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My name is Vanessa Rojas, I am a student passionate about learning, contributing my knowledge to the world and transforming it into a better place. I am a dreamy, enterprising and persevering person, a lover of dance, I adore dancing, since I was 11 years old I have been a dancer and I have participated in dance teams competing nationally and internationally.

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It was quite difficult to imagine my identity in a logo, I was thinking of illustrating my logo through an object that represents me, or a slogan or quote that I really like, but when I thought about it and created it, I saw it and I realized that it doesn't really fulfil me, I wasn't seeing myself there so I thought like, okay, I think I'm complicating my life, so let's experiment with the initials of my name. I started to write it down on paper and when I tried to combine them, it was very funny but at the same time curious to see how V and R can match together. As you can see, here is the final result and I think it is a logo that really defines me, I see it and I see myself there, beyond the purple color, I really like the typography, the undulations the letter has in the corners and how it matches. I realized that I was considering including many things in my brand, I was thinking of illustrating an object, creating a slogan, putting my name, among others, but then I realized that we can find mmuch great things in simplicity.

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So here is my moodboard, doing it was all an experience, but it was fun. First of all, in my head I realized it with vintage and aesthetic colors, I mean, beige, white, brown... But when I started to search the photos in my gallery, I noticed that most of the images were purple or at least have one thing in this color. As I have told it before and like it's noticed in my blog, I wanted to proyect my passion of dance, so, that's the reason why I put a lot of images of me dancing or stretching. Also, I write quotes I believe it describes me, or I only put it because I like them. The Eiffel Tower represents the trip I'm gonna do to complete and finish my studies in France. The airplane means how much I love traveling and knowing cultures and places around the world. Moreover, the weights alludes the healthy and fitness lifestyle I'm trying to maintiain over my life. The beach and the photo of me using a camera represents my interest in the field and how happy I feel in a beach, the sun, sand, sea, palms... I'ts a really magical place.

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I feel really empowered with this outfit because it's comfortable and beauty, although its seems to look formal, I can choose this outfit for any occasion, for example, that day I was in my cousin's apartment at a barbecue, so probably you should think in putting on jeans or something more casual, but in my case, in that leather pants and that beige blouse I feel truly comfortable, empowered and the most important, I feel myself. Moreover, this outfit has enclothed cognition for me because of its representational meaning and the physical experience of wearing these clothes. As soon as I put on those cozy clothes, I know it's time to shine and glow up; And subconsciously, I have been thinking and doing things consistent with the cognition involved all along. Also, I have realized that dressing to impress others or to fit in with people will won't work, we have to do it for ourselves.

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Throughout the course, as I have been building my own personal brand, I have noticed that it is a thoughtful and intentional process. It requires self-awareness, defining our target audience, consistent communication, authenticity, online presence, continuous learning, networking, adaptability, and patience. The biggest takeaway for me is that by following these steps and staying true to ourselves, we can create a personal brand that reflects our unique qualities and helps us achieve our goals, as i'm doing now.

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My favorite place in the university is: the classroom M8-06, called encanto. Why? Because is like my escape place, is where I leave my soul free in its maximum point, where I'm really happy doing what I really love that is, dance. There I also can share with amazing people the passion that we have in common, and I also learn a lot from them and from my teachers. This place also allows me to express my emotions, feelings and tell a story throughout my body and dancers can create and experiment with their art. Besides, I can establish emotional connections among other dancers, and this can create an environment of mutual support, with is really powerful. In addition, this is also a magical place due to the music and illumination used to accompany the presentations, it creates a special atmosphere which can transport viewers to another place and makes them feel deeper emotions. On the other hand, I would like to mention that I'm not doing the career of musical theater, I've been in this place only because I enroll these subjects, but as electives. And it's really curious that I feel quite better here than when I'm taking classes of my actual career, I don't want to say that I don't like them but when I'm in the dance classroom, it feels like and escape and tranquility from the stress of other subjects.

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Marketing Plan/Personal Branding:

1. Goal: Become an excellent professional in everything I do, even as a dancer, photographer, marketer or simply helping people grow their business.

2. Audience: Children who want to learn to dance, entrepreneurs starting their business and position in social networks or anyone who wants to learn a little about what I know and love to do.

3. Competitors:
• What platforms are they using?
- Instagram, Twitter, Linkedln, Quora, YouTube, Facebook and Tik Tok.
• Who are they engaging with?
- People among 10-50 years old, but most of all, people launching their entrepreneurships.
• What are they doing right?
- Create valuable and unique content, that helps them to engage accurately with people.
• What advantages do you have over them?
- The experience and knowledge I have at my young age and also my discipline, resilience and commitment with everything I do.
• In which areas are you at a disadvantage?
- Knowledge of audiovisual media management.

4. Key message and tone: The main message I want to convey is to tell people to do anything they want but always with passion, no matter what. My tone and communication style will be inspiring, warm, playful, savvy and simple.

5. Platforms: Instagram, YouTube, Facebook and Tik Tok.

6. Objective: Be recognized for my professionalism and integrity in the area of ​​marketing and dance, having a positive impact on as many people as possible through my knowledge and love for what I do.

7. Strategic: Develop a strong professional reputation in both marketing and dance fields by combining skills and knowledge in both areas, networking with relevant contacts and looking for opportunities to stand out and demonstrate my professionalism and integrity.

8. Tactics: Develop skills and acquire theoretical and practical knowledge necessary to stand out in the field, participate in relevant projects to demonstrate my professionalism and integrity, be active on industry-relevant social networks, share valuable content, build a great online presence, and most important, always work on my personal development, being ethical, responsible, reliable, and honest.

9. Monitor and control:
• Followers: Number of people who follow my content
and work, and of the company as well.
• Visualizations: Number of people who viewed and interacted with brand content.
• Contracts: People asking companies about my work.

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I start the course and from the first moment I knew I will really enjoyed the class since I would do what I was looking for when I enrolled in the class, which is to find the best version of myself.

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1. 🩰 I love dancing with my heart, it’s something that fulfill my soul.

2. 🪩 I am quite an outgoing person who likes going the disco and dance all night.

3. 📸 Phothography has a great meaning in my life because they capture unique moment in our lives, that’s why I would like to learn how to take excellent photos.

4. 🎢 Life is like a roller coaster, it has its ups and downs, but you choose if you get scared or enjoy the trip, and I really enjoy it.

5. 🏝️ I like to travel around the world, especially places in Summer or with Beach.

6. 🏆 I’m a competitive person, I like to challenge myself and strive to achieve my goals.

7. 💭 I like to question myself about things in life.

8. 📚 I consider myself a very disciplined, organized and studios person.

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I have never thought about these type of questions about myself, but it was curious how, as I thought about it, there was surging a lot of things that always was there but I didn't know it really was my vocation, my mission or profession. I have to accept that a couple of friends help me to think out about it and they helped me to identify things that I really love or even things that people can paid me for it, but I have not noticed.

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I like to talk about anything about dance, I feel knowledgeable about it, so, I choose to talk about the most frequent errors that dancers have in their ejecution, something really useful for us. I decide to write it in Spanish because my main target are Colombian people, and most of them dominate Spanish more than English.

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Los errores más frecuentes en Jazz Avanzado II  (1)

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It was a truly enriching exercise, noticing how people perceive you, and that maybe it's not the same way you perceive yourself. In the image, the text in black is what I consider of myself and in yellow what I consider of the other person. Although the partner hit some of the descriptions that I gave myself, it was nice that she perceived many others in me. He told me that he really noticed in me and transmitted a friendly and playful character, a direct, personal and honest tone, a simple, savvy and informal language and a purpose engage and entertain. I feel that the conversation was quite fluid and we identified with many things that we have in common. Thanks to this exercise, I made a great friend.

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Value preposition:
-I helps Children who want to learn to dance to Feel happy doing what they love by Teaching them dance clases.
-I helps Entrepreneurs starting their business and position in social networks to Gain visibility and engagement by Creating content and Designing advertising pieces.
-I helps all people to Capture the best of each one by Doing photography Studies
-I help dance Academies to gain visivility and positioning by applying my marketing and dance skills
Objective:
Achieve the best version of myselft. I am quite passionate about learning and contributing my knowledge to the world with the goal of transforming it into a better place.

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The world needs more people who love what they do

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The world needs more people who love what they do

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We all have a personal brand but we are not managing it

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We all have a personal brand but we are not managing it