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Logos - facts

Ethos - credibility

Pathos - evoking emotions

Parallelism - repetition

Hypophora - asking a question and self-answering

Tricolon - three parallel elements of a sentence

Polysyndeton - repeated conjunctions between words

Allusion - reference to something external

Juxtaposition - contrasting effect

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Parody advertisements

Humorous recreations of other famous ads, movie quotes, people

Use the element of truth

Convey the message in a hilarious and relatable way

May use caricature to draw attention

Audience and purpose - Specific target audience so they are not always easy to understand. They can be misleading or limited due to language barriers

Techniques -

Satire

Sarcasm

Irony

Hyperbole

Offensive/controversial

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Uses novel, unconventional methods

Usually cheap, interesting, daring

Controversial

Low budget, memorable, provide insight

Risk of failure, can be humiliating, lack of authority approval

Types -

Outdoor

Indoor

Event ambush

Exerpimental

Techniques -

Ambiguity

Anecdotes

Contrast

Exaggeration

Jargon and slang

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Marketing strategy to attract customers

Shows product is reliable

Audience and purpose - Large target market, used by multinational corporations

Techniques -

Plain folks

Tagline

Bandwagon effect

Enlarged celebrity image

Rule of thirds

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Long and wide shot - full body in frame and surroundings

Medium shot - knees up or waist up

Closeup - face occupies most of the frame

Extreme closeup - only eyes/mouth are in the frame

High angle - used to make subject look smaller/vulnerable

Low angle - makes subject look taller, stronger, more threatening/authoritative

Over the shoulder - camera is behind the subject as he/she faces someone, shows confrontation

Point of view - from perspective of someone in the scene

Aerial shot - much higher than subject

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endorse one product/service as a front for promoting another product which is usually restricted/prohibited from direct advertising

Features -

Indirect promotion

Misdirection

Legal compliance

Ambiguity

Brand awareness

Purpose -

Circumventing regulations

Brand building

Creating a subculture

Maintaining presence

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Multimodal textNavigation Menu: Menu of different pages that make up the website.
First thing is the Navigation Menu with the subpages. Notice this particular page is one of the many pages that make up the entire website.

Header: with the Logo, branding information,

Navigation Hierarchy. It tells you how to get around the page.

Banner: Title as to what this page is about.There are images as a part of the banner often times or even the logo sometimes.

Footer: Copyright information, Privacy Policies , the logo. Sometimes other navigation features you need to get around. It helps increase the usability of the site.

Sidebar: Gives different subsections of things we can look at. Sometime it may have something to click on to explore different aspects

Clickable buttons for Call to action: They want you to get involved and do something.

Logo: It represents the company, they mission, their purpose and brand.

Font and Typography: Talk about the type, size and color, style of the font

Use of subheadings:
Connection to the main topic. Each subheading different topic

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Organizational Structure:

Chronological Structure - Passage of time or some sort of sequence
Hierarchial Structure - Through pyramids, Elements of Power or Power Levels
Problem-Solution - Made by Non-Profits - Looking at problem and then offering a solution.
Cause & Effect Approach -
Comparative - To see similiarites and differences.

Title: A brief and descriptive phrase that identifies the main topic of the infographic.

Headings/Subheadings: Organize the content into logical sections to improve the infographic's readability.

Icons: Simple pictograms or symbols used to represent complex concepts or data points.

Charts/Graphs: Visual data representations, such as bar graphs, pie charts, or line graphs.

Lists/Bullets: Brief, concise, and easy-to-read summaries of information that help break up a dense text.

Callouts/Annotations: Text boxes or bubbles highlighting key information or drawing attention to specific data points.

Color: Color schemes help to visually differentiate between different sections, data points, or concepts in the infographic.

Typography: The font type, size, and style used in the infographic for headings, subheadings, and body text.
Serif or Sans Serif

Imagery: High-quality images or illustrations that visually support the content and add context or meaning.

Sources/Credits: Information about the data sources, images, or other information used in the infographic. [To understand the relatibility of the information]

Flowcharts: Diagrams that show the flow of a process or system, often used to visualize complex information or decision-making processes.

Visual Metaphors: Use of visual elements or metaphors to represent concepts or ideas, often used in place of text to simplify and enhance understanding.

Timeline: A visual representation of a chronological sequence of events, often used to tell a story or explain the history of a topic

Logos: Statistics/Facts: Data-driven points or facts that add credibility and authority to the information presented in the infographic.

Key Takeaways/Summary: A brief summary or conclusion that highlights the main points or insights of the infographic, providing a clear call to action for the viewer.

Labels: Brief text or graphics added to the infographic to provide additional context or explanation.Emojis: Small graphics representing a specific idea, emotion, or object, often used to add personality or humor to the infographic.

Quotes/Testimonials: Short quotes from experts or customers that add credibility and social proof to the information presented in the infographic.

Comparisons: Visual representations of comparisons between two or more items, often used to show differences or similarities between products, services, or concepts.

Interactive Elements: Digital elements that allow users to engage with the infographic, such as clickable buttons, hover-over pop-ups, or animations, making the infographic more engaging and memorable.

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Form of Satire: Use of humor for Social Commentary
Trying to provoke discussions or deep thought in the reader

Make a comment on Corporate Policy or Government Policy.

Dealing with Current Events. The Global issues that are happening now.

They are talking about conflicts and they willl show those signs in the cartoons.
They want to make us laugh at the same time.

Features/Conventions of any Cartoon:
Frame,Panel, Label, Gutter, Exaggeration, Foreground, Midground, Background, Symbolism, Negative Spaces, Positioning, Analogy, Irony, Punchline, Lettering, Speech Bubbles
Composition - How is it framed, foreground, background, more graphic weight on left or right, What is the angle shot, What is the camera distance.
Narrative - They are telling a story. There are characters. There are texts. There is a conflict of the times. How are the characers drawn? What do they look like? What are they wearing? How do they talk?

Objects or Symbols: The concrete nouns used in the cartoons represent larger abstract ideas. Suitcase may represent Serects.
Color - How does it create a mood? How do we interpret the colors?Also shading -the light dark shading if B&W
Connotation or denotation of the words, verbal irony, Punchlines of satire most of the times has irony, interplay between text and image to create humor.

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Masthead - The name of the magazine displayed in the typeface in which it is designed. This is the visual branding of the title and is usually done in a unique typeface to be very recognizable.

Selling line - Short, sharp description of the title's main marketing point

Dateline - Month and year of publication, often with the price.

Cover lines - A line of text on the front cover of a magazine, briefly describing and promoting the content.

Left third - In western countries, the left third of the cover is vital for selling the issue in shops where the magazine is not shown full-frontage. The title must be easily recognizable in a display of dozens of competitors. The start of the masthead is important here.

Ears and Teasers: The upper left and the right corners are known as the ‘ears’ of the cover. Headlines in the ears are also called ‘teasers’ as they invite the reader to look inside the newspaper or magazine.

Image Composition: Author’s arrangement of objects in relation to each other, use of color contrast and the amount of negative space, use of light and depth.

Visual Narrative: Image can tell a story. Create symbols for objects ie signifiers.

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Scene by Scene Analysis - Macbeth + Themes and Characters for Doll's House and Macbeth

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Scene by Scene Analysis - Macbeth + Themes and Characters for Doll's House and Macbeth

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What type of text?

How do you know?

Who is the target audience

What is the purpose?

What is the theme?

What is the tone and mood?

What is the structure?