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Brand: courir

1. We aim people who are between 18 and 35 years old. We aim people that as an average or high income. They are sporty and love fashion.

2. Courir should have more partnerships with influencers on social media. They could add a chat bot to help customers right when they need it. They could create a YouTube channel.

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Segment : Renault is targeted at European families from the middle class. Their consumers are mostly people searching for a practical and reliable car. Renault customers usually renew their car every 10 years or so with the same brand.

Direct to consumer : When buying a car people often look for the most information as possible on the different models. The website is already engaging but maybe some assistance could be added. Buying a car is a tough decision so having the opportunity to have a live chat with Renault personnel or recommendations through a chatbot might be reassuring for the consumer.

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brand : Kiabi

consumer segment : target families, especially mothers that have a pretty small budget but still want to be fashionable.

Develop a market place on Facebook because it's very used by mothers.

We can also extend our communication to others social media beacause more and more families are starting to be very connected.

Give parents the opportunites to registred their kids for a casting so they can be the face of the brand.

importance of the web exclusivity/ many more products on the internet than offline: web can still be developped with new products etc

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Zara:

Zara should ensure that their e-commerce website is responsive, visually appealing, and easy to navigate across devices. implement intuitive search and filtering functionalities to help customers find products quickly. they should optimize loading times and ensure smooth checkout processes to minimize cart abandonment.

Zara can integrate a virtual try-on and sizing tools to enhance the online shopping experience, allow customers to visualize how products will look on them and provide accurate sizing recommendations based on body measurements and past purchases.

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Coca-Cola

Coca-Cola, an international drink brand, has a very large segmentation.

People who drink Coca Cola are young people and families, but ages segmentation is too large to be precise.

Coca cola is known internationally but Mexico is the first country of consumers.

The brand proposes drink and mostly coke, but it' developing more and more tastes, like Coca with cherry, vanilla, without sugar...

They are also known for their famous partnerships : football, environmental associations, but especially for the Olympic Games.

E-commerce marketing strategy

They could offer samples when the customers aim a certain purchase amount.

They could also create mensuals boxes, in order to send every month new tastes of Coca Cola and some cans for the client

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Segment : People from everywhere

Identify Customer Needs:

- Analyze common queries: product information, sizing, order tracking, returns/exchanges.

- Categorize inquiries: product info, order support, returns/exchanges, general assistance.

Design Chatbot Functionality:

- Develop conversational flow: guide users through inquiries, provide relevant responses.

- Incorporate NLP: understand user questions accurately.

Integration with Knowledge Base:

- Integrate with Nike's FAQ section: access accurate product and policy info.

- Ensure synchronization: provide consistent and accurate responses.

Continuous Improvement through Analytics:

- Track chatbot performance: user satisfaction, resolution rates, common issues.

- Analyze chat transcripts: identify areas for improvement.