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Chris Hemsworth Pantene ad Alessia & Aidana

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Chris Hemsworth Pantene ad Alessia & Aidana

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This ad shows Chris Hemsworth but as Thor and advertises the "Pantene" shampoo.
In the foreground, in the bottom right homework we can see two bottles, the first one is the shampoo and the other one is hair balm. Here, Thor has magnificent, shiny and healthy hair that shows the impact of the shampoo and the hair balm on your hair. "Pantene" makes your hair as shiny, as healthy and as beautiful as Thor's hair.
Here Chris Hemsworth is used for several reasons. The first one is that he plays Thor in Marvel's movies which have a very big fan base. He will attract customers by being iconic and showing that superheroes wash their hair with "Pantene" too. The second reason he is represented here is because in the movies he has long hair, so here we make an emphasis on them because this ad shows the result if washing your hair with this shampoo and balm.

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"fruit garden" (фруктовый сад) is budget juices made in Russia,  the famous singer Nikolay Baskov became the face of their advertising, but why him?

Nikolay Baskov is the most successful and popular singer in Russia with a wonderful voice, many singers dream of having his voice.

as Nikolai claims, when he tasted this juice, he sang like never before…. many people will learned that Nikolai Baskov drinks this juice, also sings beautifully after that, went to buy juices in stores. This brand has become even more popular!

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The French fashion house Chanel has enlisted the support of a member of the K-pop group Blackpink Jenny for its latest advertising campaign. Jenny Kim, singer and Chanel ambassador, promotes a new line of Coco Crush jewelry. Jenny's ability to mix different styles and at the same time make them work is another reason why she is the perfect representative of Chanel. Jenny Kim from Blackpink, being a brand ambassador, constantly publishes information about the partnership with the brand on her Instagram account..
Lissa V

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Ysaline de Rovere & Polina Enjolras the bests

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Ysaline de Rovere & Polina Enjolras the bests

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On this ad we can see Rihanna promoting a mascara from exacteyelights. We think they choose her because she’s a really popular woman, a successful singer. She has a famous husband and lot of money and she’s happy in her life. So this ad says that if you want to be like her and have the same lashes you have to use this mascara.

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This image is an add of “Coca-Cola” that they show every new year. In this add Santa is drinking Coke. Santa is a symbol of holidays for peoples, essentially for children, and when they see him drinking Coca-Cola they will want to buy it. For adults that can trigger memories and they will also want to buy the product. The advertisement is often shown and people create an association of Cola and holidays.

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A famous korean music band “enhypen” are advertising “coca cola zero sugar”
They are Idols and they have to stick to a diet, so drinks without sugar is a good way to protect their body from fattening. For them it’s very important to keep fit, because they have to dance a lot and to have a lot of energy to communicate with fans on different fan-meetings, to perform on concerts too.
Also, they have to be beautiful, without extra weight, because being idol means being perfect in all.
“Enhypen” are very popular in Korea and in other countries all around the world and have a lot of fans, so it’s expected that they will bring a lot of purchases.

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Nike is a world-famous sportswear brand. This brand has always been used by the best athletes from all over the world. Cristiano Ronaldo is considered as the best football player of all time. In 2003 they have signed a collaboration contract to give people motivation to play sports and maintain a balanced lifestyle. Nowadays Nike has signed collaborations contracts with lots of top-ranked athletes like Mbappe, Carlos Alcaraz, etc... but Cristiano Ronaldo has became a symbol of this brand.

Alex&Ilya

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This ad is fore Christmas season and they are promoting Mariah Carey for a new McDonald’s menu, The color red represents Christmas and this celebrity could attract fans. Plus, the bright red color could attract a lot of attention as well.

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On this advertisement we can see one of the most popular Russian POP singer - Philippe Kirkorov, he is like LADY GAGA in Russia, he is glamorous and extravagant, he always wears gold, diamonds...

It’s quite weird that he is advertising diapers, washing powder and one of the cheapest Russian shops - ПЯТЁРОЧКА.

He was chosen to advertise it because he is a single father who brings up two children (he had to use those products)

But the main idea is to make him closer to Russian people, his fans, to attract them shopping in ПЯТЁРОЧКА.

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This ad is for braces. It says that it s the best time to buy braces. They take advantage of COVID by saying that nobody will see your braces.

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This is a shampoo advertisement.This picture shows a famous actress and singer Selena Gomez.Selena Gomez is very much loved and has a lot of fans, which is the reason why she was chosen for this advertisement.But this is not the only reason, Selena has very beautiful and well-groomed hair, many people dream of hair like hers, this advertisement means that if you want the same wonderful hairs as Selena, you should buy Pantene shampoo.

Sofi

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They are using a comedic image to encourage you to use their services and it make you remember it for a longer period of time

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Here is presented Chris Hemsworth with a bottle of perfume. It means that people who want to be like him just have to buy this perfume, because Chris is actually using it.
It means that Hugo Boss is known everywhere in the world, and it is luxurious.

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We can see a woman and she is swimming in a beautiful blue pacific ocean and in the backrounds we can see a very beautiful island and the women is relaxing and she s feeling very comfortable

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The strategy is as follows: it's an ad for shoes and the pictures shows a little boy on a diving board with the following description: the greatness is scary, until it isn’t , then they put at the bottom the following sentence with the brand logo: "find your size" this refers to shoe size I think.

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This ad is about a very famous car brand «Ford». In this ad, we can see the car pulling a ship on the sea full of ice. So the ad is trying to tell us that this car is much stronger and faster than this giant ship. And also, I guess this ad is a bit similar to the Titanic, which also shows us the strength and power of this car.

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This is a japanese ad that is promoting cleansers. The character that is on the stand is Levi -an anime character from Attack on Titans(shingeki no kyoujin in japanese) . In one episode , that went really viral on the Internet, Levi is making everyone clean their rooms and tidy the dungeon. That made a huge buzz on the web: people were head over heels not only about the fact that Levi is making everyone clean their places at the war era( in the anime, there is a war between humanivorus giants- titans, and humans), but also about his cute maid outfit! The company that makes cleansers decided to put this character on their product to attract more fans. It could work as a merch because some fans would buy it just to have another image of Levi in their hands. It could also attract more viewers to AOT , so I think the creators of the anime had signed a contract with the company to release this advertisement.

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In this ad the iconic person is Tiger Woods. He is a golf player. The ad is for Nike. The strategy is creating engaging content, inspiring future generations with quotes for example. Everyone knows that Nike's number one quote is ''Just Do It'', here they are telling us that Tiger Woods is the worlds best golf player and he wears Nike. They are telling people to just do it.

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Maelyne Mouiche
It's an iconic ad because there is the Eiffel Tower. Everyone knows the Eiffel Tower, it’s an emblematic place of Paris. It attracts people. And it's funny that the Eiffel Tower is leaning to the side. We can have the impression that the Eiffel Tower puts Perrier in the can as if the can were a glass

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This ad is for a car called the Hijet MPV. It’s for the brand called Daihatsu. In this ad they are saying that you can get more women with this car. I think it’s very clever and funny. It’s also smart because it metaphorically refers to the space in the car without actually saying it.

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in this coca cola ad we can see their logo and we can also see Marilyn Monroe a famous model
with a sentence that is kisshappiness we can also see that it is the 100 years of coca cola
and say say that if you buy coca cola you will kiss Marilyn Monroe

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This ad is for parfum Chanel. This picture shows a famous actor Brad Pitt. Brad Pitt has a lot of fans. He is very loved. This ad says if you want smell as good has Brad Pitt you should use this parfum.