# data[].attributes.body
They focus on the positive aspects of services or products, ignoring the negative ones.

# data[].attributes.body
- special offer
- guaranteed result
- look no further
- for free!
- latest fashion
- number one
- the best you can have

# data[].attributes.headline
Advertisements uses a specialised language in order to

# data[].attributes.subject
Advertisements uses a specialised language in order to

# data[].attributes.body
- persuade people to buy a service or product
- aim at a particular target audience
- carefully choose the persuasive words
- appeal to particular aspects of personality

# data[].attributes.body
- Alliteration
- Humour
- Puns
- Groups of three words
- Juxtaposition
- Rhymes

# data[].attributes.body
Language should be:
- evocative
- informative
- persuasive
- easily understood by customers

Sentences should be:
- powerful
- simple
- active
- positive and strong