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1. Who is the customers? STP

2. 4Ps, share your ideas and plan for the song

-Product: Create your album jacket and upload this image in your Padlet.

-Price: selling price, benchmark competitors

-Place: where to sell, benchmark competitors

-Promotion:

3. Digital promotional campaign:

-Create your digital campaign and upload in Padlet.

-Your key message should be delievered.

-Remember you should have a story.

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message:- a song which can drive your soul to heaven

Seg: Language, Demo, Culture, life style

Target: 20- 50 years old people

Positioning: Calm music

product:- Last hope song by Aaraft

price:- 50 dkk song for rent website wallet for 1 year

premium: 299 dkk subscription for lifetime for you can freely access some free verses and other short music content from our artist, we will make a library of your favourite music so your coming generation can also access this song freely

Place : only in our website

promotion:- advertisement in social medias, banner in public areas , word of mouth , content marketing , influencer marketing ,youtube

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"Anger is a wind which blows out the lamp of the mind"

Segmentation:

a. Customer Preferences (Nighthawks, Gadgeters, Cutting edges, first in line and Pop Idol)

b. Demographic profile (South Asian)

c. Age ( 20-45)

Targeting:

a. Cutting edges people who think music is a social experience and part of their social glue, aged over 30 and matured in personality.

Positioning.

People who loves aesthetic songs and think it is related to their lives and effects.

4ps for the music 'Baatash'

Price: 10 dollar monthly for the spotify premium

Place: Spotify, Apple music, youtube and album stores

product: music

Promotion: Advertising short clips and ask money to listen to full songs.

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1. Segmentation- Bangladeshi music, pop music

targeting - Youth, Music lover

Positioning- New starter

2. 4P'S

Product- Bataash is a Bengali romantic in which writer/ singer express his feeling.

Price - 5 dkk

Place - Spotify, amazon music, you tube , etc...

Promotion - Ad, social media

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1 Segmentation- Lifestyle, demography, age, cultural background, language

2 Target customers- suburb, Asian, 20-50, South Asian, Hindi, Bengali, Nepali,

3 Positioning- Soft and relaxing music

Product- Refreshing Song

Price- 35kr per month

Place- Spotify, Youtube music, Apple Music

Promotion- Advertising, social media

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Segmentation Gender - Male and female

Age - 20-40

Demographic - Most Cites area people

Targeting : music lover

Positioning : Start up

2. PRICE : 5 Euro per month

Selling platform: Spotify, iTunes, CD baby etc.

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1. Segmentation Age, culture, language, sports activity.

2. target above 20, Asian, Bengali, camsports

3. Positioning relaxing music lovers

2. Pricing 10 euro

3. platform apple music

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SEGMENTATION=BAATASH IS A SONG BY ONE OF MY FRIEND WHOSE NAME IS ARAFAT ZUBAIR. IT IS BASED ON BANGALI LANGUAGE (BANGLADESH). IT IS SONG OF ASIAN CULTURE

AGE=16-25

LANGUAGE= BANGALI

CULTURE=ASIAN

PUBLISHING=18 FEB

4P

PRODUCT=BATASH BY ZUBAIR

PRICE = 499 TAKA,

COMPETITOR =OTHER ASIAN SONG

PLACE = SPOTIFY, YOUTUBE PREMIUM, HOTSTAR, DISNEY PLUS , VIDMATE, NETFLIX

PROMOTION = ADDS, POST IN TWITTER INSTAGRAM, FACEBOOK

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CUSTOMERS

Segmentation: age, culture, language, demography

target : 15 - 50, sports, introvert

positioning: music lovers, asthectic music, lonely and mind peace music

POSITIONING

Product: music

Price: 19 DKK

Place: spotify, youtube, apple music, musi

Promotion: Insta reels, tiktok, youtube shorts....

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Segmentation

Age, Gender, Culture

Target Audience

Younger audience, perhaps teenagers and young adults (18-35)

Positioning

Aesthetic and soft music

4PS

Product:

The song itself but also any accompanying visuals (such as music videos) or additional content that enhances the overall experience for the audience.

Price:

It could be made available for free streaming on platforms like YouTube or SoundCloud, with revenue generated through ads or other monetization methods.

Place:

Youtube, CDs, Online streaming services

Promotion: Social media platform, Music video release

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Look here is Hanis who was exhausted. Someone kept earpods in his ear by playing arafat's music and now he is happy.