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In 1998, Steve Jobs had asked Cook to join Apple. In a speech at Auburn University, Cook said he decided to join Apple after meeting Jobs and hearing what he had to say.

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Tim Cook joined Apple in March of 1998 to be a senior vice president for worldwide operations, then later served as the executive vice president for apple's worldwide sales and operations.

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Cook became apple's chief executive on August 24, 2011, prior to Jobs' death in October that same year. This was the start of Cook's takeover.

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Since 2011 when Cook took over Apple, in 2020, Cook doubled the company's profits and money made and the company's mrket value increased from $348 billion to $1.9 trillion, becoming one of the biggest companies in the world.

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In 2014, Cook became the first chief executive of a Fortune 500 company to come out as gay. Cook also serves on the boards of directors of Nike Inc.