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The four stages of competence arranged as a pyramid

In psychology, the four stages of competence, or the "conscious competence" learning model, relates to the psychological states involved in the process of progressing from incompetence to competence in a skill. People may have several skills, some unrelated to each other, and each skill will typically be at one of the stages at a given time. Many skills require practice to remain at a high level of competence.

The four stages suggest that individuals are initially unaware of how little they know, or unconscious of their incompetence. As they recognize their incompetence, they consciously acquire a skill, then consciously use it. Eventually, the skill can be utilized without it being consciously thought through: the individual is said to have then acquired unconscious competence.

The four stages appeared in the 1960 textbook Management of Training Programs by three management professors at New York University. Management trainer Martin M. Broadwell called the model "the four levels of teaching" in an article published in February 1969. Paul R. Curtiss and Phillip W. Warren mentioned the model in their 1973 book The Dynamics of Life Skills Coaching. The model was used at Gordon Training International by its employee Noel Burch in the 1970s; there it was called the "four stages for learning any new skill". Later the model was frequently attributed to Abraham Maslow, incorrectly since the model does not appear in his major works.

Several elements, including helping someone "know what they don't know" or recognize a blind spot, can be compared to elements of a Johari window, which was created in 1955, although Johari deals with self-awareness, while the four stages of competence deal with learning stages.

The four stages are:

1. Unconscious incompetence
The individual does not understand or know how to do something and does not necessarily recognize the deficit. They may deny the usefulness of the skill. The individual must recognize their own incompetence, and the value of the new skill, before moving on to the next stage. The length of time an individual spends in this stage depends on the strength of the stimulus to learn.

2. Conscious incompetence
Though the individual does not understand or know how to do something, they recognize the deficit, as well as the value of a new skill in addressing the deficit. The making of mistakes can be integral to the learning process at this stage.

3. Conscious competence
The individual understands or knows how to do something. It may be broken down into steps, and there is heavy conscious involvement in executing the new skill. However, demonstrating the skill or knowledge requires concentration, and if it is broken, they lapse into incompetence.

4. Unconscious competence
The individual has had so much practice with a skill that it has become "second nature" and can be performed easily. As a result, the skill can be performed while executing another task. The individual may be able to teach it to others, depending upon how and when it was learned.

A few examples among many peer-reviewed articles that mention the four stages:

Conger, D. Stuart; Mullen, Dana (December 1981). "Life skills". International Journal for the Advancement of Counselling. 4 (4): 305-319. doi:10.1007/BF00118327. S2CID 189890482.

Lipow, Anne Grodzins (Summer 1989). "Why training doesn't stick: who is to blame?". Library Trends. 38 (1): 62-72. hdl:2142/7651.

Beeler, Kent D. (Winter 1991). "Graduate student adjustment to academic life: a four-stage framework". NASPA Journal. 28 (2): 163-171. doi:10.1080/00220973.1991.11072201.

Lee, Jiyeon; Gibson, Chere Campbell (September 2003). "Developing self-direction in an online course through computer-mediated interaction". American Journal of Distance Education. 17 (3): 173-187. doi:10.1207/S15389286AJDE1703_4. S2CID 62716687.

Goldfried, Marvin R. (March 2004). "Integrating integratively oriented brief psychotherapy". Journal of Psychotherapy Integration. 14 (1): 93-105. doi:10.1037/1053-0479.14.1.93.

Donati, Mark; Watts, Mary (November 2005). "Personal development in counsellor training: towards a clarification of inter-related concepts". British Journal of Guidance & Counselling. 33 (4): 475-484. doi:10.1080/03069880500327553. S2CID 144594377.

Cutrer, William B.; Sullivan, William M.; Fleming, Amy E. (October 2013). "Educational strategies for improving clinical reasoning". Current Problems in Pediatric and Adolescent Health Care. 43 (9): 248-257. doi:10.1016/j.cppeds.2013.07.005. PMID 24070582.

Getha-Taylor, Heather; Hummert, Raymond; Nalbandian, John; Silvia, Chris (March 2013). "Competency model design and assessment: findings and future directions" (PDF). Journal of Public Affairs Education. 19 (1): 141-171. doi:10.1080/15236803.2013.12001724. JSTOR 23608938. S2CID 116247757. Archived from the original (PDF) on 2017-08-29.

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In psychology, the four stages of competence, or the "conscious competence" learning model, relates to the psychological states involved in the process of progressing from incompetence to competence in a skill. People may have several skills, some unrelated to each other, and each skill will typically be at one of the stages at a given time.

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Pareto Principle

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Or this one:

1 - Try & Apply

2 - Review & Reflect

3 - Plan & Improve

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Frame what you are going to say:

P - Point

A - Action

R - Result

A - Ask

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Frame what you are going to say:

3 - Steps

2 - Types

1 - Thing

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If it distracts people from the message then it's a problem.

(otherwise if it's not distracting don't worry about it)

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Shu - Obey

ha - Bend

ri - Break

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Learn the Diaphragmatic Breathing Technique

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5 Vocal Foundations

Rate

Volume

Pitch and Melody

Tonality

Pause

Archetypes

Motivator

Educator

Coach

Friend

Storytelling

Dopamine

Oxytocin

Endorphins

Cortisol

AMS

Analogy

Metaphors

Similes

Active Listening

Content & words - 25%

I'm hearing...

understood

Mood & emotions - 25%

I'm sensing...

connected

Vocal changes - 25%

It sounds like...

heard

Body language - 25%

It looks like...

seen

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Core Story Framework for the Creative Entrepreneur

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an artisan (not a painter) creating a digital course with the scene of them creating the course a camera filming and computer with their artistry. something with warmth but with a slight digital edge. something an artisan can relate to and be inspired to create themselves. i want it to be earthy and colourful. with a woman

a potter creating a digital course with the scene of them creating the course a camera filming and computer with their artistry. something with warmth but with a slight digital edge. something an artisan can relate to and be inspired to create themselves. i want it to be colourful. a woman who is about 30 (not Asian) not comical image but a slight earthy and modern feel.

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Content Strategy - The 4 H's -Shannon Mckinstrie

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Content Strategy - The 4 H's -Shannon Mckinstrie

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CONTENT STRATEGY

Heard / Helpful / Humour / Happenings - Shannon Mckinstrie

she uses these like Content Pillars

Reel 1 - Heard

Concept
Use this Reel to call out your ideal client & provide
reassurance that they are the account they need in their life.

On-Screen Text

Caption
I don’t mean to interrupt your scrolling but if you’re ______
[insert how you describe your ideal client/customer or their
pain point. ex: a mom who has lost her style/a homeowner
in __\ _(your city)/tired of your ____] and want _____
[their desire], you’re in the right place.

If you love _____ & ___, we should be friends!_
Hi! [I’m/We’re] ____ [your name or name of business]
and ___ [I/we] are all about _____ [your motto. Ex:
keeping ____ crazy simple].
And if you’re new around here, be sure to say hi below and
_____ [ex: check out our website for _____/tune into the
pod/comment _____ for _____].

Reel 2 - Helpful

Concept
Provide a short, sweet, and bite-sized tip or hack they can
easily implement.

On-Screen Text

Caption
The next time you ______ [ex: wash your hair/pack for a
trip/are hanging art] remember to _____ [insert what the
tip/trick/hack is] so _____ [insert benefit].

Let’s talk ____ [insert topic] ⤵️
🔖 But first, be sure to SAVE THIS to come back to later 🔖
_______ [share a quick tip or back up why you shared what you
shared in the Reel]
But don’t just take my word for it!
[insert stat or testimonial]
Want _____ [what your service/freebie/product does]?
______\ _[insert call to action. ex: Comment _____ to
download our ____ now!]

Reel 3 - Humor

Concept
Share something your people can relate to and/or agree
with and will want to share with others.

On-Screen Text

Caption
CHOOSE ONE:
Turns out I wasn’t sad...I just needed ____.
My toxic trait is ____.
There’s nothing more humbling than ______.
One thing about me is ______.
I don’t know about you but there is nothing like ______.

Who can relate?
OR
Who else?

Reel 4 - Happenings
Concept
Take them a little behind the scenes or share something
that recently happened so they can feel what it’s like to
work with you or have your product in their life.

On-Screen Text

Caption
I wish more _____ [ex: people/families in ____/business
owners] knew that I ______ [insert what you just launched
or completed in your business OR how you help people. ex:
just made this _____ for a client/help people _____] and
______\ _so they don’t have to worry about _____ [insert
what they worry about].

Short version: I ________ [insert in 5 words or less what you do for
your clients/customers. Ex: book epic trips for a living/try on Amazon
finds so you don’t have to/share places worth checking out in
____/make sure your home _____/write books about _____...]
Ready to ______ [insert what they’ll experience following your
tip/hack/recommendation]?
Here’s what you need to know:
[share tip or how to work with you or any details they need]
Follow _____ [your handle] for more ______ [ex: local recs/simple
hacks and tips for _____] and ____ [add additional CTA to work with
you/buy from you]

Reel 5 - Script

Script

Caption
Here’s a ____ [share what it is. Ex: tip/hack/outfit/idea] for
days you don’t ______ [ex: want to work out/want to worry
about ____/have time to make breakfast/feel your best/have
anything to wear/have time to tidy up but can’t stand the
mess]...
What I’m about to share is such a ____ [simple thing/subtle
change] but makes _____ [such an impact/all the difference].
[share the tip]
So give it a try and you’ll ______ [insert benefit. Ex: instantly
modernize your home/feel more ____ in the morning/never
question what to wear again].

Share this ___ [tip/hack] with your fellow _____!
As a _____ [your title] I _____ [ex: talk about this all the
time/love to share this tip with my clients/get asked this by
customers daily], and this is why...
[share why it’s so important to you/why you love this tip or hack]
Drop a ___ [emoji] if you’ll give it a try!

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Product Knowledge

Payoff Knowledge

People Knowledge

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Act like a marketing strategist and expert social media manager who is also an expert in business coaching and mindset coaching, for this (post type – reel). I'm speaking to my customer avatar around the topic of (insert pillar). Create a (caption/script) that (explains, motivates, connects, engages, challenges) (specific topic or goal) for my (ideal client). The purpose of this post is to (educate, motivate, connect, engage, challenge) them about (specific aspect or key point) and help my customer avatar understand (key takeaway). End with call to action to (specific action that I want them to take).

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What is the value of my offer ______ that does_______

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This could give you some ideas till we get a content calendar going

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Try refreshing the page.If you still get this message, then you won’t be able to access Canva.

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Hannah's Batch content creation Framework in progress-"The Artisans Journey Framework"

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Hannah's Batch content creation Framework in progress-"The Artisans Journey Framework"

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The Artisan's Journey Framework.

In this journey, you are the artisan who guides your audience, sharing your personal story and offering them the tools to transform their own creative process.

1. Hook (The Call to Creativity) Start with a bold question, statement, or problem that immediately resonates with your audience’s desires or challenges. Speak directly to the heart of their creative struggle. Example: “Do you feel like going digital might disconnect you from your creative roots?”

2. The Hesitation (Creative Resistance) Acknowledge the hesitation, fear, or uncertainty that holds your audience back from stepping into the solution. Show them that it’s okay to feel this way. Example: “It’s natural to worry that using digital tools means losing the hands-on connection to your craft.”

3. Guidance (The Mentor’s Insight) Position yourself as the mentor who has walked the path before them. Offer a quick tip or insight that shifts their mindset toward possibility. Example: “But here’s what I discovered—your creativity doesn’t end with a laptop. It expands. Digital products are just another canvas for your artistry.”

4. First Step (Making the Move) Show yourself (or the hero in the story) taking the first step to overcome the obstacle. Make the action simple and achievable. Example: “I made the leap by using Canva templates to take my handmade vision and bring it into the digital world.”

5. The Challenge (Facing Obstacles) Reflect on a specific challenge you faced during your journey, along with the tools, support, or resources that helped you push through. Example: “It wasn’t easy at first, but with the right tools and support, I was able to embrace digital design and create something that truly reflected my brand.”

6. The Breakthrough (Creative Transformation) Share the moment where the transformation happened—the turning point where you overcame the biggest challenge and embraced a new perspective or success. Example: “My breakthrough came when I realized my digital products could still carry the heart and soul of my handmade work. Suddenly, I was able to reach a whole new audience.”

7. The Result (Creative Success) Briefly showcase the reward or result of the transformation. Focus on the outcome your audience aspires to, whether it’s more creative freedom, income, or growth. Example: “Now, my creativity isn’t limited—it thrives, and I’ve expanded my business without losing the artisan touch that makes it special.”

8. The Next Step (Invitation to Create) End with a powerful call to action, inviting your audience to take the next step in their journey. Whether it's purchasing your product or joining your program, offer them the chance to start their transformation. Example: “If you’re ready to bring your creativity into the digital world without sacrificing your art, check out my Canva templates. They’ll guide you every step of the way.”

The Artisan's Journey Checklist:

Call to Creativity – Capture attention with a question or bold statement.

Creative Resistance – Acknowledge a common fear or challenge.

The Mentor’s Insight – Offer wisdom or a quick tip that shifts perspective.

Making the Move – Show the first step toward action and transformation.

Facing Obstacles – Mention challenges and the support you found to overcome them.

Creative Transformation – Share the breakthrough moment. Creative Success – Highlight the positive outcome.

Invitation to Create – End with a clear, empowering call to action.