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I plan to use this 'White On Black' font for the message at the end of my video. It stands out from the average sans-serif font and is more inviting to read, yet still conveys a tone of professionalism and solemnity that many other stylised fonts fail to do.

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My advertisement will capture how a family home can become nothing more than rubble after a bushfire.

The video will include four or five birds-eye-view shots of common household tables (a kitchen table, a desk, a living room table,  a bedside table, etc.) cluttered with common household objects. There will be hands moving in and out of the frame, with distant chatter and laughter in the background to create the feel of an authentic, family environment. Suddenly it will cut to a shot of a burnt, discarded area of dirt, with very minimal sound to enhance the sudden shift from warmth to emptiness. This is to emphasise how suddenly a bushfire can attack, and how much the audience has to lose. The scene will fade to black, and the message "YOU CAN LOSE EVERYTHING. MAKE YOUR BUSHFIRE PLAN TODAY" will appear in bold letters, before again fading to black.

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I chose a warm colour palette as it obviously depicts similar shades that may be present during a bushfire, yet deliberately chose brighter versions to achieve a more family-like feel, and to appeal to/involve children as well as capture the attention of adults.

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Palette created via https://coolors.co/

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Attention: I intend to capture the attention of my audience by depicting scenes that feel familiar to them. By presenting a familiar setting, such as a kitchen table preparing for dinner, or an office desk filled with documents and children's art project's, the viewer's interest is piqued because they can relate to the video.

Interest: By creating a relatable setting, the audience's interest is immediately captured as they realise the video applies to then, compelling them to continue watching to discover how.

Desire: With a sudden cut from the household setting to an unnerving clip of discarded, burnt land, the audience should feel a sense of desire to return to the warmth and familiarity of the previous clips.

Action: After viewing the video, the audience should recognise the importance of ensuring their own homes and families don't suffer the shock and pain of a bushfire. By promoting this message at the end through a simple yet serious statement, the viewer should feel motivated to take action and create their own bushfire prevention plan.

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The target audience may be beginning to understand the importance of having plans in place to protect their families and households, and I want my promotional video to drive this motivation. I want them to realise how effective a simple plan can be in an emergency, be aware of the risks, and feel responsible for the safety of themselves and their loved ones. My video is not intended to worry viewers, but will convey a very blunt, serious tone to stress the dangers of not being prepared, and the suddenness of such a crisis.

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Remember To Do Your 5 Minute Bushfire Plan Advert

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Remember To Do Your 5 Minute Bushfire Plan Advert

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This advert depicts how simple yet crucial it is to create a bushfire survival plan with your family, and to leave it in a spot where it is easily accessible if the occasion arises. It inspired me to ensure I stress, in my promotional video, the importance of involving the whole family in a bushfire plan. Co-operation is key in an emergency, and it is essential that everyone is on the same page when working together under such pressure.

SA Country Fire Service, 2021, 'Remember to do your 5 minute bushfire plan' Advert, video, YouTube, November 8th 2021, viewed April 2nd 2023, <https://www.youtube.com/watch?v=77UdMJjN0xE>

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Remember to do your 5 minute bushfire plan

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This advert illustrates the lack of real thought many people put into their bushfire preparation. It depicts the horror of being in the midst this a crisis without a solid plan, and stresses the responsibility adults have for their children's and animal's safety in such a scenario. This inspired me to stress the family aspect of my promotional video, to remind the audience of the responsibilities they have for those incapable of protecting themselves.

Department of Fire and Emergency Services, WA, 2021, 'My Bushfire Plan TVC 30 sec' Advert, video, YouTube, December 13th 2021, viewed April 2nd 2023, <https://www.youtube.com/watch?v=dvNyfPrjW_o>

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Department of Fire and Emergency Services, WA

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This advert effectively portrays how suddenly bushfires can damage the lives of ordinary people. It successfully reaches a large target audience by showing the impact of bushfires on men, women and children. This inspired me to ensure my promotional video is diverse and can be applicable to all kinds of families in order to motivate a larger audience.

Department of Justice and Community Safety, 2019, 'Plan & Prepare 30sec - How well do you know fire?' Advert, video, YouTube, November 11th 2019, viewed April 2nd 2023, <https://www.youtube.com/watch?v=aGCUOUs6u2c>

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Department of Justice and Community Safety

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Plan & Prepare 30sec – How well do you know fire?

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1. Psychic readings and evaluations.
2. Upcoming album release of [band name].
3. Breast cancer awareness.
4. Greenwith Primary School enrolment advert.
5. Rescued animals adoption agency.
6. Sunscreen and sun safety.
7. Barista training.
8. Upcoming documentary trailer.
9. Recyclable clothing brand.
10. New and healthy school snack.
11. Vitamin that makes you taller.
12. Cupcake company.
13. New magic powder which revives dead plants.
14. Product that allows people to record and playback their dreams.
15. A new type of milk alternative.
16. Book reviewing app.
17. Art gallery with only AI generated images.
18. Bushfire awareness and prevention.
19. App that generates outfits for you based on what is in your closet.
20. New television game show.
21. New anti-aging moisturiser.
22. Subscription which informs subscribers of upcoming local music gigs with discounted ticket prices.
23. Food delivery company targeted at time-strapped students.
24. Additional fridge or pantry technology that scans contents and creates recipes.
25. Improved painless wax.
26. Water bottle with multiple compartments to store various liquids.
27. Menstrual education.
28. Improved ancestry tracing website.
29. Sunglasses with adjustable colour changing lens.
30. Charity for homelessness.
31. Company which curates personalised cookbooks.
32. Range of new cooking spices.
33. New board game.
34. Cigarette and e-cigarette awareness.
35. New insurance company.
36. Emerging sport and sporting club.
37. Longer-lasting shampoo.
38. Car that runs on a new sustainable energy source.
39. New fast food chain.
40. New brand of potato chips.
41. Emerging political party.
42. New Adelaide Fringe show.
43. Art exhibition.
44. USASA ad campaign.
45. Student voting campaign.
46. Dog littering awareness.
47. Sexual harassment awareness.
48. New LGBTQ friendly bar.
49. Tea Tree Gully Council clean up day.
50. Centrelink eligibility advert.
51. New Adelaide Metro payment plan.
52. Children road safety.
53. Police band tour.
54. Silent disco.
55. Chess club for young and elders.
56. Water conservation.
57. Gambling awareness.
58. Speeding and drug driving awareness.
59. Mental health awareness.
60. Age care and sources for the elderly.
61. New AFL team emergence.
62. Parliament house revamp.
63. Local beach clean up day.
64. Cultural festival.
65. Crazy ice cream flavours.
66. Glass studio class.
67. Reinforced pilates class.
68. Improved teeth whitening service.
69. Pill testing for music festivals.
70. Emerging beauty company.
71. New Adelaide Museum exhibition.
72. Primary school zoo snooze.
73. Talent night.
74. Busking opportunities.
75. Popular author book signing.
76. Accessibility awareness for disabled.
77. Upcoming drag bingo show.
78. Ballet class for children.
79. Come and play jazz night.
80. Classic vehicle exhibition.

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Facing my first assignment for this course, I'm initially feeling slightly uncertain as to what direction I will take with my work. The vast array of potential concepts I could choose to pursue is definitely daunting, yet at the same time I'm also eager to start developing and constructing some really creative, out of the box ideas. I'm excited to see what I will come up with!

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For families to have a bushfire prevention plan.

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The creation of my mind map expanded the initial ideas I had already formed by exploring the different aspects of my chosen topic. It allowed me to organise these ideas into subtopics, and visually depicted which was more important and would be most suitable for / applicable to my video. The word "plan" stood out to me, as it seemed the most relatable to "prevention" (my parent idea) and creates a sense of action for the audience. My promotional video will stand out from others as it will more accurately represent the average Australian, meaning it will be more relatable to a wider target audience, and ultimately spread more awareness across a larger community.

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My target audience are people aged 25-40. I selected this age bracket as this is the most common period in life that people begin to settle down, move into their own homes and raise a family. It's less likely that, among the other stresses of adulthood and parenthood, many families of this age bracket have taken the time to form or familiarise themselves with a bushfire prevention plan.

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Academic Resources & Annotated Bibliography

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Academic Resources & Annotated Bibliography

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Daly, J & Robinson, P 2009, 'This was not a fire, it was an inferno: Australian bushfire and prevention', Australian and New Zealand Journal of Public Health, vol. 33, no. 2, pp. 103-104.

This paper describes extreme bushfires that occurred in Victoria in 2009. Communities were warned of the high risk of bushfires and advised to review their  plans. The text is useful because it highlights the importance of having a well-prepared bushfire plan and the need to stay informed about the latest developments during a bushfire emergency. It provides insight into the challenges associated with bushfires, and helped me to understand what steps people should take to avoid the potential risks.

Healy, J 2018, 'Bushfire Safety', Issues in Society Ser., vol. 427, no. 1, pp. 24-52.

This text provides important information on what to do in case of a bushfire, including steps to take when planning for the bushfire season and how to create a household plan. This information contributed to my understanding of how I can encourage people to take necessary steps to protect themselves, their families, and their properties from harm during bushfire season. It also taught me which actions are considered essential.

Molan, S & Weber, D 2021, 'Improving bushfire preparedness through the use of virtual reality', International Journal of Disaster Risk Reduction, vol. 66, no. 102574, pp. 1-14.

This study involved putting participants through a virtual reality scenario of a bushfire, and looked at the effectiveness of which it engaged, educated, and initiated behaviour change in relation to bushfire preparation. This study made me realise how effective it can be for people to visually see the impact of a bushfire, and how action can be driven by emotion. By placing people in a realistic scenario, it made people more aware of the importance of pre-planning.

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Challenging Assumptions & Different Perspectives

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Challenging Assumptions & Different Perspectives

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How many families are impacted by bushfires per year in South Australia?

Can bushfire plans raise more caution and ultimately reduce the amount of them which occur?

How important does the CFS consider bushfire plans to be?

Are bushfire plans the most effective way to prevent bushfire damage?

Should households that aren't at risk still make a bushfire plan?

How should families choose their plans?

Can bushfire behaviour be learnt and understood?

How can a bushfire plan consider emotional preparation as well as physical?

How regularly should bushfire plans be practiced for them to be as useful as possible?

How late is too late to make a bushfire plan?