Medical Campus

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Mounting Research Documents the Harmful Effects of Social Media Use on Mental Health, Including Body Image and Development of Eating Disorders

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Mounting research documents the harmful effects of social media use on mental health.

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Hemendinger, E. (2024, May 3). Mounting Research Documents the Harmful Effects of Social Media Use on Mental Health, Including Body Image and Development of Eating Disorders. News.cuanschutz.edu; University of Colorado Anschutz Medical Campus. https://news.cuanschutz.edu/news-stories/mounting-research-documents-the-harmful-effects-of-social-media-use-on-mental-health-including-body-image-and-development-of-eating-disorders

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The Good and Bad of Social Media and Body Image

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The Good and Bad of Social Media and Body Image

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The Pros and Cons of Social Media and Body Image.

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Social media can be both good and bad for your body image. What really matters is how you use it. This requires you to use social media intentionally and strategically.

Social media can influence your body image - sometimes for the better, sometimes for the worse.

Although some social media content can perpetuate a negative body image, other content can promote a positive body image and encourage a healthier mindset.

Your experience with social media is determined by the type of content you consume and the kinds of accounts you follow.

It's possible for social media to have a negative effect on your body image.

One looked at the effects of social media on sexual minority men. It found that there was a link between social media use and signs of negative body image - including body dissatisfaction and eating disorder symptoms.

This was especially true for men who used image-centric social media platforms like Instagram.

A found that using social media is a "plausible risk factor for the development of eating disorders."

Here are a few ways social media can negatively impact your body image.

Cyberbullying

As with other forms of bullying, cyberbullying can target a person's appearance and lead to poorer self-esteem and body image.

Although bullying can and does happen outside of social media, cyberbullying might be particularly challenging to deal with. For example, bullies may operate anonymously, and social media makes the victims more "accessible" to bullies throughout the day.

Unrealistic beauty standards

Filters and editing tools can be fun to play around with, but it's easy to forget that many of the pictures you see on social media are edited.

Plus, people tend to post their most attractive, exciting, positive pictures online - not of their mundane, everyday appearance. You might be tempted to compare your everyday appearance to someone else's edited, filtered selfie.

Compared to their "flawless" pictures, your so-called flaws might be more apparent. This might make you feel like you're not attractive enough or "perfect" enough compared to your peers.

The culture of comparison on social media and the fact that social media isn't an accurate representation of everyone's everyday life might make you feel inadequate.

One found a link between how often people compare their looks to others on social media and overall body dissatisfaction.

Idealizing dangerous habits

Social media content can sometimes overtly encourage low self-image.

A on TikTok and diet culture found that popular TikTok content often promotes disordered eating habits to viewers, presenting thinner body types as more ideal and preying on the viewers' insecurities around their bodies.

The research found that teenagers were likely to see content promoting eating disorders within 8 minutes of creating a new account.

This content has serious real-world consequences. A 2024 study noted that "thinspiration" or "fitspiration" is likely to trigger poor body image and eating disorders, especially in young people who are prone to these behaviors.

At the same time, social media has some positive aspects - and it can, in some ways, positively influence your body image.

Support and community

Social media can be a great way to connect with others and seek support. For example, you can:

Find online support groups.

Join forums that have a positive impact on your life.

Get encouragement and advice, sometimes while remaining anonymous.

Find mental health resources and helplines.

These aspects of social media can be helpful to anyone who needs support, whether their difficulties relate to their body image or not.

Representation

Social media allows almost anyone to be a content creator: you don't have to fit certain narrow beauty standards to be a model.

This makes it easier for people to follow a diverse group online - people of all sizes, races, abilities, genders, and backgrounds, not just those who fit the predominant beauty standards.

Seeing people who look similar to you living in, enjoying, and celebrating their bodies can help you feel more comfortable doing the same.

Body positivity

Body positivity is a movement and philosophy that promotes the idea that all bodies - no matter their size, abilities, color, gender, or shape - deserve appreciation and respect. It has roots in the fat acceptance movement.

Although the body-positive movement predates social media, social media has definitely made the concept more accessible to more people.

A 2021 study examined the impact of body-positive social media on women's body image. It found that viewing body-positive content improved body image.

Further research found that body-positive social media can boost body image.

There are a few things you can do to cultivate a healthier relationship with social media and a healthier relationship with your body.

Tell the algorithms what you like

Social media algorithms send content your way when they think you'll stare at it and engage with it long enough - so engage with content you like, not just "clickbait" that enrages you.

You might find it helpful to search for positive content that promotes body acceptance, self-care, and inclusivity. Seeking out this content (and engaging with it) makes it more likely that similar content will fill your feed.

Likewise, it's perfectly OK to "hide" or "block" content that makes you feel bad about your body and appearance. Feel free to unfollow people that make you feel inadequate - even if they don't intend to.

Nip comparison in the bud

Remember that people usually post positive and exciting things on social media - in that way, it's like a "highlight reel."

While it's tempting to compare your everyday life to someone's social media, it's important to remember that their highlight reel will leave out many day-to-day mundanities, negative experiences, and bad hair days.

When you feel tempted to compare your ordinary work day to your high school friends' vacation Instagram story, remind yourself that you're comparing apples to oranges.

Engaging in a gratitude practice may also be helpful - once you start counting your good fortune, you might gain a healthier perspective.

Limit your time on social media

Reducing your social media usage might boost your body image.

A recent study, which looked at 220 undergraduate students between the ages of 17 and 25, found that participants who halved their social media usage for a few weeks experienced improvements in their body image.

But that's easier said than done - compulsive social media use is real, and scrolling can be a tough habit to break.

You can try limiting your social media time by:

deleting frequently used social media apps from your phone

monitoring your screen time and setting limits

keeping your phone in another room when you get into bed to avoid scrolling mindlessly just before bed (and the second you wake up)

turning off social media notifications

making a point of doing fun in-person activities that don't require you to use your phone, like meeting up with friends, exercising, gardening, or swimming

Read more about creating a healthy relationship with social media and learn how to take a social media break.

Embrace body neutrality

If body positivity doesn't feel right for you, consider body neutrality.

While body positivity encourages you to love your body and find it beautiful no matter how it looks, body neutrality focuses on the idea that simply existing is good enough. You don't have to find your body beautiful to be valued.

Sometimes, you may struggle to love your body. And that's OK.

You are more than your body; you don't need to find it beautiful to accept and care for yourself.

If you have a negative body image that is getting in the way of your day-to-day life, it may be helpful to consult with a mental health professional.

Counseling can help you create a healthier self-image, deal with appearance-related anxiety, and cultivate a healthy relationship with social media. Learn more about finding a therapist that suits your needs and a list of affordable online therapy options.

Support groups can also be immensely helpful. Check out the National Eating Disorders Association or The Yellow Couch Collective for an in-person or online support group.
Sian Ferguson is a freelance health and cannabis writer based in Cape Town, South Africa. She's passionate about empowering readers to take care of their mental and physical health through science-based, empathetically delivered information.

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Social Media and Body Image: Negative and Positive Effects

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Social media can negatively affect your body image, but it also has some positive aspects. And it can, in some ways, positively influence your body image.

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Unrealistic Body Standards Create Toxic Environments.

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Unrealistic Body Standards Create Toxic Environments.

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How Unrealistic Body Standards Create a Toxic Environment.

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The mentality of a perfect body continues to exist in our era today, stimulating an environment where many lack body confidence and self esteem.

Society's unrealistic body standards create an immense sense of pressure among teenagers to achieve a perfect body, thus deteriorating their overall self-esteem and creating unhealthy habits.

The idea of a perfect body is perpetuated through unrealistic photos of women and girls portrayed in the media. Underweight and photoshopped models are everywhere, and they act as examples for what teenage girls should supposedly look like.

The thought of being "fat" and "bloated" goes through people's heads daily. The negative connotations surrounding bloating coupled with the excessive online spread of excessive dietary tips to "debloat" reflect the widespread mentality that nothing but a flat stomach is acceptable.

Nowadays, beauty is not measured by uniqueness, but by a number on a scale or the size of one's waist. In order to be perceived as beautiful, individuals must conform to these unattainable standards, characterized by a skinny waist, an hourglass figure, big lips, a thigh gap and a flat stomach.

Body standards are a social construct that are enforced in day to day interactions and are perpetuated by social media. On apps such as Instagram, TikTok and Facebook, teenagers are exposed to endless posts of the "ideal" body type, particularly by Instagram models and influencers.

I too have experienced this. When I'm casually scrolling through my feed on Instagram or Tiktok I feel as though I will never measure up to the girls that I see, pushing me to have low self esteem.

This toxic environment has made it so that instead of acknowledging the beauty I see in others, I compare myself to them.

The society we live in forces girls to be competitive, to beat themselves up if they can't reach perfection and to strive for an ideal body even when it's unattainable.

Another recurring theme that emerges from social media is the desire for validation. The need to obtain numerous likes on a post is directly linked to the need for acceptance.

In addition, when reflecting on the photos that tend to obtain the most amount of recognition, I instantly think of the ones where a "perfect" body is depicted. Whether that be a swimsuit picture or a casual everyday photo, posts that embody society's beauty standards are most popular among the public.

Furthermore, it is important to consider that body issues and standards are not only significant for women, but they appear among men as well.

Nonetheless, body negativity tends to be more prevalent among women due to the toxicity of diet culture and social media. Exposure to the mentalities that entail the necessity to control food intake and weight gain tend to be more common amongst girls.

I am often saddened by the comments that I hear amongst my peers surrounding clothing and food intake. For instance, "I look too fat in this outfit" is a common concern.

Diet culture has significantly increased over the years as the popularity of extreme weight loss, restricting food intake, calorie cutting and over-exercising have become more common.

Contextually, diet culture became popularized because it served as a solution for those who struggled with achieving their desired body, providing means to quickly cut weight.

Thankfully, the recent body positivity movement has challenged societal beauty standards by striving to normalize all body types. This movement is monumental because it not only breaks the stigma surrounding weight gain, but also allows for a society where individual beauty is finally recognized.

Spreading body positivity throughout the modeling industry will create a positive effect on teenagers growing up, abolishing unrealistic body standards and allowing for an inclusive society. However, there is still much more progress to be made in achieving an inclusive environment for a diverse range of body types.

Eventually, we must reach a consensus that being perfect isn't possible, and ultimately allow people to be comfortable in their own skin.

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Unrealistic body standards create toxic environment

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The mentality of a perfect body continues to exist in our era today, stimulating an environment where many lack body confidence and self esteem. Society's unrealistic body standards create an immense sense of pressure among teenagers to achieve a perfect body, thus deteriorating their overall self-esteem and creating unhealthy habits.

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Ferguson, S. (2024, May 2). Social Media and Body Image: Negative and Positive Effects. Healthline. https://www.healthline.com/health/social-media-and-body-image

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Kassir, Y. (2021, March 16). Unrealistic body standards create toxic environment. The Standard; The Standard. https://standard.asl.org/17556/opinions/unrealistic-body-standards-create-toxic-environment/

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Unrealistic Beauty Standards on Social Media US.

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Unrealistic Beauty Standards on Social Media US.

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Unrealistic Beauty Standards on Social Media in the US.

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Unrealistic Beauty Standards on Social Media US

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Unrealistic beauty standards is on every social media platform, Discover how its's impacting self esteem & what we can do about it.

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An overview of eating disorders and how they can be influenced by social media.

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Eating disorders are characterized by altered eating behavior that negatively impacts a person's physical and mental health. Some recent evidence has suggested that the use of social media may partially influence the eating behaviors of children and adolescents, leading to an increased prevalence of eating disorders.

What are eating disorders?

Eating disorders are serious and often fatal conditions associated with severe disturbances in eating behavior/pattern. In the majority of cases, eating disorders are developed due to overthinking body weight, body shape, and food. A drastic alteration in eating behavior often results in nutritional deficiencies, which in turn can affect the gastrointestinal system, cardiac system, bones, teeth, and oral cavity.

Eating disorders are particularly common among adolescents and young adults; however, the conditions can develop at any age. The most common eating disorders are anorexia nervosa, bulimia nervosa, and binge-eating disorder.

Anorexia nervosa develops when people dramatically limit the consumption of foods because of the fear of gaining weight. The condition may lead to severe health complications due to excessive loss of body weight. The major contributing factor is an inaccurate perception about body weight or shape.

Bulimia nervosa develops when people episodically eat a large amount of food and subsequently try to cut out the extra calories in an unhealthy way. Because of the guilt feeling of uncontrolled binge-eating, people often force vomit, exercise heavily, use laxatives, or stop eating to compensate for the episodes of overeating. People with bulimia nervosa may have normal body weight or be slightly overweight.

Binge-eating disorder develops when people regularly overeat but do not try to get rid of the extra calories like a person with bulimia nervosa would do. A new episode of binge-eating mostly occurs at least once a week. Because of abnormally high food intake, people often become overweight or obese.

Impact of social media on eating disorders

Dissatisfaction with body weight or shape is the primary contributing factor of altered eating behaviors among adolescents and young adults. Such conditions are particularly common among young girls. There is evidence highlighting a positive association between prolonged media exposure and the development of eating disorders.

The risk of developing eating disorders can be predicted by the photo-based social media activities of adolescents. There is evidence indicating that avoidance of posting photos on social media, photo investment, and photo manipulation are associated with a higher risk of eating disorders.

A recent study conducted on middle school students has raised the possibility that spending too much time on social media may increase the risk of eating disorders. The study specifically focuses on the use of four social media platforms: Facebook, Snapchat, Instagram and Tumblr. The social media platforms that communicate through photos and videos, such as Instagram and Snapchat, are highly favored by adolescents.

Adolescents and young adults put too much focus on how they are perceived online. This makes them very conscious about body weight, body shape, calorie intake, and exercise. According to the study, these are the core psychological factors influencing distorted eating behavior.

The study has found that about 52% of girls and 45% of boys opt for skipping meals, heavy exercise, and other behaviors associated with eating disorders. Of all participants, about 75% of girls and 70% of boys have been found to have at least one social media account, with Instagram being the most common.

A significantly higher risk of eating disorders has been observed for both boys and girls with each type of social media account. A significantly higher susceptibility to develop eating disorder-related behaviors and over-thinking of body weight and shape has specifically been observed for girls with Snapchat and Tumblr accounts and boys with Snapchat, Facebook and Instagram accounts.

Take-home message

Excessive use of social media may be associated with higher thoughts and behaviors related to eating disorders. The risk may be higher for adolescents and young adults who spend more time on social media and have accounts on multiple platforms. However, there are other factors that could potentially alter the eating behaviors of adolescents, including the influence of friends and family and diet plans followed at home.

Social media may have only a little influence on some people. Thus, it is important to identify the most susceptible people who can be easily influenced by social media content specifically promoting the use of highly processed foods and unrealistic exercise regimens for weight loss and body shape maintenance.

The recommended minimum age for having a social media account is 13 years. Surprisingly, the influence of social media on eating behaviors has been observed among adolescents younger than 13 years.

Given the complexity of the situation, it is recommended that adolescents should be educated about the advantages and disadvantages of social media. This will help them make informed decisions. There is evidence suggesting that social media literacy reduces the risk of eating disorders among adolescents.

Certain programs such as Media Smart and Media Smart Online have been developed and implemented among school students to reduce the risk of eating behaviors. In preliminary studies, these programs have shown beneficial outcomes.

References

Further Reading

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Eating disorders are characterized by altered eating behavior that negatively impacts a person's physical and mental health.

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Dutta, S. (2022, March 28). Eating Disorders and Social Media. News Medical Life Sciences. https://www.news-medical.net/health/Eating-Disorders-and-Social-Media.aspx

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Reducing the Impact of Eating Disorders on Adolescent Girls.

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Reducing the Impact of Eating Disorders on Adolescent Girls.

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What we can do to help reduce eating disorders.

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Reducing the Impact of Eating Disorders on Adolescent Girls

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How Social Media Affects Body Dissatisfaction in Men.

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How Social Media Affects Body Dissatisfaction in Men.

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How social media can influence men and women.

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Key points

The media presents both women and men with unrealistic standards of body form.

Women's body dissatisfaction stems mostly from concerns about weight.

Men's body dissatisfaction stems mostly from concerns about muscles.

While there are some universal features of attractiveness, standards of beauty vary by culture, and even by time period within the same culture. If you watch movies and TV shows from the 1950s and 1960s, you'll see that the ideal female form was the so-called "full-figured" woman, while the ideal male form was the burly man.

As an example of how beauty standards can change over time, I think back to the original Star Trek series, in which a burly William Shatner as Captain Kirk would seduce some curvy space lady on whatever planet he happened to have beamed down to that week. Contrast that with the leaner and more muscular Chris Pine as Captain Kirk in the twenty-first-century Star Trek reboot series. The space ladies are athletic and slender in the reboot as well.

So, which standard of beauty is more appealing, and which is more reasonable-the pudgy one from the mid-20th century or the shredded one from the early 21st? Since you live in the 21st century, you probably find the lean, muscular man and the slender, athletic woman more attractive than the rather pudgy bodies of the last century. And yet, which standard of attractiveness is more realistic?

Unrealistic Standards of Body Form

Psychologists have been pointing out for decades now that standards of beauty portrayed in the media are unrealistic. The beautiful people that fill our screens and social media pages have only achieved their extraordinarily good looks through a combination of genetic luck, extreme exercise and diet, and, in many cases, performance-enhancing drugs. They don't represent normal levels of attractiveness. Rather, they're outliers on the beauty bell curve, so far from average that few of us can ever hope to emulate them.

And yet, we're led to believe that it's a personal failure on our part if we can't live up to the standards of beauty that the media present to us. It's no wonder, then, that so many people feel dissatisfied with their bodies. This body dissatisfaction that plagues so many of us is further exacerbated by the obesity epidemic due to changes in diet and an increasingly sedentary lifestyle. Not only are we fatter than people were half a century ago, but we're also expected to be leaner than they were.

The pernicious effects of beauty stereotypes on women have been studied for decades and are now well-recognized. Many women struggle with body-image issues because they see their physiques as being so far off from what they think they should be. However, as Canadian psychologist Sean Devine and colleagues point out in an article that they recently published in the journal Psychology of Men & Masculinities, men are also bombarded by unrealistic images of masculine body ideals and suffer from body dissatisfaction as well.

Women Focus on Weight

Previous research has found that women focus primarily on weight when judging the attractiveness of other women's bodies and their own. Of course, men fight the battle of the bulge just as women do. At the same time, the media portray the ideal masculine form as both lean and muscular. So, does body dissatisfaction in men stem more from not meeting the ideal for leanness-that is, do they feel too fat? Or does it come from feeling that they're not muscular enough? This is the question Devine and colleagues explored in the study they reported in their article.

For this study, the researchers recruited 164 young men to evaluate line drawings of various masculine physiques, varying on two dimensions, leanness and muscularity. In the first round, they selected the line drawing that they believed represented their own degree of body fat, from very lean to very obese. After that, they viewed a series of similar line drawings, indicating each time whether it was overweight or not. This procedure was intended to resemble the act of flipping through images of male models on social media.

At first, there was an equal distribution of thin, normal, and overweight males. But as the series progressed, images of thin males became far more frequent. The question was whether this would influence the participants' judgments, leading them to judge more of the normal-range images as overweight.

When this experiment is done with women participants and female images, the answer is yes. As women see more thin female examples, they tend to judge the normal-weight females as overweight. The researchers assumed this would be true for the men in this study as well, but that's not what they found. Instead, these men maintained their standards of thin, normal-weight, and overweight throughout the sequence.

Men Focus on Muscles

In the second round, the procedure was the same, but the images varied on the range from not muscular to somewhat muscular to very muscular. This time, though, as the very muscular images increased in frequency, the men began rating the somewhat muscular images as not muscular. In other words, the men responded to musculature in the same way that women responded to weight.

The researchers also compared average reaction times in the two conditions and found that the men were much faster at responding to musculature than they were to weight. It could be that the participants were focusing on fast cues to upper-body strength, namely wide shoulders and narrow waist, that exemplify the lean, muscular ideal put out by the media.

In the end, this study shows us that men, like women, are influenced by the standards of beauty that the media present to us. Recall that the men first selected the body image that fit themselves. By the end of the experiment, however, they were rating their own body type as less muscular than they were at the beginning. If we can influence people's body judgments like this in just a few minutes, imagine what the long-term influence of media stereotypes must be.

So, how do you maintain reasonable body images in an era of social media? Apart from tuning out all media, the best advice is to keep reminding yourself that what you see on TV or social media is not real. Instead, if you want a dose of reality, look around you. The people you interact with on a daily basis are "normal," so gauge your standards of beauty on them. You'll also feel better about your own body, and you'll have more reasonable expectations about what you can do to improve your looks.

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How Social Media Affects Body Dissatisfaction in Men

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Psychologists have long discussed the effect the media has on women's body dissatisfaction, but men are affected by unobtainable body standards as well.

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How Social Media Affects Body Dissatisfaction in Men. (2025). Psychology Today. https://www.psychologytoday.com/us/blog/talking-apes/202408/how-social-media-affects-body-dissatisfaction-in-men

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The Harsh Reality of Men's Beauty Standards.

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The Harsh Reality of Men's Beauty Standards.

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What is set as the standard for mens appearances in social media.

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The other side of the coin — the equally harsh reality of male beauty standards

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Media and culture often talk about the supposed toxicity of female beauty standards, but never the other way around. How are they harsh…

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Tan, C. (2023, August 16). The other side of the coin — the equally harsh reality of male beauty standards. Medium; Medium. https://medium.com/@tanc9101/the-other-side-of-the-coin-the-equally-harsh-reality-of-male-beauty-standards-7077f6c89a9b

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How social media can influence men to cut down weight by developing eating disorders to obtain a "good" body type.

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Unattainable Standards on Social Media Lead to Negative Body Image in Men - Eating Disorder Hope

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Photos of lean, muscular men are popular on Instagram, and that’s having a negative effect on male body image.

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Dove. (2023, December 15). Unrealistic Beauty Standards on Social Media | Dove US. Www.dove.com. https://www.dove.com/us/en/dove-self-esteem-project/how-unrealistic-beauty-standards-on-social-media-can-impact-self-esteem.html

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Giragosian, L. (2024, February 26). Reducing the Impact of Eating Disorders on Adolescent Girls. Www.astho.org. https://www.astho.org/communications/blog/reducing-the-impact-of-eating-disorders-on-adolescent-girls/

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Chandler. (2021, July 15). Unattainable Standards on Social Media Lead to Negative Body Image in Men. Eating Disorder Hope. https://www.eatingdisorderhope.com/blog/unattainable-standards-on-social-media-lead-to-negative-body-image-in-men

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How beauty standards affect us. (n.d.). Www.youtube.com. Retrieved April 15, 2025, from https://www.youtube.com/shorts/sXndmT0aqS0

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Unrealistic Beauty Standards in Society | Ep. 40 #SHORTS

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Level: Asian. (2023, March 18). Unrealistic Beauty Standards in Society | Ep. 40 #SHORTS. YouTube. https://www.youtube.com/watch?v=zJmbqRZieGQ

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