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InUse ReUse is a business that manages the collection of pallets, wood waste and unwanted furniture for domestic and commercial clients. In partnership with Lambeth Council on the Your Streets Your Way design competition, InUse ReUse helped to create these designs for outdoor furniture on 3 public sites around Lambeth.

Link to Website for more information: https://www.inuse-reuse.co.uk/your-streets-your-way-2

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Brixton MINT is a non profit organisation that supports the local people with their financial struggles, particularly in regards to the recent rise in cost of living and economic fragility. To combat this, a core group meets regularly to think about the way forward - how to bring more people in to the conversation, what sort of events to attend.

Link to Website for more information: https://www.brixtonmint.com/home

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A core group meets regularly to think about the way forward - how to bring more people in to the conversation, what sort of events to attend.

We're working on collecting and publishing what we heard and experienced at the November '22 Money, Community and Me event .

We'll be gathering with people who expressed an interest in being part of Brixton Mint's work soon!

We hope to attend community events and start conversations, and, most of all, work together with anyone who is interested to develop project ideas.

We have been collecting and documenting stories about how people manage money, individually and socially. You can see them here .

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A core group meets regularly to think about the way forward - how to bring more people in to the conversation, what sort of events to attend. We're working on collecting and publishing what we heard and experienced at the November '22 Money, Community and Me event .

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Important Context:

My association with Brixton MINT begins with a contact (Gordon) who originally introduced me to the InUse ReUse YSYW Project back in 2021. As the collaborative partnership in that project, Gordon helped me find the role and supported me and Dennis during that process. Gordon has since introduced me to numerous other projects, including Brixton MINT, and asked me to undertake a similar role for this organisation. (Its pretty clear, that Gordon has been monumental in helping me with Networking)

On Saturday 19th November 2022, Mint held an open-to-all event called Money, Community & Me. This was an opportunity for locals to seek support, share their stories surrounding money and planning to build economic resilience. I was employed for photography and videography work; to film the event, record people's feedback and create an advertisement, to showcase and spread awareness for future projects. An example of what the day looked like is on their Instagram profile, here is the link: https://www.instagram.com/reel/ClJmYIBMyEX/?utm_source=ig_web_copy_link

After the workshop, the organisation went a little quiet, where a few internal names were going through personal issues and I had to focus on my dissertation. I was not sent a brief as of yet, nor asked to send over the rushes. I have kept these rushes, awaiting contact from Gordon or the other organisers, in which we have since communicated to reignite the project soon.

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Initial contact with Gordon (The Client), where we called to arrange a meeting to discuss the progression of Brixton MINT and the Money, Community & Me workshop.

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Meet up with Gordon at the Remakery to discuss the Brixton MINT event video:

The Topics we discussed:

The structure of the event/rushes - Setup, Performances & Acts, The Workshop, Interviews.

Payment and invoicing for the day, and noting: I was there from 10am - 4pm (Left early due to clashes in Timetabling), whereas the event ended at 6pm.

Gordon was very happy to use this project as part of my University Portfolio Project, and we discussed how it would work, deadline dates and communication evidencing.

As the event was 4 Months ago, the advertisement video is to be adapted to a 'reminder' video for attendees aswell as keeping the commercial spread element. Similarly to InUse ReUse, this will be a Video Report alongside a written report. However, the objective is to sell this and future events and make others envy those who attended.

We spoke on meeting/re-establishing communication with the rest of the team, to show them the content and gather their input on what to include/exclude in the reports.

Potential idea for the future; when all of the events have taken place, for a documentary film on the entire process. As a report for their website and to bolster the Brixton Mint name.

Not Related to the project, but letting me know that there are very local Post houses in Brixton that I could be interested in joining:

Jellyfish Pictures: VFX Company (Huge interest), Link to Website: https://hr.jellyfishpictures.co.uk

Double Act TV: High-end documentaries and prime time TV, Link to Website: https://doubleact.tv/about-us/

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Important Context:

My association with InUse ReUse begins near the origin of this project in 2021, where I was present throughout the process, and commissioned to manage the social media, create graphics & posters and to shoot a documentary-esque video on the whole project. The purpose of this is to send as a report to Lambeth Council (exclusively) and showcase what InUse ReUse did with their commission, and present why they should be considered for future projects. Their target was to highlight the community engagement involved with the making of the furniture, through the showcasing events, workshops, testimonials and production stages. As a report to the council, infographics on stats & figures were required to be included.

Version 1) Link to Video: https://youtu.be/c-wLPnya4gM

This is a 19+ minute video report had been entirely Shot & Edited by me. However, this was all done before The Portfolio Inclusion date of 27/01/23. A possible opportunity to add this to my portfolio is to create a Public version, one to put on the InUse ReUse website as an Advertisement/showcase to the local community. After speaking with Dennis (the Client in question), he supported the creation of an audience-friendly video of this process, for the public. He did mention that the requirements for the Lambeth Council transfers over to this brief, but may not make much sense in terms of an public audience version. Thus, for this project, examiners will have to look at the development stages from this original video point onwards.

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As mentioned Via the One to One with Richard Hughes:

Drama edit is a new project to showcase my drama/story editing. My current projects lined up lack a story-telling purpose. A suggestion made by Richard, was editing a drama piece from the Ravensbourne rushes library, available here (Richard recommends 'Unleashed Music Video'):
https://drive.google.com/drive/folders/1NB2_QJHkqXio90xGCPaKKtk8U8PvoT8z?usp=sharing

Link to index: https://drive.google.com/drive/folders/1NB2_QJHkqXio90xGCPaKKtk8U8PvoT8z

This project will aim to result in an an offline Picture-lock cut. I will most likely begin this project last, as the other projects require more time and this one is also added relatively late.

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This is a screenshot of the timeline I will be beginning with. I also have the full length timeline (A timeline running for over 7 hours with all the rushes placed chronologically) at my disposal.

Dennis (The Client) has requested that I try my best to maintain the structure and the order of the report, going as follows:

Dovet Court community engagement

Somerleyton Passage community engagement

Livity School Passage community engagement

The Production (Brixton, Transport, Remakery)

Installation and horticulture

Infographics

Testimonials

Appreciation and Thanks

Immediate concerns regarding if this structure will be best suitable for an unknowing public audience. However, I have been told that this project will also replace the Lambeth Council report (Original 19 minute film), So any results must meet their requirements. (Branding, Emphasis on Community engagement ETC)

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Via Workshop: Brief: Create a 15 second Instagram friendly square video for MSCTY using the reference video (Shown with this post), audio and assets provided.
Should have: Someone putting headphones on, Camera rising through the city, a reveal of the MSCTY logo and URL: (https://www.mscty.space).
1080 x 1080 - 25fps - H264

Advice from Tim Grabham:
(After personal discussion), Allowed to alter the brief regarding the camera rising through the city, as I have some other ideas of my own: Told in usual client circumstances to make both their brief and your own, and to present both.
Look at the brand guidelines provided and don't alter the logo

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Via Workshop: Created a first draft by the end of the day lecture, incomplete in regard to the brief. (Shown Above)

Used Premiere Pro to cut the audio to the appropriate length, then used After Effects to animate the graphics

Feedback from Tim G: Very positive response - Professional and used the given colour palette given in the guidelines.
Add URL and animate the final logo to complete the project

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Black = General thoughts and ideas
Purple = Group 1) Batman/Decion
Orange = Group 2) Smile2Jannah, MSCTY
Green = Group 3) InUse ReUse, Brixton MINT
Red = Obsolete) Nissan, Drama Edit, Showreel

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Via Lecture Initial Ideas:
Batman (passion project) , Nissan promo (fake commission), Smile 2 Jannah (Real commission), Showreel + logo (Personal showreel)

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Via Lecture: Thoughts: Most of my experience is on Adobe suite and Blender, maybe look into doing a project on Avid and Nuke, but need to learn this

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New Ideas: After talking to previous clients/commissioning bodies from before the Portfolio project, there has been an opportunity to add 2 new projects to the list

Check sections [InUse ReUse] and [Brixton MINT] for each project and their separate progression stories respectively.

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Rearranged this Padlet from a timeline view to columns for each Project, Colour coding only allows for limited amount of Projects

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Showreel and logo
This needs updating in my opinion. I have been putting this off due to the lack of a logo to represent my branding. I need to create a logo or pay someone professional to create one for me. The showreel can then be made at the end, when I have completed the other projects. This can incorporate the new motion graphics experience I have acquired. Problem is who would be my client, or would this fall under passion project?

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Nissan promo is an idea based on my growing interest of blender and creating an artificial world. This would be to create a small short commercial of a car using 3D render. I have beginner level experience with Blender as shown in this video https://youtube.com/watch?v=0v3WrAn67SQ&si=EnSIkaIECMiOmarE.
I do want to grow this experience and make a career out of this, or include this work in my edits, as it is fun and rewarding. The only reason for Nissan is I own the car I intend to make a commercial for. I was thinking of incorporating some in-real life videography of this car with shots of my own interior. There are a few problems I need to address regarding this idea:
- Low level experience so the quality may not be as good, and how to get this to a professional level?
-Can I have a 'fake commission' from Nissan, or a fake client from Nissan? need to ask
- Do I make the model from scratch, or do I purchase a vehicle model from Turbo squid/3D model website, and is it worth the hundreds of £s

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Smile2Jannah is a popular YouTube Channel run by Zeeshan Ali, whom of which I used to have a close personal connection with. The content is Islamic educational videos, consisting of debates and comedy, usually on contemporary issues. His videos have been improving for many years, and is now at an extremely professional level, with great motion graphics edits and equipment. I could ask him for a commission on a video (generally is around 5-10 minutes long) and/or some work with his YouTube shorts, where the clips are taken from these 10 minute long videos as short promotion clips for the channel.
Haven't spoken to him in a while, could already have a production team already, deadlines are all issues I should consider. An example of a recent video: https://www.youtube.com/watch?v=MWFlpR7tuRU.

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SECRET UK OIL AFFAIR- WHAT THEY’RE NOT SAYING

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I have been building a mood board list for inspiration for car commercials that used Blender: https://youtube.com/playlist?list=PLZrSZRmE9dDgipIG8fwaQC94mLanRDTV3&si=EnSIkaIECMiOmarE

These have great ideas on the positioning and camera angles I could use in my commercial

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Share your videos with friends, family, and the world

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Via Lecture: Introduced to the EPP Edit & Post Production 2023 showreel Competition, a potential project - https://ravensbourne.sharepoint.com/teams/ACC-EditingandPostProduction/Shared%20Documents/Forms/AllItems.aspx?id=%2Fteams%2FACC-EditingandPostProduction%2FShared%20Documents%2FYear%203%2FShowreel%20competition%202023%2Fsource%20footage&p=true&ga=1

Could have this paired alongside my own Portfolio/showreel project as a folder of promotional material

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After a quick chat with Richard, Briefly explained intentions with using Blender to create a Nissan Commercial:

- Using a fake commission is fine, just find a client to help direct the advert

- Models and Blender work are difficult to assess, so try and use premade models and assets, as the assessment is more on the craft edits, story, post side of it etc.

- Create a storyboard for a 1 to 1, to describe the shots and script, (Can use the shoot & edit skills to assess the camera work and positioning)

The picture above is a model that I have been working on from before, so I will use this instead of starting from scratch. This model is an existing model of Nissan Juke Type-R that I found on a 3D model website. I wanted the original Juke, so I edited this model to match it (Changing the hood, badge colors, headlight glass, rear spoilers and more in the interior). This project is the majority of my Blender learning.

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Met with Smile2Jannah in the gym, we briefly spoke about a potential commission with his YouTube channel: https://www.youtube.com/@smiletojannah

He said there were different routes/help I can provide:
YouTube shorts - take out clips of existing speakers corner debates on YouTube and create short clips with my own narrative for shorts and TikTok (Micro short form content)

Main channel - Has his rushes in a particular project, requires heavy After Effects work for motion graphics, extremely professional level videos yet targeted to all age groups: fun and engaging

Thumbnails - Create and update current thumbnails of previous videos

No problem with payment - To ask lecturers regarding voluntary commissions

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Batman is a short feature film that will be produced with personal friends, whom of which have shown enthusiasm regarding this piece and have been planning to make one for a while. This is a passion project that aligns with the contemporary interest and influence in the recently released Batman movie:
https://www.youtube.com/watch?v=NLOp_6uPccQ.

As mentioned before: with my friends, their intention is to align their caricatures and personalities created and expressed within my Gaming YouTube channel (Link below), and implement the concurrent themes, jokes and personas within a short film: https://www.youtube.com/channel/UCGBdeCMa24pRXu1XggCCa9A.

It is essentially a remake/adaptation of the 2022 Batman film/trailer release, but with my friends as the characters. This should be a short project in terms of duration, but will involve producing, shoot & editing, motion graphics, audio mixing, and colour grading. The client would be my friendship group, who will be helping make the script, shoot, act and play the role of a producer/DOP.

Note: None of my friends have much experience with writing, producing, acting, shooting nor post. They will be relying on my academic knowledge to sustain this project.

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Via Workshop: Signed up for and attended a Motion Graphics Workshop with Tim Grabham. The lecture consisted of a project and brief to complete using Motion Graphics throughout the duration of the 1 day lecture.

See MSCTY Ad section for more on this project

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Mood boarding - Found this really cool CGI animation, with really smooth camera movements, photorealistic environments & modelling and is a scintillating experience to watch. Not necessarily appropriate for a corporate car commercial, but a cool watch and inspiration to implement certain aspects.

Link to creator's website: https://www.behance.net/h1104138440

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Attached Document: Collation of different Scripts to explain the plot of Batman

I have asked Sidney (The Primary Client/Lead within the group), to come up with a script to describe and show how he envisions this project, as he was the friend that came up with the idea and was most enthusiastic to begin. I have asked for this to include explanations as to what relevance each scene/action has to the YouTube Channel characters and a detailed description of shots to consider.

We have collectively decided to name the movie 'Decion,' which is a wordplay on the word Decimation, a prominent theme throughout the movie. Throughout this section, the titles Decion and Batman will be used interchangeably, with both referring to the same film.

Note (From the future): This was a Google Docs link, whereby many different script changes and versions were made, even after shooting. They are all collated and listed in the Document linked above.

Note (From even further in the future): I have since completed this project and have had Sidney recreate the script in a clear, well structured manner. This is infinitely easier to understand for someone without insider knowledge. This will be linked at the end of the Batman section, as well as alongside the Final Video Submission, titled 'Understanding Decion.'

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Version 2) Link to Video: https://youtu.be/mmsiVkQWXrQ

Changes made:

Added Music and extended the music from within the original clips

Placing the monologue as a backing Voice Over track underneath the Visuals, which does cut down a significant amount of time. However, this clips do not match the audio.

Combining multiple images into one frame, cutting down more time

Extended the background duration of the images behind the infographics to make it less harsh and easier to read

Cut down durations of the testimonials

Added SFX such as Camera Clicks

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Had a phone call with the entire group to arrange a date & time, location and extra details in regards to filming. In this call; we settled on a couple of minor disagreements on how the plot carries out, went through a thorough step by step plan on how the day will go and timetabling, and discussed a risk assessment for our equipment. Successful and productive meeting; we are all clear on our roles.

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There does not seem to be much movement in regards to meeting the team and getting their inputs on this project. With the deadline fast approaching, I will soon begin this project, with the hopes of receiving Gordon and the team's feedback after the first couple of draft cuts.

I need to move the rushes over from my Laptop storage, to my removable external SSD, so I can begin working on this project on my main system.

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Will move this project from Group 3) to Obsolete.

Check 19/04/23 on the General Thoughts & Ideas section for more details.

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To Note: The month of Ramadan begins this evening and there are a few lifestyle changes to be aware of:

- Fasting (food and drink) for about 14/15 hours of the day so concentration/effort may not be totally there
- Month of worship, spending an additional 3-5 hours per day praying so I will have far less time to edit + part time work (will have no time for other things like Gym)
- Try to cut down on listening to Music, which includes in the career/editing space
- Eid (Celebration at the end of Ramadan) could be on Deadline day (21/04/23) for which I cannot rely on any late submissions/ have to timetable to accommodate this
- Applied for Holiday from work for the last 10 days of Ramadan (which is also last 10 days of submission deadline) as these days are extra special in terms of worship

PS. These are not excuses for any inadequacies in the submission, They are just for me to note and consider when organising/timetabling.

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Day of shooting:
Some changes to the plan and extra notes detailed here:

The main talking point is that one of the participants could not make the day of shooting and there is not another day in the foreseeable future in which everyone is free to film (Due to other commitments and Education). We had prepared for this during our meeting, and concluded with: Filming all the scenes we could with the available crew members, and reduce the Feature film brief to a trailer/advertisement for the film (In which we would finish shooting in the distant future). This comes after the fact that the plot would not be logically consistent with the exclusion of particular scenes and characters. Also worth noting, this does remove the storytelling, narrative editing skill this project would've showcased (As it moves from a action drama to a short trailer).

One consequence of this is, this may be more difficult to judge, as those without the context of knowing the characters from my YouTube channel, will not particularly understand some references made in the Trailer. I will need to explain this even further and thoroughly in the script.

Filming of the scenes we could film went well. Plentiful takes of each scene and a variety of different storylines, should we decide to change later in post production.

Trailer does feel a little incomplete/bare, so will have to figure out a way to create more shots without the entire crew participants.

All equipment remained safe and in perfect condition, rushes stored and backed up on different SSD's connected to different devices.

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Small Note: Participants are still unable to set a date in which everyone is free, and so we will be continuing with the trailer edit, rather than the feature film.

After looking through and reminding myself of the rushes, we are lacking an exciting factor that makes a trailer of an action/drama/comedy film explosively attractive. I have mentioned this to the clients/production team and have begun thinking of ideas of bringing this to the edit.

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Messaged Smile2Jannah on Instagram, explaining thoroughly the brief and expectations for him as a client, and me as an editor.

To note from this conversation - The creation of shorts from existing YouTube videos was requested to be done later, after a potential commission on a new unedited 'After Effects' project.

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Via One to One with Richard Hughes:

Not many comments:
- Happy for my friend (Director and script creator) to be the client, although with very little experience in the Production sector
- To use this project to show 'the Jack of all trades,' where I try to implement shooting, editing, colour grading, sound design and VFX (if appropriate).

Next steps - begin the edit

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Via One to One with Richard Hughes:

There are a couple of things to mention regarding the Nissan Promo discussed during this one to one:
- Concerns over too much work/time/effort needed to create and render this project. Solution is to shorten the piece down to a 10 second/very short commercial OR to cut out this project out of the portfolio entirely.
- Richard is happy to act as the client of this 'fake' Nissan commission, but also allowed others (such as a friend) to give feedback as a client too

Next steps - create/draw up a storyboard of shots to use and get started

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Screenshot of a sub-composition of one building block.

Resumed this project with the intention of completing it today. A few minor changes included varying the movement of the separated buildings to make the overall movement seem less stiff and blocky.

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Via One to One with Richard Hughes:

First One to One Feedback meeting (missed out on previous week (17/03/23) due to the clash with existing part time work.)
Went through all the projects - the direct feedback is explained within each section - And rearranged the format of how the Portfolio will be submitted. Instead of 7 separate pieces, there will be a split of 3/4 grouped projects.

- Group 1) signifies the Shoot & Edit skill, through the Batman trailer. This will also showcase the grade and sound design. A 'Jack of all trades' project.

- Group 2) signifies the VFX & Motion graphics skills, through Smile2Jannah, MSCTY ad and Nissan promo.

- Group 3) signifies story/drama editing. This is a new project proposed by Richard. The current projects lined up lack a story-telling purpose. A (non mandatory) suggestion made by Richard, was editing a drama piece from the rushes library, available here (Richard recommends 'Unleashed Music Video'):
https://drive.google.com/drive/folders/1NB2_QJHkqXio90xGCPaKKtk8U8PvoT8z?usp=sharing

Link to index: https://docs.google.com/document/d/1ReQw7ph-1KjqlTj41SQ-TA1sdNHiCRO8G1ymrHVrans/edit

This will be an offline Picture-lock cut. This will likely reserve a project on its own due to its unique skillset provided. This will also be prioritised last, as the other projects require more time and is also added relatively late.

- Group 4) Signifies corporate commissions in partnership with the local Council. Although both InUse ReUse and Brixton MINT projects are Shot & Edited by me, this skillset does not meet the conditions in these cases, to be included/considered in Group 1.

- Obsolete) Signifies any project ideas that will not be included in the submission. The Showreel is disregarded due to the lack of a unique skillset shown and the sheer quantity of work left for the deadline.

Other topics were discussed such as mental health & toll, Ramadan and simultaneous part time work.
Richards email: r.hughes@rave.ac.uk (To set up more meetings after the Easter Holiday.)
Finally, I have rearranged and recolour coded the Padlet to show clearly the separate groups.

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Screenshot of using Adobe Audition and quickly switching using the Dynamic Link Server, to fix multiple cases of the VO Audio being destroyed with wind and background noise. Furthermore, this is a chance to bolster the clarity and high end pitch in the voice, that the mic did not originally pick up.

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Following up on Instagram cleared up any confusion from before and provided reassurance. A main channel After Effects project is unlikely, given the deadline and the amount of work required. However a YouTube shorts project will be more than sufficient.

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This is a screenshot of the timeline after I bought in and placed all the rushes, labelled them into appropriate categories and performed a sync pull. The timeline runs for 1hour 30mins.

Next steps - will be to remove which shots I don't like, and extract clips that I do like.

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Granted Extenuating Circumstances, due the timing and focus levels impacted through religious commitments.

The new deadline for this project is 28th of April 2023 at 4pm.

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Via 2nd One to One with Richard Hughes:

We went through a rough storyboard that I made just beforehand. He was happy with everything and most interested in the result.

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Final MSCTY Advert Cut.

Changes made:

Varied movement of buildings

Changed the logo colour to Red (more appropriate for the colour pallet), and smoothened the movement in which it appears on screen

Added and animated the URL, which was asked to be added during feedback

Rendered through AME, H.264, 1080 x 1080, 25 fps. Matching brief specifications

END OF PROJECT

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This is a screenshot of the timeline of me starting the Edit. All the footage and elements are placed onto the timeline amounting up to 1.75 hours. I have performed a sync pull on the mics and set up a multi-cam workflow so I can preview and select the best simultaneously recorded angle.

The client has requested a zoom meeting to further describe how he wants to structure the edit.

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Screenshots of discussions with Dennis, adding captions and arranging zoom meetings.

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Screenshots of a zoom link. Dennis spent a lot of time with me picking and arranging shots and editorial decisions.

To Note (From the Future): There have been many more zoom meetings similar to this, but no more posts will be made for the sake of repetition. Any results will be detailed under the Changes Made sections under the Draft release posts.

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Brief and footage sent to me Via Instagram on a google drive link.

Key Notes - a YT shorts, already clipped, need to add the text, relevant pics and royalty free stock footage.

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Screenshot of one specific Audio issue case. Had to re-record a section of the voice over due to the wind and background noise making the original almost inaudible. However, this was recorded through Whatsapp Voice recorder, and not with the same quality and mic.

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Via 2nd One to One with Richard Hughes:

Second One to One meeting. The main talking points are:

- To explain the Topsheet, For every project I must fill out a Topsheet and must be submitted in the submission link Folder. (Only the Padlet is to be submitted Via Aula).

- A Viva is a summary of the learning journal without the analytical critique approach. Examples of a Viva would include: presenting short 2 minute examples of each work and explaining what I did. I can also show the timeline to help with this.

- The Nissan Promo will not judged on Computer Graphics or modelling, but the music, the cut and the finishing.

- (Off topic) as the original Batman idea was a feature film, and not just the trailer, I asked Richard would I be allowed to film the rest of the short movie beyond the portfolio project. The response was to email Kitstore (Kitstore@rave.ac.uk) and ask them. Should they come to EPP for approval, they will allow it.

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Version 3) Link to Video: https://youtu.be/SfXwzrQQpOk

Changes made:

Client wanted to keep certain clips that had been previously removed, so this was bought back

Added Captions/subtitling

Added music to fill in the gaps left without any Background noise

Used Adobe Audition to fix the background/wind noise that interferes with the Voice Over. Also, pushing clarity and boosting the voice

For cases where Audition could not salvage the audio, segments were re-recorded through WhatsApp with a different Mic

Adjustments to the infographics layout. Background images cross dissolves so it is less harsh on the eye. Information segregated to so there is less reading on one frame at a time

Added Logos of the partners, collaborators and authorities involved

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Screenshot of feedback from Dennis. Caption and infographic adjustments. Also removal of the re-recorded Audio, as the quality was sub-par and not to the level of which the original was recorded at.

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Version 4) Link to Video: https://youtu.be/F7OZdkQpsjI

Changes made:

Caption adjustments

Infographic adjustments

Removed an Audio change as it was disruptive at 05:55.

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Research for YouTube Shorts -

https://blog.hootsuite.com/youtube-shorts/ :

YouTube Shorts are short-form, vertical video content created using a smartphone and uploaded directly to YouTube from the YouTube app. YouTube Shorts are vertical videos that are 60 seconds or less in length.

Tips: grab the audience’s attention right off the bat. Shorts are played on a loop

https://nealschaffer.com/youtube-shorts-ideas/ :

Focus on relatability to a certain audience. Typically, this will be your target audience for the brand, but it could also be a group you’re trying to expand your reach for.

Utilize popular sounds in a unique, creative way. Sometimes, the unexpected makes people think about content differently. Or the uniqueness of a video can make it more shareable, even if just for the novelty.

Key Notes - Are 60 seconds or less in length, grab the audience’s attention, Played on Loop, look at target audience for the brand, popular sounds in a unique & creative way, unexpected/uniqueness of the video.

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How to Make YouTube Shorts: Everything You Need to Know

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YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories.

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Considering to change the use of my Nissan 3D Model for this project, but instead to an already rigged car.

After yesterday's One to One and being told that this project will not be marked on the CG, I am considering exploring avenues where the CG is as ready made as possible. My current Nissan Model requires some extra work plus rigging. It may be best for the short time left, to select a completely finished model and begin working with this.

Models that I have looked at are:

Aston Martin vanquish

https://www.turbosquid.com/3d-models/3d-aston-martin-s-1685480

Mercedes Amg

https://www.turbosquid.com/3d-models/mercedesbenz-amg-gt-20212022-gameready-vr-ar-compatibl-lowpoly-model-2022682

Mercedes Amg coupe

https://www.turbosquid.com/3d-models/3d-mercedes-amt-gt-1532091

Audi A7

https://www.turbosquid.com/3d-models/3d-exterior-rendered-wheels-1302360

Volvo s90

https://www.cgtrader.com/free-3d-models/car/luxury-car/volvo-s90

Toyota Supra 2021

https://www.blenderkit.com/get-blenderkit/07f8971e-c92f-417a-bcab-5685e525fe3b/

Mercedes EQS

https://www.blenderkit.com/get-blenderkit/a908edf8-1e65-4a46-aef1-bacfab5686fc/

Tesla model x

https://www.blenderkit.com/get-blenderkit/983e8f94-5a56-44a4-94d9-eed5e4cdcd6c/

Audi Q3

https://www.blenderkit.com/get-blenderkit/b6b859bd-dc4b-4700-990e-0a95115cffca/

Tesla model S

https://www.blenderkit.com/get-blenderkit/8149366b-2dad-4853-93a6-70034abc900a/

My current favourite choices are the Audi A7 and Q3, because they aren't unrealistic super sport cars, and are regular cars that can be seen in common commercials.

If I do change this approach, The titling will have to change from Nissan Promo to Car Commercial.

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Screenshot of feedback from Dennis. Priority is to make the infographics more legible, by extending the duration that it appears on the screen.

To Note (from the future): The timing of the picture was not the main issue as to why it was hard to read. The VO track and captions was playing at the same time as the infographics. There is too much information to consume at once.

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Screenshot of Discussions with Dennis. Asked to blur the faces of the children at a specific workshop, in which we did not give out social media and imaging rights consent forms. All the other workshops have completed and signed forms for everyone involved.

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I created a small Mood board playlist of existing Smile2Jannah YouTube shorts content, which are up to the Elite standard (As mentioned in the Brief). The hope is to take inspiration and notes on the style of the Motion graphics, the Audience it is tailored to and general/common principles/fonts/graphics used etc.

Link to playlist:
https://youtube.com/playlist?list=PLZrSZRmE9dDi4vXIWfMDLzO6aMu3IEqIN&si=EnSIkaIECMiOmarE

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Share your videos with friends, family, and the world

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A gif of one of the many minor audio adjustments I made to the intended backing music of this piece. Most of them were done through the Dynamic Link Server to Adobe Audition.

Furthermore, the Client and I proceeded with the Zoom meeting, and he stated he wanted the shots to be short and snappy with consistent cuts to black to add/create 'the exciting-action tension.' He even went through the first couple of shots with me, for reassurance that I understood his vision.

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Version 5) Link to Video: https://youtu.be/h88Uay4-oXc

Changes made:

Censoring the faces of non consenting participants

Durational changes to the Infographics

Note: Some transitional render issues (That cannot be seen during preview playback) appear in this version, which are addressed in later edits.

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(left) Timeline of Short Ad Cut (Right) Timeline of Extended Your Streets Your Way Cut

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Screenshots of a timeline pertaining to a separate idea of mine. This is to make a short Advertisement-esque cut, which does not go into specific detail regarding the Your Streets Your Way competition/project. But rather a promotional video of InUse ReUse as a company.

This comes after some concerns that an unaware audience will not understand the extended video, as the target audience is primarily the council, and with visuals and VO not necessarily directly matching. The visuals in the extended cut goes through a community engagement process, whereas the VO explains the project in general. Thus, a separate Advert discussing InUse ReUse alone and matching shots to the VO, would be better at grabbing and retaining the audience's attention without the confusion of catering to the council.

From the existing [now referred to as the Extended Your Streets Your Way Cut], I selected shots and VO. Added music and edited them together to create a seemless and clear to understand Ad. This did not take much time away from the other things I was doing. Just an opportunity for a co-existing side project.

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Making Shorts from Clips of Extended Cut

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Unlikely to complete the Nissan Promo Project in time for the deadline. Therefore, I have moved the project into the Obsolete group, where I make a note of unfinished projects and ideas.

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Screenshot of discussions with Dennis. I explained my idea to him and showed him the cut. After a call explaining why in greater detail, he was in total agreement and was very happy with the Shortened Cut that I showed him. To reference, this will be known as the Short Ad Cut. The latter will be known as the YSYW Extended Cut.

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Cut the Audio piece intended for this project.

Using a mix of the original song and instrumental of Tove Lo's song Habits (Stay High): https://www.youtube.com/watch?v=oh2LWWORoiM

This is still subject to change and adjustments

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From the MoodBoard playlist of Smile2Jannah's shorts, I made some notes on key principles and things to remember in his editorial work and in regards to his audience:

No Music/Acapella BG music only - due to the religious nature and beliefs of the channel

A common use of vector graphics and icon-like logos of the minimalistic kind. Also, these usually have an equally simplistic drop shadow

Motion graphics include heavy use of SFX, lots of Pops, ticks and occasionally a comedic, out-of-place sound effect

Camera work and zooms must be smooth and not abrupt/rigid. Easy ease and the graph editor will be my biggest friend

Background to the motion graphics are rarely ever plain. Add noise/film grain to soften the sollid colour

Holy or Prophetic Names and connotations have a wide, visible outer glow, symbolic of a heavenly nature

Quotes rarely appear disrupted. Show the full quote all at once, and highlight/change the colour to show whats being read

Prevalent lens flares (as transitions aswell) and particle overlays

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Version 6) Link to Video: https://www.youtube.com/watch?v=25xnW2YcdT4&list=PLbImm-OThuOzMfReBDEdURt04H9_fspKp&index=6

Changes made:

Infographic duration extension

Cut out the entire Thanks and Appreciation segment and replaced it in text form. This was the VO that ran through the infographics simultaneously, which made it very difficult to read. Only the mentions of the Council teams have been left as they do not intercept the infographics.

This also lead me to rearrange some shots

Note: The rendering issues of certain transitions previously mentioned still exist within these versions

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This is a showcase of the Render Issues I was facing for Versions 5 and 6. There are 2 other occurrences of this within the extended cut and 2 other instances where this transition is used but the issue does not remain. This inconsistency added to the fact that this issue is not visible during the preview playback nor the timeline will make this problem difficult to rectify.

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Wrote up a transcript of the rushes, in order to generate ideas of motion graphics from the speech in text form.

Transcript:

"And the thing is, a lot of us, we say this, we say they're not going to understand, they're not going to understand. The thing is, they will understand, but just the way that they communicate to you or express that or the words that they use may not be according to the modern society. You might have to kind of delve a bit deeper.

We are with our parents a lot. Yeah. So think of them as a project. Yeah. You should be able to understand them and when's the best time to speak to them and what sort of examples to use and this and that.

You should be professors. I mean, look at university, was it two years? And you become a master. You're a Master of Accounting of Mathematics. Whatever. You get a masters. You've been with your parents for 15 years or something. Yeah. You should be a Master of a Master or Master of a Master. Yeah. You have consecutive master’s with them."

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After many attempts at fixing this problem (recreating the transition effect and applying a new gaussian layer blur), an unconventional fix solved this issue. I nested the clips into a subsequence, which resolved the rendering problems. I then applied this technique to the other cases which held this issue. The image above is the timeline in which this issue was resolved in.

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Final Short Ad Cut. Version 6B) Link to Video: https://youtu.be/002fplx0anM

Short Advert for InUse ReUse.

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Final Extended Your Streets Your Way Cut. Version 7) Link to Video: https://youtu.be/VR1N7BcJuYE

Changes made:

Fixed transition rendering issues

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Screenshots of the Go-ahead from Dennis. The Client is happy with the results from this project, requires no more adjustments or additional feedback, and has offered me more potential opportunities with him in the future.

END OF PROJECT

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InUse ReUse All Drafts Playlist

https://www.youtube.com/playlist?list=PLbImm-OThuOzMfReBDEdURt04H9_fspKp

Interviews Playlist

https://www.youtube.com/playlist?list=PLbImm-OThuOw_vxntkordS-XMqa6t9uh7

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Share your videos with friends, family, and the world

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Decided to try and rig the model that I have, after a bit or research and finding out that the process is quite simple (Using Plain axis' and a rig a car addon). Result worked well and I was able to rotate the wheels as the car moves, and have the whole body shift and pitch as the car turns.

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No progress made with this project. Till this point, I have been waiting for a response from the client, as there is not much I can do without a brief/solid understanding of what is expected.

Today I received a Call from Gordon, he explained:

That he went away on a small break

he is back now

he will meet up with the team, sort out a brief and send over as soon as he can

however time is stretched for him, and may not be able to give enough ample time to reach my deadline (to create a finished piece of work)

I understood, but also remembered a note from a lecture explaining that the outcome does not have to be the fully finished piece, but just showing the 'offline cut' instead

As this is a real commission, and will be extended beyond this portfolio project, Brixton MINT will be an unfinished offline edit due to the lack of time remaining, and will begin as soon as I have received the brief.

Note (From the future): I receive the brief on the 26th, leaving me only a day to work on the project. I will be creating a first draft, and therefore this project will aim to showcase offline editing to a very tight deadline, dealing with hours of footage, for next day delivery.

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Created Notes on ideas for the motion graphics/visuals, using the transcript mentioned before. This will be my "Editing script/to do list."

Notes:

They're not gonna understand:

Drop in parents with title

Question marks rise up transition to video

Leave one question mark floating around

The way that they communicate that to you:

Turn dot from question mark into a speech bubble

Zoom into bubble to fill most of screen (gaussian blur the behind)

The words that they use may not be according to modern society:

Write up symbols: @#$%&!

Turn/flip/glitch them into ******

You might have to delve a bit deeper:

bring Speech bubble up and also the original blurred video up, make the background to replace a S2J standard background

Bring up a shovel digging some soil out the ground

Bring the video back down

We are with our parents a lot:

Leave the video for a rest in graphics

You should think of them as a project:

Bring up white board alongside noise background

Top says parents

Grey circles that expand into bars to act like text

4 sections: top R+L and bottom L text, bottom R icon of parents

Zoom into one text

You should be able to understand them, best time to speak to them and best examples to use, this and that:

Reveal text under a wipe of a bar

'Do's and Dont's' or 'understanding them'

Then move to next section

'Timing' then 'examples'

Then zoom out to reveal the whole board

You should be professors:

Push the white board back

Drop down Professor hat

Lens flare transition during 'I mean look'

At University, 2 years and you become a master:

Bring up book icon, then push back

Bring up clock going forward at 2 years, then push back

Bring up brain with heavenly glow effect at master

You're a master of accounting, mathematics, whatever, you get a masters:

Behind brain, unravel a scroll, push brain upwards, maybe add a bow tying itself in top left corner

Reveal title of masters through existing tan Bar at the top

Circle of tan expands into bar then retracts again revealing accounting

Circle covers, uncovers and reveals mathematics

Circle covers again, zoom out, bow tie unwraps and leaves

Scroll wraps up from left side to the middle, remaining scroll consumes itself and bow tie reapplied

Scroll drops down

You've been with your parents for 15 years or something:

Break in graphics

You should be a master of a master of a master of a master, you have consecutive years with them:

Bring in scrolls from right to left, impacting each other but staying rigid

Maybe create an outline box around them, lift them slightly up

Simultaneously, slide a small smile 2 jannah logo from bottom to bottom of screen, or subscribe button

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This is a GIF of my attempt to create a Cloth substance and physics to a plane mesh, but this would not collide properly with the car model, seeping through the glass material. Tried many tweaks, but seems like an issue with the car model.

Seriously considering to remove this project. There does not seem to be a lot of time left to complete this before the deadline, and the amount of work left to do for this and other projects seem unreasonable. This project was placed in Group 2) alongside Smile2Jannah and MSCTY Ad, but will now be moved over to Obsolete) where unfinished ideas and projects are noted.

This is a project I'd like to complete in my own time, as 3D animation, modelling and rendering is a growing interest of mine. However, following on from Richard's recommendations from the first One To One, the decision to remove separate this from University Portfolio Projects seems like the best option forward.

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Added more Notes on the Transcript, detailing what Icons/graphics to use and existing motion graphic techniques that I can utilise as inspiration:

LINKS FOR USE:

https://www.flaticon.com/free-icon/family_2770540?term=parents&related_id=2770540

https://www.flaticon.com/free-icon/question-mark_57108?term=question+mark&page=1&position=10&origin=search&related_id=57108

https://thenounproject.com/icon/question-mark-1156193/

https://thenounproject.com/icon/speech-bubble-1023940/

https://youtu.be/EKMH4ijfWV4

https://youtu.be/su121IWji9o

https://www.peakpx.com/en/hd-wallpaper-desktop-aljwg

https://www.flaticon.com/free-icon/shovel_1862573?term=shovel&page=1&position=13&origin=search&related_id=1862573

https://www.flaticon.com/free-icon/soil_3382631?term=soil&page=1&position=6&origin=search&related_id=3382631

https://youtu.be/su121IWji9o

Make own whiteboard similar to this - https://www.flaticon.com/free-icon/whiteboard_3253211?term=whiteboard&related_id=3253211

https://www.flaticon.com/free-icon/parents_547601?term=parents&page=1&position=8&origin=search&related_id=547601

https://www.flaticon.com/free-icon/graduated_2231642?term=graduation&page=1&position=6&origin=search&related_id=2231642

https://youtu.be/22vkZ8-CEkw

https://www.flaticon.com/free-icon/books_2847502?term=book&related_id=2847502

Make own calendar - https://youtu.be/Gbaypyvr2pk

then do this - https://youtu.be/LUZideOf3bM

https://www.flaticon.com/free-icon/brain_4251899?term=brain&page=1&position=39&origin=search&related_id=4251899

Glow - https://youtube.com/shorts/DUw-Ugzo8qQ?feature=share

Shine - https://youtu.be/_U0HHLX4EZE

3D MAP - https://youtu.be/FaD-K8zp9gM

2D MAP - https://youtu.be/SDSqgymfwEU

Certificate ideas - https://images.app.goo.gl/ZvSpiBAi7Vkv4E7z9

https://www.flaticon.com/free-icon/stamp_440427?term=certificate+stamp&related_id=440427

Try these ribbons - https://youtu.be/OarXRXPXx2M

https://www.flaticon.com/free-icon/parchment_1553790?term=scroll+paper&page=1&position=7&origin=search&related_id=1553790

https://youtu.be/7MH9-snkHPg

S2J logo - https://twitter.com/smile2jannah?t=JTosbRwr41uXNMZG0ikdWg&s=09

Or - https://images.app.goo.gl/VZAXsSFSKR6YotcU9

https://www.flaticon.com/free-icon/youtube-logo_37922

FONTS:

Find bebaa neue pro - https://fonts.adobe.com/fonts/bebas-neue#fonts-section

Handwriting - https://www.dafont.com/cecep-s-handwriting.font

Nice arab style - https://www.dafont.com/a-awal-ramadhan.font

Scroll - https://www.dafont.com/seagram-tfb.font?text=Masters

EXTRAS:

Camera shake - https://youtu.be/jLbCKWcHIUk

Particles and dust overlays - https://youtube.com/playlist?list=PL7nbS-PVuhW6uF3ssBovA7PnoNKiSa5AO

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Considering offloading Group 3 and the drama edit to obsolete.

After finding out I may be redundant from my Job a couple of days ago [see image above], knowing a day will be taken out of study for religious celebrations soon (Eid-Ul-Fitr) and receiving feedback today from the Smile2jannah project and realising it may take much longer than anticipated (whilst also having the other projects still yet to complete); I have concluded that an extra Drama edit would be far too stressful to complete and would not even be up to the professional quality this portfolio semester is seeking. I think there are enough elements of story-telling littered amongst the other projects, especially through the Batman Trailer.

Will be adjusting Sections and posts on the padlet. From this point, Group 3 will be replaced by Group 4, while Group 3 joins the Obsolete section.

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Screenshot of Timeline: Shows workflow of having regular feedback with the client on zoom

With many different avenues of editing this trailer, and the client's vision quite narrow and focussed, I try to set up and show different outcomes, by making use of the layer tracks, nesting and hide tracks tools. Feedback is on the go as I'm editing, so it is difficult to note down every change.

Research - https://www.youtube.com/watch?v=uMW5-5R3jJw

Bleach Bypass, red orange primary, turquoise in shadows. green in mid tones

Found a potentially very useful video in regards to colour grading the trailer to look very similar to the Batman film.

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Screenshot of Adobe Illustrator workflow.

To begin physically Editing this project, I downloaded the graphics from the transcript notes, and spent time on Adobe Illustrator converting all the PNG and SVG files into Vector shapes and paths as AI files. This is for extreme rasterized quality and the ability to animate the graphics.

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Screenshot of Beginning the After Effects Edit & finished the 1st 'scene' of graphics out of 12 total scenes.

Issues with the original vector icon as the fill animation was not working properly. Downloaded a new image, went through the Illustrator proceedure, imported into After Effects and continued the animation; by adding drop shadows and smoothening any motions. Furthermore, I manually created and varied the elements in the question mark transitions.

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Finding new graphical elements to replace in the transcript notes:

Royalty free shovel video:
https://www.pexels.com/video/a-person-shoveling-snow-6969072/

Royalty Free Light Leak:
https://www.avnishparker.com/projects/Professional-Light-Leaks-Pack---Film-Burn-Overlay-Free-Download---100%25-Royalty-Free

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Screenshots of Timeline of First Draft

Today, all the participants were available for a 2nd Day of shooting. We managed to film a couple more scenes of the movie, although to finish all the scenes of the entire movie would require many more filming days.  Respectively, we wanted to film the most action packed scenes which we could add to the trailer, so we went for some Skyline shots and the biker scenes. To critique, we did not use nor have access to the same filming equipment or camera used to shoot in Day 1. Lacking microphones etc. This may cause some differences in how the scenes look in the final result.

Later on, I had put together a neat first draft ready for a zoom meeting soon, to gather feedback and make adjustments

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Screenshot of After Effects composition: Making the title graphics

This is the creation of the title card of the Decion Movie, which will be a direct remake of the Batman 2022 title, which can been seen on this timestamped link here:

https://youtu.be/mqqft2x_Aa4?t=147

Also opened up Audition to fix some of the mic/sound issues I was facing with the new rushes.

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Screenshot of Colour Grading workspace

Colour correcting, shot matching and grading the footage using the Research done before and the lumetri colour space. Making use of scopes and comparison views, to have the most accurate shot matching. Applying a warm tone with enhanced teals will be the best way to make it 'look' like Matt Reeves' movie.

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Screenshot of Finished Timeline

Ready to render out at this point - Due to issues rendering on my main system, I will be transferring to my Laptop to render this project out

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4 Failed Render attempts on the Laptop. Seemingly a bug according to fan forums. Frustrating graphical errors. I will try to render on my main system.

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Link to Video: https://youtu.be/yeeHBBRvKCI

Decion Trailer Rendered on 5th Attempt via the Main System which surprisingly caused no Issues.

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Understanding Decion

As mentioned before, The client and I sat down and reworked the script, as it was clogged, with no structure and almost illegible. I also had to explain some of the inside jokes/context to certain tropes and symbols present throughout the trailer. Thus, we have made a document, (Linked here and with the Video Submission) that explains the script, context and the plot, and we recommend reading this to fully understand the meaning and reasoning behind the trailer. This should answer every question you may have after watching, almost like a cheat manual guide.

Huge thanks to the participants (Rayyan, Intisar and Zayd) and the client (Sidney) for the work they put in, and enthusiasm bought to this project, amongst a busy year as students.

END OF PROJECT

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Going through a tough time with personal issues (aside from the redundancy) right now. I have a lot of work still yet to do but I am extremely demotivated at the moment. Will hopefully recover after a small break, but will cause stress around deadline time

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Email from Gordon, with the brief. This is bearing in mind for the full commission, not catering towards the tight Portfolio deadline coming up. Like I mentioned earlier, this project will be a time-focussed project, proving I can edit offline to the clock, with next day delivery.

The email mentions 2 types of deliverables, with the only one possible at the moment is the Events Highlights Promotional Video which has been tasked to promote and remind locals of Brixton Mint, and must not run over 5 minutes. There are more conditions as a result of being a commission in partnership with the local authorities, but these shall be noted and considered.

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Screenshot of the Timeline of the first cut draft.

Continuous hours spent on getting this done. Did a little bit of sound mixing and adjustments, and created a title and end card.

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Brixton MINT:

Received the brief very late, and the focus has changed to produce an offline edit for the next day, instead of a complete deliverable.

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The final Offline Cut for this project

Link to the video: https://youtu.be/FAyDkduBUbI

I believe I hit most, if not all the brief's conditions within the limited time that I had. I also think its a decent offline cut for a next day deliverable. I hope the timing of the project will be taken into consideration.

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Screenshot of a recurring issue with the 3D rendering space:
The elements on the screen were not functioning properly, and were not moving in the 3D space as intended.

Fix: Uncheck rasterise 3D layers option and change from Cinema 4D to Classic 3D renderers.

The first major problem that I encountered with this project, and took research on software forums to figure out how to solve this issue.

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Screenshot of Expressions used to create an automatic Scroll:

Created my own Calendar from scratch, in Illustrator
Created my own Scroll from scratch, in After Effects, which is automated with one slider

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Making Sliders and expressions to rotate scroll

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Editorial Decision - Questioning whether to keep a Ribbon animation made in After Effects

Looks cool, but may be too much and too distracting for the scene

Also possibly could cause issues with the scroll, should I want to rotate it, or move it around obscurely

Edit: I have chosen to get rid of this animation for the reasons mentioned above

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Screenshot of First Draft Timeline:

Recreated the Smile2Jannah Logo in Photoshop, and finished the graphics.

Render via Media Encoder and sent as a H264 Deliverable, awaiting feedback

(Render failed 4 times due to Attempting to Render on my main system which is bugged, So I moved to my laptop and the 5th render attempt was fine, hence the V5 Versions)

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Screenshots of Feedback from the First Draft:
He was very clear and concise on what needed improving, including adding SFX

I've gathered a new list of elements that I need to add to the video, considering all the feedback:

Hole digging:

https://www.vecteezy.com/video/11108627-digging-hole-in-ground-with-excavator-attention-is-focused-on-bucket-of-excavator-removing-part-of-soil

https://www.pexels.com/video/a-person-digging-a-hole-on-the-ground-with-a-shovel-3886681/

https://www.pexels.com/video/close-up-view-of-a-person-digging-5479433/

https://www.pexels.com/video/video-of-person-digging-soil-4625734/

Glitch SFX:

https://youtu.be/F7Yso1Oxu4k

Transitions SFX:

https://youtu.be/qELOG80n564

Page Flip:

https://youtu.be/MpFMIEk9IV0

Scroll Slide:

https://youtu.be/wjfNNXsaSBs

Scroll Pile:

https://youtu.be/v2TrctpFvsI