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Week 1: I began working on my journal, and brainstormed 80 different ideas. I believe I already have an idea that will be interesting to work on, but I will need to do more development of other ideas to be sure.

Week 2: I Decided on my idea "Wardrobe hermit that can tell the weather". This idea in my opinion will be good for a promotional video, as its an original concept, with its target audience being aimed at young adults. there is room for lots of research into the topic of young adults and their behaviour aswell.

Week 3: I started working on my HTML website, as well as continuing to develop my padlet. I have identified my target audience to be young men, between the ages of 15-21 who are of an introverted nature. Having such a narrow group to aim for helps when developing my concept further.

Week 4: Mind map week! This week I used my mind map to continue to flesh out my ideas for the promotional video and its contents. I also looked at things like colour along with it aswell which was useful and I added some example ads to my padlet.

Week 5: I collected two different fonts and finished my colour wheel, which helped me to finish writing my treatment for the ad as I now know what style and theme I want for my promotional content.

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My target audience for this product/promotional video, will be men between the ages of 15-21. this age range is generally considered to be young and immature. When looking more specifically and less generally. I hope to draw the attention of the young men who are of a more introverted nature and spend a lot of time inside on their own. This is due to the nature of my product being centred around spending as much time inside as possible.

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Movie Titles 2019, The Royal Tenenbaums (2001) title sequence, [online] Available at: https://www.youtube.com/watch?v=aTJdHJ13f98

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I chose this clip from one of Wes Andersons films as a representation of the kind of feel I want to be produced by my promotional video. I find this clip to feel very simple and quiet, yet effective and bright when getting its message across to an audience.

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The Royal Tenenbaums (2001) title sequence

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Blue Hat - Process: When beginning my planning for the promotional video of a wardrobe hermit, I will need to decide on the appearance of the wardrobe hermit, what the wardrobe hermit actually is/does (and how I can express that in the video), and how am I going to sell the importance of the idea to an audience. Using colour and a good setting for the promotional video will be helpful. Since I am targeting introverted young men who spend a lot of time in doors, I will most likely film my video in my bedroom, with a male character in pyjama like attire. Once I have sorted the location, appearance of the character, etc. I will then plan out my video (which is planned and discussed in my promotional video treatment). Shooting the footage and editing them together are also large parts of the production of a complete video, so finding correct fonts for the video will be important to add to my ad's aesthetic and style.

White Hat - Facts: As I am not somebody who studies introverted people and have not got a large wealth of knowledge on the topic, I believe it would be important/helpful to look at some articles relating to such ideas and how being an introverted personality type can effect the way a human being functions/acts. Some research into advertisement may also be helpful in letting me understand what the best approach for me to take on this ad would be when trying to efficiently communicate my ideas.

Red Hat - Feelings: I want my target audience to laugh or feel some sort of  happiness when looking at this ad. This will be achieved through various simple jokes and the appearance of both the protagonist and the wardrobe hermit. Once the ad is over I want the audience to feel happy when remembering the ad as well, which may be beneficial to the overall impact this ad has and make it more effective. The whole idea of filming in a bedroom and shooting relatable scenes for my target audience, is so that my audience feels as though they can relate to the character as well as feel understood by the advertisement/promo video.

Green Hat - Creativity: As I briefly discussed in my blue hat section, I want to get creative with the set design and mis-en-scene of the advertisement. I will use relatable rooms, outfits and objects that an introverted young man may use/see/wear on the regular. Track pants and other comfort clothing are probably good ideas for my character to be wearing, where as with the wardrobe hermit. i want it to appear weird or wacky. as well as small. so I may add a blanket onto the outfit to make it appear to be a really small person. Any graphics and subtitles displayed on the screen will have a very 1960's/70's hipster vibe to them aswell, which will help sell the product through a visual style that replicates older ads and creates a warmer feel to the promotional video.

Yellow Hat - Benefits: The benefits of the audience purchasing/hiring a wardrobe hermit, is the convenience of having an instant way of finding out whether they should risk going outside or if they should stay inside. A phone is good at this, but in an era that is dominated by screens, it can be helpful to have some human interaction. The wardrobe hermit can act as a friend to someone who is going through rough times and can be a way of having some basic human interactions when living entirely indoors.

Black Hat - Cautions: Some things I believe could be a risk with the way I am planning to execute this video are: The misuse of colour and visual style, and not being able to sell the product well enough to the audience due to a miss with the target demographic.
My choice of colours and style are trying to reflect warm tones and generate happy, nostalgic feelings to a viewer. Although I believe this could be effective, it is a big risk on the success of the video at selling its idea. This choice could also effect whether the message is reaching the right demographic or not, which will also fall negatively for the promotional video.

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The video will open with an close up shot of a man looking out his window, acting like he is trying really hard to see something. A narrarator will ask the audience and the man "Are you struggling to know what the weather is like today?" (these words will also appear on screen at the same time). The man will then nod his head in response, acting a little bit taken aback by the fact there is a narrarator. At the same time, as this interaction is occuring, there will be some deep reverb esc. sounds playing in the background.

The Narrarator will then tell the man too look in his wardrobe. "Well just look in your wardrobe!" (The subtitles will appear again on screen). The mans face as he gets close to the wardrobe is overcome with a look of shock. (the deep sounds will still be playing at this point in the ad). Then revealed is a really funny looking person/thing sitting in the wardrobe wrapped in a blanket. The creature/person/thing will say the weather outside "its sunny, with a 20% chance of rain" in a very dull tone (or animated, I will attempt to record both).
There will then be a introduction scene that will have the wardrobe hermit be quickly introduced as the narrarator gives the audience the details of what it is, how much it costs and why you need it. with cut away shots showing the man doing various tasks and calling out to the wardrobe hermit. (Various tasks = Gaming and asking for the weather tonight, watching Netflix alone in his bed and scrolling through tinder alone at night). Every piece of dialogue mentioned by the narrator will be cut down into key points and subtitled for the audience.
Ending with a scary looking version of the hermit looking into the audiences eyes.

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Stellar Gems 2020, 30-sec Halloween Skit, [online] Available at: https://www.youtube.com/watch?v=coMcRXR4yIE [Accessed 3 Apr. 2023].‌

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I like the way this video uses very immature, rushed and fast paced humour. I want to try and utilise this type of humour in my ad, in order to make it more humorous to a more immature, teenage audience.

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After deep consideration of many of my 80 ideas. I have decided to follow up on the idea of a "Wardobe Hermit" that can tell the weather.

I like this idea as I think it is very creative and could be fun to execute and advertise, with its target demographic mainly being young, introverted men, who spend most of their time inside. This demographic I feel would include gamers and people who do not enjoy sports or outdoor activities and social environments, meaning I may need to do some research into what an introvert is and what appeals to them.

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I am feeling keen and interested in this digital media task and am excited to begin brainstorming ideas.

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sharkshock.net 2021, Royal Acidbath Font, dafont.com, viewed 1 April 2023, https://www.dafont.com/royal-acidbath.font.‌

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I like the look of this font, and I believe it could fit well when used alongside my yellow/orange colour palette for the short promo video.

For most of my fonts, I am taking inspiration from older cinema and the 1960's/70's look.

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I intend for this to be a quite light hearted and entertaining promotional video, as the product/service that is being advertised is quite outlandish and wild in and of itself.

I will need to convey these comedic aspects through both physical and verbal humour which are both key aspects of this videos presentation and style.

i intend to use a lot of yellow and green tones throughout this video, just to put a heavy emphasis on the warmth of the video both figuratively and metaphorically.

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Greback, M 2023, Lemon Squish, dafont.com, viewed 1 April 2023, https://www.dafont.com/mans-greback.d2878

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I like the look of this font, as I believe it would fit well with the warm aesthetic of my promotional video that I am going to attempt to achieve.

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Freyd, M 1924, Introverts and Extroverts. Psychological Review, 31(1), 74–87. https://doi.org/10.1037/h0075875

Within this article, the author discusses what an introvert and extrovert are, as well as some of their key traits and personality types. This reference helped me gain a better understanding of what an introvert is and what type of characteristics they have. I used this information when approaching and concluding that my target audience should be people of an introverted nature, as my product idea will lean towards sheltering people from external sources of stimulation and interaction with large wealths of people. Instead allowing them to remain in a "comfort zone".

Blevins, Dane P. ; Stackhouse, Madelynn R. D. ; Dionne, Shelley D.

International journal of management reviews : IJMR, 2022, Vol.24 (1), p.78-98

This journal discusses how introverts and extroverts act in the workplace. Which has helped to develop my understanding on the behaviours of introverts and what the type of people I am targeting with my promotional video can be like. I have found this source helpful in developing my planning of how to reach my target audience further.

Hanada, M. (2018). Correspondence analysis of color–emotion associations. Color Research and Application, 43(2), 224–237. https://doi.org/10.1002/col.22171

This source is an analysis of the correspondence between colours and the association of emotions to them. I have found this article helpful, as it gave me a better understanding of how my choices of colour in my product promotion video can effect how the overall feel of the video and emotional responses may be. This source has helped to inform my decisions on what colours I will use when making my video and is shown in my colour palette.

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Dr Squatch 2021, Dr. Squatch Super Bowl LV Commercial 2021 - You're Not A Dish, [online] Available at: https://www.youtube.com/watch?v=vDHNMqOLw_o

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This is an ad I viewed and would like to use as inspiration for the production of my own promotional video. I like the very jumpy, fast paced action of the advert, with this adding to the humour and overall memorability of the ad. This ad was made for the Super Bowl, which is known for being a very advertisement heavy event, meaning ads are designed to try cut through the noise and deliver their message effectively.

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Dr. Squatch Super Bowl LV Commercial 2021 - You're Not A Dish

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Mind Map made using the Bubbl.us website.  https://bubbl.us/14028614

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1. A new supplement that increases learning capabilities.
2. A rubbish bin that doesn't smell
3. A new podcast show
4. A new youtube vlogging channel
5. A promotional video on the importance of fast internet connection
6. A cyber safety promotional video
7. Shoes that prevent you from falling down stairs.
8. Pants that make you walk slower
9. Heated clothes line to dry clothes very quickly
10. everything sauce. pretty self explanitory.
11. long life fruit, fruit that lasts a long time
12. a coin bag, that sucks coins up from wherever you put the bag down.
13. a ring that cleans your house instantly when you click your fingers.
14. A soccer ball that locks on to the goal when you kick it.
15. Anti Smell socks that make the room smell really nice
16. chewies that put you to sleep
17. stupidly strong x-ray glasses that are almost pointless.
18. A microwave that can cook with tin foil inside of it.
19. A totally legal sports streaming website
20. A self cleaning waterbottle
21. A water bottle that re-fills itself when empty.
22. An infinite soap dispenser
23. A real plant that doesn't die
24. Wood that catches fire without a lighter
25. An invisible portable record player
26. a pencil that writes your whole assignment instantly
27. an oven that cooks things instantly
28. A sink that cleans dishes as soon as you put them in it.
29. A pen that creates fine art instantly when it touches paper
30. A high powered pen gun that can shoot through concrete
31. A phone accessory that shoots lasers.
32. An advertisement/promotional video for the 80 ideas prompt
33. An Anti-chatgpt campaign
34. A button that changes the world to look like a noir film
35. A button that changes your outfit every-time you press it
36. A campaign for returning to analogue media and products
37. A video about why doing dishes and laundry shouldn't be a chore.
38. Tinder but its real life (kind of a cool concept sort of product idea? I don't know if this counts though)
39. A button on your phone that tells you what someone thinks of you
40. The worlds comfiest pillow.
41. a super creased up jacket to make all your un ironed outfits look not as bad.
42. A fan that puts you too sleep instantly
43. sun glasses that also prevent and stop headaches
44. A wardrobe hermit that can predict the weather to a tee
45. an infinite storage capacity backpack
46. A really long straw so you don't have to pickup your drink when driving.
47. A universal key to open any lock
48. Sunglasses that show normal colors but still block the sun from your eyes.
49. bottle caps you can drink through on plastic bottles
50. A fridge that also cooks food.
51. An instant schedule planner
52. washing detergent that cleans any dish
53.  A laptop that prints off documents from itself
54. Fishing rod that catches fish every cast
55. A car steering wheel with a lot of grip to stop you taking your hands off when driving
56. Paint that is able to be rubbed out with an eraser.
57. An infinite bin
58. A wallet tracker so you never lose your wallet
59. A red ball that aggressively bounces to distract people
60. A basketball that never misses
61. A kettle that boils water instantly
62. Real instant noodles
63. Instant food delivery
64. A keyboard that can change the colors of the world when you type in the genre/hue/theme/etc
65. chewing gum with infinite flavour
66. a hair comb that dries your hair
67. Hair Spray that doubles as bug spray and deoderant
68. Anti-tiktok PSA video
69.Teleporting phone case
70. infinite battery pack
71. A music playlist that reads your mind and automatically picks songs
72. one step to take you up stairs
73. colorful paper that changes the temp of your room
74. A soda review show promo video
75. A PSA on talking animals
76. A PSA on going insane
77. an insanity promotional video
78. a safe way of mixing vegan food with real food
79. A password signal above your head to tease your passwords to people
80. A slice of cheese that tastes like whatever food you want
81. Anti-FIFA PSA

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Colour palette that was produced using a website called paletton - https://paletton.com/#uid=c1b1T1v120kllllaFw0g0qFqFg0w0aF

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As mentioned when discussing the tone of my work, I am aiming to use a lot of warm tones and stick to the yellow, orange and light brown shades when creating the promotional video for my chosen product.

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I have created my mind map with the intention of understanding more about my idea and coming up with ideas to add into the promotional video. Most of these ideas are centred around what my produt/message actually is and how and why an audience should be interested in it. I asked myself questions like: What is it? Why is it important? How does It Work?. Each prompt allowing me to better understand my chosen idea. I feel this mind map has allowed me to take a better approach to making a campaign for this product and the target audience I am trying to sell my idea too.

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Attention: I intend to grab the audiences attention both through literally asking them a question and attempting to get the audience intrigued in the subject matter by being very sporadic with shot choices and being very intentional about shot lengths. I will very quickly introduce the wardrobe hermit and offer the audience the opportunity to learn more quite quickly to be extremely efficient with the short time frame offered for production.
Interest: I am going to create interest for my audience, by explaining to them through imagery how this product can improve their lives, or help them to achieve their goals, aswell as include subjects that relate to my target audience i.e. staying inside and playing video games, etc.
Desire: Through generating interest through relatable situations and interests for my target audience, and showing them how my product can improve their life in some ways. I should be able to entice them to want my product. The advert will attempt to be memorable enough that it becomes a solidified thought for people of my target audience, making the wardrobe hermit become something they feel they need or should have.
Action: I hope that if I am able to gain the attention of my audience, develop their interest and create my expected desire from my promotional video. That my audience will not only be enticed into looking further into my product, but will also begin talking about my promotional video to the people around them, which will grow the popularity of the short ad.