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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Cass, Clara, Kent, Myra, Rhenard, Peishan

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Cass, Clara, Kent, Myra, Rhenard, Peishan

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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“According to the Aman (2022), AirAsia X Bhd (AAX) has recorded a net loss of RM652.52 million and revenue of RM107.18 million in the fourth quarter (Q4) financial year ended June 30, 2022.”

Reference: Aman, A. (2022). AirAsia X net loss widens to RM652.52mil in Q4. New Straits Times. 24 August. Retrieved from: https://www.nst.com.my/business/2022/08/825209/airasia-x-net-loss-widens-rm65252mil-q4#:~:text=KUALA%20LUMPUR%3A%20AirAsia%20X%20Bhd,year%20ended%20June%2030%2C%202022.

1. As a market researcher, develop a research plan on how to discover the company’s main issues that caused such a situation.

2. Carry out the research plan that you have planned and derived with TWO (2) main issues that caused the company to face such a difficult situation.

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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https://docs.google.com/presentation/d/1-uyV2FZztdkVkt19lN-en_SHHa16_Iyo3Ui1xiELbPY/edit

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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https://docs.google.com/presentation/d/1-tLv-ATUbiwi_UGKEWAXkn61P6rrEB2vH4yqgVl5Mms/edit

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Formative assessment – submission of online task for Independent Learning Week

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Formative assessment – submission of online task for Independent Learning Week

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Diana, Kaiting, Hiraa, Caroline, Tzyyshuang, Jowell

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Diana, Kaiting, Hiraa, Caroline, Tzyyshuang, Jowell

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Kent, Rhenard, Clara, Cassandra, Myra, Pei Shan

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Kent, Rhenard, Clara, Cassandra, Myra, Pei Shan

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Kent, Clara, Myra, Pei Shan, Cassandra (Tutorial 4)

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Group 4: Jonathan, Wen Jing, Serena, Wai Kei

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Group 4: Jonathan, Wen Jing, Serena, Wai Kei

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Kent, Rhenard, Clara, Cassandra, Myra, Pei Shan

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Kent, Rhenard, Clara, Cassandra, Myra, Pei Shan

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Kaiting, Diana, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Caroline, Tzyyshuang, Jowell

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Pizza Hut

Product Attribute

Thick crust options

Wide variety of toppings

Offers stuffed crust pizza

Extensive menu with additional items like pasta, wings, and desserts

Option to dine in or takeout in addition to delivery

Domino's

Product Attribute

Thin crust options

Offers gluten-free crust

Fast delivery times (some locations offer delivery in as little as 10 minutes)

Affordable prices

Focuses primarily on pizza with limited additional menu items like breadsticks and chicken wings

Pizza Hut

Desirable Benefits

High-quality, fresh ingredients

Customizable pizza with a wide variety of toppings

Option for stuffed crust pizza

Extensive menu with a variety of items to choose from

Offers the convenience of delivery, takeout, and dine-in options

Domino's

Desirable Benefits

Fast delivery times, allowing for quick and convenient meals

Affordable prices, making it accessible to customers on a budget

Offers a range of pizza options with customizable toppings

Easy online ordering system with the option to track your order status

Provides gluten-free options for customers with dietary restrictions

Pizza Hut

Beliefs and Values

Believes in using fresh, high-quality ingredients to make their pizzas and other menu items.

Values providing customers with a wide variety of options to choose from, allowing them to customize their orders to their liking.

Values the importance of offering delivery, takeout, and dine-in options to provide convenience to their customers.

Prioritizes customer satisfaction and works to resolve any issues or concerns that may arise.

Domino's

Beliefs and Values

Believes in providing fast and efficient service to their customers, with the goal of delivering hot and fresh pizzas in a timely manner.

Values affordability, aiming to provide customers with delicious pizza options at an accessible price point.

Prioritizes innovation and technology, regularly introducing new products and updating their online ordering system.

Supports philanthropic efforts through their partnership with St. Jude Children's Research Hospital and other charitable organizations.

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COMPANY: AIR ASIA

Strengths

Steady and Consistent positioning: Air Asia has been positioned as a low-cost airline The airline has been successful in ensuring that they consistently keep their operating costs as low as possible and this means that the benefits of this trickle into the pricing.

Successful cost-cutting: Air Asia is a low-cost airline. One strategy that has been followed by the airline is to transfer the onus of service to the customer making most of the work as self-service.

Flexible air schedules
Air Asia increases the frequency of their flight every year to fulfill the needs of passengers. Therefore, it is suitable for business passengers who travel often.

WEAKNESS

They have many competitors: Many airline companies have entered the airline industry and they have made the market very competitive. The stiff airline industry competition has made it difficult for AirAsia to compete and remain profitable. As compared to industry leaders, they don’t operate on as many routes

It is difficult to sustain costs: Air Asia is a low-cost airline and thus it is critical that the airlines keep its operating costs as low as possible. With fluctuations in fuel costs and increase in service costs, the airlines find it immensely challenging to keep their costs as low as possible.

AirAsia does not have its own MRO facility: which is any location, workshop that engages in and conducts aircraft maintenance professionally. This would mean extra costs for the airline which would hinder the organization from performing at its optimum level.

Opportunity

Surge in overseas travel-In Asia where Air Asia is based out of there has been a surge in business travel. Destinations like Singapore, Malaysia, and Bangkok are popular in the world tourist map and vacation seasons also see a surge in pleasure travel.

Low-cost position-Asia has established a reputation as a low-cost carrier airline in the Asian and global market. It would be a strong competitive edge to AirAsia after the pandemic of covid-19 because the purchasing power of the people has dropped significantly.

Accelerated technological innovations and advances-The innovations and advances of technology are improving industrial productivity, allowing suppliers to manufacture a vast array of products and services. This can help Airasia to significantly venture into adjacent products.

Threats

Airport departures, landing expenses and security expenses are examples of charges that are not within the control of airline operators, posing a danger to all airlines including Air Asia. This is the reason why most airlines try to keep their costs at the lowest possible rate.

The roughly 30% profit margin that Air Asia enjoys has drawn several competitors from other low-cost airlines. For instance, Tiger Airways is an airline company founded by Singapore Airlines offering low-cost prices which potentially becomes a threat because Air Asia might lose their existing customers.

PRODUCT MARKET EXPANSION GRID - Market Penetration

In 2016, Farnborough International AirShow the carrier signed a firm order with Airbus for the purchase of 100 A321neo aircraft, its first order for the largest model of the A320 Family. Seating up to 236 passengers in a single class layout, the A321neo will enable the airline to increase capacity versus its current A320 fleet while benefiting from the lower operating costs. It will allow Air Asia to bring higher passenger volumes with the same slots, therefore providing immediate benefits to the airports.

MARKETING MIX – Promotion

To cater to its loyal customers, the company engages with them via frequent flyer programs. The Big Loyalty Program is one of the most successful campaigns run by the company wherein BIG SHOTs or privileged customers earn BIG Points for every transaction that they carry out and redeem the points against free air tickets for their travel

Other than this, AirAsia engages in popular promotions through advertising for example on social media, through print ads or through simple but effective billboard advertising.

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Group 5: Lazaro, Maryam, Rhenard and Ahmed

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Group 5: Lazaro, Maryam, Rhenard and Ahmed

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KFC SWOT ANALYSIS. Group 5.

Strengths

1. Second best global brand in fast food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion.

2. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors.

3. Strong position in emerging China. KFC receives half of its revenue from China, where it operates more than 4,000 outlets. KFC position in China is one of its main strengths as China’s fast food market is growing steadily.

4. Combination of KFC – Pizza Hut and KFC – Taco Bell. KFC partnership with other Yum! Brands yields some advantage as the restaurant can offer items from its partners it doesn’t have itself and satisfy more customers’ needs.

5. KFC is the market leader in the world among companies featuring chicken as their primary product offering. KFC has positioned itself clearly among other fast food chains bearing its famous slogan and trademark chicken products.

Weaknesses

1. Untrustworthy suppliers. Over the years, KFC has been contracting suppliers, which supplied contaminated poultry to KFC or were mistreating chicken, thus resulting in falling sales and damaged reputation.

2. Negative publicity. KFC receives much criticism from PETA over the conditions chickens have been raised. Furthermore, it received bad publicity for selling chicken wing with kidney. There are many more or less bad news from KFC, which damage firm’s reputation significantly.

3. Unhealthy food menu. KFC menu is largely formed of high calorie, salt and fat meals and drinks. Such menu offering prompts protests by organizations that fight obesity and hence, decreases KFC popularity. Consumers also often opt out for healthier choices.

4. High employee turnover. Employment in KFC is a low paid and low skilled job. It results in low performance and high employee turnover, which increases training costs and add to overall costs of KFC.

Opportunities

1. Increasing demand for healthier food. While demand for healthier food increases, KFC could introduce more healthy food choices in its menu and reverse its weakness into strength.

2. Home meal delivery. KFC could fully exploit (it test deliver services now) this opportunity and reach more customers.

3. Introducing new products to its only chicken range. KFC could introduce new meals to its menu and offer pork, beef or only vegetarian meals, which would target wider consumer group and would result in more costumers.

Threats

1. Saturated fast food markets in the developed economies. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to KFC as it finds it hard to grow in the developed economies.

2. Trend towards healthy eating. Due to government and various organizations attempts to fight obesity, people are becoming more conscious of eating healthy food rather than what KFC has mainly to offer in its menu.

3. Local fast food restaurant chains. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. Although KFC does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a threat to KFC.

4. Currency fluctuations. KFC receives part of its income from foreign operations. That income has to be converted into dollars and may affect the business’ profits, especially when the dollar is appreciating against other currencies.

5. Lawsuits against KFC. KFC has already been sued for many times and lost quite a few lawsuits. Lawsuits are expensive as they require time and money. As KFC continues to operate more or less the same way, there is high probability for more expensive lawsuits to come.

2. Product/market expansion grid strategies suggested.
Develop a new healthy menu item: Based on the market research, KFC can develop a new healthy menu item that meets the needs and preferences of its target audience. This could be a low-calorie grilled chicken sandwich, a vegetarian or vegan option, or a gluten-free fried chicken.(Product development)

Promote the new product: Use targeted marketing campaigns to promote the new healthy menu item. This could include social media campaigns, influencer marketing, and in-store promotions.(Market development)

3. Appropriate marketing mix to implement the strategy.
Promotion: KFC can promote the new healthy menu items through various channels such as social media, email marketing, and influencer marketing.
They can also use traditional advertising methods such as TV and print advertisements to reach a wider audience. Additionally, KFC can use customer feedback to improve the marketing message and promote the aspects of the new menu that are most appealing to customers.

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Kaiting, Diana, Hiraa, Caroline, Tzyyshuang, Jowell

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Introduction

AirAsia is a low-cost multinational Malaysian airline. DRB-HICOM, a government conglomerate laid the foundation of AirAsia in 1993 and it became operational on Nov 18, 1996. Kamarudin Meranun and Tony Fernandes bought the airline on Sep 08, 2001. The headquarter of the company is in Kuala Lumpur International Airport, Sepang, Selangor, Malaysia.

Strength of AirAsia
1. LARGE FLEET

AirAsia has a large fleet size comprising 300 aircraft. The airline offers 400 destinations both local and international in 25 countries across the world. The large fleet size and the high number of destinations help the company to diversify its resources and amplify its target market.

2. LOW COST

According to a report by The New York Times in 2007, it described AirAsia is the low-cost pioneer in the airline industry. The airline offers 0.023 dollars per seat kilometer fare to its customers, and it is the world’s lowest airline fare. However, the low-cost pricing strategy has allowed the company to target price-conscious customers in the Asian market.

Weakness of AirAsia
1. COMPETITORS

Many airline companies have entered the airline industry and they have made the market very competitive. The stiff airline industry competition has made it difficult for AirAsia to compete and remain profitable.

2. LIMITATION DESTINATIONS

AirAsia is an experienced brand in the airline industry. But the company is only operating its business only in 25 countries. It seems as the destination and customer market share of AirAsia is only limited to the Asian countries. The company is over depending on the Asian market as its main source of earning and it’s a very risky business strategy.

Opportunities Available To AirAsia
1. LLC POSITION

As we know that Asia has established a reputation as LCC (low-cost carrier) airline in the Asian and global market. It would be a strong competitive edge to AirAsia after the pandemic of covid-19 because the purchasing power of the people has dropped significantly. The airline brand should exploit these circumstances.

2. INDIAN MARKET

The Indian market is highly price-conscious. The airline company has already got a subsidiary AirAsia India for the local market. Now, the brand should amplify its marketing and promotional campaigns to attract the Indian price-conscious market. Since AirAsia is a low-cost airline and the Indian market is price-conscious, it would be a win-win situation for both

Threats AirAsia has to face
1. OTHER LCCS IN THE MARKET

Air India, Emirates, and many other Asian airlines have also started following the low-cost carrier strategy to attract market share. This LLC trend has saturated the customer market, and it has declined the overall profitability of AirAsia.

2. INCREASING COST

The increasing fuel cost and the labor cost have amplified the overall expense of AirAsia. Since the airline brand follows the tight costing strategy and it allowed the company to offer cheap fare to the customers. The increasing cost has made it impossible for the company to offer low prices and remain profitable.

Product or market expansion grid

Diversification of Airasia

After Grab app if getting more use among people, the CEO of AirAsia found out that AirAsia can have a new market target, and not just constant with the flight market

AirAsia ride, which was established in August 2021 now has 53,000 registered drivers on its platform and has completed two million rides to date

Marketing mix
Price strategy - AirAsia also has an attractive point which is the price is always cheaper than Grab. For example, when in a high fare session , when you use Grab from home to Taylor’s University, you need to pay RM38 while if you use AirAsia ride it just RM22. In this situation, AirAsia rides have a lower price than Grab while they provide the same services.

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Diversification strategy involves expanding the product or service offerings of the company into new markets or industries. In the case of Air Asia, this could involve diversifying into other related businesses such as travel and tourism services, hotel booking services, car rentals, and travel insurance. This would enable Air Asia to generate new revenue streams, reduce its reliance on the airline industry, and strengthen its brand as a comprehensive travel solution provider.

For example, Air Asia could partner with hotel chains and travel agencies to offer bundled travel packages to its customers, combining flights, hotel bookings, and other travel services. This would provide Air Asia customers with a one-stop-shop for all their travel needs, enhancing their travel experience and improving customer loyalty.

Moreover, Air Asia could expand its digital offerings by developing an online travel booking platform, which would enable customers to book flights, hotels, car rentals, and other travel services directly through Air Asia's website or mobile app. This would provide Air Asia with a competitive advantage in the travel industry and help it to capture a larger share of the online travel market.They also provide telco service and insurance service through their TUNE brand.

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Group 4: Jonathan, WenJing, Serena, QiaoEr

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Group 4: Jonathan, WenJing, Serena, QiaoEr

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SWOT
1. Strength:
Air Asia is a low-cost airline and this provides them an edge over competitors, allowing them to offer lower fares and attract price-sensitive customers.

2. Strong Brand: Air Asia is a well-known brand in the aviation industry, and has won several awards for its quality service and safety.

3. Extensive Network: Air Asia has a strong network across the Asia-Pacific region, with more than 100 destinations in 22 countries, providing passengers with greater accessibility and convenience.

4. Operational Efficiency: The airline's efficient operations and lean cost structure enable it to maintain low fares and high profitability.

WEAKNESSES:
1. Limited Services: Air Asia operates as a low-cost airline, which means that it does not offer some of the services and amenities that other full-service carriers do, such as in-flight meals or entertainment systems.

2. Narrow Profit Margins: As a low-cost airline, Air Asia operates on narrow profit margins, which makes it susceptible to economic downturns and price wars in the industry.

3. Overreliance on One Market: Air Asia has a significant presence in the Southeast Asian market, and is heavily reliant on it for revenue generation. This exposes the airline to geopolitical and economic risks in the region.

4. Limited Fleet: Air Asia operates a limited fleet of Airbus aircraft, which could impact its ability to expand its services and destinations.

OPPORTUNITIES:
1. Emerging Markets: Air Asia could expand its operations into emerging markets in Asia, such as India, China, and Vietnam, where there is growing demand for air travel.

2. Ancillary Services: The airline could increase revenue by offering more ancillary services such as baggage allowance, priority boarding and lounge access.

3. Strategic Alliances: Air Asia could form strategic alliances with other airlines or travel companies to expand its network and offer more services to customers.

4. Digital Transformation: The airline could leverage technology to improve its operations, enhance customer experience, and offer new products and services.

THREATS:
1. Intense Competition: Air Asia faces intense competition from other low-cost airlines as well as full-service carriers in the aviation industry, which could impact its market share and profitability.

2. Volatility in Fuel Prices: Fluctuations in fuel prices could impact Air Asia's profitability, as fuel costs account for a significant portion of its operating expenses.

3. Geopolitical Risks: Air Asia operates in various countries, which exposes it to geopolitical risks such as political instability, regulatory changes, and currency fluctuations.

4. Natural Disasters: Air Asia operates in regions that are prone to natural disasters such as typhoons and earthquakes, which could disrupt its operations and affect revenue generation.

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Strength
1. Strong Backing of Malaysian govt makes Malaysia Airlines a strong brand

2. Malaysia Airlines has extensive operations in South Asia, Middle East, Australia and other global destinations

3. One of the most popular airlines across the world

4. Strong brand recall and visibility of Malaysia Airlines due to excellent advertising and marketing

5. The company has a strong workforce of over 14,000 employees

6. Malaysia Airlines covers over 50 international and 35 domestic destinations with a fleet size of over 100

7. Excellent customer service and in-flight entertainment services offered by the airline

Weakness
1. Limited domestic traffic of the airline

2. Malaysia Airlines has intense competition which means limited market share

Opportunities
1. Increasing global presence of Malaysia Airlines by tie-ups and partnerships

2. More routes internationally to popular destinations can increase business

3. More services and choices to customers at airport facilities

Threats
1. Rising fuel costs can reduce margins of Malaysia Airlines
2. Changing govt policies and regulations of regulatory bodies
2. Increasing competition in South East Asian market

Market Development: Malaysia Airlines can introduce its existing products to new markets by expanding its network and targeting new customer segments. To attract new customers, it can consider launching flights to new destinations, particularly in high-growth regions.

Promotion
Malaysia Airlines made several efforts to rebrand itself as a premium safe carrier after 2014. It takes its public relations very seriously as it sponsors English premier league team Liverpool FC giving it the rights to be its official global airline partner. Also, Malaysia Airlines advertises its services through traditional media such as TV adverts, newspaper adverts and digital media through Google ads. Further it also undertakes sales promotion activities offering discounts on certain travel routes during the year. As a part of customer retention strategy, Malaysia Airlines also offers a frequent flyer program to its regular customers. It also maintains a dedicated website for its airlines for making bookings and other information.

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MERCEDES BENZ

Stage 1

The needs, people buyings Mercedez benz cars is a good decisions this is because you not only buying a car, in fact you are buying a luxury cars that provides the performance that you demanded and the sportiness design. Mecedez is a well-known cars manifactors. As a formular 1 champions, the company will provide the power of the engine to the manifactured cars for people. People are buying this cars because of the peformance that they wants so they can feel satisfied. Mercedes also provides many types of vechicle like sedan, suv and hatchbacks so people can choose what they demand

stage 2

selecting customer to serve

mercedes benz target markets are middle-aged upper class and young people. throughout the brand history,uts target audience had always focused on upper class individuals aged above 40

Stage 3

Product:

The product is the tangible offering that the company provides to the customers. Mercedes-Benz should focus on developing high-quality luxury cars, SUVs, and electric vehicles that meet the needs and preferences of their target audience. This includes offering a variety of models with unique features and customizations to cater to their customer's demands.

Stage 4

Mercedes-Benz – one of the most highly respected car manufacturers in the world – used to have a reputation for dismal customer service.

A special training program was developed called “LEAD” (Listen, Empathize, Add value and Delight; see Michelli “Driven to Delight”, 2016, s. 31). A special website was created where positive customer experiences explained the entire organization, and where LEAD was shown how to be implemented towards the customers. All employees in the organization were trained in LEAD at different levels.

All programs were investigated and renewed to build value for the customers, and all customer journeys were mapped and defined in a new streamlined process for pre-sales, sales and after sales using colored wheels for ease of understanding. So-called “customer pain points” (like rigid payment process) were removed and digital booking and payment processes were implemented to make the service experience more convenient for the customer. Training programs based on the Sales-and-Service process wheels and customer touch points were implemented.

Create a compelling vision for exceptional customer experiences

Identify the ever changing wants, needs, and desires of their customer segments

Map out their key customer journeys and high value contact points

Effectively evaluate customer perceptions throughout their journey with them

Resolve customer needs swiftly and constantly improve their delivery processes

Link rewards and recognition to customer experience excellence throughout their organization

stage 5

Mercedes-Benz supports its drivers with personalization, even after they've made a purchase.

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Group 3: Kaiting, Diana, Caroline, Hiraa, Tzyyshuang, Jowell

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Group 3: Kaiting, Diana, Caroline, Hiraa, Tzyyshuang, Jowell

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Stage 1: Understand the marketplace and customer needs

Needs are things that are essential to human survival, or uncompromisable items (such as shelter, food, water).

Wants are things that are not essential to survival, or things that could be passed up on, but are still fulfilling some desire (such as luxury products). These are usually shaped by culture or individual preferences.

Demands are when people are willing and able to buy a product at a given price.

Example: Grab Holdings Inc. identified that customers needed convenient transport so they launched an app that provides transport services to maximise satisfaction of customer needs and wants. Now, they also provide grocery services, food services, and an e-wallet. All these were launched because the founders had a good understanding of customer needs and wants within the marketplace.

Stage 2: Design a customer value driven marketing strategy

We need to know the target market and also the value proposition

Target market (grab)- Grab's target segment is the price-conscious mass market that includes middle- and lower-income consumers. To meet the needs of this segment, Grab positioned itself as an affordable and convenient transport service provider offering a range of options for specific transport needs via its mobile application

All age ranges of people, people who does not have a car license, people who are lazy and tired to drive due to traffic jam, people who have faced some of their personal issues like their car was in repairing and etc.

Value proposition - meaning how can we give the best serve to our customers.  For examples- Grab aims to challenge customers' economic challenges by aiming for Everyday Everything App for the people in SEA.

It offers rides conducted on time and booked online without any hassle. furthermore , it also serves for deliveries for parcels, food, and daily grocery needs are all done at the customer's preferred time intervals.

Stage 3: Construct an integrated marketing program that delivers superior value.

A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers based on researches done on consumer needs and wants.

Grab uses the 4Ps of Marketing—Product, Price, Place, and Promotion. Product is represented on Grab Car's strategy of maintaining sanitation, safety, and sobriety among its drivers; Price is denoted by the different price schemes offered by Grab; Place is shown through the various areas where people can book Grab Car; and Promotion is represented by the different means of promoting the services of Grab.

Stage 4: Engage customers, build profitable relationships, and create customer delight.

Customer relationship management (CRM)—the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.

One of Grab’s largest differentiators is that they have worked hard to earn consumers’ trust — which can be seen in a few important factors.

1. Their rides have set price fares

Many rivals like Uber and local taxis do not offer set price fares, meaning if they hit traffic, get lost, or just take a longer route, the rider pays the price. But with Grab, users know what to expect from the get-go, which leads to greater brand trust.

2. They offer flexibility in payment

Through their own GrabPay or via uploading your own credit card info in their secured app, you can pay for their services electronically.

3. Their in-app chat allows for translation

One of Grab’s most impressive features is located within GrabChat, an instant messaging system that allows riders and drivers to write in their own language and then translates the messages.

Stage 5: Capture value from customers to create profits and customer equity.

Capturing value in return in the form of sales, market share, advocacy and profits.

Creating customer loyalty and retention.

Example: Grab get customer feedback by having a help centre. If customer having a problem on thee services, they can do a feedback to grab. As a form of solutions, they will provide a voucher for customer to redeem on their next Grab purchase.

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1. Tesla understands the marketplace which demands an environmental friendly vehicle.

2. Tesla targets aspiring middle and upper-class customers who want and are looking for prestige as well as the long-term cost-effectiveness of automobiles. They also focus on product concepts such as vehicles' innovation, batteries and infrastructure. Besides that, for the societal marketing concept, Tesla makes its supply chain completely traceable. It will help the customers to understand their carbon footprint and provide them with information to make informed choices. Which means that they are socially and environmentally responsible.

3. The marketing mix consists of 4 P’s that helps in the growth, i.e its, provided, Product, Price, Place, and Promotion. As for product strategy, Tesla has its vehicles in three models. Every one of them has its unmistakable eco-accommodating highlights. Moving on for place strategy, Tesla doesn’t have any franchises. With its online-based organization claiming stores, this brand eliminated the scaffold of third-party interaction. it utilizes the difficulty to get the idea. Tesla makes it difficult to get its vehicles. For pricing strategy, The market cost of Tesla is far higher than other premium models of GM, Ford, Toyota, and so forth. Lastly for promotion strategy, Tesla shockingly got a ton of inclusion from its business edges and informality. Its progressive items never required any extra advancement till now. Likewise, Elon Musk, the brainchild business visionary and CEO of Tesla, with his enchanting words and incredible information, has been effectively producing an enormous measure of free exposure oftentimes.

4. Customer experience doesn’t end after a purchase is made. Customers still interact with the product regularly, which impacts their view of the company and its service.

5. Tesla has the most loyal customers of any car company with an overall satisfaction rating of 90%.

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Group 4:  Jonathan Wan liang-jun, Wong Wen Jing, Serena Ngo Xin Ling, Voo Qiao Er, , Low Wai Kei, Toh Yong Ying

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Group 4:  Jonathan Wan liang-jun, Wong Wen Jing, Serena Ngo Xin Ling, Voo Qiao Er, , Low Wai Kei, Toh Yong Ying

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Stage 1 (Research):
Apple spends a significant amount of time researching consumer needs and market trends before developing new products or launching marketing campaigns. They use data analysis and consumer insights to inform their product development and marketing strategies.

Stage 2 (Product development):
Once Apple has identified a consumer need or market trend, they begin developing products that meet those needs. They focus on creating products that are not only functional but also aesthetically pleasing and user-friendly, which sets them apart from their competitors.

Stage 3 (Promotion): After developing their products, Apple launches marketing campaigns to promote them. Their marketing strategies often focus on creating hype and anticipation for their products through teasers, events, and social media campaigns.

Stage 4 (Sales): Apple has a highly successful sales strategy that includes both online and offline sales channels. They use their retail stores as a way to showcase their products and offer a personalized shopping experience to their customers.

Stage 5 (Customer support): Apple places a strong emphasis on customer support and satisfaction. They offer a range of support options, including phone, chat, and in-store support, and they also have an extensive online support database. This focus on customer support helps to build loyalty and advocacy among Apple users.

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Group 5: Lazaro, Maryam, Rhenard and Ahmed.
Step 1:Understanding the market. Nike starts by researching their target audience. with this in mind, Nike is quite knowledgeable about their intended audience. It concentrates on supplying top-notch and cutting-edge goods to athletes and fitness lovers. for example the Nike's "Just do it" campaign which focuses on  athletes and people with an active lifestyle
Step 2: Analysing consumer needs.
Nike analyses consumer requirements and preferences using market research. Using this data, the corporation creates items that cater to the demands of its intended market. For instance, Nike's Flyknit technology was created to offer breathable, light running shoes.
Step 3: Creating a marketing plan. Nike develops a marketing strategy that covers product design, pricing, promotion, and distribution. As an illustration, the business unveiled the Nike FuelBand, a wearable gadget that tracks physical activity and gives real-time feedback on progress towards fitness goals. Social media, collaborations with influencers, and in-store promotions all played a role in the product's marketing campaign.
Step 4: Building profitable relationships. Nike uses a number of channels, such as traditional advertising, digital marketing, and social media, to carry out their marketing strategy. For instance, the business connects with customers using social media to foster brand loyalty. With more than 150 million followers, Nike utilises Instagram as a platform to share motivational tales and promote its goods.
Step 5: Capture value from customers to create profits.Nike assesses the success of its marketing initiatives and modifies its methods as necessary. For instance, the business debuted the "Dream Crazy" advertising campaign with Colin Kaepernick as the NFL quarterback. The ad stirred up debate but also raised brand consciousness and user interaction. Afterwards, Mark Parker, the CEO of Nike, said that the campaign had a favourable effect on sales.

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With examples, discuss the 5 stages of the marketing process.

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With examples, discuss the 5 stages of the marketing process.

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Stage 1

The marketplace of Apple is a convenient destination to discover, buy and sell items with people in your community.

Apple, the creators of the iPhone, came to the conclusion that the need for mobility, flexibility, and reliability are key to satisfying everyone involved in the marketing process. The customer has to be able to use the iPhone everywhere and always have a connection, it needs to be possible to use it the way you want it to use. Apple followed a few of these motivations as its best. An iPhone increases one's self-confidence, status, and reassurance.

Stage 2

The client has always been Apple's first priority. Because of this, it discourages its technologists from driving product innovation and instead orders its designers to produce something that they would want to use. Apple keeps its messaging and images simple and lets its goods speak for themselves, which enables this. For instance, the iPhone's home button was removed years ago. While other brands claim to do the same, Apple is the master of customer-centric marketing.

Stage 3

The products of Apple are iPhone, Mac, iPad,Apple watch, Apple tv, and some services. Next, Apple built itself as a premium brand which is a premium pricing strategy. The promotion of Apple uses are advertising such as online advertisement and TV, sales promotions. The places where Apple to sell their products are Apple store, telecommunications companies, authorized resellers and others.

Stage 4

Building Customer Relationships

Apple is known for providing excellent customer service. Apple has a more engaged and loyal customer base that focuses on the customer's needs rather than the product itself. During Covid-19, to protect the people, Apple and Google announced a joint effort to enable the use of Bluetooth technology to help the governments and the health authorities to reduce the spread of the virus.

Stage 5

Apple has established its value through voluntary exchange with its customers; it has persuaded them that its products are more valuable than those of its rivals, and undeniably, those customers agree.